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UK Gambling Commission and industry collaboration makes progress on safer gambling

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7-18 UK Gambling Commission and industry collaboration makes progress on safer gambling
7-18-1 UK Gambling Commission and industry collaboration makes progress on safer gamblingReading Time: 5 minutes

 

  • Under 25s to be restricted from joining VIP schemes
  • Tightened controls to be introduced for other VIP customers
  • Online advertising rules strengthened to better protect vulnerable groups
  • Progress made on safer product design but industry must go further

Collaborative work with the industry has led to progress following three challenges laid down by the Gambling Commission to make gambling safer and reduce harm across the sector.

The work will lead to restrictions and prevention of under 25s being recruited to VIP schemes, a reduction on intensity of play such as the speed of spin and removing turbo buttons, and a joint effort to shield children and young people from online gambling advertising.

The Gambling Commission welcomes the recommendations made by the industry on safer products but challenges the industry to go further.

This new approach to accelerate progress to protect consumers from gambling harm was set by the Commission’s chief executive, Neil McArthur, in October 2019. Working groups made up of senior leaders from the industry were formed in January 2020 – concentrating on use of VIP incentives, safer advertising online and the use of safer product design.

The Industry working groups featured over 30 operators, co-ordinated by the Betting and Gaming Council (BGC).  As part of this work, the Commission ran workshops with people with first-hand experience of gambling harm, as well as collaborating with GamCare to ensure that its service users’ experience would also help inform any outcomes.

Those involved in the work will continue to develop and rapidly implement the proposals, with some measures around VIP customers being implemented as soon as April 14.

The Commission will now launch formal consultations on these areas to ensure that the new measures are incorporated into its regulatory framework – which means that all operators will have to abide by the new consumer protection rules.

Neil McArthur, Gambling Commission chief executive said: “We have been encouraged by the progress on VIP incentives, safer advertising and safer products.  We set these challenges in order to deliver real and rapid change for consumers in key areas of risk. However, it is important these commitments are implemented as soon as possible. It should not take months to implement safeguards many would expect to be in place already. 

“By working together with operators and seeking the views of people with lived experience of gambling harm we have been able to make significant progress, although there is always more to do. We will now consult on the necessary changes to our rule book to ensure all operators have to meet the new standards.

 “Whilst we are encouraged by industry proposals for making gambling products safer we now call on operators to implement those proposals rapidly; but the proposals do not go far enough and we will now consider what additional measures we should impose on operators. 

 “I recognise that the Covid-19 outbreak will impact on next steps and actions, in particular land-based operators. I welcome the fact that the operators involved and the BGC have remained committed to progressing this work during these difficult times. That is a positive sign of their commitment to make the industry safer.”

“Ultimately actions speak louder than words and any operator that does not put consumer safety first will find itself a target for enforcement action.”

Industry progress so far in these areas, and the Gambling Commission’s response and next steps:

Use of VIP incentives

This group was established to develop an industry code which addressed poor practices around the treatment and incentivisation of high value and high spending customers also known as ‘VIPs’. The industry has agreed to:

  • Restrict and prevent customers under 25 years of age from being recruited to high value customer schemes.
  • All customers must first pass thorough checks relating to spend, safer gambling and enhanced due diligence before becoming eligible for high value customer incentives.
  • Reward programmes will also be required to have full audit trails detailing decision making with specified senior oversight and accountability.

The Gambling Commissions response:

  • The Commission will now consult on permanent changes to the Licence conditions and codes of practice (LCCP).
  • The Commission expects the industry to implement its code as soon as possible and considers most measures should be implemented within 3 months.
  • The Commission will monitor and support implementation of the industry’s code as an interim measure.


Safer advertising online

This Advertising Technology challenge was aimed at reducing the amount of online advertising seen by children, young people and vulnerable adults. Actions taken immediately by the industry and to be in place by July 2020 include:

  • A common list of negative search terms (e.g. how do I self-exclude from gambling?) and suppression websites, which will help shield vulnerable groups from online gambling ads.
  • Better and more consistent use of customer data to ensure paid-for-ads are targeting away from vulnerable groups across social media platforms, instead of targeting for business
  • Implement an approach which means that advertising is only targeted at +25 age in social media and “Pay Per Click” advertising where platform facilities permit. This will protect young people and increase confidence in the social media platforms’ own age-gating
  • Age-gating YouTube channels and content
  • Adopting and rolling out to all affiliates a code of conduct which will be amended and updated on a regular basis to ensure all measures undertaken by the industry will be implemented equally by affiliates.

