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SportCaller goes Flat out with Tote Ten to Follow

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SportCaller goes Flat out with Tote Ten to Follow
SportCaller goes Flat out with Tote Ten to FollowReading Time: 3 minutes

 

Leading free-to-play specialist extends Tote Ten to Follow partnership with a revitalised game for the Flat racing season

SportCaller, the free-to-play (FTP) sports-game specialist, has progressed its ongoing partnership with the UK Tote Group through the launch of its £100,000+ Tote Ten to Follow for the current Flat season. As British horse racing leads the return of elite sport from a COVID-19-enforced break, this popular game incorporates a host of innovative features aimed at expanding racing’s reach to new audiences.

Having devised the original free-to-play jackpot model with Channel 4 Racing in 2014, SportCaller returned to those racing roots by bringing the timeless Tote Ten to Follow into the digital age over the latest Jumps campaign. The game now renews for the Flat season and SportCaller has updated and enhanced the player experience with a suite of new features that drive reliable engagement via repeat visits throughout the course of the competition.

Tote Ten to Follow asks participants to assemble stables of 10 horses whose collective performance will be aggregated in points from 16th June (the opening day of Royal Ascot) to 17th October (Champions Day). Applying feedback from the Jumps season, players now benefit from advanced dual-mode functionality whereby they can choose from either Simple Mode (a straightforward selection of 10 horses) or Pro Mode which seamlessly facilitates a myriad range of permed stables.

Improved gameplay centres around some of the more popular elements of fantasy football (from design-your-own silks to private leagues) which harness both the creative fun and the competitive instincts of casual racing fans and committed bettors alike. These innovations cultivate digital dwell-time and encourage return visits, as players assess their positions and chase a series of mouthwatering paydays throughout a condensed Flat season.

SportCaller’s market-leading FTP platform also showcases a variety of intuitive tools that allow players to monitor where and when each of their selections is entered, alongside a definitive history of race results cataloguing any points accrued for every horse. Helpful filters (e.g. trainer or horse searches), running off industry-leading Racing Post content, also secure quick-fire selection criteria from a deep database.

Minimum prize money of £100,000 is guaranteed for the competition – and, once again, there will be 0% takeout from the prize pool. As a result, unimpaired distribution will follow between four monthly winners (£10,000), with 70% of the remaining pool going to the winner of the overall game, and the other 30% being distributed in tiered fashion between those players placed second to 100th.

Rob Painter, Chief Marketing Officer for the Tote, said: “It’s great to be working with SportCaller again to bring Tote Ten to Follow back for what is set to be a very exciting Flat season. This launch marks another important step in our plans to redevelop the Tote for a contemporary racing audience that demands multi-platform engagement, particularly on mobile where mainstream smartphone-adoption is manifest.

“The historic popularity of Tote Ten to Follow continues undimmed and the SportCaller platform lets us devise and implement new technology that sets the pace in a modern digital age, connecting with all demographics across racing’s loyal fan-base.”

Cillian Barry, SportCaller MD, added: “It’s always a thrill to get back to our formative racing days which have seen us originate racing games like Pick 6 and ITV7. Of course, classics like Tote Ten to Follow never lose their core appeal. Yet, it’s important to innovate and adapt, so your product can stand out and thrive in an increasingly competitive arena.

“It’s great to see the positive reception, as our proprietary platform ramps up engagement across all operator platforms, elevating the player experience on a sport whose powers of retention and customer loyalty are second to none.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: SportCaller goes Flat out with Tote Ten to Follow

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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One month until the N1 Puzzle Promo finale — Barcelona will host the iGaming party everyone is going to talk about

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There’s less than a month left until the official end of N1 Puzzle Promo. And while the battle for the top spot on the leaderboard becomes fiercer every day – and the promo leaders eagerly wait for new updates – N1 Partners is preparing an event that will leave no one indifferent, neither N1 Partners affiliates nor the wider iGaming community.

Event: N1 Puzzle Promo award ceremony 🎉
Where: Barcelona, Spain
When: January, 2026

N1 Partners is bringing together top affiliates and industry leaders to announce – live from the stage – the winner of N1 Puzzle Promo and award the grand prize of the promo: the Robinson R22 Beta II helicopter 🚁

What else is the N1 Partners team preparing?
We’re not revealing all the details just yet, but some things are simply impossible to hide:

  • exclusive luxury prizes awarding that you’ll definitely want to add to your collection
  • performances by top artists and a surprise headliner — who will it be? You’ll find out very soon… 🤫
  • special activities available only to guests of the event

N1 Puzzle Promo rules reminder
The promo runs until December 31, 2025. The more puzzles collected, the higher the chance to win the helicopter — we’re almost out of time.

  • SEO traffic – 1 puzzle per 10 FTDs
  • PPC & ASO – 1 puzzle per 40 FTDs
  • FB & other* – 1 puzzle per 100 FTDs

* Social media traffic, SMS, Email, UAC, In-app

Only Tier-1 GEO traffic counts.

Who will take off in the helicopter from sunny Barcelona? Maybe it will be your team!

Stay tuned for updates on the N1 Partners website and social channels — you won’t want to miss the biggest news. See you soon!

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EGT with two accolades from Golden Spade’s Awards 2025

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EGT received well-deserved recognition at the Golden Spade’s Awards 2025 ceremony. At the event, held on November 25, the company took the Slot Machine of the Year prize, and its CEO, Vladimir Dokov, was honored with a Certificate for Outstanding Contribution to the Development of the Gaming Industry.

