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Bookmakers partner with Bundesliga clubs as Germany’s sports betting industry continues to grow

Photo by Manuel Hoster on Unsplash
With the Bundesliga starting its new season on September 18th, the German betting market is expecting a big upswing in the upcoming weeks. How important Germany’s biggest football league is for the gambling industry can be seen by taking a closer look at Bundesliga clubs and their various sponsorship agreements. In the 2020/21 season every club will have at least one partnership that is related to gambling, with most of the companies represented also being active in the sports betting industry. Together with the German football bookmaker comparison portal MyWettbonus.de we have analysed each club, and their partners, to see which betting companies are currently the main players in the Bundesliga.
It comes as no surprise that the German market leader, Tipico, sponsors the biggest club. As we have seen in the last few years Tipico operates as a Platinum Partner for FC Bayern, the current Bundesliga champions and odds-on favourite for the new season. On top of that, Tipico is also one of the main sponsors of the DFL (Deutsche Fußball Liga, German Football League), the organisation behind the 1. Bundesliga and 2. Bundesliga.
Another bookmaker that is very active is Bwin. The Austrian bookie is the only company that sponsors three different clubs: Borussia Dortmund, 1. FC Köln and Union Berlin. Interwetten, also a gambling operator from Austria, has partnerships with two clubs (Hoffenheim and Wolfsburg), just like Tipwin which supports Bayer Leverkusen and Eintracht Frankfurt.
Several big international bookmakers focus on just one club but this doesn’t mean that their engagement will be less important: bet-at-home continues its long-time partnership with Schalke 04 in 2020/21 and Unibet continues to support RC Leipzig in the upcoming season. Betway, formerly a partner of several Bundesliga clubs, is putting all of its focus on Werder Bremen next year. MyBet (Borussia Mönchengladbach), FB88 (FSV Mainz 05) and Tiptorro (VfB Stuttgart) are several local bookmakers that are also active sponsors in Germany’s top league.
Overview: Bookmakers in the Bundesliga 2020/21
- Tipico: Bayern München
- Bwin: Dortmund, Köln, Union Berlin
- Bet-at-home: Schalke 04
- Unibet: Leipzig
- MyBet: Mönchengladbach
- Tipwin: Leverkusen, Frankfurt
- Interwetten: Hoffenheim, Wolfsburg
- Betway: Werder Bremen
- Merkur: Arminia Bielefeld
- FB88: Mainz
- Tiptorro: VfB Stuttgart

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Guided by Itzalco, the guardian of ancestral wisdom, players journey through sacred symbols — including Gold, Moon, Shield, and Temple — in search of long-lost riches. Zaltik Empire captivates with immersive animations, atmospheric sound design, and versatile mechanics optimized for Desktop, Tablet, and Mobile.
Key Features:
- Tumble slot mechanics with unlimited cascading wins
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- Free Spins feature with progressive multipliers
- Scatter symbol pays anywhere and retriggers spins
- Buy Bonus or Double Chance 25x for enhanced engagement
- Max win of 5000x the base bet
- RTP: 96.50%
As part of the expanding Titan Series, Zaltik Empire reinforces FBMDS’ commitment to delivering culturally rich, high-performing content. It follows the successful launches of Secrets of Scarabs and other Momentum Series titles like Piñata Rush, Magical Garden, and Arctic Jumper, offering operators modular game solutions for today’s dynamic player base.
This release marks another milestone in FBMDS’ strong pace of innovation and product delivery in 2025. With a sharp focus on localized content, intuitive mechanics, and trend-responsive game design, FBMDS continues to roll out high-quality titles across multiple categories.
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The post FBMDS launches Zaltik Empire – An Aztec-Inspired Adventure in the Titan Series appeared first on European Gaming Industry News.
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ReferOn in the Spotlight with Two Nominations at the SBC Affiliate Leaders Awards
ReferOn, the next-gen affiliate management system, has been shortlisted in two key categories at the SBC Affiliate Leaders Awards: “Affiliate Management Platform of the Year” and “Affiliate Technology of the Year.”
These nominations reflect ReferOn’s strides in reshaping how operators run their affiliate operations and making affiliate marketing a key strategy for global brands. In 2025, the platform has expanded its capabilities, delivering new features that make management more transparent, scalable, and efficient, while maintaining its user-focused approach.
To date, ReferOn has become synonymous with making affiliate marketing simple. It has undertaken the goal of challenging legacy platforms to help empower affiliate managers with powerful yet easy-to-understand solutions, such as dynamic reporting, intuitive reward logic, multi-brand consolidation, and streamlined workflows. In turn, ReferOn has positioned itself as a trusted platform for businesses aiming to scale and maximise ROI with smarter technology.
Alex Bukin, ReferOn’s General Manager, commented on the nominations, “Recognition at this level isn’t a result of a single achievement, but from years of refining our product, listening to our users, and constant effort to improve. Our team has combined technical excellence and a deep understanding of the market to provide tools that actually work and help real affiliate managers. To be nominated for these awards reflects ReferOn’s dedication to serving our customers and delivering the best possible solutions.”
The SBC Affiliate Leaders Awards ceremony will take place on 17 September at the MEO Arena in Lisbon for a night of celebrating innovation and excellence. The ReferOn team looks forward to attending and networking with peers who push the boundaries of their respective industries.
Voting for the SBC Affiliate Leaders Awards 2025 is now open. Support ReferOn by submitting your votes here: sbcevents.com/affiliate-leaders-awards/
The post ReferOn in the Spotlight with Two Nominations at the SBC Affiliate Leaders Awards appeared first on European Gaming Industry News.
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The launch of BetBrain UK marks a pivotal step in BetBrain’s evolution. Owned and operated by GSH Online Media, the brand continues to strive for accuracy, insight, and enhanced player protection. Its recent expansion with BetBrain NZ reflects the same mission.
Following continuous redevelopment and upgrades to the initial model, BetBrain UK represents the culmination of the brand’s identity, adding various services and guidance methods.
With this British-focused platform, the company continues its quest to steer bettors towards worthwhile and responsible opportunities in the UK market.
A Bespoke Model for UK Audiences
BetBrain UK follows sound principles and creates a user-friendly environment for users looking to compare odds across British bookmakers. It does so by providing accurate, valuable, and responsible gambling-focused guidance.
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- Football predictions, match results, and free betting tips.
- A database of online casino bonuses from UKGC-approved brands.
- An AI-powered service for generating accumulators.
- Written informational support, catered to the UK iGaming context and sensibilities.
- Ongoing commitment to educating and protecting users.
Viorel Stan, GSH Online Media CEO, Addresses the Launch: “The UK digital gambling sector demands legitimacy, precision, and truthfulness. With the launch of BetBrain UK, we’ve committed to upholding these principles and providing our British audience with the utmost quality. Our development process, our work ethic, and focus on user-centric values have steered us towards a continuous improvement of our model, allowing us to provide a solution worthy of the savvy and knowledgeable British users. I am thankful for our team’s effort in this endeavour.”
The post BetBrain Expands into the UK Market with Launch of British-Focused Platform appeared first on European Gaming Industry News.
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