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LeoVegas completes migration of 12 brands to create a better customer experience

Reading Time: 2 minutes
LeoVegas operates several brands in the UK under the collective name of Rocket X. During the first quarter of 2020 these brands, including 21.co.uk, Bet UK and Pink Casino among others, were migrated to LeoVegas’ proprietary technical platform. As a result, all LeoVega’s brands in the UK are now run on the group’s technology platform. This creates a more focused and efficient business, which fully utilizes the Group’s economies of scale in technology, product and organization. The migration contributes to a better customer experience in the form of greatly expanded game offering, payment options and faster functionality.
ADVANTAGE OF PROPRIETARY TECHNOLOGY
The UK market for online gaming has changed dramatically in recent years, such as with respect to stricter requirements in compliance and higher gambling taxes. In parallel with this, since acquiring the assets of IPS (today referred to as Rocket X), LeoVegas has conducted its operations in the UK using a third-party platform solution. The switch from a third-party provider means that the Group now has full control over all technology, and it reduces the complexity of daily operations. The migration is contributing to a significantly expanded game offering, where LeoVegas’ exclusive titles as well as games developed by third parties are accessible. The payment options and other functionality have also been expanded.
Owning and having control of the technology is a strong competitive advantage that eliminates the need for any redundant development that is needed for multiple platforms at the same time that it provides greater speed and flexibility in connection with rapidly changing compliance requirements.
“This is a milestone for the entire Group, but above all for our technology organisation and all of our employees who work in the UK market,” comments Gustaf Hagman, Group CEO. “I am incredibly impressed by how the migration was carried out in a short time and during a period and situation in which our people are working from home. It shows that our culture of empowered and determined employees is a competitive advantage. The migration to our own platform makes us even more scalable, and our brands in the UK will now be able to benefit from all of the innovation that is developed on our platform. Such an example is our recommendation engine, which is a success for the LeoVegas brand. Our customers in the UK will have a better customer experience with a wider range of games, many more payment options and generally a faster site and app. We have high aspirations for our brands in the UK, and this migration is a great step for us in delivering according to our vision to be King of Casino in all our markets.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: LeoVegas completes migration of 12 brands to create a better customer experience
Latest News
Spinomenal marks the start of the holiday season with Majestic Santa
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Leading iGaming content provider Spinomenal has unwrapped its new title Majestic Santa, signalling the start of the festive season.
Spinomenal’s festive-inspired treat is a 5×3 slot that is bursting with Christmas imagery including red stockings, gingerbread men, and glistening golden bells. The reels are beautifully presented within a golden frame amongst snow-covered rooftops, softly glowing windows, candles, and lanterns. A festive, homely soundtrack wraps players snugly into the action as they look to win.
Unwrapping three Christmas wreaths will take players into the Free Spins game. Before the round begins, players spin the Wheel of Fortune to determine both the number of free spins (between 10 and 40) and the symbol that will double during the feature.
Majestic Santa’s bonus feature is triggered when three luxurious gold ribboned presents appear on screen. Players are given three spins to start, and the goal is to complete the metre by collecting Scattered winning symbols.
One segment of the metre is completed with five present symbols and players can win extra spins when they find a +1 symbol. Once the spins end there will be the final payout calculated by the final filled metre cell.
Majestic Santa also includes Stacked Wilds, where Wild symbols can land during spins to elevate the chances of a festive win. In the base game, only Double Symbols can be triggered — transforming all symbols into their double form for even greater payout potential.
Spinomenal CO-CEO, Omer Henya commented: “Majestic Santa is an ode to the magic of the holiday season. Its warming visuals and festive soundtrack perfectly complement the excitement of Stacked Wilds and Double Symbols, delivering unmistakable Christmas cheer and plenty of chances to win.”
The post Spinomenal marks the start of the holiday season with Majestic Santa appeared first on European Gaming Industry News.
Latest News
Million Games Launches Rudolph’s Gone Rogue – A Frenzied Christmas Slot of Wild Wins
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Million Games is bringing festive mayhem to the iGaming world with the launch of Rudolph’s Gone Rogue, a fast-paced Christmas slot where Santa’s most famous reindeer takes centre stage in a runaway holiday adventure.
