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Enteractive’s (Re)Activation Cloud platform lands in Romania
One-to-one CRM approach to benefit retention in CEE market
Enteractive, the leader in player reactivation and retention, has announced the launch of their (Re)Activation Cloud plug-and-play platform for the fast-growing Romanian market, boosting conversions of lapsed or dormant players for operators in the country. iGaming brands will benefit from Enteractive’s personalised approach to player engagement, helping to activate NRCs to NDCs, and to revive player accounts.
Enteractive started providing (Re)Activation Cloud solutions in this market in April 2020, and the company has found players to be open and receptive to one-to-one conversations.
There are already some fantastic stats pointing towards the potential value in the country’s iGaming sector, and of the player conversations conducted by Enteractive on behalf of clients, around 75% of those contacted were interested to chat, with just 1% opting out from further calls.
Responsible Gambling is also key to the Romanian market, and keeping players safe and engaged means strong health prospects for the future of the region’s iGaming market. Enteractive agents are trained in handling responsible gambling issues, and every call includes checks on player wellness in terms of their gambling experience and possible risks.
In initial calls the company found that just 1% of Romanian players contacted were concerned about gambling problems. Enteractive is the leading engagement and retention provider for the iGaming sector, connecting with players for one-to-one conversations through (Re)activation Cloud. Enteractive thereby plays an important role as a ‘first responder’ when it comes to operators’ Responsible Gambling efforts.
Bartek Michalek, Enteractive’s country manager for Romania, commented, “Our teams love working on the Romania market, reporting both high answering rates, reaching 50%, and long conversation duration that is 38% higher than average. We speak to around 300 players each day and find them keen to listen as well as chat with us. The feedback we’ve had shows that players are more interested in no-nonsense, uncomplicated bonuses than convoluted offers which helps us achieve an impressive conversion rate!”
As leading iGaming brands eagerly enter this growing CEE market, Enteractive’s unique CRM platform offers a fresh approach to player reactivation and retention, helping to boost operators’ bottom line with oft-forgotten churned players. (Re)Activation Cloud is driven by human interaction and personalised conversations on behalf of brands, bringing empathy and a human touch to an industry dense with automated impersonal services.
Mikael Hansson, Enteractive founder and CEO, said: “Romania is a world of opportunity for our clients and the iGaming sector in general. We’re excited to grow our team for this region, and results seen so far indicate that this Central European region will be a key destination for iGaming brands.”
Enteractive is already well established in many European markets, with clients such as Betsson, GiG, and Kindred enjoying increased conversion and retention through the (Re)Activation Cloud platform, delivering Retention-as-a-Service expertise and boosting player deposits and engagement.
Both GDPR and G4 compliant, with bespoke systems built for operator compliance and player protection, Enteractive has a reputation for exceeding client expectations and delivering increased revenue results through low risk performance-based models.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Enteractive’s (Re)Activation Cloud platform lands in Romania
Latest News
SPAYZ.io reflects on milestone achievements in 2024
SPAYZ.io, a global leader in payments technologies, has reflected on a remarkable year of milestones and achievements as it prepares for a series of exciting new industry initiatives. Its expansion into new markets, integration of next generation technologies, and active participation at industry events have collectively paved the way for strengthened partnerships and innovative solutions in 2025.
In 2024, SPAYZ.io launched new payment methods in established jurisdictions like Europe (Open Banking) and South Korea (Virtual Accounts) and emerging markets including Pakistan (Jazzcash, Easypasia), Malaysia (Touch’n’Go, FPX), Indonesia (Dana, OVO), Vietnam (MobileMoney, Viettel). Three new geos were also added; Kenya (M-Pesa), Ghana (MobileMoney) and Congo (MobileMoney).
SPAYZ.io made huge upgrades to ensure its platform,including enhanced provider balance management to optimise operational efficiency, increased fault tolerance to mitigate the impact of Distributed Denial of Service attacks, strengthened fraud prevention measures to safeguard transactions, and a tiered commissions policy.
A key highlight was the enhancement of SPAYZ.io’s existing IT product block. A new structure for team integration and alignment, double productivity output, reducing development time by 20. This was backed by the processing of 77,000 requests, 210 requests per day, in 2024 by the customer support team, offering fast assistance anytime the day.
