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Torque Esports data experts highlight in-game promotion as the new “force” in marketing

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Torque Esports Corp., Saturday’s Star Wars Rise of Skywalker Fortnite in-game promotion again highlighted the massive growth potential for gaming as a critical global marketing platform according to Torque Esports’ data steaming experts, Stream Hatchet.

Not only was the in-game introduction, movie clip and gaming experience enjoyed by millions of Fortnite gamers, more than 50,000 gamers live-streamed the experience on their Twitch, YouTube Gaming, Mixer and Facebook channels – reaching more than 3.1 million viewers.

The use of Fortnite as a marketing platform by Star Wars follows in the footsteps of Marvel/Disney’s campaigns for the past two Avengers movies, and the multimedia in-game concert event last February by artist, Marshmello.

“Our team at Stream Hatchet monitor live streaming data on all platforms, and we’re beginning to see a trend where gaming promotions are becoming a critical component for major marketing campaigns,” Torque Esports president and CEO, Darren Cox said.

“The unique thing about promotions like the Fortnite/Star Wars event is you not only have millions of eyeballs watching in-game, there are also millions watching the live streams from individual gamers.

“It is the ultimate social network – thousands of gamers sharing your content with their followers.”

“The beauty of both the in-game activities and the live streams is that brands can get very precise data as to who is watching, when are they watching, and where they are watching. These demographics are just not available from traditional media like television, print, or radio.”

Barcelona, Spain-based Stream Hatchet is one part of Torque Esports’ broad esports gaming group of companies. Torque also owns the Lyon, France-based gaming studio Eden Games – the producers of leading motorsports titles F1 Mobile and Gear.Club.

“We’re learning from the team at Eden Games about the dramatic growth and interest level of brands wanting to use gaming as a marketing platform,” Cox said.

“The secret is not just slapping a name on a billboard in the game but creating an immersive experience like Disney did with Star Wars and Fortnite.

“At Torque Esports we’re uniquely positioned to not only create unique in-game opportunities for brands, but provide precise and accurate data intelligence on the broad audiences we can reach.”

Torque Esports has recently enjoyed dramatic growth with key acquisitions, including motorsport simulator experts, Allinsports, and gaming competition group UMG. The Torque team also was behind the World’s Fastest Gamer motorsport program staged in October, which uncovered British virtual racer James Baldwin and will provide him with a chance to race for real in GT competition in 2020.

Torque also recently announced it was forming a three-way partnership with Frankly Media and WinView Games to create an integrated news, gaming, sports, and esports platform – Engine Media.

More About Torque Esports

The company focuses on three areas – esports data provision, esport tournament hosting and esports racing.

Torque aims to revolutionize esports racing and the racing gaming genre via its industry-leading gaming studio Eden Games which focuses on mobile racing games and its unique motorsport IP, including World’s Fastest Gamer (created and managed by wholly-owned subsidiary IDEAS+CARS, Silverstone UK). With simulator company AiS recently added – Torque offers gamers everything from Free to Play mobile games to the highest end simulators.

Building on the leading position of Stream Hatchet, a wholly-owned subsidiary, Torque also provides robust esports data and management information to brands, sponsors, and industry leaders. Its tournament organizing arm, UMG, has recently added a digital tournament platform to its portfolio of assets in its ever-growing ecosystem.

For more information, visit https://torqueesport.com/

SOURCE Torque Esports Corp.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Torque Esports data experts highlight in-game promotion as the new “force” in marketing

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Lurid Retro Carnage Awaits in Madzik, Smashing onto Steam on May 30th

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BKOM Studios is thrilled to announce the official launch date of Madzik, a narrative-driven, cooperative hack and slash adventure infused with ’80s nostalgia. Get ready to dive into an era of magic, multiple moons and mayhem on May 30th, 2024 – exclusively on Steam.

