Latest News
Adverty invents and launches new in-game brand advertising format with seamless In-Menu™ ads


Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu, which enables contextually relevant IAB display banner ads on menu screens in between gameplay. The new ad unit, along with Adverty’s In-Play
format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising.
Adverty, the leading in-game platform for advertisers, agencies and game developers, today invites a new category of advertisers into the world of gaming with the invention and launch of a revolutionary new in-game brand advertising format that enables contextually relevant IAB display banner ads in between gameplay.
Deeply integrated at game design level, In-Menu is an in-game advertising unit that brings performance-based, programmatic advertising to Adverty’s range of seamless ad solutions. In-Menu
enhances a highly innovative product suite that also includes Adverty’s current In-Play
format, which allows brands to take over billboards and other virtual outdoor sites within games.
“As the first and leading provider of seamless, programmatic in-game ad solutions, Adverty is once again showing the way to bring brands into the new world of gaming. This is a massive entertainment platform with nearly 3 billion gamers, and within it we are building the media channel of the future”, explains Niklas Bakos, CEO and founder of Adverty.
The interactive nature of Adverty’s In-Menu ads combines unobtrusive brand exposure with a call to action, allowing advertisers to deliver brand messages and actions of their choice, including direct paths to purchase. Compared to other solutions on the market, Adverty’s proprietary, patent-pending ad technology is completely unique in its ability to keep users within the game throughout the complete ad experience – a sought-after feature among both game developers and brands.
“To date, programmatic advertising on a global scale is predominantly populated by performance-based ad campaigns built for the web, and media buyers in this space expect users to click on ads to generate conversions and fulfil KPIs. Our In-Menu ads are 100% compatible with the traditional way of buying programmatic ad inventory, but are enabled for the new, relatively unexplored media channel of mobile gaming. The growth potential here is enormous and we expect that growth to be rapid,” adds Bakos.
Adverty is working closely with IAB, IAB Europe, IAB UK, IAB Sweden and IAB Tech Labs to establish new industry standards for in-game advertising. The company believes strongly that programmatic media buying will grow to include more opportunities for the in-app space – in which gaming is by far the largest category – alongside the current web focus. It is increasingly clear that the future of programmatic advertising is likely to include a mix of both awareness and performance-based brand demand.
“Programmatic advertising is essential if you are to run any digital ad business at scale. As we now start seeing initial commitments from brands and agencies to run in-game brand awareness campaigns using our traditional In-Play ad placements, our complementary In-Menu
offering will allow even more brands to participate and accelerate the establishment of gaming as a substantial new media channel”, says Bakos.
Adverty’s full range of seamless in-game ad technology is now available to game developers using the company’s latest Unity-based SDK. The In-Menu offering is expected to increase the demand for In-Play
and vice versa, and the new product launch marks an important milestone in enabling yet an additional revenue stream while boosting current sales.
The initial feedback from both leading game publishers and indie game studios around the world has been overwhelmingly positive and Adverty expects its game portfolio to include In-Menu inventory by early 2021 at the latest. Adverty also plans to include the In-Menu
ad unit in the upcoming direct-to Unity Asset Store SDK, through a partnership announced with Unity Technologies earlier this year.
An introduction video showing the In-Play and In-Menu
experience is available at the link below:
[youtube https://www.youtube.com/watch?v=N7X5M5lMVeM?feature=oembed&w=740&h=416]
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Adverty invents and launches new in-game brand advertising format with seamless In-Menu™ ads

Latest News
WiseGaming strikes content partnership with Zenith Gaming
WiseGaming, a leading global sports betting and gaming platform, has entered into a strategic partnership with Zenith, Asia’s premier iGaming platform provider.
This collaboration will enable WiseGaming’s extensive partner portfolio to gain seamless access to over 10,000 standout titles across key markets in Asia and Latin America. These games will be made available via Zenith’s OneAPI integration allowing WiseGaming to tap into a vast content library with localised performance, rapid onboarding, and centralised support — all through a single touchpoint.
WiseGaming’s collaboration with Zenith supports the company’s mission to provide best-in-class secure, flexible, innovative, reliable, and customer-centric solutions that drive long-term success.
WiseGaming Senior Business Development Manager, Oz Mustafa, commented: “From the initial introduction to the ongoing integration process, our partnership with Zenith has been positive and productive — one we’re excited to showcase to the industry. As we expand across multiple regions and jurisdictions, Zenith’s support will be key in delivering value to both our existing brands and those soon to go live. We look forward to a long and rewarding partnership.”
Zenith Business Development Manager, Vitali Smoliarenko, added: “We’re fully aligned with WiseGaming’s vision and ambition across multiple markets, and Zenith is committed to delivering solutions that empower them to move forward. From the outset, we saw strong synergy with its goal to scale efficiently. We’re proud to support their growth strategy and broader business objectives.”
The post WiseGaming strikes content partnership with Zenith Gaming appeared first on European Gaming Industry News.
Latest News
Red Bull Home Ground Heads to New York this November
- Red Bull Home Ground storms into its fifth year, bringing the world’s top VALORANT teams and rising stars to Manhattan, New York, from November 13 to 16.
- A lineup of international powerhouses – including invited teams and qualifier champions – will battle it out in an intense off-season showdown.
- Defending champions T1 will aim to retain their crown, against giants including Fnatic, Sentinels, ZETA DIVISION, and G2 Esports, with more teams to be determined through the global Play-In stage and invites.
- Leading gaming monitor brand AGON by AOC returns as official Monitor Partner for Red Bull Home Ground, delivering high-performance displays to support peak gameplay throughout the tournament.
