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Torque Esports data experts highlight in-game promotion as the new “force” in marketing
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Torque Esports Corp., Saturday’s Star Wars Rise of Skywalker Fortnite in-game promotion again highlighted the massive growth potential for gaming as a critical global marketing platform according to Torque Esports’ data steaming experts, Stream Hatchet.
Not only was the in-game introduction, movie clip and gaming experience enjoyed by millions of Fortnite gamers, more than 50,000 gamers live-streamed the experience on their Twitch, YouTube Gaming, Mixer and Facebook channels – reaching more than 3.1 million viewers.
The use of Fortnite as a marketing platform by Star Wars follows in the footsteps of Marvel/Disney’s campaigns for the past two Avengers movies, and the multimedia in-game concert event last February by artist, Marshmello.
“Our team at Stream Hatchet monitor live streaming data on all platforms, and we’re beginning to see a trend where gaming promotions are becoming a critical component for major marketing campaigns,” Torque Esports president and CEO, Darren Cox said.
“The unique thing about promotions like the Fortnite/Star Wars event is you not only have millions of eyeballs watching in-game, there are also millions watching the live streams from individual gamers.
“It is the ultimate social network – thousands of gamers sharing your content with their followers.”
“The beauty of both the in-game activities and the live streams is that brands can get very precise data as to who is watching, when are they watching, and where they are watching. These demographics are just not available from traditional media like television, print, or radio.”
Barcelona, Spain-based Stream Hatchet is one part of Torque Esports’ broad esports gaming group of companies. Torque also owns the Lyon, France-based gaming studio Eden Games – the producers of leading motorsports titles F1 Mobile and Gear.Club.
“We’re learning from the team at Eden Games about the dramatic growth and interest level of brands wanting to use gaming as a marketing platform,” Cox said.
“The secret is not just slapping a name on a billboard in the game but creating an immersive experience like Disney did with Star Wars and Fortnite.
“At Torque Esports we’re uniquely positioned to not only create unique in-game opportunities for brands, but provide precise and accurate data intelligence on the broad audiences we can reach.”
Torque Esports has recently enjoyed dramatic growth with key acquisitions, including motorsport simulator experts, Allinsports, and gaming competition group UMG. The Torque team also was behind the World’s Fastest Gamer motorsport program staged in October, which uncovered British virtual racer James Baldwin and will provide him with a chance to race for real in GT competition in 2020.
Torque also recently announced it was forming a three-way partnership with Frankly Media and WinView Games to create an integrated news, gaming, sports, and esports platform – Engine Media.
More About Torque Esports
The company focuses on three areas – esports data provision, esport tournament hosting and esports racing.
Torque aims to revolutionize esports racing and the racing gaming genre via its industry-leading gaming studio Eden Games which focuses on mobile racing games and its unique motorsport IP, including World’s Fastest Gamer (created and managed by wholly-owned subsidiary IDEAS+CARS, Silverstone UK). With simulator company AiS recently added – Torque offers gamers everything from Free to Play mobile games to the highest end simulators.
Building on the leading position of Stream Hatchet, a wholly-owned subsidiary, Torque also provides robust esports data and management information to brands, sponsors, and industry leaders. Its tournament organizing arm, UMG, has recently added a digital tournament platform to its portfolio of assets in its ever-growing ecosystem.
For more information, visit https://torqueesport.com/
SOURCE Torque Esports Corp.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Torque Esports data experts highlight in-game promotion as the new “force” in marketing
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Spinmatic unveils groundbreaking hybrid Slot-Plinko game
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Spinmatic, a leading developer of cutting-edge casino games, today announced the launch of Elemental Fusion, a revolutionary title that fuses the mechanics of Video Slots with the engaging features of Plinko games. This innovative product release highlights Spinmatic’s commitment to developing unique and compelling gaming experiences for the igaming market.
Elemental Fusion introduces a novel hybrid model, offering players a distinctive blend of traditional reel-spinning action and a collector-driven bonus system culminating in a dynamic Plinko round. The game consists of harnessing the power of five sacred elements -Fire, Earth, Water, Air and Galaxy- guided by an in-game Alchemist character.
The core innovation lies in two distinct yet interconnected features:
- Accumulative multipliers & Fusion reaction: The game features five Element Elixir symbols. Landing these symbols triggers a Fusion Reaction where an accumulative multiplier builds up. Multipliers can reach up to x50 and stack across spins. When a win is achieved, it is multiplied by the accumulated value, which then resets.
- Collect Feature & Plinko Bonus: Players activate the Plinko bonus round by collecting 10 Element Elixir symbols for one of the four core elements (Water, Air, Earth or Fire). Landing a Special Plinko Symbol on the 3rd reel randomly contributes one symbol to the corresponding element’s collector. A key mechanism is that other element collectors do not reset when a Plinko game is triggered, allowing for the rapid chaining of bonus rounds.
