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Torque Esports data experts highlight in-game promotion as the new “force” in marketing
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Torque Esports Corp., Saturday’s Star Wars Rise of Skywalker Fortnite in-game promotion again highlighted the massive growth potential for gaming as a critical global marketing platform according to Torque Esports’ data steaming experts, Stream Hatchet.
Not only was the in-game introduction, movie clip and gaming experience enjoyed by millions of Fortnite gamers, more than 50,000 gamers live-streamed the experience on their Twitch, YouTube Gaming, Mixer and Facebook channels – reaching more than 3.1 million viewers.
The use of Fortnite as a marketing platform by Star Wars follows in the footsteps of Marvel/Disney’s campaigns for the past two Avengers movies, and the multimedia in-game concert event last February by artist, Marshmello.
“Our team at Stream Hatchet monitor live streaming data on all platforms, and we’re beginning to see a trend where gaming promotions are becoming a critical component for major marketing campaigns,” Torque Esports president and CEO, Darren Cox said.
“The unique thing about promotions like the Fortnite/Star Wars event is you not only have millions of eyeballs watching in-game, there are also millions watching the live streams from individual gamers.
“It is the ultimate social network – thousands of gamers sharing your content with their followers.”
“The beauty of both the in-game activities and the live streams is that brands can get very precise data as to who is watching, when are they watching, and where they are watching. These demographics are just not available from traditional media like television, print, or radio.”
Barcelona, Spain-based Stream Hatchet is one part of Torque Esports’ broad esports gaming group of companies. Torque also owns the Lyon, France-based gaming studio Eden Games – the producers of leading motorsports titles F1 Mobile and Gear.Club.
“We’re learning from the team at Eden Games about the dramatic growth and interest level of brands wanting to use gaming as a marketing platform,” Cox said.
“The secret is not just slapping a name on a billboard in the game but creating an immersive experience like Disney did with Star Wars and Fortnite.
“At Torque Esports we’re uniquely positioned to not only create unique in-game opportunities for brands, but provide precise and accurate data intelligence on the broad audiences we can reach.”
Torque Esports has recently enjoyed dramatic growth with key acquisitions, including motorsport simulator experts, Allinsports, and gaming competition group UMG. The Torque team also was behind the World’s Fastest Gamer motorsport program staged in October, which uncovered British virtual racer James Baldwin and will provide him with a chance to race for real in GT competition in 2020.
Torque also recently announced it was forming a three-way partnership with Frankly Media and WinView Games to create an integrated news, gaming, sports, and esports platform – Engine Media.
More About Torque Esports
The company focuses on three areas – esports data provision, esport tournament hosting and esports racing.
Torque aims to revolutionize esports racing and the racing gaming genre via its industry-leading gaming studio Eden Games which focuses on mobile racing games and its unique motorsport IP, including World’s Fastest Gamer (created and managed by wholly-owned subsidiary IDEAS+CARS, Silverstone UK). With simulator company AiS recently added – Torque offers gamers everything from Free to Play mobile games to the highest end simulators.
Building on the leading position of Stream Hatchet, a wholly-owned subsidiary, Torque also provides robust esports data and management information to brands, sponsors, and industry leaders. Its tournament organizing arm, UMG, has recently added a digital tournament platform to its portfolio of assets in its ever-growing ecosystem.
For more information, visit https://torqueesport.com/
SOURCE Torque Esports Corp.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Torque Esports data experts highlight in-game promotion as the new “force” in marketing
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MAGGI renews its sponsorship with GIANTX for the fifth consecutive year
MAGGI, through its MAGGI FUSIAN line, has renewed its sponsorship with GIANTX for 2025. The brand will again be featured on the sleeve of GIANTX’s team jersey in the Superliga of League of Legends, Spain’s leading esports competition.
The renewal of this partnership strengthens both parties’ commitment to offering content tailored to current trends and connecting with the gaming and digital entertainment audiences. MAGGI FUSIAN, together with GIANTX, will continue creating activations to engage both traditional fans and new audiences. The brand will also maintain its presence on social media, live streams, and other digital and physical channels.