These measures will be adopted across the industry as soon as possible and in any event enshrined in the IGRG’s Gambling Industry Code for Socially Responsible Advertising (subject to consultation with Bingo Association and BACTA) and effective by July 2020.

Further, the Working Group will:

  • Establish a permanent cross-industry Adtech Forum to ensure an on-going focus on making further progress in this area, including conducting and evaluating trials of advertising technology.
  • Continue the proactive engagement with a wide range of stakeholders (including platforms) on agreed areas of work, with the aim of continually setting the highest standards in responsible digital advertising and marketing and ensuring that all relevant technology is utilised to achieve that.
  • Work with the Gambling Commission to publish and promote consumer advice, and work with online platforms and broadcasters to identify a more effective, simple and consistent approach, with regard to blocking gambling advertising.
  • Commit to monitoring and evaluating all actions to ensure only effective solutions are pursued.

The Gambling Commission’s response:

  • The Gambling Commission’s view is that the industry has developed an appropriate set of commitments which should help further limit exposure to online gambling adverts by vulnerable groups.
  • The Commission recognises that the online advertising ecosystem is complex, and some progress will be dependent on third parties, such as the social media platforms. In these instances, we expect industry to work collaboratively with the platforms to identify and implement further solutions.
  • By virtue of their inclusion in the Gambling Industry Code for Socially Responsible Advertising, The Commission will now hold operators to account for these commitments from July.


Safer products

These groups were tasked with developing an industry code for responsible product and game design.  Industry commitment from this work so far includes:

  • A minimum spin speed of 2.5 seconds on all slots.
  • Removal of game features which may encourage intensive play such as slam stops and turbo buttons.
  • Removal of split-screen slots which have been associated with potential loss of control.
  • A more detailed work plan which will include in-game messaging and the creation of a Betting and Gaming Council Testing Lab to look into other game features.
  • Publication of the final code in September 2020.

The Gambling Commission’s response:

  • The Gambling Commission’s view is that while some progress has been made, this work must now go further and faster, in particular around using demographics and behaviours to indicate risk.
  • The Gambling Commission will now consult on the priority areas for immediate action as soon as possible.

Brigid Simmonds, Chairman of the new standards body the Betting and Gaming Council said: “I am pleased with our members’ hard work and continued commitment to delivering substantial progress on the three safer gambling challenges set by the Gambling Commission on high value customers, advertising and game design. The progress reported today including restricting under 25’s from qualifying for high value customer accounts; strengthened advertising rules and games with slower speeds and the removal of some functionality comes despite difficult operating circumstances during the COVID-19 crisis. These measures, along with our recently announced 10 pledge action plan for COVID-19 safer gambling and our 22 industry safer gambling commitments will significantly transform and improve the environment for our customers and the wider public.  We agree with the Gambling Commission that there is still more work to do and we will rise to the ongoing challenge.”

This update coincides with the publication of the Gambling Commission’s 2020/21 business plan which includes commitment to driving forward these areas of work in regulatory requirements for the whole industry.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: UK Gambling Commission and industry collaboration makes progress on safer gambling

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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What is the future for Norway’s betting monopoly?

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1-10 What is the future for Norway’s betting monopoly?

Norway currently enforces a strict ban on all online betting run by anyone other than monopoly operator Norsk Tipping. Yet, despite its latest efforts to keep unlicensed operators out, there are still other options available for Norwegians as it isn’t stopping the people from playing at foreign licensed operators should they choose to.

The policy of making Norsk Tipping the sole licensed operator while keeping foreign betting companies off the Norwegian market has been a favoured approach by shifting governments in the country over several decades. 

For the most part, this has been uncontested by the general population. The services offered by Norsk Tipping have typically been satisfactory for most players and with Norsk Tipping’s obligation to return its profit to society, this has been accepted by many as a fair compromise. 

