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LeoVegas completes migration of 12 brands to create a better customer experience
LeoVegas operates several brands in the UK under the collective name of Rocket X. During the first quarter of 2020 these brands, including 21.co.uk, Bet UK and Pink Casino among others, were migrated to LeoVegas’ proprietary technical platform. As a result, all LeoVega’s brands in the UK are now run on the group’s technology platform. This creates a more focused and efficient business, which fully utilizes the Group’s economies of scale in technology, product and organization. The migration contributes to a better customer experience in the form of greatly expanded game offering, payment options and faster functionality.
ADVANTAGE OF PROPRIETARY TECHNOLOGY
The UK market for online gaming has changed dramatically in recent years, such as with respect to stricter requirements in compliance and higher gambling taxes. In parallel with this, since acquiring the assets of IPS (today referred to as Rocket X), LeoVegas has conducted its operations in the UK using a third-party platform solution. The switch from a third-party provider means that the Group now has full control over all technology, and it reduces the complexity of daily operations. The migration is contributing to a significantly expanded game offering, where LeoVegas’ exclusive titles as well as games developed by third parties are accessible. The payment options and other functionality have also been expanded.
Owning and having control of the technology is a strong competitive advantage that eliminates the need for any redundant development that is needed for multiple platforms at the same time that it provides greater speed and flexibility in connection with rapidly changing compliance requirements.
“This is a milestone for the entire Group, but above all for our technology organisation and all of our employees who work in the UK market,” comments Gustaf Hagman, Group CEO. “I am incredibly impressed by how the migration was carried out in a short time and during a period and situation in which our people are working from home. It shows that our culture of empowered and determined employees is a competitive advantage. The migration to our own platform makes us even more scalable, and our brands in the UK will now be able to benefit from all of the innovation that is developed on our platform. Such an example is our recommendation engine, which is a success for the LeoVegas brand. Our customers in the UK will have a better customer experience with a wider range of games, many more payment options and generally a faster site and app. We have high aspirations for our brands in the UK, and this migration is a great step for us in delivering according to our vision to be King of Casino in all our markets.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: LeoVegas completes migration of 12 brands to create a better customer experience
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Fast Track welcomes PolarLotto: taking online lotto in Sweden to new heights
Malta, 28th March 2024 – PolarLotto, a leading provider of lotto betting services in Sweden, has just announced a strategic partnership with Fast Track, a leading provider of CRM solutions designed specifically for the iGaming industry. This collaboration aims to propel PolarLotto’s expansion from offline to online offerings, bringing the excitement of the world’s biggest lotteries to Swedish players in a safe and responsible manner.
PolarLotto prides itself on its commitment to transparent and ethical gaming practices, with a focus on player safety and responsible gaming. By teaming up with Fast Track, PolarLotto aims to leverage cutting-edge technology to expand its business model from traditional to online, ensuring a seamless and engaging experience for its customers.
Commenting on the partnership, Benjamin Burstein, CEO of PolarLotto, expressed enthusiasm about the possibilities ahead, stating, “We are excited to embark on this journey of transforming our business with the latest technology and automation tools provided by Fast Track. As we transition to the online space, we are confident that Fast Track’s expertise in custom segmentation, real-time data capabilities, and personalised experiences will enable us to better serve our players and achieve our business objectives.”
Fast Track also expressed confidence in the partnership, highlighting the potential for exceptional results through its Singularity model, which uses AI and machine learning to deliver tailored content to players, at the right time and through the most effective channel. “We are thrilled to partner with PolarLotto and support their online expansion,” said Simon Lidzén, CEO and co-founder of Fast Track. Our tools are designed to empower lean teams to achieve remarkable results, and we look forward to helping PolarLotto maximise their online presence and engagement.”
The post Fast Track welcomes PolarLotto: taking online lotto in Sweden to new heights appeared first on European Gaming Industry News.
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Red Bull Gaming premieres ‘Memories of CS:GO’ documentary highlighting the game’s early years
As the CS2 PGL Major in Copenhagen is set to kick off, Red Bull Media House will unveil a captivating feature-length documentary, “Memories of CS:GO – The Early Years,” an ode to one of the most influential games ever made.
This film takes viewers on an immersive journey through the origins and evolution of Counter-Strike: Global Offensive (CS:GO), featuring personal accounts and defining moments from several of the most legendary figures of the game.
The 90-minute documentary, narrated by Counter-Strike commentator Henry “HenryG” Greer, chronicles the remarkable trajectory of CS:GO, from its grassroots beginnings to becoming a global esports phenomenon.
Produced by Red Bull Media House, the film captures the essence of the game through the eyes of its most well known players, including Olof “olofmeister” Kajbjer Gustafsson, Patrik “f0rest” Lindberg, Richard “shox” Papillon, Gabriel “FalleN” Toledo, and Jarosław “pashaBiceps” Jarząbkowski, among others.
The documentary’s release is timed to precede the playoff stage of the PGL Major Copenhagen, scheduled for March 26, 2024. It will premiere on Red Bull Gaming’s YouTube channel at 21:00 CEST, offering viewers worldwide an insider’s perspective on the beloved game.
Event Details:
- What: Premiere of “Memories of CS:GO – The Early Years”
- When: March 26th, 2024, at 21:00 CEST
- Where to watch: Red Bull Gaming’s Youtube Channel
- The “CS:GO Memories” documentary can be viewed shareit.redbull.com
The post Red Bull Gaming premieres ‘Memories of CS:GO’ documentary highlighting the game’s early years appeared first on European Gaming Industry News.
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Ten Square Games ready for a new development opportunities in 2024
2023 ESPI package
The following documents in pdf format are equivalents of the official Consolidated Financial Statement which were reported in ESPI (download in the zip file above)
2023 Consolidated Financial Statement
2023 Management Board Report on Activities
Independent Auditor’s Report on the Audit of Annual Consolidated Financial Statements
Link to the stream
Link to the chat with individual investors
Presentation
Factsheet
Financial data
Transcription of the conference and Q&A session
For complete press release visit tensquaregames.com
The post Ten Square Games ready for a new development opportunities in 2024 appeared first on European Gaming Industry News.
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