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ANJ, the new French gambling regulator is launched

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ANJ-EG ANJ, the new French gambling regulator is launched
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On Monday 22 June, the members of the ANJ met for the first time around the President, Isabelle Falque-Pierrotin. This first meeting of the ANJ Boardmarks the launch of the new regulator, which is now competent in all segments of the gambling market.

An extended regulatory scope

In 2019, France has amended its legal framework of gambling and its regulation. A new gambling regulatory authority (ANJ) has been set. It follows ARJEL with a significantly extended regulatory scope and enhanced powers.

The ANJ is now responsible for all components of the legal gambling market, both online and offline:

  • online games that ARJEL regulated, such as sports betting and horse racing betting and poker offered by the 14 licensed operators ;
  • all the games of La Française des Jeux or the PMU sold in physical points of sale or online;
  • 228 racecourses;
  • 202 casinos, with the exception of anti-money laundering issues and the integrity of the games offered, which remain under the responsibility of the Ministry of Home Affairs.

 

While ARJEL regulated 11% of the French gambling legal market, the ANJ now regulates 78%, which represents a market of more than 50 billion euros in bets

 

The foundations for a consolidated regulation are therefore laid to have an overall gambling policy in France under the control of the ANJ. It will be able to implement a complete “toolbox” including preventive, prescriptive and control activities, as well as sanction measures throughout the entire gambling industry.

 

The ANJ missions are structured around four objectives:

  • Prevent excessive or pathological gambling and protect minors;
  • Ensure the integrity, reliability and transparency of gaming;
  • Prevent fraudulent and criminal activities, as well as money laundering and financing of terrorism;
  • Ensure the balanced, fair development of various types of games, in order to avoid any economic destabilisation of the sectors concerned.

 

Enhanced powers

The ANJ has enhanced powers to fulfil its missions, such as the ability to require the withdrawal of a commercial communication involving an inducement to excessive gambling or the ability to carry out on-site controls.Regarding operators under exclusive rights, it authorizes their games offer and it annually approves their games program, their promotional strategy as well as their action plans in the fight against fraud and money laundering on the one hand, prevention of gambling addiction and the protection of minors on the other hand. The ANJ will exercise greater control over these operators in these different fields. ​

The methods of regulation

The ANJ will set up a regulation that combines support and control.

  • In the short term, the ANJ will use pedagogy to explain to economic actors the new rather complex legal framework. It has already planned to bring them together shortly to present their new obligations.
  • It is currently finalising two reference frameworks, one on the prevention of gambling addiction and the protection of minors and the other on the fight against fraud, money laundering and the financing of terrorism. These new compliance tools will be submitted for consultation with the stakeholders concerned in order to develop standards that are as close as possible to the sectoral realities and to secure their practices.
  • It will also ensure compliance with the obligations of the law, which implies a credible and appropriate control strategy, and even sanctions for the most serious breaches. In this respect, it will sign an agreement with the Race and Gaming Central Service of the Ministry of Home Affairs for on-site inspections in points of sale and casinos.

Protecting players: a priority for the ANJ

In France, one person out of two is a gambler. Problem gamblers are estimated around 1,2 million. So, preventing excessive or pathological gambling is a public health issue to which the ANJ attaches the utmost importance.

The ANJ will place the players at the heart of the regulation. For that to be real and effective, the ANJ will be as close as possible to the gambling experience and the uses of the players, by articulating its action around the three fronts: information, service and capitalization on the collective intelligence of the players.

The transfer of the management of the file of banned players from the Ministry of Home Affairs to the ANJ starting from September will be an opportunity to make players more responsible. Indeed, the ANJ will propose a new registration process and a real tool for self-protection and control of the game, faster and less guilt-ridden. Concretely, a motivational interview with the ANJ staff will be carried out with the players in order to direct them, if necessary, to health-care professionals.

For Isabelle FALQUE-PIERROTIN, Chairwoman of the ANJ: “The ANJ is not an enlarged ARJEL, it is a new project that requires rethinking regulation. It has to adapt its intervention to monopolies (FDJ and PMU) and to players gambling mostly anonymously in points of sale. I would like to set up a regulation that combines support and control in order to better serve and protect players”.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: ANJ, the new French gambling regulator is launched

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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RTSmunity strengthen their position on the european market with forBET partnership

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RTSmunity, esports odds and trading provider, continue their expansion on european betting market with new partnership. The new cooperation with polish sportsbook operator forBET comes in a time where many major sports are facing problems, and esports are working as a stable stream of revenue. Customers of forBET will now be able to experience the top esports offer, improved in every measurable aspect – number of markets, uptime, odds.

