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LeoVegas completes migration of 12 brands to create a better customer experience

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LeoVegas operates several brands in the UK under the collective name of Rocket X. During the first quarter of 2020 these brands, including 21.co.uk, Bet UK and Pink Casino among others, were migrated to LeoVegas’ proprietary technical platform. As a result, all LeoVega’s brands in the UK are now run on the group’s technology platform. This creates a more focused and efficient business, which fully utilizes the Group’s economies of scale in technology, product and organization. The migration contributes to a better customer experience in the form of greatly expanded game offering, payment options and faster functionality.
ADVANTAGE OF PROPRIETARY TECHNOLOGY
The UK market for online gaming has changed dramatically in recent years, such as with respect to stricter requirements in compliance and higher gambling taxes. In parallel with this, since acquiring the assets of IPS (today referred to as Rocket X), LeoVegas has conducted its operations in the UK using a third-party platform solution. The switch from a third-party provider means that the Group now has full control over all technology, and it reduces the complexity of daily operations. The migration is contributing to a significantly expanded game offering, where LeoVegas’ exclusive titles as well as games developed by third parties are accessible. The payment options and other functionality have also been expanded.
Owning and having control of the technology is a strong competitive advantage that eliminates the need for any redundant development that is needed for multiple platforms at the same time that it provides greater speed and flexibility in connection with rapidly changing compliance requirements.
“This is a milestone for the entire Group, but above all for our technology organisation and all of our employees who work in the UK market,” comments Gustaf Hagman, Group CEO. “I am incredibly impressed by how the migration was carried out in a short time and during a period and situation in which our people are working from home. It shows that our culture of empowered and determined employees is a competitive advantage. The migration to our own platform makes us even more scalable, and our brands in the UK will now be able to benefit from all of the innovation that is developed on our platform. Such an example is our recommendation engine, which is a success for the LeoVegas brand. Our customers in the UK will have a better customer experience with a wider range of games, many more payment options and generally a faster site and app. We have high aspirations for our brands in the UK, and this migration is a great step for us in delivering according to our vision to be King of Casino in all our markets.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: LeoVegas completes migration of 12 brands to create a better customer experience
Latest News
Gainr Acquires JanusDeFi to Power AI Stablecoin Factory and Protocol Tokenomics
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Gainr.ai today announced the acquisition of JanusDeFi, a research-led institutional DeFi infrastructure company specialising in AI-powered stablecoin engineering and tokenomics design. The move brings the JanusDeFi team, led by Dr Stylianos Kampakis, one of the earliest academic researchers in tokenomics, into the Gainr ecosystem as part of its expanding decentralised finance architecture.
The acquisition strengthens Gainr’s technical and research capabilities, integrates JanusDeFi’s AI-driven Stablecoin Factory into the Gainr Protocol, and supports the Gainr token pre-sale in early 2026.
Theo Koumis, Founder and CEO of Gainr.ai, commented: “We’re delighted to welcome Dr Kampakis and the JanusDeFi team into Gainr. Their expertise in institutional tokenomics and AI-based stablecoin systems perfectly complements our mission to create a smarter, more transparent, and data-led financial ecosystem. This acquisition accelerates our ability to deliver innovative, compliant, and sustainable solutions for decentralised finance.”
Dr Stylianos Kampakis, CEO of JanusDeFi, added: “Joining Gainr allows us to scale our vision faster and with greater impact. We’ve spent years researching how AI can optimise financial systems, from stablecoin mechanisms to governance modelling. Within the Gainr ecosystem, those ideas can now move from lab to market. It’s a natural alignment of innovation, trust, and long-term purpose.”
Dr Kampakis is a PhD graduate from University College London, MSc from the University of Edinburgh, and advisor to the London Business School’s Data Science Department and will continue to lead on AI tokenomics strategy and institutional integration within Gainr’s expanded R&D division.
