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LeoVegas completes migration of 12 brands to create a better customer experience

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LeoVegas completes migration of 12 brands to create a better customer experience
LeoVegas completes migration of 12 brands to create a better customer experienceReading Time: 2 minutes

 

LeoVegas operates several brands in the UK under the collective name of Rocket X. During the first quarter of 2020 these brands, including 21.co.uk, Bet UK and Pink Casino among others, were migrated to LeoVegas’ proprietary technical platform. As a result, all LeoVega’s brands in the UK are now run on the group’s technology platform. This creates a more focused and efficient business, which fully utilizes the Group’s economies of scale in technology, product and organization. The migration contributes to a better customer experience in the form of greatly expanded game offering, payment options and faster functionality.

ADVANTAGE OF PROPRIETARY TECHNOLOGY
The UK market for online gaming has changed dramatically in recent years, such as with respect to stricter requirements in compliance and higher gambling taxes. In parallel with this, since acquiring the assets of IPS (today referred to as Rocket X), LeoVegas has conducted its operations in the UK using a third-party platform solution. The switch from a third-party provider means that the Group now has full control over all technology, and it reduces the complexity of daily operations. The migration is contributing to a significantly expanded game offering, where LeoVegas’ exclusive titles as well as games developed by third parties are accessible. The payment options and other functionality have also been expanded.

Owning and having control of the technology is a strong competitive advantage that eliminates the need for any redundant development that is needed for multiple platforms at the same time that it provides greater speed and flexibility in connection with rapidly changing compliance requirements.

“This is a milestone for the entire Group, but above all for our technology organisation and all of our employees who work in the UK market,” comments Gustaf Hagman, Group CEO. “I am incredibly impressed by how the migration was carried out in a short time and during a period and situation in which our people are working from home. It shows that our culture of empowered and determined employees is a competitive advantage. The migration to our own platform makes us even more scalable, and our brands in the UK will now be able to benefit from all of the innovation that is developed on our platform. Such an example is our recommendation engine, which is a success for the LeoVegas brand. Our customers in the UK will have a better customer experience with a wider range of games, many more payment options and generally a faster site and app. We have high aspirations for our brands in the UK, and this migration is a great step for us in delivering according to our vision to be King of Casino in all our markets.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: LeoVegas completes migration of 12 brands to create a better customer experience

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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UAE Lottery Announces Final AED 100 Million Lucky Day Draw Before Unveiling the New Lucky Day Game

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The UAE Lottery’s Lucky Day is set to enter an exciting new chapter, with new prize tiers and fresh ways to win, bringing a new era of thrill for players across the nation.  

While full details will be revealed soon, players now have a final opportunity to grab their tickets for a last chance to win the Grand Prize of AED 100 million. The final date to enter the current edition of the draw is Saturday, November 29, 2025, and the excitement is building fast.

Since its launch, The UAE Lottery has created over 100,000 winners who have taken home more than AED 147 million across 25 draws, bringing excitement to thousands of people from every corner of the country. Among them, 29-year-old Indian expat Anilkumar Bolla, who made history as the first Grand Prize winner to go home with AED 100 million. His victory turned Diwali night into a celebration he will remember for life. Now, another player could be next.

Whether participants are chasing a dream, planning their next adventure, or simply trusting their luck, Saturday, November 29 could be the day that transforms those aspirations into reality. After all, sometimes a single ticket is all it takes to spark a complete turnaround in one’s life.

With just days remaining, The UAE Lottery emphasizes the significance of this draw as it represents the last chance for participants to win the dream-fulfilling AED 100 million Grand Prize. This milestone marks not only the culmination of the current Lucky Day edition, but also a transition toward an exciting new era centered on elevated player experiences.

Looking ahead, Lucky Day is preparing to unveil a refreshed experience, and players are encouraged to stay tuned and prepare for what comes next.

Tickets are available now at theuaelottery.ae

 

The post UAE Lottery Announces Final AED 100 Million Lucky Day Draw Before Unveiling the New Lucky Day Game appeared first on European Gaming Industry News.

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GGPoker Ups The Ante With Record $25M End Of Year Giveaway

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December 1 through 31, 2025 – GGPoker kicks off the festive season with daily cash giveaways, Christmas Gift Boxes and a $1M Flipout tournament

GGPoker, the World’s Biggest Poker Room, today announced its largest-ever holiday promotion: the $25M End of Year Giveaway. Running from December 1 to December 31, 2025, the month-long festival features an unprecedented increase in cash prizes, seasonal gifts, and a massive tournament finale to close out the year in style.

The $25,000,000 total prize pool is split across three monumental promotions:

$12M 12 Days of Christmas Gift Boxes

GGPoker celebrates the holiday season with 12 days of special gifts, ensuring every player receives a festive surprise just for logging in between December 15 and December 26 and opening their Christmas Gift Box.

Prizes include a mix of C$ rewards, tournament tickets, freeroll tickets and snowball splash items.

$1M End of Year #Thanks2025 Flipout

GGPoker will once again host a very special #Thanks2025 Flipout Tournament, running from December 27 to December 31 and open to all GGCheers and GGCares qualifiers during this time. It is easy to qualify for, with players that make it through to Stage 3 sharing the $1M prize pool.

$12M December Cash Giveaway

Another cornerstone of the End of Year promotion are the massive cash giveaways, rewarding cash game players, tournament players and those new to GGPoker.

$7.4M is distributed through daily leaderboards across formats including Hold’em, PLO, Spin & Gold, and Rush & Cash, up from $6.5M given out in 2024.

An additional $4.6M is allocated to other giveaways such as the #ThanksGG Daily Flipouts, new player rewards and $1M in special tournament promotions.

Sarne Lightman, Managing Director of GGPoker, commented: “We are thrilled to bring back our End of Year Giveaway, making it bigger and better than ever with a record $25M in prizes. Whether you’re chasing a huge leaderboard cash prize, unwrapping a special Christmas gift, or battling for a share of the $1M #Thanks2025 Flipout, there is something exciting for every single player. It’s our way of saying thank you for making this another record-breaking year at GGPoker, and we wish everyone a happy and rewarding holiday season.”

To learn more about $25M End of Year Giveaway, please visit: ggpoker.com/promotions/end-of-year-giveaway/

The post GGPoker Ups The Ante With Record $25M End Of Year Giveaway appeared first on European Gaming Industry News.

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Kambi decides to cancel 2,193,675 repurchased shares

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Kambi Group plc (“Kambi”) has today approved the cancellation of 2,193,675 shares. The shares were acquired as part of previous share buyback programmes and the cancellation of the shares is in line with the intention to improve Kambi’s capital position.

On 25 November 2025, Kambi’s Board approved the initiation of the process to cancel 2,193,675 shares. The process is expected to be completed, and the cancellation taking effect, on 1 December 2025.

Following the cancellation, Kambi’s issued share capital will amount to €83,130 and the total number of issued shares in Kambi will be 27,709,944 with a nominal value of €0.003 per share.

Kambi will still hold 400,000 shares to satisfy its future obligations arising from the employee share option programmes.

The post Kambi decides to cancel 2,193,675 repurchased shares appeared first on European Gaming Industry News.

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