Since 2021, MAGGI FUSIAN has been one of GIANTX’s main sponsors, contributing to the brand’s consolidation in the esports scene in Spain. GIANTX, in turn, continues its path at the top of European esports, with a presence in both League of Legends and Valorant.
José Díaz, CEO of GIANTX, highlighted the importance of this partnership, stating that MAGGI is one of the longest-standing brands in the esports ecosystem and has been a key supporter from the start.
Sílvia Morales, Brand Manager of MAGGI in Spain, expressed her satisfaction with the renewal, emphasizing the connection with the gaming community and the importance of supporting content creation relevant to the digital audience.
The post MAGGI renews its sponsorship with GIANTX for the fifth consecutive year appeared first on European Gaming Industry News.
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Nolimit City stops the talking and shoots instead in Dead, Dead or Deader
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Dead, Dead or Deader as the name implies is filled with some bloody good xMechanics that make the west deadlier than it already is with the likes of xNudge®, xBet®, and xGod™:
xNudge®: Always nudge to the top or bottom, boosting the multiplier by +1 with every nudge. After nudging to full visibility, the stacked xNudge® Wild gets hanged which awards a respin where the xNudge® Wild remains on the reels for one spin. When the respin is over the xNudge® Wild can get a neck snap which doubles the multiplier value and makes it stick for another spin. This can happen until the xNudge® multiplier reaches 999x or the dreaded Dropout, where the guy falls down and no more respins are awarded.
xBet®: Guaranteed a Scatter Symbol on the second reel
1 Spin 1 xNudge® Wild xBet®: Guaranteed 1 xNudge® Wild on any of the middle 3 reels
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It wouldn’t be the west without the Wild Symbols. If a Wild lands on the reels it will have a 1x multiplier but if more Wilds drop to the right, they will have a multiplier of 2x and so on until a maximum of 5x
When landing 2 Scatter Symbols in the base game, they transform into wilds with multipliers. Landing 3 Scatter Symbols in the base game, will trigger 12 Dead Spins where xNudge® Wilds always stick for at least one additional spin and the xNudge® multiplier gets doubled immediately before the next spins starts. Landing a Scatter on reel 5 will upgrade Dead Spins to Deader Spins and award +2 Spins
Landing 4 Bonus Symbols in the base game, will trigger 12 Deader Spins with the same features as Dead Spins, however the xNudge® Wild multiplier gets tripled instead of doubled.
xGod® is back! Landing a stacked Casket Symbol on any reel will trigger a maximum payout of 19,349x the base bet. Duck Hunters is rated as “Extremely Volatile” delivering the thrilling high-stakes gameplay that Nolimit City fans know and love.
Per Lindheimer, Head of Product at Nolimit City, said: “Aaaaand we’re back in the West! This gritty rendition – where being dead just isn’t enough – showcases xNudge® in all its glory. The Deadlock feature is one of those mechanics you either love or hate, but when it hits… it hits big. Another wild ride we can’t wait for players to experience.”
‘Dead, Dead Or Deader’ will be available to all Nolimit City partners on February 25th, 2025.
The post Nolimit City stops the talking and shoots instead in Dead, Dead or Deader appeared first on European Gaming Industry News.
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An evolution of Big Horsey Fortune™, this latest release joins Inspired’s growing omni-channel portfolio, blending the excitement of Inspired’s much-loved Big Big gameplay mechanics with new features for enhanced player engagement. At the heart of the game is the dynamic Match 3 Bonus entry system, where players unlock unlimited free spins by matching three Bonus Symbols. The Big Winner mechanic raises the stakes with an initial prize of up to 100x the stake, while the game’s innovative Punter’s Hand feature can descend at random, lifting a reel to reveal a hidden bonus symbol for added thrills and greater winning potential. A new bonus trail mechanic further enhances gameplay, allowing players to collect upgrade symbols that boost all Big Winner values on the screen and unlock progressively higher multipliers.
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The post Inspired Launches Big Big Horsey Fortune Across Online & Retail appeared first on European Gaming Industry News.
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