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Moving forward: Lessons learned for the lottery sector
As some countries start to ease back on nationwide lockdowns and restrictions, many are being hit with an increase in cases, with some areas renewing stay at home orders. In this time of instability, Spinola Gaming CEO Ade Repcenko takes a look at the realities that Covid-19 made businesses face over the past few months, what the ‘new normal’ looks like for the lottery sector, and lessons learned that can help businesses prepare for what might be a second wave in the coming months.
What was the state of the lottery sector before the lockdown? How has it changed over the last few months?
Ade Repcenko, CEO of Spinola Gaming: The lottery sector traditionally operates through an extensive retail network, but had been taking a slow creep towards digital solutions over the past few years. Some lottery companies were exploring options to become more digitally focused in order to reach new global audiences and give their players the opportunity to purchase tickets on demand, wherever they may be. But this digital transformation was not being adopted as rapidly as other sectors, with some huge names in lottery shooting down any notion that lotteries should move online, and others such as some states in the US not able to go online due to legal frameworks.
Covid-19 removed all player access to lottery’s established retail networks and forced companies to find digital solutions fast in order to find new ways of reaching their players, or risk not reaching them at all. Many were those who managed to make the switch, with others being forced to temporarily close and cease operations until restrictions were lifted.
How did operators adapt to the lockdown? Which ones were successful?
Lotteries which had digital sales available saw sustained revenue to see them through the pandemic, and also noted a marked increase in online sales during this period. American state lotteries whose offering included online lotteries saw online sales surge more than 10 percent. In New Hampshire, the state lottery saw a 38 percent surge in first-time digital lottery players in February and March.
This trend was also seen in Europe. In a very interesting online webinar titled “Lotteries in COVID-19 Lockdown”, the European Lotteries (EL) Secretary General Arjan van‘t Veer reported that online lottery games were performing better than initially expected. Robert Chvatal, CEO of the Sazka Group also revealed that “many lotteries have seen a significant increase in online sales share” due to the fact that retail options were no longer viable.
What will the ‘new normal’ look like when countries reopen their retail businesses?
Some countries are slowly reopening and trying to go back to normal, but normal seems a very vague term, at least for the foreseeable future. The harsh social distancing imposed onto the public during the peak of Covid-19, although slowly lifting in some areas, still resonates with people. How we interact has changed, how we buy things has changed. Establishments are slowly re-opening, but patrons are choosing to visit physical retail less and less, especially as re-opening is resulting in a resurgence of cases. People got accustomed to getting all their needs met online from the comfort of their homes: groceries, restaurant deliveries, entertainment, and even gambling and playing the lottery – and this comfort is one that many will continue to seek long-term. The future, and what it holds in terms of a second wave and the possibility of renewed lockdowns, remains uncertain. Operators need to use this time to become more prepared and find ways to react to these market changes and player needs with long-term solutions.
How can the sector move forward following the impact of lockdown both on the market and on players? What solutions can help with this transition?
As the world becomes more digitally inclined, with Covid-19 forcing all demographics to become more digitally dependent, a unique opportunity has arisen where traditionally land-based players can easily be converted into digital ones without spending considerable time and resources educating them about the benefits of digital. The entire world has been forced into adopting a digital approach, and the lottery sector must therefore embrace technology in order to continue to reach their players and acquire new ones. Going digital would also give retail operators access to a new player base which already entertained themselves in an online gaming space, and who could easily be converted into lottery players.
In order to succeed long-term, lotteries must strive to provide a seamless, omni-channel player experience that merges digital and retail initiatives. Solutions such as those offered by Spinola Gaming are specialised in helping operators make the move to digital, while still maintaining their traditional retail operations through one seamless interface.
Our software allows operators to monitor all lottery ticket sales and track all online and offline purchases in real-time, complete with a myriad of marketing functions and analytics available at the touch of a button. The system is available across all markets, currencies and languages and is fully customisable.
Any land-based retail, national or state lotteries interested in learning more about Spinola Gaming’s lottery software solutions can book a demo by getting in touch on [email protected]
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Moving forward: Lessons learned for the lottery sector
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Kore Digital Mining Ltd Announces Additional 14 PH/s Bitcoin Mining Capacity
Kore Digital Mining Ltd, a UK based Bitcoin mining company, announces that effective 1st May 2024, an additional 14 PH/s mining capacity will be added to its existing infrastructure.
This additional capacity will be provided by a major Bitcoin mining corporation and will be operational until 30th June 2024.
Derek Nisbet, Kore’s Founder & CEO, said – “We are pleased to work with a leading Bitcoin Miner in securing a large amount of mining capacity, for a 2 month trial period. We look forward to hopefully extending this period and engaging more with major mining corporations offering Bitcoin hashing opportunities, in the future.”
This additional 14PH/s Bitcoin mining capacity adds to the existing 2 PH/s currently operational with Kore’s own infrastructure and an additional 4 PH/s is due to be added over the next quarter, totalling 20 PH/s.