This acquisition advances Gainr’s roadmap to build a fully integrated decentralised ecosystem of combining AI, DeFi, and real-world asset infrastructure to deliver scalable, data-driven stability solutions.
The post Gainr Acquires JanusDeFi to Power AI Stablecoin Factory and Protocol Tokenomics appeared first on European Gaming Industry News.
Latest News
UniPin Empowers Korean Game Publishers to Expand into Southeast Asia and India
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UniPin, the leading digital entertainment enabler in Southeast Asia and India, hosted a seminar in Seoul titled “Expanding Beyond Borders: Real-Life Insights to Grow Your Business in SEA & India” on October 23 in Gangnam, South Korea. The event brought together over 50 professionals from Korea’s gaming and digital content industries, offering direct, data-backed insights into two of the fastest-growing gaming markets in the world.
As the market leader with over a decade of operational experience across 34+ countries, UniPin shared real-time market knowledge and actionable insights to help Korean game publishers understand the unique dynamics of Southeast Asia and India, from player behavior and cultural preferences to monetization and payment ecosystems.
The Market Trends & User Insights session highlighted the rapid rise of Southeast Asia’s mobile-first audience and India’s expanding gaming economy. Drawing from real market experience, UniPin shared practical strategies to help publishers localize, engage players, and drive sustainable growth across both regions.
In the Marketing & Payment Systems session, UniPin showcased its deep expertise in community-driven marketing and payment solutions, demonstrating how its integrated ecosystem and strong local presence enable global publishers to enter and scale effectively in these high-potential markets.
“Our goal is to help global partners expand with clarity and confidence,” stated by Ashadi, Group CEO of UniPin. “We’re here to share real-world insights, not just data, and empower our partners with the connections they need to grow beyond borders sustainably, authentically and cooperatively.”
The seminar concluded with an open networking session where attendees connected directly with UniPin’s regional experts. “Many participants praised the event as a valuable platform that bridged the gap between Korea’s creative gaming ecosystem and the opportunities in Southeast Asia and India,” explained by Poeti Fatima, GM of UniPin Business Group.
Through initiatives like this, UniPin reaffirms its commitment to empowering global game publishers with the tools, knowledge, and local partnerships needed to thrive in two of the world’s most dynamic gaming regions.
The post UniPin Empowers Korean Game Publishers to Expand into Southeast Asia and India appeared first on European Gaming Industry News.
Latest News
Wazdan launches €6,000,000 Network Promotion with Halloween Mystery Drop™
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Wazdan, the gain-focused developer, has launched its latest network promotion instalment with Halloween Mystery Drop, offering a staggering €6,000,000 prize pool.
Running from 24th October to 2nd November, the enriched promotional campaign gets operators’ players in the spooky spirit with the supplier’s iconic Mystery Drop mechanic playing a starring role.
In a stylish gameplay upgrade, the seamless bonus system can randomly award players with a special screen that presents a choice of 9 mystery boxes, each revealing an instant cash reward.
Offering its partners’ player bases fresh ways to engage with their favourite Wazdan titles, which are live in over 30 regulated markets, the stylish campaign will also feature special Christmas and Valentine’s.
The second and third phases are set to incorporate the retention-proven Mystery Multiplier Drop mechanic, which sees additional awards being granted based on the player’s bet multiplied by a random number, further boosting the chance of strong win potential.
The latest move from Wazdan highlights its ability to captivate players globally through seamless, intriguing gameplay enhancements to its award-winning slot portfolio.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “At Wazdan, we are always looking for creative ways to help our partners boost player engagement, and our Halloween Mystery Drop kickstarts our latest endeavour.
“With €6,000,000 in prizes and a selection of our industry-proven mechanics returning for three major seasonal events, we are ensuring that operators can deliver thrilling, retention-focused experiences right through to the new year. It is an exciting way to celebrate 2025 and keep momentum high into 2026.”
The post Wazdan launches €6,000,000 Network Promotion with Halloween Mystery Drop™ appeared first on European Gaming Industry News.
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