The motivation behind this policy is often said to be a desire to protect players by controlling which types of gambling services are made available. Allocating money from the gambling industry to organisations working towards the greater good of society is also seen as important. 

However, with international betting companies entering the Norwegian market by offering their services online, this strategy is proving increasingly hard to keep up. Several measures have been taken in the last couple of years to ensure that unlicensed operators stay out of the Norwegian market, for example by blocking transactions to gambling sites. Despite being met with criticism, Lottstift shows no signs of giving in to the external pressure.

 

The shift to online complicates matters

Competition among online betting companies is fierce, and considering how difficult it is for one country to legislate online activity without resorting to means more often seen in countries of a far less democratic nature, the challenges faced by Norsk Tipping are getting bigger. 

In addition, as regulation fails to keep international online actors out, many argue that today’s situation in Norway is, in reality, a free-for-all system where companies required to follow strict regulations in most neighbouring countries are given a free pass to target Norwegian players.

A quick look at the Norwegian comparison site Oddsbonuser.nu tells us that a lot of operators are interested in the country and some of these would welcome regulation. 

For example, Kindred Group and Betsson Group – both members of Norsk bransjeforening for onlinespill (NBO). As can be read on their website, “NBO will promote the introduction of a responsible and sustainable licensing regulation of the Norwegian online gambling market”.

Even though regulation is very unlikely at this point, it’s hard not to fall into the pit of ‘what if’. Close at hand is the situation in Sweden, which regulated the gambling market in 2019. 

Sweden had previously followed a similar path, before abandoning its monopoly. Betting companies can now – by obtaining a licence – operate and advertise on the Swedish market, given that they follow regulations set by Swedish authorities, including paying Swedish taxes.

This naturally means tougher competition for state-owned former monopolist Svenska Spel, but also that politicians now can regulate and limit how betting companies can operate, for example when it comes to promotions and bonuses. But even so, recent proposals of further tightening the regulation in Sweden have caused waves amongst the licensed operators in the country. 

The operators and Spelinspektionen, the Swedish Gambling Authority, are worried that this might cause players to move away from licensed operators and that the black market will grow even bigger – making it worse than pre-regulation in the country. With this in mind, Lottstift is likely even more certain that their strategy is better left unchanged.

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William Hill adds broadcaster Nick Luck to their stable

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William-Hill-US-appoints-leading-executive William Hill adds broadcaster Nick Luck to their stable
William-Hill-US-appoints-leading-executive-1 William Hill adds broadcaster Nick Luck to their stableReading Time: < 1 minute

 

William Hill is delighted to announce Nick Luck as their new flat racing expert. The seven-time HWPA Broadcaster of the Year joins the brand’s already stellar stable of racing experts that include Rebecca Curtis, Sir AP McCoy and the Twiston-Davies’, Nigel and Sam.

Luck, a regular part of Racing TV and NBC Sports’ television coverage, will provide critical insights and tips on UK and US racing. His content may be viewed every weekend on William Hill, and on their racing Twitter page @willhillracing.

Nick, said, “I am delighted to join the William Hill team. William Hill has a strong association with horse racing on both sides of the Atlantic, and so I am looking forward to working with a brand that shares my love for the sport of kings.”

Liam McKee, Head of Sponsorship at William Hill, said, “We have seen a keen interest in US racing during the lockdown, and we believe our customers will continue to enjoy it even when racing returns to the UK. Nick’s racing knowledge covers both sides of the pond, and we hope our customers find some luck when backing his selections.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: William Hill adds broadcaster Nick Luck to their stable

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Week 21/2020 slot games releases

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weekly-slot-releases-1-4 Week 21/2020 slot games releases
weekly-slot-releases-1-5 Week 21/2020 slot games releasesReading Time: 4 minutes

 

Here are this weeks latest slots releases!