The Plinko bonus round offers a sophisticated and varied experience, determined by the collected element. Before the balls drop, a wheel spins to determine the number of balls, ranging from a minimum of 10 to an impressive 100.
Each of the four unique Plinko games features 16 rows and is designed with a distinct volatility profile and prize mechanic, and each guarantees a specific Jackpot tier (Mini, Midi, Maxi and Grand Jackpot).
Spinmatic invites operators to integrate Elemental Fusion immediately to offer players this pioneering gaming experience.
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RedCore was awarded “Transformation of the Year” at SiGMA Rome
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The RedCore business group received the “Transformation of the Year” award at the SiGMA Central Europe Awards ceremony, which took place as part of SiGMA Central Europe on November 3 in Rome. The award honors the company’s successful transformation from PIN-UP Global, an iGaming-focused holding company, to a diversified technology business group operating in various areas of digital business.
RedCore is the result of a large-scale transformation of PIN-UP Global, which began in 2024. This was a logical step that allowed the holding company to expand beyond the iGaming industry. The accumulated expertise allows the brands included in the business group to create technological solutions for fintech, marketing platforms, e-commerce, regulatory technologies, customer service, and platform B2C services with high user engagement.
Today, the international business group RedCore includes seven independent brands: PIN-UP Partners, Frogo, Pay.Partners, Communications Hub, mr.Booster, Riddick’s Partners, Talk with Us.
“This award recognizes that we have made the right strategic move. Over nine years of working in iGaming, we have accumulated expertise that is applicable far beyond a single industry. RedCore is the result of a transition from internal solutions to independent products for the market. We have created a business group ready to share high-quality technologies and team expertise with various digital businesses,” comments Marina Ilina, CEO and founder of RedCore.
The “Transformation of the Year” award at the SiGMA Central Europe Awards is especially significant as it recognizes RedCore’s ability to successfully adapt to changing market conditions and create new opportunities for growth. The award organizers highly appreciated the scale of the changes, the speed of their implementation, and the results of the transformation.
The post RedCore was awarded “Transformation of the Year” at SiGMA Rome appeared first on European Gaming Industry News.
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Osborne Clarke advises Shore Capital on £205 million IPO of Winvia Entertainment, marking renewed momentum in London markets
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International law firm Osborne Clarke has advised Shore Capital on Winvia Entertainment plc’s £205 million AIM IPO and associated £40 million institutional placing. Shore Capital acted as nominated adviser, sole bookrunner and sole broker.
Technology focused business Winvia Entertainment is the second largest prize draw operator in the UK by market share and owns the brands Best of the Best and Click Competitions, through which players can play for prizes including cars, luxury watches and holidays.
Outside the UK, the company is focused on the fast-growing and regulated Romanian online gaming market, where it is a top three online casino operator, operating a multi-brand strategy including own brands such as Princess Casino, Royal Slots and Luck, white label brands such as Magnumbet, Cashpot and Excelbet, and a majority owned poker business.
Winvia Entertainment intends to use the net proceeds of the placing to fund acquisitions in the large but fragmented UK prize draw sector. It has been building a pipeline of other opportunities and is in discussions with several potential acquisition targets to allow it to consolidate its position in this rapidly growing market.
Admission and trading in the company’s ordinary shares on AIM took place on the 3 November 2025 at 8:00 a.m.
The IPO represents a significant AIM admission in H2 2025 and highlights the renewed interest in UK tech and digital-entertainment flotations. It follows commentary that the London listing market may be turning a corner, with several listing announcements and a strengthening pipeline emerging in recent weeks.
Commenting on the transaction, Ed Nisbet, Associate Director at Osborne Clarke, said: “We are delighted to have assisted the Shore Capital team in relation to the IPO of Winvia Entertainment. Both the UK and Romanian markets that the group is focused on offer exciting opportunities and this IPO perfectly positions Winvia to build on its existing strength to take advantage of these. This transaction, together with general market activity and our increasing pipeline of opportunities, is also demonstrative of the increased momentum in UK capital markets.”
Jonathan King, Partner at Osborne Clarke, added: “The Winvia IPO showcases the breadth of Osborne Clarke’s capital markets expertise – from advising on complex cross-border structures to supporting clients at every stage of their growth.”
Osborne Clarke’s Corporate team, which is ranked in the top tiers by both Chambers UK and Legal 500 UK for AIM, is considered a go-to practice for many companies in the tech, media and comms sector. Its clients range from global businesses to fast-growth start-ups and market challengers. The team advises at every stage of company development across all corporate issues, from equity and debt fundraisings to strategic M&A, IPOs and JVs.
The post Osborne Clarke advises Shore Capital on £205 million IPO of Winvia Entertainment, marking renewed momentum in London markets appeared first on European Gaming Industry News.
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