In this 5×3, 20-payline slot, Rudolph bolts into the night sky, dragging the rest of the herd with him and leaving a trail of chaos in his wake. Gifts, sleigh parts, and enchanted carrots scatter across the snowy reels, while the gameplay erupts with Wild Multipliers, Free Spins, and random Wild drops. With an RTP of 96.37% and a maximum win of 2,500x the bet, Rudolph’s Gone Rogue delivers a festive mix of charm, speed, and rewarding volatility.
Features that Drive the Frenzy
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Rogue Reindeer Free Spins: Triggered by 3 Rudolph Bonus symbols, the reels light up under aurora skies as reindeer charge across the screen, dropping extra Wilds and activating Wild Multipliers.
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Snowflake Wilds: Substitutes for all regular symbols to complete wins.
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Wild Multipliers: Multipliers of 2x, 5x, 10x, or 20x add explosive payout potential.
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Extra Wilds: During Free Spins, Rudolph and the herd scatter 1 or 2 extra Wilds on the same reel, creating chaotic, high-energy gameplay.
“Rudolph’s Gone Rogue is all about capturing the wild side of Christmas,” said Thomas Nimstad, CEO of Million Games. “It’s playful, fast, and packed with features that keep players on edge with every spin. We wanted to create a holiday slot that feels unpredictable and fun while still delivering strong replay value for operators.”
With its bold design, electrifying Free Spins, and chaotic mechanics, Rudolph’s Gone Rogue offers a unique seasonal addition to operator lobbies, built to capture attention and drive engagement throughout the holidays.
Rudolph’s Gone Rogue is now available across all Million Games partner platforms.
The post Million Games Launches Rudolph’s Gone Rogue – A Frenzied Christmas Slot of Wild Wins appeared first on European Gaming Industry News.
Latest News
ThrillTech makes three additions to senior team to accelerate ‘explosive’ growth
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ThrillTech makes three additions to senior team to accelerate ‘explosive’ growth
– VP of Growth, Global Sales Director and Head of Technical Compliance recruited
– Additions bring experience from Evolution, Pragmatic Play and Kiron
– Jackpot provider aiming to build on momentum after breakout year
ThrillTech, the global leader in side-bet jackpot technology for iGaming operators and game studios, has strengthened its senior team as it looks to build on a period of “explosive” growth.
Xavier Besseau has been appointed VP of Growth, making the switch from Kiron Interactive. Xavier has more than a decade of experience in iGaming, with previous roles at Sportradar, TrueLayer and Gaming Innovation Group.
Nemanja Grujicic has also joined the commercial team as ThrillTech’s Global Sales Director. Grujicic was most recently head of account management at slots provider Popiplay and was previously in a similar role at Pragmatic Play.
Also joining the ThrillTech team is Rocio Mata, who arrives as the new Head of Technical Compliance. Mata spent more than 10 years with Evolution, most recently as Senior Technical Compliance.
Collectively, the new arrivals bring deep expertise across commercial strategy, compliance and growth acceleration – all core pillars of ThrillTech’s next phase.
Founded in 2023, ThrillTech has enjoyed a successful 2025 and now employs 15 people, working remotely and in offices in Cyprus and Malta.
ThrillTech helps amplify player experiences while boosting GGR for partners with its unique ThrillPots and ThrillDrops products and is now licensed and certified in 10 jurisdictions.
Benjamin Bradtke, co-founder at ThrillTech, said: “A huge indicator that a company is doing well is its ability to attract and retain the brightest minds in the industry, and I am so pleased to say that the three new hires we’ve welcomed across Q4 are an incredible asset to ThrillTech.
“This has been a genuine breakout year for us. We’ve seen explosive growth across our product lines, expanded into new jurisdictions and secured partnerships with operators who are embracing a more creative approach to jackpots and player engagement.
“Bringing Xavier, Nemanja and Rocio into the business now is very deliberate – they’re here to help us accelerate that momentum through the final stretch of 2025 and propel us into an even stronger 2026.”
The post ThrillTech makes three additions to senior team to accelerate ‘explosive’ growth appeared first on European Gaming Industry News.
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