The post Kore Digital Mining Ltd Announces Additional 14 PH/s Bitcoin Mining Capacity appeared first on European Gaming Industry News.
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William Hill Announced as Official Betting Partner of Qipco Guineas Festival
Leading bookmaker becomes official betting partner of first UK Classic meeting of 2024
William Hill has been announced as the new official betting partner of the Qipco Guineas Festival, the first UK Classic meeting of the season.
It’s the latest addition to William Hill’s spring racing roster, following sponsorship of The Lincoln Handicap at Doncaster, the Punchestown Champion Chase and its status as official betting partner of the Randox Grand National Festival.
The 2,000 and 1,000 Guineas headline the three-day meeting and the leading bookmaker will sponsor 15 races across the weekend with the Jockey Club Stakes, Palace House and Dahlia Stakes among the races now featuring the William Hill title.
Aidan O’Brien’s unbeaten superstar City of Troy is still all the rage for the 2,000 Guineas at 4/6 whereas Karl Burke’s Fallen Angel heads a competitive looking 1,000 Guineas market at 7/2.
“We’re delighted to become the official betting partner of the Qipco Guineas Festival, strengthening our relationship with The Jockey Club on the back of a fantastic Grand National Festival,” a spokesperson for William Hill, Lee Phelps, said. “It’s brilliant for William Hill to be associated directly with such a prestigious event at Newmarket, the home of the thoroughbred, for this season’s first two Classics. The company has a close connection with the history of the 2,000 Guineas as William Hill himself bred the 1949 winner, Nimbus, who then went on to win the Derby.
“We’re excited to be involved at racing’s key meetings and see the Qipco Guineas Festival as the perfect sponsorship as the British flat season kicks into gear.”
Newmarket – 2,000 Guineas: May 4, 2024
City Of Troy | 4/6 |
Rosallion | 4/1 |
Notable Speech | 12/1 |
Henry Longfellow | 12/1 |
Night Raider | 16/1 |
Alyanaabi | 16/1 |
Ancient Wisdom | 16/1 |
Task Force | 16/1 |
Ghostwriter | 16/1 |
Iberian | 20/1 |
BAR | 25/1 |
Newmarket – 1,000 Guineas: May 5, 2024
Fallen Angel | 7/2 |
Ylang Ylang | 4/1 |
Dance Sequence | 5/1 |
Ramatuelle | 10/1 |
See The Fire | 12/1 |
Content | 12/1 |
One Look | 14/1 |
Pretty Crystal | 14/1 |
Buttons | 20/1 |
Purple Lily | 20/1 |
Porta Fortuna | 20/1 |
Star Style | 20/1 |
BAR | 25/1 |
The post William Hill Announced as Official Betting Partner of Qipco Guineas Festival appeared first on European Gaming Industry News.
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Midjiwan Supports Reforestation Efforts With New Elyrion Tribe Skin In The Battle Of Polytopia
Midjiwan, the award-winning independent studio behind The Battle of Polytopia, is celebrating Elyrion (∑∫ỹriȱŋ) Tribe Week with a brand-new Midnight (₼idŋighţ) skin and donations to support reforestation.
Tapping into the Elyrion Tribe’s nature magic abilities, every purchase of an Elyrion item in the game will plant one real-world tree from April 22-28 2024. Midjiwan has teamed up with The Canopy Project, an organisation that works with global partners to reforest areas in urgent need of rehabilitation, combining The Battle Of Polytopia’s themes with a desire to make real change in the world. Previous years of Elyrion Tribe Week have resulted in the planting of over 12,000 trees.
The Elyrion Tribe is a mysterious group of elves, dedicated to defending their woodland home with their unique magic and connection with nature. Players using the Elyrion tribe have the ability to enchant animals into Polytaurs and summon powerful Fire Dragons.
Christian Lövstedt, General Manager at Midjiwan, commented:
“This is a hugely exciting partnership, allowing players to support the planet and contribute to reforestation whilst also accessing brilliant new content to use in The Battle Of Polytopia.”
Alongside donating to The Canopy Project, The Battle Of Polytopia also boasts a brand-new skin for the Elyrion Tribe! The Midnight skin allows players to create graves, build crypts, and summon demons in dark forests, all in service of the mysterious Shard of D’Naeh.
The Midnight skin re-skins the entire Elyrion Tribe as the Midnight Cult. Everything the Elyrion Tribe is all about – nature, enchantment, and sanctuary – is turned on its head, corrupted into a dark, twisted dystopia of itself.
Midjiwan has already invested €250,000 in solar power projects in rural areas around Africa, and other charitable projects. The studio continues to seek opportunities to combine its in-game creativity with real-world benefits. The Battle of Polytopia is available on Nintendo Switch, the App Store, Google Play, PC, and Tesla cars.
The post Midjiwan Supports Reforestation Efforts With New Elyrion Tribe Skin In The Battle Of Polytopia appeared first on European Gaming Industry News.
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