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Moving forward: Lessons learned for the lottery sector

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As some countries start to ease back on nationwide lockdowns and restrictions, many are being hit with an increase in cases, with some areas renewing stay at home orders. In this time of instability, Spinola Gaming CEO Ade Repcenko takes a look at the realities that Covid-19 made businesses face over the past few months, what the ‘new normal’ looks like for the lottery sector, and lessons learned that can help businesses prepare for what might be a second wave in the coming months.

What was the state of the lottery sector before the lockdown? How has it changed over the last few months?

Ade Repcenko, CEO of Spinola Gaming: The lottery sector traditionally operates through an extensive retail network, but had been taking a slow creep towards digital solutions over the past few years. Some lottery companies were exploring options to become more digitally focused in order to reach new global audiences and give their players the opportunity to purchase tickets on demand, wherever they may be. But this digital transformation was not being adopted as rapidly as other sectors, with some huge names in lottery shooting down any notion that lotteries should move online, and others such as some states in the US not able to go online due to legal frameworks.

Covid-19 removed all player access to lottery’s established retail networks and forced companies to find digital solutions fast in order to find new ways of reaching their players, or risk not reaching them at all. Many were those who managed to make the switch, with others being forced to temporarily close and cease operations until restrictions were lifted.

How did operators adapt to the lockdown? Which ones were successful?

Lotteries which had digital sales available saw sustained revenue to see them through the pandemic, and also noted a marked increase in online sales during this period. American state lotteries whose offering included online lotteries saw online sales surge more than 10 percent. In New Hampshire, the state lottery saw a 38 percent surge in first-time digital lottery players in February and March.  

This trend was also seen in Europe. In a very interesting online webinar titled “Lotteries in COVID-19 Lockdown”, the European Lotteries (EL) Secretary General Arjan van‘t Veer reported that online lottery games were performing better than initially expected. Robert Chvatal, CEO of the Sazka Group also revealed that “many lotteries have seen a significant increase in online sales share” due to the fact that retail options were no longer viable.

What will the ‘new normal’ look like when countries reopen their retail businesses?

Some countries are slowly reopening and trying to go back to normal, but normal seems a very vague term, at least for the foreseeable future. The harsh social distancing imposed onto the public during the peak of Covid-19, although slowly lifting in some areas, still resonates with people. How we interact has changed, how we buy things has changed. Establishments are slowly re-opening, but patrons are choosing to visit physical retail less and less, especially as re-opening is resulting in a resurgence of cases. People got accustomed to getting all their needs met online from the comfort of their homes: groceries, restaurant deliveries, entertainment, and even gambling and playing the lottery – and this comfort is one that many will continue to seek long-term. The future, and what it holds in terms of a second wave and the possibility of renewed lockdowns, remains uncertain. Operators need to use this time to become more prepared and find ways to react to these market changes and player needs with long-term solutions.

How can the sector move forward following the impact of lockdown both on the market and on players? What solutions can help with this transition?

As the world becomes more digitally inclined, with Covid-19 forcing all demographics to become more digitally dependent, a unique opportunity has arisen where traditionally land-based players can easily be converted into digital ones without spending considerable time and resources educating them about the benefits of digital. The entire world has been forced into adopting a digital approach, and the lottery sector must therefore embrace technology in order to continue to reach their players and acquire new ones. Going digital would also give retail operators access to a new player base which already entertained themselves in an online gaming space, and who could easily be converted into lottery players.

In order to succeed long-term, lotteries must strive to provide a seamless, omni-channel player experience that merges digital and retail initiatives. Solutions such as those offered by Spinola Gaming are specialised in helping operators make the move to digital, while still maintaining their traditional retail operations through one seamless interface. 

Our software allows operators to monitor all lottery ticket sales and track all online and offline purchases in real-time, complete with a myriad of marketing functions and analytics available at the touch of a button. The system is available across all markets, currencies and languages and is fully customisable. 

Any land-based retail, national or state lotteries interested in learning more about Spinola Gaming’s lottery software solutions can book a demo by getting in touch on [email protected]


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Moving forward: Lessons learned for the lottery sector

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture

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Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.

Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.

Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.

The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.

The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.

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Red Rake Gaming Expands Global Presence Through Partnership with QTech Games

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Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.

Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.

Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.

QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”

Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”

The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.

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White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia

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Partnership sees leading branded content and popular Jackpot Royale integrated into Delaware North’s Betly online casino in the Mountain State

 White Hat Studios, the “House of Brands” provider to the United States iGaming market, has partnered with Delaware North to launch on its Betly mobile sportsbook and casino in West Virginia.

The leading provider aims to build its online casino offering with the addition of the industry’s top-performing games.

Betly players in West Virginia will now have access to White Hat Studios’ acclaimed portfolio of premium branded titles, including Ted, The Goonies, and the award-winning 7s Fire Blitz series.

Also included in the rollout are the popular Jackpot Royale and Jackpot Royale Express progressive jackpot networks, currently live across more than 40 titles, and the first Betly-branded iCasino game – Betly Player’s Choice Blackjack.

Designed to elevate player engagement and boost retention, the addition of these promotional tools adds another layer of excitement to the Betly casino offering.

White Hat Studios has made significant strides in its U.S. growth trajectory since launching in 2021, consistently delivering high-performing content across multiple states. West Virginia remains a key market for the provider, following its remarkable success in all seven regulated U.S. iGaming states.

The collaboration represents another major step in White Hat Studios’ expansion across regulated U.S. states and reinforces its reputation as a go-to content partner for forward-thinking operators.

Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “We’re thrilled to be partnering with Delaware North on the Betly online casino app in West Virginia.

“This partnership reflects our ongoing commitment to delivering top-tier content quickly and seamlessly to operators across the U.S. With our portfolio of fan-favorite branded titles and innovative features like Jackpot Royale, we’re confident we’ll make an immediate impact for Betly and its players.”

Bob Akeret, General Manager for Betly, added: “We’re excited to welcome White Hat Studios onto our Betly platform in West Virginia. Their reputation for delivering engaging, high-quality games, especially branded content, makes them an ideal partner as we continue to elevate our casino experience.”

The post White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia appeared first on Gaming and Gambling Industry Newsroom.

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