After our successful demo at the Steam Next Fest, giving players a first taste of the game’s enchanting world and dynamic gameplay, we are excited to bring the first episode of Madzik to our fans and newcomers alike.

A Journey into the Heart of Zikverländ

In Madzik, players are transported to the mystical yet perilous world of Zikverländ, where the celestial Moons dictate the flow of magic and influence the land. Players will encounter a range of dynamic environments and challenges, as each new moon cycle brings its own distinct danger, which alters the game’s world and its inhabitants based on the lunar cycles.

Meet Your Heroes

The game features two distinct heroes, Makino and Veroline, each with unique abilities that enhance the cooperative gameplay experience. Whether you’re bashing through enemies with Makino’s enchanted warhammer or casting devastating spells with Veroline, every battle is a chance to synchronize your skills and overcome the darkness corrupting Zikverländ.

Zikverländ awaits. Will you rise to the challenges and harness the power of the Moon Madness?

Madzik – Episode 1 is now available to wishlist on Steam, and will launch on May 30th. Keep up to date by joining the official Discord server and following BKOM Studios on X.

Madzik is made possible with the financial contribution of the Canada Media Fund.

Key Features

Cooperative Gameplay: Team up with a friend to unlock the full potential of the moons and defeat the corrupting forces. Your success depends on how well you collaborate with each other. Join forces and rise to the challenge together!

Narrative Journey: Madzik unfurls a captivating tale that comes to life with every encounter. With banter enriched by stunning voiceovers and engaging cutscenes between characters, this is one journey you will truly remember.

Empowering Transformation: Channel the Madzik energy to morph into a more formidable and powerful version of yourself, unlocking new strengths and abilities.

Dynamic Moon System: Witness the environment and enemies transform before you, their tactics and powers shifting with each lunar phase. Exploit their weaknesses and prepare for new challenges as you face off against ever-evolving adversaries.

Handcrafted Mystical Lands: Set foot in lively and handcrafted lands filled with rewarding exploration opportunities. From wool to pencil, Zikverländ is shaped with IRL elements that bring a unique aspect to the game.

Versatile Ability System: Madzik’s ability system is part of your adventure, offering an array of diverse and customizable skills. It’s designed to offer a unique avenue for customization. Find the playstyle that suits you best.

The post Lurid Retro Carnage Awaits in Madzik, Smashing onto Steam on May 30th appeared first on European Gaming Industry News.

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Kambi Group plc proposes new long-term capital allocation strategy

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In line with its recently stated intention, the Board of Directors of Kambi Group plc today announces its capital allocation strategy: to return capital to shareholders through share buybacks while preserving sufficient capital for the Company’s operational requirements.

The Company will maintain a minimum cash balance which the Board will review on a regular basis, taking into account the need to fund acquisitions if and when they arise. Maintaining this balance will provide a level of flexibility sufficient to fund Kambi’s working capital needs as well as set aside an appropriate operating reserve for unexpected events. Any cash resources above this minimum cash balance will be returned to shareholders.

As part of the strategy, the notice for the upcoming Extraordinary General Meeting includes a resolution to obtain the authority to acquire up to 10% of the total shares in the Company.

The post Kambi Group plc proposes new long-term capital allocation strategy appeared first on European Gaming Industry News.

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INSPIRED LAUNCHES ITS MAY LINE-UP OF ONLINE & MOBILE SLOTS

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Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems and solutions, is pleased to announce its May slots line-up, available online and on mobile.

 

Kong Wonder Wilds™ – 92% and 94.5% RTP

Players can descend into the heart of the jungle with Kong Wonder Wilds™, where the game’s Wilds are as mighty as the beasts that roam the reels. With a reel configuration of 6×4 and 25 win-lines, Kong Wonder Wilds is a descendant of Inspired’s high performing slot, Call of the Wild™, but with exciting new features.

