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New Sports Apps Face Struggles during COVID-19 Crisis
The COVID-19 pandemic’s negative effect on the gambling industry has been felt across the board both offline and online. Beyond the closing of land-based casinos and bet shops, the online industry continues to feel the impact of the novel coronavirus with, so far, no end in sight.
This is especially true for online sportsbooks that don’t have a casino offering and new bookies who haven’t yet had time to establish their brands and gain a foothold in the market. Without other revenue lifelines and with challenges mounting during this disease-driven economic crisis, many of these new operations could fold.
Some of the Challenges faced by New Sports Apps
New online bookmakers and mobile first-bookies with a focus on sports apps are struggling to stay alive in this strange betting world where horse racing and football – the bread and butter of the sportsbook industry – have been halted across Europe since mid-March. With that said, challenges that some of these brands may be facing include:
Lack of casino offering
More established bookmakers have found other ways to survive the economically crushing pandemic by offering their customers alternative gambling entertainment, such as slots, casino games, live casino, poker, lotto, etc. However, most of the bookies that have been able to switch their marketing focus to these other gambling streams are well-established names in the industry and already have these products in place. That said, there is a lack of casino department for most smaller bookies that have taken a niche approach and built their brands solely around sports.
Competing with big name sportsbooks
Sportsbook giants like William Hill, Bet365, Ladbrokes Coral and Paddy Power have another advantage over smaller businesses. They have been established for years and have the advertising funds that lesser known bookies do not. Moreover, they have a better chance of survival as their operations are much larger and extend beyond sports betting.
Threat of daily gambling limit
In March the Gambling Related Harm All Party Parliament Group (APPG) called on the British gambling industry to impose a £50 daily spending limit for customers throughout the duration of the coronavirus pandemic. The APPG’s concern is that as the crisis deepens, more people will turn to online and mobile gambling as a distraction, including those who have never considered gambling before. The APPG fears that this could take a toll on the nation’s financial and mental health. Needless to say, if such a daily spending limit was enforced, this would further cripple gambling business, making it nearly impossible for smaller bookies to survive.
There May Be Some Light at the End of the Tunnel
In spite of all the challenges, if some of the smaller bookies manage to stay afloat for another couple of months, they may be able to survive COVID-19. The reason is that football might be back soon and provide a lifeline as early as June.
According to The Guardian, Premier League clubs have discussed re-starting the season by 13-14 June. This would allow the competition to finish by 31 July and clear up August for the completion of both the Champions League and Europa League.
In this best-case scenario clubs would begin a “pre-season” from 10 or 14 May, which would give players four weeks to regain their fitness. Then, with seven weeks to complete the season, (as 16 clubs have nine matches remaining and another 4 clubs have 10), it is believed that this timeframe should be sufficient for the campaign to finish without being too rushed.
Unfortunately, due to the unpredictability of the virus, there is no telling if this best-case scenario will occur. The worst-case scenario, on the other hand, would be for football to remain on hold until October, which would be seven months after the last round of matches and a brutal blow to sportsbooks both big and small worldwide.
With any luck, the best-case scenario for football will come to light. For now, though, new sports apps and online bookies will need to focus their efforts on bringing in revenue through other markets like virtual sports and eSports betting, and hope for the best.
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The Philippine Amusement and Gaming Corporation (PAGCOR) on Tuesday, September 30, conducted an agency-wide orientation on the responsible use of Microsoft Copilot with governance safeguards in observance of Development Policy Research Month (DPRM).
Anchored on this year’s theme, “Reimagining Governance in the Age of AI,” the online session underscored the need to embrace artificial intelligence responsibly to ensure that innovation is balanced with accountability and transparency in the workplace.
The Microsoft Copilot Chat Masterclass was facilitated via Microsoft Teams by AI Workforce Specialist Christeen Padilla, with 98 employees from PAGCOR’s corporate offices and branches in attendance.
Padilla introduced Microsoft Copilot Chat, a secure AI-powered assistant designed to boost productivity through features such as drafting correspondence, summarizing reports, generating ideas, and answering work-related queries.