- Tickets are available for purchase via Ticketmaster
Red Bull Home Ground, the pro VALORANT invitational, is set to make its return with a blockbuster fifth edition, bringing together the world’s top teams to New York City, for one of the most exciting showcases in the esports calendar. From November 13–16, the iconic Hammerstein Ballroom at the Manhattan Center will host four electrifying days of competition, as global giants and rising stars fight to claim the title of 2025 off-season champions.
This year, Red Bull Home Ground will feature a stacked lineup of elite contenders. Returning champions T1 are ready to defend their crown, joined by two-time VCT Global Event winners Fnatic and fan-favourites G2 Esports, Sentinels, and ZETA DIVISION. Joining these giants will be the two top teams who earn their place through the Play-In Stage and an additional team to be revealed – a gauntlet of global qualifiers open to all in India, USA, Spain, Turkey, Chile, Egypt, Belgium, Germany, South Africa, Netherlands, Japan, and EMEA qualifiers, giving players around the world the chance to earn a spot to go against the best-of-the-best on the main stage. The final main stage slot will be revealed at a later date.
For the first time, the Red Bull Home Ground World Final will be hosted in the United States, taking place at the legendary Hammerstein Ballroom in Manhattan. Known for its grand Beaux-Arts architecture and storied history hosting icons like The Grateful Dead and Guns N’ Roses, the venue offers a perfect blend of classic New York legacy and modern spectacle for this high-stakes tournament. The action kicks off on November 13-14, with both days dedicated exclusively to the Play-in stage and the opening stages of the competition. For fans eager to experience the action live, tickets for the public main stage event on November 15-16 are available for purchase via Ticketmaster.
At last year’s Red Bull Home Ground in Berlin, fans were treated to an unforgettable grand final as T1 stormed to victory over Cloud9, clinching the championship title with a dominant 3-1 series. With every edition, Red Bull Home Ground has elevated the VALORANT off-season calendar, known for its fast-paced format, jaw-dropping plays, and international flair. Red Bull Home Ground continues to be a staple tournament for pro teams looking to compete against the best competition and for fans ready to witness thrilling match-ups.
Watch Red Bull Home Ground live from 13 – 16 November via Red Bull Gaming’s Twitch and YouTube channels.
For tickets and more information, visit: ticketmaster.com/promo/p7pf2b
The post Red Bull Home Ground Heads to New York this November appeared first on European Gaming Industry News.
Latest News
ACR POKER TO AWARD MULTIPLE PACKAGES TO $1 MILLION GTD ENJOY POKER SERIES MAIN EVENT THIS AUGUST IN URUGUAY
16 all-expenses-paid packages up for grabs in two satellites on Sunday, June 29th and July 6th
ACR Poker is heading back to beautiful Punta Del Este, Uruguay this August for the Enjoy Poker Series and once again it is giving players the chance to win their way to the huge $1 million GTD Main Event via online satellites.
A whopping 16 all-expenses-paid Main Event packages, worth $5,500 each, will be awarded in two Punta del Este Satellites taking place on Sunday, June 29th (eight packages) and Sunday, July 6th (eight packages) at 5:05pm ET on ACR Poker. That’s a total of $88,000 worth of guaranteed value. To get involved, players can buy-in for just $95 or qualify for free by ranking on the Beast weekly leaderboard.
Each $5,500 package includes the buy-in to the $1 million GTD Main Event, a 10-night hotel stay at the Enjoy Punta del Este Resort & Casino from August 1st to 11th, travel expenses, and a host of epic poker and off-felt experiences.
“There’s nothing like the energy of a live poker event, especially the Enjoy Poker Series in stunning Uruguay,” said ACR Pro Chris Moneymaker. “These online satellites give every player the chance to turn a small investment into a world-class live poker experience. It’s your shot to win big, travel in style, and play alongside some of the best in the game.”
The Enjoy Poker Series takes place from August 1st to 9th, offering players the very best of live poker in beachfront luxury. Beyond poker, players can enjoy pristine beaches, fine dining, and epic nightlife at the Punta del Este Resort & Casino, located along Uruguay’s breathtaking Atlantic Coast.
Moneymaker also noted that before the first Punta del Este Satellite kicks off this Sunday at 5:05pm ET, players can still join the final Vegas Main Event Satellite at 2:05pm ET that same day. The Vegas satellite guarantees 10 packages worth $12,500 each and offers players one last shot at an unforgettable trip to Sin City to compete on poker’s biggest stage against the world’s best players.
For further details on the Punta Del Este Satellites, read the ACR Poker Blog or visit ACRPoker.eu.
The post ACR POKER TO AWARD MULTIPLE PACKAGES TO $1 MILLION GTD ENJOY POKER SERIES MAIN EVENT THIS AUGUST IN URUGUAY appeared first on European Gaming Industry News.
-
Latest News3 months ago
SARA TENDULKAR JOINS JETSYNTHESYS’ GLOBAL E-CRICKET PREMIER LEAGUE AS MUMBAI FRANCHISE OWNER FOR SEASON 2
-
Latest News2 months ago
Exclusive Q&A With Bar Konson, Chief Business Development Officer at NuxGame
-
Latest News2 months ago
Week 17/2025 slot games releases
-
Latest News2 months ago
Fortuna Partners with 2025 UEFA Under-21 EURO
-
Latest News2 months ago
Esports World Cup Foundation Confirms Full Game Lineup, Schedule, and Club Championship Rules for EWC 2025
-
Latest News2 months ago
ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards
-
Latest News3 months ago
DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus
-
Latest News2 months ago
ACR POKER’S NEXT HIGH STAKES ADVENTURE TAKES PLAYERS TO MONTENEGRO FOR PRESTIGIOUS SUPER HIGH ROLLER SERIES
You must be logged in to post a comment Login