The partnership between RTSmunity and forBET confirms the strategy that RTSmunity outlined earlier this year, which is continuous expansion on the european market, combined with new partnerships in the US and LatAm region. With many sportsbook operators looking to esports in a new new perspective, forBET demonstrated ability to be fast and agile company, by quickly enhancing their esports betting offer through RTSmunity odds feed.

Pavol Krasnovský, CEO of RTSmunity, said: We are very happy to start a new partnership with forBET. They have been able to succeed in very competitive betting market in Poland, and bringing their esports offer to the top level is the obvious step forward. We are very confident in our solution, and we have demonstrated that we are able to make esports a growing stream of revenue for sportsbook operators.

Petr Pacinek, General Director of forBET, said: The cooperation we have just started is a clear signal of the way we have chosen – continuous improvement of our offer, in order to support growth of our market share. Esports betting is still a developing industry, but already very competitive, and you can’t succeed without having the best offer. That’s why we have chosen RTSmunity to be our new partner, and we count on them to bring us to the top.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: RTSmunity strengthen their position on the european market with forBET partnership

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Promising new partnership between Endorphina and Universal Soft for the LatAm Market

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endorphina-universal-soft Promising new partnership between Endorphina and Universal Soft for the LatAm Market
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The trendy slots provider Endorphina does not plan to stop with the incoming of partnerships this summer. We’ve just heard the news that Endorphina has kicked off a new partnership with Universal Soft, one of the most prestigious and well-known companies operating in the Latin American market and is focused mainly on horse racing and betting.

This partnership strikes itself to be promising for both parties. For Endorphina, this is their second partnership with a notable company within the LatAm market, so Endorphina will greatly expand to reach more players in this region. Universal Soft can also look forward to providing their clients with a diversify portfolio of colourful and trendy new games.

Henry Daniel Tapia Fernández, CEO of Universal Soft shares about the partnership:
“We are delighted to have partnered with Endorphina. A team full of professionals with a portfolio of high quality and reliable games. Endorphina’s games are becoming essential for every online platform and We are confident their games and gamification tools will exceed our customer’s needs in Latin America.”

Sales Manager at Endorphina, Zdenek Llosa, also shares:
“This marks itself as another great step for Endorphina’s expansion within the Latin American region, and we cannot be happier to have reached an agreement with Universal Soft. Their retail experience and strong understanding of the local market will be essential for our distribution and we are looking forward to having our latest releases like Chance Machine 100, The Rise of AI, Cash Tank and player’s preference Football Superstar to be soon available in their platform.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Promising new partnership between Endorphina and Universal Soft for the LatAm Market

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Optimove Announces General Availability of Self-Optimizing Journeys

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optimove Optimove Announces General Availability of Self-Optimizing Journeys
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Optimove, the Science-First Relationship Marketing Hub, announced the general availability of its Self-Optimizing Journeys, an AI-powered solution that autonomously determines the next-best-action for each individual customer.

With Self-Optimizing Journeys, marketers no longer face the burdensome task of determining which communications to prioritize or which sequence of communications result in the best customer journey. Self-Optimizing Journeys identify all the campaigns each customer is eligible for and evaluate all journey possibilities, response probabilities, and potential impact on customer lifetime value, to determine and serve the next-best-action for each customer.

“Self-Optimizing Journeys represent the first time marketers can stop worrying about manually plotting and prioritizing customer journeys to focus on what they do best—crafting personalized messages for each customer interaction,” said Shai Frank, VP Product at Optimove. “With today’s announcement, Optimove ensures individualized journeys that autonomously adapt based on each customer’s characteristics and behaviors, effectively allowing customers to ‘plot their own journey’.”

Optimove’s Self-Optimizing Journeys had been released to over 80 companies as a Beta since Q4, 2019. The following are results from the Self-Optimizing Journeys Beta:

  • 37.4x higher uplift per customer, compared to manually prioritized campaigns
  • 46% increase in total uplift, compared to manually prioritized campaigns
  • 55% of Beta users showed high adoption rates and orchestrated over 30% of their campaigns with Self-Optimizing Journeys
  • 450,454 weekly average autonomous decisions made

“Optimove’s Self-Optimizing Journeys help us make sure that our users always receive relevant and engaging campaigns,” said Yoav Banai, VP Customer Engagement at Deezer, the global online music streaming service. “Since implementing it, we’ve seen higher engagement levels and better overall performance for our campaigns. At the same time, our team has been able to save time on campaign execution.”

Marketers can either select a subset of their campaigns, or all of them to be orchestrated by the Self-Optimizing Journey algorithm. 88% of companies who took part of the Beta, orchestrated over 50% of their campaigns with Self-Optimizing Journeys, whilst the rest were manually prioritized.

For demonstrations and additional information on Optimove’s Self-Optimizing Journeys click here.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Optimove Announces General Availability of Self-Optimizing Journeys

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