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New Sports Apps Face Struggles during COVID-19 Crisis
The COVID-19 pandemic’s negative effect on the gambling industry has been felt across the board both offline and online. Beyond the closing of land-based casinos and bet shops, the online industry continues to feel the impact of the novel coronavirus with, so far, no end in sight.
This is especially true for online sportsbooks that don’t have a casino offering and new bookies who haven’t yet had time to establish their brands and gain a foothold in the market. Without other revenue lifelines and with challenges mounting during this disease-driven economic crisis, many of these new operations could fold.
Some of the Challenges faced by New Sports Apps
New online bookmakers and mobile first-bookies with a focus on sports apps are struggling to stay alive in this strange betting world where horse racing and football – the bread and butter of the sportsbook industry – have been halted across Europe since mid-March. With that said, challenges that some of these brands may be facing include:
Lack of casino offering
More established bookmakers have found other ways to survive the economically crushing pandemic by offering their customers alternative gambling entertainment, such as slots, casino games, live casino, poker, lotto, etc. However, most of the bookies that have been able to switch their marketing focus to these other gambling streams are well-established names in the industry and already have these products in place. That said, there is a lack of casino department for most smaller bookies that have taken a niche approach and built their brands solely around sports.
Competing with big name sportsbooks
Sportsbook giants like William Hill, Bet365, Ladbrokes Coral and Paddy Power have another advantage over smaller businesses. They have been established for years and have the advertising funds that lesser known bookies do not. Moreover, they have a better chance of survival as their operations are much larger and extend beyond sports betting.
Threat of daily gambling limit
In March the Gambling Related Harm All Party Parliament Group (APPG) called on the British gambling industry to impose a £50 daily spending limit for customers throughout the duration of the coronavirus pandemic. The APPG’s concern is that as the crisis deepens, more people will turn to online and mobile gambling as a distraction, including those who have never considered gambling before. The APPG fears that this could take a toll on the nation’s financial and mental health. Needless to say, if such a daily spending limit was enforced, this would further cripple gambling business, making it nearly impossible for smaller bookies to survive.
There May Be Some Light at the End of the Tunnel
In spite of all the challenges, if some of the smaller bookies manage to stay afloat for another couple of months, they may be able to survive COVID-19. The reason is that football might be back soon and provide a lifeline as early as June.
According to The Guardian, Premier League clubs have discussed re-starting the season by 13-14 June. This would allow the competition to finish by 31 July and clear up August for the completion of both the Champions League and Europa League.
In this best-case scenario clubs would begin a “pre-season” from 10 or 14 May, which would give players four weeks to regain their fitness. Then, with seven weeks to complete the season, (as 16 clubs have nine matches remaining and another 4 clubs have 10), it is believed that this timeframe should be sufficient for the campaign to finish without being too rushed.
Unfortunately, due to the unpredictability of the virus, there is no telling if this best-case scenario will occur. The worst-case scenario, on the other hand, would be for football to remain on hold until October, which would be seven months after the last round of matches and a brutal blow to sportsbooks both big and small worldwide.
With any luck, the best-case scenario for football will come to light. For now, though, new sports apps and online bookies will need to focus their efforts on bringing in revenue through other markets like virtual sports and eSports betting, and hope for the best.
FairPlay’s betting technology and AI-powered predictive content drive deeper fan engagement and deliver media opportunities and revenue
FOX Sports Digital and FairPlay Sports Media, the fan-focused and AI-powered global sports media network, have announced a strategic betting tech, affiliate and sports media agreement.
Under the multi-year agreement, FairPlay will serve as the exclusive sports betting affiliate technology provider of FOX Sports Digital, deploying its market-leading odds components, advanced AI-powered predictive data and analytics, and cutting-edge technology solutions on FOXSports.com and the FOX Sports mobile application.
The new relationship powers the newly released FOX Sports Betting Hub which integrates FairPlay’s innovative sports betting-related content enhanced with bespoke, value-added experiences derived from FairPlay’s deep relationships with global sportsbook operators.
“FOX Sports is one of the largest sports rights holders in the world, with incredible access to live games and global events,” said Stuart Simms, Group CEO of FairPlay Sports Media. “FairPlay is excited to work with the FOX Sports Digital team, and we’re honored to serve their millions of users with more engaging, insightful sports media experiences that have proven to drive loyalty, engagement and deliver on brand differentiation.”
FairPlay’s advanced AI technology and robust odds components are already delivering real-time, data-driven insights to help FOX Sports fans and bettors, while monetization frameworks being deployed create revenue opportunities for operators, sportsbooks and digital media buyers.