The latest Play’n GO release hit the market this week, a 3-reel video slot titled Charlie Chance in Hell to Pay. The game features a new character, Charlie Chance, as he lands himself in hot water and tries to outwit the devil herself to win his fortune. The unique and the retro style of the game are inspired by the works of animators such as Max Fleischer who pioneered the modern age of animation with classic characters like Betty Boop and Popeye. The choice of traditional fruit machine symbols on the grid also add to the timeless feel of this gridslot. This game is unlike anything we have previously seen from the slot supplier; it seems like, once again, they have broken their mould to deliver original, innovative content.

hell-to-pay-2 Week 21/2020 slot games releases

 

Pragmatic Play, a leading content provider to the gaming industry, has turned up the heat with its latest release Hot to Burn. The title takes the fast and fun gameplay of the traditional fruit machine staple and adds a fiery element with players being able to win up to 1,000x their stake. The 3×5 title offers a classic slot experience as players try to land all five flaming 7 symbols on the reels at the same time to win big.

hot-to-burn-1 Week 21/2020 slot games releases

 

Blueprint Gaming is rumbling into action with the launch of its latest slot Rhino Rampage, the first to incorporate the developer’s new Lightning Spins2122-58 Week 21/2020 slot games releases bonus concept. Blueprint’s brand-new feature is activated when six or more Lightning Spin Scatter symbols land on the reels, where players are given a minimum of three free spins to win cash prizes, as well claim one of the four in-game progressive jackpots.

rhino-rampage Week 21/2020 slot games releases

 

iSoftBet, the leading online and mobile casino content provider, has launched its latest MegawaysTM slot title, Dragon Match MegawaysTM. Set in the heart of a sacred Chinese temple, this four-reel game offers players up to 3,136 ways to win and features cascading wins, with players looking to join two golden dragon symbols on the top tracker reel to form a complete dragon and trigger Free Spins. Dragon Match MegawaysTM also features iSoftBet’s unique symbol matching mechanic, where if the two symbols in the top tracker reel are the same, they turn into wilds, as do all matching symbols on the two reels directly below.

dragon-match Week 21/2020 slot games releases

 

Yggdrasil, the innovative online gaming solutions provider, has travelled back to medieval times in its latest smash hit slot, Arthur’s Fortune. The 5×3 video slot contains a host of features for players to feast on as they join King Arthur and his legendary Knights of the Round Table in a quest for riches. The free spins mode is triggered if three or more Scatter symbols land simultaneously, with higher rewards for more symbols. During the bountiful bonus round, players are transported inside the castle where a wheel of fortune transforms a random symbol into wilds, leading to potentially huge wins, with more symbols transforming if more scatters hit the reels.

arthurs-fortune Week 21/2020 slot games releases

 

NetEnt has transformed one of the best-selling arcade games of all time for online slot fans with the release of Street Fighter II: The World Warrior Slot2122-59 Week 21/2020 slot games releases, featuring a cast of eight original characters ready for combat. In a new spin on the classic video game from Capcom2122-60 Week 21/2020 slot games releases, the new 5-reel, 5-row Cluster Pays video slot emulates the battle mechanics of the original title by pitting the player’s chosen character against opponents and letting the reels decide which fighter is victorious.

Street-Fighter-II_-The-World-Warrior-Slot™ Week 21/2020 slot games releases

 

Casino content developer WeAreCasino has launched its new slot game Classic Cherries. The game was co-produced by Silver Lining Studios, one of the industry’s leading game development companies. This is the first game developed with WeAreCasino’s brand new Slotbuilder engine. Based on a cult classic theme, Classic Cherries gives the iconic fruits, bells, bars, and sevens, a modern makeover and innovates the retro game’s playstyle. This five-reel, nine-line slot exhibits brand new game features such as winning lines that start from the left or rightmost reel, multiple bonus game levels and mobile gaming enhancements.

Classic-Cherries-2 Week 21/2020 slot games releases

 

Betsoft Gaming has released its latest slot QUEST TO THE WEST, which will take players East to West in search of untold wealth. The new slot features 5 reels and 25 paylines, delivering thrilling gameplay and stunning visuals. This game includes Walking Wilds, Respins, Instant Wins and up to 1260x your bet. Monkey King Walking Wilds will substitute for every symbol – grab three to enter the Free Spin round. Trigger the Quest to the West with three Monkey King Wilds. Each re-spin moves the Monkey King symbol one reel left. The spins will end when all the Monkey King symbols have gone, potentially stacking immense wins. Collect 15 or more Monkey King Symbols and fill up the Meter of the Heavens for an Instant Win of 1000x.

5-24-2 Week 21/2020 slot games releases

 

 

 

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Week 21/2020 slot games releases

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