Alongside these launches, SPAYZ.io took part in 19 exhibitions across 13 countries with 4 booths, expanding its network of partners.
Finally, in line with SPAYZ.io’s philosophy of rewarding partnerships and simplifying collaboration, it launched a new tiered commissions policy in 2024. This structure ensures its partners can benefit from incentives, while providing access to SPAYZ.io’s suite of payment tools.
The past 12 months have laid down a strong foundation for 2025, positioning SPAYZ.io for even greater achievements. The team looks forward to providing regular updates to our expanding network, particular with the 2025 event season well underway.
The post SPAYZ.io reflects on milestone achievements in 2024 appeared first on European Gaming Industry News.
Latest News
Atlaslive and Split The Pot Team Up to Enhance Gaming Accessibility and Fun
Atlaslive, a dynamic iGaming Platform, has recently announced a strategic partnership with Split The Pot, a company renowned for lightweight, customizable, and enjoyable games. This collaboration will enhance the gaming experience for Atlaslive Platform users by combining top-notch, live technology with engaging and secure gaming solutions that also reach remote locations and all sorts of phone models.
Atlaslive is committed to delivering innovative iGaming solutions for operators that meet the changing needs of the gaming community. This partnership with Split The Pot aligns perfectly with Atlalsive’s mission to discover how far iGaming tech can evolve and to provide exceptional, user-centric gaming experiences.
Lidiia Vakulenco, COO of Atlaslive, expressed her excitement about this collaboration: “We are thrilled to partner with Split The Pot and bring their engaging and intuitive games to our platform. At Atlaslive, we focus on offering solutions that combine innovative technology with ease of use, ensuring that operators can deliver outstanding gaming experiences to players worldwide. This partnership strengthens our commitment to providing user-friendly and secure options for all types of players.”
Split The Pot is a Swedish game studio led by experienced online gambling professionals. They create simple, fun, and intuitive games designed for a wide audience, with a strong focus on mobile-friendly design.
Christian Rajter, CEO of Split The Pot, shared his enthusiasm: “We are excited to start working with Atlaslive and are confident this collaboration will bring great results to all of us and immense value to players. Their platform is incredibly advanced yet adaptable, allowing our games to reach a broader audience, including players in remote areas and those using various devices.”
Through this partnership, Atlaslive continues to show its commitment to building the future of iGaming while ensuring that operators benefit from live technology while meeting the dynamic needs of the gaming community. Together with Split The Pot, Atlaslive is here to revolutionize gaming through inventive, accessible, and personalized tools.
The post Atlaslive and Split The Pot Team Up to Enhance Gaming Accessibility and Fun appeared first on European Gaming Industry News.
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ICE welcomes the ‘world of gaming’ to Barcelona
120,000 square metres of innovation presented by some 1,000 exhibitors is the prospect awaiting visitors arriving in Barcelona to be part of the annual gambling showcase, the first to be staged outside the UK. Both ICE and iGB Affiliate are officially sold out with Clarion Gaming confirming that it is operating a waiting list for 2026.
A Skywalk delivers an elevated perspective on the show floor and provides visitors with straightforward and swift access to the product zones that they require. To help visitors explore the full potential of the flagship event, Clarion has invested in ICE Ai, an enhanced customer tool which provides information on everything the industry-defining expo has to offer.
The relocation to Fira Gran Via Barcelona has provided opportunities to add new features and enhance existing ones. The first ICE ‘Association Assembly’ has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography.
What was previously ICE VOX has been rebranded The World Gaming Forum (WGF). The name more accurately reflects the credentials of events including the World Regulatory Briefing, the new Casino & Leaders Conference (formerly the ICC), and the new Esports & Games Conference – formerly the Esports Betting Conference.
Situated at the heart of the Fira Gran Via Barcelona, the WGF features an exclusive club-style VIP Lounge, a dedicated networking garden, and access to a range of concierge services.
The rebranded Sustainable Gambling Zone, sponsored by Flutter Entertainment, features 26 safer gambling bodies and underlines the importance that the industry places on sustainability and player protection.
The post ICE welcomes the ‘world of gaming’ to Barcelona appeared first on European Gaming Industry News.
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