She also distinguished between the free Copilot Chat, which provides web-sourced responses, and the M365 Chat version, which delivers organization-specific replies.
Employees with an M365 Chat license can also access specialized tools such as Researcher, Analyst, Prompt Coach, Writing Coach, Idea Coach, Career Coach, Learning Coach, Surveys, and Microsoft 365 Admin.
Citing industry data, Padilla noted that 86 percent of AI-assisted chat application users in the Philippines had adopted Copilot in 2024, reflecting the country’s rapid shift toward AI-powered workplace solutions.
While highlighting Copilot’s potential to streamline tasks and improve efficiency, the orientation also placed strong emphasis on governance safeguards to ensure its responsible use. These include compliance with enterprise data protection standards, observance of organizational policies, and vigilance in distinguishing between web-based and internal data to protect sensitive information.
The post PAGCOR WORKERS BRIEFED ON SAFE USE OF AI CHAT TOOL appeared first on European Gaming Industry News.
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Broadway Gaming, a leading provider of online bingo and casino, today announced the appointment of Mark Cleary as its new Chief Executive Officer, effective immediately. Founder and outgoing CEO David Butler will assume the role of Executive Chairman.
The leadership transition marks a key milestone in Broadway Gaming’s growth journey, positioning the company for its next phase of scale and strategic development.
“Mark is a deeply respected leader who has helped shape the success of Broadway Gaming,” said David. “This transition has been carefully planned, and I have full confidence in his ability to lead the company forward. As Executive Chairman, I’ll continue to be actively involved in driving our long-term vision, partnerships and potential mergers and acquisitions.”
Mark has served as COO since 2018, overseeing operations, compliance, payments and HR. Under his leadership, Broadway Gaming has expanded its footprint across key markets and delivered sustained growth and engagement.
“I’m honoured to take on the CEO role and lead an exceptional team,” said Mark.
“Broadway Gaming has an exciting future ahead, and I’m committed to building on the strong foundations that David has laid to deliver even greater value for our players, partners, and people.”
Broadway Gaming will continue to focus on innovation, customer experience, and responsible gaming as core pillars of its long-term strategy.
The post Broadway Gaming Announces Leadership Transition as COO Becomes CEO appeared first on European Gaming Industry News.
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Atlaslive, a leading B2B software company and iGaming platform provider, has entered into a partnership with Magnum, a financial institution in Brazil regulated by the Central Bank and focused on secure digital transactions.
This collaboration enables Atlaslive operators to offer an additional local payment option integrated directly into the Atlaslive platform. By doing so, it supports operators in regulated markets with secure, compliant, and fast payment flows tailored to Brazil.
“Expanding and diversifying payment access is central to our promise of flexibility,” said Milica Jovanovic, CBDO at Atlaslive. “By partnering with Magnum, we’re reinforcing our ability to help operators grow in Brazil with payment solutions that are reliable, transparent, and built for scale.”
Magnum, authorized by the Central Bank, brings proven expertise in digital banking and payment services. For operators, this means localized solutions aligned with Brazil’s financial regulations and digital economy.
“Joining forces with Atlaslive allows us to bring our technology to a wider network of operators,” said Mário Graziano, Head of Business Development. “We are excited to support secure, fast, and convenient payment journeys that align with Brazil’s evolving digital economy.”
The agreement reinforces Atlaslive’s growth in Latin America, where regulated payment options play a decisive role in compliance, licensing, and player trust.
About Atlaslive
Atlaslive is a B2B software company delivering a fully managed iGaming platform for regulated markets. Designed for fast launches, real-time control, and modular scalability, the platform supports operators across LATAM and EMEA.
About Magnum
Magnum SCD is a financial institution in Brazil authorized by the Central Bank to provide digital accounts, payments, and credit services. As a direct PIX participant and official Visa card issuer, Magnum enables instant and reliable transactions. Combining compliance, transparency, and innovation, Magnum offers payment infrastructure that supports sectors including betting, retail, and digital commerce.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Atlaslive Partners with Magnum to Expand Local Payment Access in Brazil appeared first on European Gaming Industry News.
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