EGT has been distinguished for the excellent performance of its latest series of slot cabinets Supreme, including 4 models – S 32-32 UP, S 32-32 ST, S 55 S ST, and S 55 V ST. For only several months this year, they had numerous installations and have established themselves as players’ favorites in a number of markets around the world, thanks to the perfect combination of eye-catching design, unmatched comfort, and their compatibility with some of the most popular games from the company’s portfolio.

Mr. Dokov was granted the Certificate for Outstanding Contribution to the Development of the Gaming Industry in recognition of his exceptional impact on the sector in Europe and beyond and his role in positioning Bulgaria among the top gaming solutions providers on a global level.

When accepting the awards, he said: “I am honored to be here tonight among so many industry leaders and to receive these two accolades. They are irrefutable proof that even the most ambitious plans can be accomplished when you work with a team of talented and motivated professionals for whom innovation and technological progress are not just high values, but achievable goals. This success belongs to them.”

The Golden Spade’s Awards ceremony was part of the prestigious Gaming Industry Gala Dinner 2025, organized by the Association of Organizers of Gambling Games and Activities in Bulgaria (AOGGAB) with the support of EUROMAT. This year’s edition of the event, which was the third in a row, gathered leading companies and figures from Bulgaria and abroad under the motto “Together in Europe“ and gave them the opportunity to focus on topics like European integration, professional collaboration, and the shared vision for a sustainable future of the industry.

The post EGT with two accolades from Golden Spade’s Awards 2025 appeared first on European Gaming Industry News.

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Michael Gauselmann at 70: Entrepreneur, Innovator and Chairman of Merkur Group’s Supervisory Board

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“Everything I do, I do with great passion.” A glance at the life of Michael Gauselmann quickly reveals why the Chairman of the Supervisory Board of the Merkur Group and Chairman of the Board of Directors of the Gauselmann Family Foundation chose these words. He can look back on 70 years dedicated to businesses, products and people – shaped by his passion for gaming, entrepreneurial courage and clear, forward-looking decisions.

Born on 28 November 1955 as the second son of company founder Paul Gauselmann, Michael Gauselmann became familiar with the world of vending machines early on. From the age of 13, he spent every school holiday working in his father’s company – always in different departments. This early mix of hands-on experience and an understanding of processes and figures laid the foundation for his later career.

After completing his A-levels, he studied Business Administration at the University of Hamburg, specialising in IT, statistics and marketing. As a graduate, he combined numerical expertise, technical affinity and market awareness – a combination that would later fuel numerous innovations within the Group. In 1982, he joined Nova-Apparate in Hamburg as Executive Assistant, before becoming Commercial Manager of Franken-Automaten Südvertrieb a year later. With the company’s integration into what was then the Gauselmann Group, his true journey within the family business began.

The years that followed were characterised by rapid advancement and significant responsibility. From 1984 to 1986, Michael Gauselmann served as Commercial Manager of today’s adp Merkur as well as CFO of the Group. He then took over management of the former Merkur Spielothek, now Merkur Operations, until 1992 – during a period of strong expansion with around 250 arcades in Germany.

A year later, his focus increasingly shifted to international markets. The “game designer at heart”, as he describes himself, played a pivotal role in developing the Group’s global activities. He acquired Atronic and turned it into a key business unit for the development, production and distribution of casino machines, drove the acquisition of Bell-Fruit Games in the UK and established Stella Electronic for the European market. His passion for games and keen sense for innovation significantly accelerated the Group’s internationalisation.

From 1994 to 2004, Michael Gauselmann was Deputy Chairman of the Management Board of Gauselmann AG. From 2004 until the establishment of the Gauselmann Family Foundation, he and his father Paul acted as co-spokespersons of the Management Board. While he was mainly responsible for the international business and his father concentrated on domestic operations, their shared responsibility for the Group continued to grow.

At the same time, Michael Gauselmann consciously sought new perspectives. He earned a pilot’s licence and enjoyed the vastness of the skies. He became a hunter and now takes care of wildlife conservation in his adopted home of Austria. Today, he lives in Graz in the province of Styria.

Since 2016, he has been a member of the Advisory Board of the Gauselmann Family Foundation. And when his father stepped down from the top of the Group last year, it was clear who would take the helm: since October 2024, Michael Gauselmann has been Chairman of the Supervisory Board of the Group and Chairman of the Board of Directors of the Gauselmann Family Foundation. He sees his role as that of motivator, overseer and adviser. He knows the industry “inside out” – it is in his blood. At the same time, he does not want to “bring back the Gauselmann face” to the company. The focus today, he says, should be on the Merkur brand, the Management Board and the teams.

Above all, he wants a Management Board made up of strong personalities “who don’t just say ‘Yes, Mr Gauselmann’”. “We are a fantastic corporate group with countless opportunities,” he says. “We create entertainment – and that is something to be proud of.” Restoring this sense of pride among employees is one of his key aspirations. Looking ahead, Michael Gauselmann has set himself a clear personal goal: he plans to step back from his roles no later than the age of 75. Until then, he intends to actively support the continued development of the Merkur Group as a modern, internationally positioned entertainment provider.

The post Michael Gauselmann at 70: Entrepreneur, Innovator and Chairman of Merkur Group’s Supervisory Board appeared first on European Gaming Industry News.

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