In the base game, players should keep an eye out for two unique wild symbols. One triggers line multipliers during the bonus, while the other brings extra Wild Win Spins, making for an exciting gameplay experience. When these two powerful wilds combine, players can expect an intense jungle showdown. Landing six or more Wilds in the base game activate the Wild Win & Spin Bonus. The bonus grants players three lives to snatch up as many sticky wilds as they can, ensuring their experience through the jungle is nothing short of exhilarating. A bonus round allure includes two special sticky wilds, capable of granting multiple winning spins or enhanced payouts, making it highly coveted among players.

Additional features including Bonus Buy and Gamble are available in applicable jurisdictions. Bonus Buy offers direct entry into the bonus, while Gamble offers players the chance to win more cash and/or increase their chances of triggering the bonus.

Kong Wonder Wilds is a medium volatility game, ideal for the casual online casino player looking to unleash their inner wild side and embark on the ultimate jungle quest.

 

Wild Drop Multiplier™ – 92% and 94.5% RTP

Wild Drop Multiplier™ is a medium volatility slot, where every spin is bursting with excitement and juicy wins. Players will experience an adrenaline rush with this action-packed 5×4 reel, 40 win-line slot that features a special “dropping” Wilds mechanic. When Wild symbols land on reels two, three, or four, they drop and leave a dynamic trail of Wilds in their wake, offering players the chance to experience a fruity avalanche of winnings.

The exhilarating Wild Drop Multiplier Free Spins Bonus is triggered when players land three or more Bonus symbols anywhere in view. During the Bonus round, Wild symbols have multipliers that increase by +1 on the next spin each time one lands. The multiplier also applies to new Wilds created when a Wild drops. When two or three Wilds land on a line, their multiplier values are multiplied together, leading to juicy wins for that “cherry on the cake” feel.

Fortune Bet, Bonus Buy and Gamble are available (in applicable jurisdictions). Fortune Bet boosts a player’s chances of Free Spins bonus entry and Bonus Buy offers direct entry into the Free Spins Bonus, while Gamble offers players the chance to win more cash and/or increase their chances of triggering the Free Spins Bonus.

Take a spin and reel in some juicy wins with Wild Drop Multiplier, and let the fruity fun begin!

 

Perfect Prize Pooch™ – 92% and 94.5% RTP

Players can unleash paw-some wins with Perfect Prize Pooch™, a 5×3 reel, 10 win-line medium volatility slot game packed with tail-wagging excitement.

Packs of eight or more pooches land the coveted Best of Breed Prize, complete with x10 multipliers. Winning three or more “Bone-us” symbols kick off Round One of the Perfect Prize Pooch Dog Show Free Spins. During free spins, the Trainers embark on an exciting journey, collecting prized pooches and advancing along the progressive trail to victory.  The next round on the trail offers more free spins and multipliers that’ll make players howl with delight. But the real treat awaits at the final Best of Show round, where the combination of Best of Breed and Best of Show offers huge potential wins, that’ll have players barking with joy.

Fortune Bet, Fortune Spins and Gamble are available (in applicable jurisdictions.) Fortune Bet boosts a player’s chances of Free Spins bonus entry, Fortune Spins improves the game’s bonus hit rate for less play and bigger wins, and the Gamble allows players to risk their base game wins to win more cash and/or increase their chances of triggering the Free Spins bonus.

Claire Osborne, Vice President of Interactive at Inspired, said: “Inspired offers players the chance to embark on a thrilling journey this May with our latest trio of fun slots. From the depths of the jungle to the vibrant worlds of fruits and a dazzling dog show, each slot has its own unique characteristics, and vibrant features to deliver the best in iGaming entertainment.

“Stay tuned for our upcoming lineup of sensational slots in June, brimming with more diverse themes, engaging gameplay and ingenious mechanics, offering players new, fun ways to win big!”

The post INSPIRED LAUNCHES ITS MAY LINE-UP OF ONLINE & MOBILE SLOTS appeared first on European Gaming Industry News.

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