The agreement enhances and elevates fan engagement by bringing FairPlay’s betting information technology and AI-powered tools to FOX Sports’ digital platforms. FairPlay’s approach enables FOX Sports digital users and fans to access personalized, data-driven betting analytics that deepen their connection and engagement with sports content. As the sports media and betting landscapes continue to evolve, the FOX Sports and FairPlay agreement delivers pioneering, scalable digital experiences for fans and operators alike.
The post FairPlay Sports Media and FOX Sports Digital Launch New Betting Hub appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Betfred Launches Checkd Dev’s Automated Betting System to Strengthen Football Betting Offering
Checkd Dev, part of the award-winning Checkd Group and a leading iGaming technology provider, has signed a multi-year agreement to supply its Automated Betting System (ABS) to UK bookmaker Betfred, introducing new levels of efficiency and engagement to pre-match football accumulator betting.
Through the partnership, Betfred has launched a suite of pre-configured, one-click accumulator bets, powered by Checkd Dev’s ABS technology and seamlessly integrated with Betfred’s proprietary pricing.
The solution enhances the customer betting journey while equipping Betfred’s trading team with a robust backend platform to streamline bet creation, management, and settlement. Customers benefit from football bets that are dynamically assigned probabilities based on historic form, providing greater insight and confidence in their selections.
The launch of ABS reinforces Betfred’s reputation as an industry innovator, offering customers smarter, faster, and more engaging betting experiences.
Checkd Dev has refined its ABS user interface through deployments with multiple tier-one operators. Betfred has further strengthened the proposition by integrating its competitive Acca Flex bonus offer, available from launch. Customers can access additional bonuses if their bet wins, while also benefiting from a money-back guarantee if a single leg loses.
Since its introduction two years ago, Checkd Dev’s ABS has evolved from a statistics-driven tool to increase operator conversion rates into a comprehensive system designed to meet the growing demand for automated, pre-configured betting products, powered by the company’s proprietary BRUNO platform.
This agreement extends Checkd Dev’s recent growth trajectory, following high-profile partnerships with William Hill on a fully automated, stats-powered Bet Builder, and a three-year deal with OpenBet to launch a new Trending BetBuilder to market.
Andrew Grimshaw, Commercial Director at Checkd Dev, commented: “We are delighted to be working with fellow Mancunians Betfred on our Trending Bets product. More and more major bookmakers are recognising the tangible value of our automated betting solutions, and it is especially gratifying to collaborate with a local partner on this launch.”
Mark Hartley, Head of Product at Betfred, added: “Since moving onto our propriety platform, we’ve been able to bring new ideas to market much faster. This partnership with Checkd Dev is a great example, helping us solve a simple problem for football fans: researching and building an accumulator can sometimes feel like hard work!
“With one-click, data-driven selections we’ve made the process quicker and easier, while still giving customers the choice and depth they want. Accas are already one of our most compelling propositions, thanks to our popular promotion Acca Flex, and this launch makes them even more engaging. We’re also looking forward to exploring further opportunities to work with Checkd Dev in the future.”
The post Betfred Launches Checkd Dev’s Automated Betting System to Strengthen Football Betting Offering appeared first on Gaming and Gambling Industry Newsroom.
Legendary Title Reborn for a New Generation of Fortune Seekers with Freebies and Bonuses until December 28th
Slotland Entertainment has ceremoniously relaunched its legendary title, Gods of Egypt, across its casinos Slotland, Winaday and now including CryptoSlots and CryptoWins. This revered 5×4, 30-payline slot invites players into a grand temple of mythic wealth.
Wager $1.50 to $30 to awaken divine features: Ra’s Sticky Expanding Wilds, Bastet’s gem-triggered Free Spins, and a Pick Me Bonus with layered treasures. For those betting $15 or more, five Pharaoh symbols unlock the progressive jackpot.
“Gods of Egypt has always been a crown jewel in our collection,” said Michael Hilary, Manager at Slotland. “This relaunch across our entire empire allows a new generation of players to experience its timeless magic and seek its legendary rewards.”
Framed by the regal visages of Anubis and a jeweled queen, the game creates a ceremonial atmosphere of arcade spectacle. It is a call to modern seekers: enter and claim your ancient riches.
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The post Slotland’s Crown Jewel, Gods of Egypt, Resurrects with Enhanced Features appeared first on Gaming and Gambling Industry Newsroom.
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