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LeoVegas completes migration of 12 brands to create a better customer experience

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LeoVegas operates several brands in the UK under the collective name of Rocket X. During the first quarter of 2020 these brands, including 21.co.uk, Bet UK and Pink Casino among others, were migrated to LeoVegas’ proprietary technical platform. As a result, all LeoVega’s brands in the UK are now run on the group’s technology platform. This creates a more focused and efficient business, which fully utilizes the Group’s economies of scale in technology, product and organization. The migration contributes to a better customer experience in the form of greatly expanded game offering, payment options and faster functionality.
ADVANTAGE OF PROPRIETARY TECHNOLOGY
The UK market for online gaming has changed dramatically in recent years, such as with respect to stricter requirements in compliance and higher gambling taxes. In parallel with this, since acquiring the assets of IPS (today referred to as Rocket X), LeoVegas has conducted its operations in the UK using a third-party platform solution. The switch from a third-party provider means that the Group now has full control over all technology, and it reduces the complexity of daily operations. The migration is contributing to a significantly expanded game offering, where LeoVegas’ exclusive titles as well as games developed by third parties are accessible. The payment options and other functionality have also been expanded.
Owning and having control of the technology is a strong competitive advantage that eliminates the need for any redundant development that is needed for multiple platforms at the same time that it provides greater speed and flexibility in connection with rapidly changing compliance requirements.
“This is a milestone for the entire Group, but above all for our technology organisation and all of our employees who work in the UK market,” comments Gustaf Hagman, Group CEO. “I am incredibly impressed by how the migration was carried out in a short time and during a period and situation in which our people are working from home. It shows that our culture of empowered and determined employees is a competitive advantage. The migration to our own platform makes us even more scalable, and our brands in the UK will now be able to benefit from all of the innovation that is developed on our platform. Such an example is our recommendation engine, which is a success for the LeoVegas brand. Our customers in the UK will have a better customer experience with a wider range of games, many more payment options and generally a faster site and app. We have high aspirations for our brands in the UK, and this migration is a great step for us in delivering according to our vision to be King of Casino in all our markets.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: LeoVegas completes migration of 12 brands to create a better customer experience
Latest News
DigiPlus Partners with Pay&Go
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DigiPlus Interactive Corp. (DigiPlus), the pioneer and leading digital entertainment provider behind BingoPlus, ArenaPlus and GameZone, announced a strategic partnership with Pay&Go, one of the leading providers of self-service payment kiosks, to expand secure and convenient wallet-loading options for its players.
Through this new payments partnership, DigiPlus and Pay&Go, the self-service payment kiosks operated by BTI Payment Philippines, a subsidiary of Australia-based Banktech, will enable users to fund their e-wallets with utmost ease by way of its growing network of 3500 self-service kiosks. With a cash-out feature also being eyed early next year, this collaboration kicks off with BingoPlus and will expand soon to ArenaPlus and GameZone.
“Our commitment at DigiPlus has always been to deliver digital entertainment that is engaging, trustworthy, and service-oriented. Achieving that requires strong partnerships with organizations that share our commitment to customer trust and service excellence. This partnership with Pay&Go is grounded in innovation, accessibility, and a shared mission to serve more Filipinos through secure and convenient payment touchpoints. This means more access, more convenience, and more ways for our community to enjoy the DigiPlus experience wherever they are,” said Jasper Vicencio, President of AB Leisure Exponent Inc. and Total Gamezone Xtreme Inc.
Formally signed on November 26, this partnership agreement was led by Vicencio together with Danilo Ibarra, CEO of BTI Payments Philippines and its COO Mariel Medina, pairing the former’s growing digital ecosystem with the latter’s operational expertise.
“We are excited to support DigiPlus with Pay&Go’s nationwide footprint. Together, we’re making trusted payment access available to more BingoPlus players across the country and soon with ArenaPlus and GameZone. DigiPlus sets a high bar on player trust and Pay&Go is determined to meet it,” said Ibarra.
DigiPlus partners only with payment channels certified by the Bangko Sentral ng Pilipinas in accordance with the requirements set by the Philippine Amusement and Gaming Corporation (PAGCOR). In partnering with BTI Payments, a certified Operator for Payment System (OPS) and Independent ATM Deployer (IAD) whose breadth of experience spans for over 25 years, DigiPlus taps into decades of expertise in transaction processing and payment device management.
The Pay&Go payment kiosks partnership significantly expands DigiPlus’ comprehensive customer service and player support network. This existing network currently includes dedicated in-house 24/7 customer support, over 130 physical BingoPlus stores nationwide, over-the-counter payment channel options and a surety bond protecting player wallets. The expansion of these service touchpoints is a testament to DigiPlus’ ongoing commitment to providing safe, reliable and accessible digital entertainment to the Filipino market.
The post DigiPlus Partners with Pay&Go appeared first on European Gaming Industry News.
Latest News
Regulators Call for Stronger Measures Against Illegal Online Gambling
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Regulators of Austria, France, Germany, Great Britain, Italy, Portugal and Spain issued a joint institutional statement.
The fight against illegal online gambling is one of the paramount tasks facing regulated jurisdictions. Its borderless nature and the speed of technological innovation make it easier for illegal operators to evade regulatory oversight. This creates significant risks for consumer and public health protection, endanger public order and harms the activity of legitimate operators. In short, illegal online gambling undermines the entire regulatory framework designed to protect the public interest.
The statement reads: “We express our common concern regarding the increasing proliferation of advertising targeting our jurisdictions by unauthorised operators, particularly through digital channels such as social media, video platforms, and affiliate networks. These activities not only violate our national laws but also expose citizens — including minors and vulnerable individuals — to significant risks associated with illegal gambling.
“We wish to express our strong commitment to consumer protection, market integrity, and compliance with national and international regulations within the respective legal framework by:
• sharing information on illegal operators among us
• calling on digital platforms and social media networks to strengthen their control mechanisms to prevent the dissemination of advertising content from unauthorised operators
• reaffirming our commitment to share knowledge and better practices in identifying, investigating, and sanctioning operators acting outside the law.
This statement marks a renewed and united commitment by our jurisdictions to strengthen the integrity of the regulated gambling sector and to protect citizens from the risks posed by illegal gambling activities.”
The post Regulators Call for Stronger Measures Against Illegal Online Gambling appeared first on European Gaming Industry News.
Latest News
IGT Debuts 4 Fortunes Link MLP Game for Spain
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IGT presented its localised 4 Fortunes Link multi-level progressive to operators in Spain’s salones sector during a customer event in Madrid on November 20, introducing the title on the BINTIA 27 cabinet within the company’s Salones España portfolio.
The presentation took place at the Ginkgo Restaurant and Sky Bar and was co-hosted with gaming distributor Orenes Grupo. Attendees from the salones segment were invited for product demonstrations and discussions on the 4 Fortunes Link game configured for the country’s Amusement with Prize (AWP) environment.
During the event, IGT representatives showcased the gameplay of 4 Fortunes Link running on the BINTIA 27 cabinet. The cabinet is the newest component of the company’s offering for salones in Spain, and the session provided operators with a look at the features that define the MLP title.
Marilu Aldana, IGT Director of Sales for Western Europe and Africa, said: “IGT was excited to bring our customers in Spain’s salones sector together for the debut of the market-attuned 4 Fortunes Link MLP. We continue to grow our Salones Espana portfolio with innovative MLP solutions aligned with localized player preferences, and the well-attended event provided an excellent platform to showcase the entertainment value of the 4 Fortunes Link game.”
The post IGT Debuts 4 Fortunes Link MLP Game for Spain appeared first on European Gaming Industry News.
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