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LeoVegas completes migration of 12 brands to create a better customer experience

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LeoVegas operates several brands in the UK under the collective name of Rocket X. During the first quarter of 2020 these brands, including 21.co.uk, Bet UK and Pink Casino among others, were migrated to LeoVegas’ proprietary technical platform. As a result, all LeoVega’s brands in the UK are now run on the group’s technology platform. This creates a more focused and efficient business, which fully utilizes the Group’s economies of scale in technology, product and organization. The migration contributes to a better customer experience in the form of greatly expanded game offering, payment options and faster functionality.
ADVANTAGE OF PROPRIETARY TECHNOLOGY
The UK market for online gaming has changed dramatically in recent years, such as with respect to stricter requirements in compliance and higher gambling taxes. In parallel with this, since acquiring the assets of IPS (today referred to as Rocket X), LeoVegas has conducted its operations in the UK using a third-party platform solution. The switch from a third-party provider means that the Group now has full control over all technology, and it reduces the complexity of daily operations. The migration is contributing to a significantly expanded game offering, where LeoVegas’ exclusive titles as well as games developed by third parties are accessible. The payment options and other functionality have also been expanded.
Owning and having control of the technology is a strong competitive advantage that eliminates the need for any redundant development that is needed for multiple platforms at the same time that it provides greater speed and flexibility in connection with rapidly changing compliance requirements.
“This is a milestone for the entire Group, but above all for our technology organisation and all of our employees who work in the UK market,” comments Gustaf Hagman, Group CEO. “I am incredibly impressed by how the migration was carried out in a short time and during a period and situation in which our people are working from home. It shows that our culture of empowered and determined employees is a competitive advantage. The migration to our own platform makes us even more scalable, and our brands in the UK will now be able to benefit from all of the innovation that is developed on our platform. Such an example is our recommendation engine, which is a success for the LeoVegas brand. Our customers in the UK will have a better customer experience with a wider range of games, many more payment options and generally a faster site and app. We have high aspirations for our brands in the UK, and this migration is a great step for us in delivering according to our vision to be King of Casino in all our markets.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: LeoVegas completes migration of 12 brands to create a better customer experience
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SimplePlay Announces Strategic Partnership with Timeless Tech
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SimplePlay is delighted to announce its recent partnership with Timeless Tech, a leading game aggregator. This alliance will integrate SimplePlay’s suite of games and services into Timeless Tech’s powerful platform, significantly expanding the provider’s reach in key international markets.
As SimplePlay continues to establish itself as a comprehensive game provider, this collaboration will enhance its rich portfolio of premium games through Timeless Tech’s Game Aggregator API. This partnership aims to strengthen SimplePlay’s position and expand its reach in markets like Europe and Latin America.
“We’re delighted to welcome SimplePlay to our aggregator – a provider that represents creativity, reliability, and depth. Their combination of slots, crash, table, and fishing games perfectly complements our goal to deliver diverse, high-performing content to operators worldwide. This partnership highlights what Timeless Tech stands for: building meaningful alliances that empower growth, quality, and innovation.” –– Nicola Cainero, Chief Operating Officer, Timeless Tech
“The new partnership with Timeless Tech is definitely a win-win agreement that fosters mutual growth for both sides,” said Osman Walker, CSO of SimplePlay. “We look forward to bringing our premium gaming content to even more operators and players through Timeless Tech’s extensive network.”
With SimplePlay’s games and Timeless Tech’s distribution network, these two industry powerhouses are set to deliver top-tier game content to players around the world, driving mutual growth and success.
The post SimplePlay Announces Strategic Partnership with Timeless Tech appeared first on European Gaming Industry News.
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Mindway AI Partners with ATG to Enhance Responsible Gambling with GameScanner
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The post Mindway AI Partners with ATG to Enhance Responsible Gambling with GameScanner appeared first on European Gaming Industry News.
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Climb Kong’s Jungle Tower to reach epic wins
Reading Time: 2 minutes
Red Papaya’s debut slot combines feature rich gameplay with an adventurous theme, cinematic visuals and big sound
Players are being told to brace themselves for an expedition into uncharted territory in Kong’s Jungle Tower, the debut slot from Red Papaya, which is powered by Microgaming.
This is a slot where fortunes are found hidden within a forgotten temple, deep within the jungle. It’s been designed to deliver an immersive audio and visual experience – this includes sound cues from Kong which help to build anticipation and then intensify as the features get closer.
Kong’s roar builds up and sounds like he’s getting closer while the reels begin to shake and ignite with fiery effects, creating the sense that a big, thunderous win is about to land.
The Cash Collect slot sees players helped on their adventure by several features, including the legendary Jungle Tower which includes 15 Cash Prizes to be won.
Then there are Monkey Coins that sweep across the reels, gathering instant treasures and unlocking the mightiest prizes from the summit of the tower.
When a Kong symbol lands without a Collect symbol, it adds a Multiplier to one of the Jungle Tower values. This is a sort of consolation prize for the player and means that Kong never leaves them empty handed – instead, he helps players power up with Multipliers so that when Kong and Collect do land, the win is Multiplied.
Up to five Kong symbols can land on reel three in a single spin, with each boosting the Multiplier value. Multipliers are then applied to the awarded values when they are collected.
So what about those monkeys?
Red Monkey Coins land one reels one, two, four and five and randomly collect a Jackpot value from the Jungle Tower when at least one Kong symbol appears on the same spin.
Blue Monkey Coins, which also appear on reels one, two, four and five, randomly collect a Cash value from the Jungle Tower when at least one Kong symbol appears in the same spin.
Even when the reels fall silent, Kong’s adventurous spirit electrifies the Tower with multipliers, charging up Cash Prizes for spectacular wins.
But that’s not all. Three Bonus Symbols trigger eight Free Spins. Once activated, the reels increase to a 5×5 setup for even more win opportunities – the base game offers 720 bi-directional ways and increases to 3,125 ways.
As the Free Spins play out, three Bonus Symbols will award eight additional Free Spins while two Bonus Symbols will grant three more Free Games.
Kong’s Jungle Tower is a high volatility game and comes with two RTP options of 96% and 94%.
Madelein Ozok, Head of Studio at Red Papaya said: “This is a slot packed with thrilling visuals, adventurous soundscapes and Kong leading the charge towards big wins.
“Kong’s Jungle Tower has been designed to deliver an expedition of epic proportions, with those Cash and Jackpot prizes always within reach of the red and blue monkeys.
“This is our debut slot and really sets the tone for what players can expect from Red Papaya.”
Red Papaya made its debut earlier this month and is set to disrupt the online slot market with games that blend creativity, features and data to deliver edge-of-the-seat experiences that captivate players around the world.
For more information and to play the Kong’s Jungle Tower demo, visit our brand new website https://microgaming.io/
The post Climb Kong’s Jungle Tower to reach epic wins appeared first on European Gaming Industry News.
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