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Pinnacle Returns to Sweden Following 2-Year Absence
The online gambling operator known as Pinnacle has made a triumphant return to the Swedish market with the relaunch of its sports betting website there. Having obtained a new gambling licence from Sweden’s Spelinspektionen regulatory body, this marks the first time that Pinnacle has been active in the country for two years.
As it happens, it took the brand those two years to apply for and secure a licence from Spelinspektionen, which only began dutifully operating as such in January of 2019. The licence was awarded to Pinnacle in December of last year, but the brand opted to hold off on relaunching its sportsbook until a later date. And it seems as though that date has finally arrived.
It was only earlier on this week that the Swedish government gave its permission for the country’s top-tier football club competition, Allsvenskan to recommence. With the reintroduction of that particular competition, Pinnacle chose now as the perfect time to re-open its doors in Sweden, too. This gives it quite the edge over some of its competition, with a sort of new sportsbook for gamblers to sign up to and proceed with their sports bets on teams competing in the Allsvenskan.
Pinnacle Sits Amongst Some of the Best in Sweden
Speaking of the relaunch of the Pinnacle bookmaker site, CEO of the brand Paris Smith said that it marks a proud moment for them, as Sweden is one of the key markets. He spoke of many loyal customers using the Pinnacle sportsbook over the years, and pointed out that the company did leave the market two years ago on good terms to be able to return now “as a fully licensed, regulated operator”.
Various sportsbooks are active within the Swedish market at current, and Pinnacle can now consider itself amongst the best licensed bookmakers operating there. In fact, the best bookies in Sweden are the ones that own licences from Spelinspektionen. While a few sites have operated without a licence, the regulatory body has been swift to close them down. Browsing through a collection of the best will allow you to locate one that caters specifically to your needs and requirements.
Smith went on to state that now Pinnacle is in possession of a licence from Spelinspektionen, it fully embraces the Swedish regulations, with a goal of doing things the right way. “Having done so”, he continued, “we now see this as an opportunity to contribute to a serious gaming environment in Sweden long-term and be a key part in the development of the market”.
The relaunched version of Pinnacle in Sweden isn’t so different from its previous incarnation. A wide range of betting options can be found at the platform, with traditional sports and some additional unique possibilities also being present on the site. It has also incorporated eSports into its range of options, meaning that gamblers within Sweden will be able to engage in quite the selection of sports betting opportunities.

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Lottomatica Group FY 2024 financials and 2025 guidance
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Game Sales for Good: Kalypso Media and Humble Bundle Partner to Raise Funds for Charity
$77,000 Raised: Supporting Oceana, One Tree Planted, and More
Publisher Kalypso Media proudly reports their initiative through partnership with Humble Bundle, raising $77,000 to support a wide variety of charities, including Oceana, One Tree Planted, Child’s Play, WWF, and Movember in 2024.
“We believe it is our responsibility at Kalypso Media to support global causes, and we are honoured to work alongside Humble Bundle to do so,” said Anika Thun, Managing Director of Kalypso Media. “Empowering gamers to enjoy our products while making a difference to meaningful causes, connects us to a larger purpose made possible through the joy of video games.”
“At Humble, we’ve always believed in the power of gaming to create positive change. Our partnership with Kalypso Media exemplifies our ongoing mission to support meaningful global causes and empower gamers to make a difference,” said Kamini Tiwari, VP of Social Impact at Humble.
Among the charities supported, there was a significant focus on environmental conservation, with Oceana and One Tree Planted. These charities focus on protecting and restoring some of our planet’s most vulnerable resources. Oceana focuses on ocean conservation and protection, including threats of overfishing, habitat destruction, oil and plastic pollution, and threatened species. One Tree Planted is dedicated to global reforestation, providing a simple way for anyone to become involved in nurturing the planet, protecting life, and inspiring hope through the power of trees.
Kalypso Media is dedicated to continuing its efforts to support global causes in 2025 and looks forward to providing ways for Kalypso Media gamers to become involved.
For more information on these charities, Humble Bundle and how you can personally support, please visit:
- Oceana – oceana.org/
- One Tree Planted – onetreeplanted.org/
- Humble Bundle – humblebundle.com/
The post Game Sales for Good: Kalypso Media and Humble Bundle Partner to Raise Funds for Charity appeared first on European Gaming Industry News.
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ZITRO SECURES THE PRESTIGIOUS EILERS & KREJCIK GAMING (EKG) AWARD FOR LATAM’S TOP-PERFORMING GAME OF THE YEAR
Zitro is proud to announce that Mighty Hammer Link Up has been honored with the Eilers & Krejcik Gaming (EKG) Award for the Top Performing Game in Latin America.
This prestigious accolade further solidifies Zitro’s leading position in the region, a fact underscored by the Eilers & Krejcik—Fantini report released this January, which ranked Zitro #1 with a performance index of 2.61x.
“We are absolutely delighted to receive this award. Mighty Hammer is undeniably a phenomenal success, captivating players across Latin America in both its LAP and WAP configurations,” stated Sebastián Salat, Zitro’s President-International. “This award is a testament to the hard work and dedication of our entire team and reinforces our unwavering commitment to developing innovative and engaging products for players throughout the region. We sincerely thank our Latin American clients for their continued support and unwavering trust in our offerings.”
Building on this momentum, Zitro will showcase its new CONCEPT cabinet line and exciting new games at the upcoming Zitro Experience Argentina on Tuesday, March 18th, during the same week of the SAGSE’25 trade show. We look forward to seeing you there!
The post ZITRO SECURES THE PRESTIGIOUS EILERS & KREJCIK GAMING (EKG) AWARD FOR LATAM’S TOP-PERFORMING GAME OF THE YEAR appeared first on European Gaming Industry News.
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