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The world of gambling – as seen by millennials and Generation Z
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The generation gap is a subject of discussion that continues to be relevant year on year. Why is it that those born since 1981 are so important to the gambling industry and its future? According to Betinvest COO Max Dubossarsky, every new generation contributes to the development of the entertainment industry, raising the standards for how gambling products and services are created.
Millennials caught the peak of digital technology at a young age, at a time when some of the Generation Z babies were being born already with a smartphone in hand.
The issue of continuity of the generations carries from one age to the next and takes on new dimensions. The gambling industry has its finger on the pulse, aware that the characteristics and preferences of each generation provide detailed information about current and potential players.
During recent years, society has had its eyes fixed on the so-called “millennials” – Generation Y – born between 1981 and 1996, and Generation Z – the “New Silent Generation” – born after 1995—1996. Why are their views and way of thinking important to the gambling industry? Mainly because millennials and Gen Z are products of the digital age.
Modern-day innovations, which previous generations could only have dreamed about, are now the norm for Gen Y and Gen Z. So if it is hard to amaze millennials with high-tech “perks”, it is nigh on impossible to surprise Gen Z – who have fully adapted into the world of 3D technology, VR and AR.
To attract and retain the attention of young players and avoid their games becoming a boring alternative to others on the market, operators created products that borrow features from videogames.
The millennial generation is the first to have grown up with videogames, so their way of life has become one of the reasons for developing online gambling.
This first “internet generation” divides their lives between an online and an offline reality. Many things have become possible to do with the use of gadgets, without the need for physical input. In contrast to well-off baby boomers who were big fans of visiting casinos and the luxury entertainment of gambling, millennials lived in unstable economic conditions and are therefore notable for their rationalism. As a result, they prefer more affordable entertainment, including activities which do not involve leaving the house. The gambling industry grasped the attitude of the new generation and changed its approach accordingly: the first gambling websites started to emerge, and the big casinos began organising events with new kinds of entertainment, such as concerts by famous musicians and DJs, opening exclusive malls, and the like.
Another important move in the battle to earn the attention of younger players is product customisation, responsive design, and additional gamification during the gaming process.
Gen Z, who more or less stormed into the digital age fresh from the cradle, have tough demands. In the modern-day world of gambling, it is no longer enough for games to have just high resolution, gripping storylines and 3D effects. Players want light, fun and quality solutions with compatibility across different devices, secure data and convenient payment methods. Products which cannot easily be adapted to the specific characteristics of regional markets lose their standing and risk being unable to keep up with the competition.
Millennials and Gen Z tend to be cautious in what they do online.
Almost every user leaves behind a digital footprint, which is analysed by marketing experts. It “shows” the user’s interests and gives clues as to what the potential customer might like, helping operators to cater to each player better. But at the same time, data confidentiality and secure payment have become two key issues that users consider when completing any online activities.
It is safe to say that each new generation has contributed – and continues to contribute – towards the change in attitudes towards gambling. Each generation develops the industry by demanding more, thereby raising the standards for how gambling products and services are created.
Because of the rapid development in digital technology, today’s players live in two worlds – an online and an offline world. With the huge amount of offers available, they select the products that are easily understandable. Time has become too expensive to waste on figuring out how things work, especially when it comes to the entertainment industry. Their leisure time is therefore crucial for operators to consider.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: The world of gambling – as seen by millennials and Generation Z
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SimplePlay is delighted to announce its recent partnership with Timeless Tech, a leading game aggregator. This alliance will integrate SimplePlay’s suite of games and services into Timeless Tech’s powerful platform, significantly expanding the provider’s reach in key international markets.
As SimplePlay continues to establish itself as a comprehensive game provider, this collaboration will enhance its rich portfolio of premium games through Timeless Tech’s Game Aggregator API. This partnership aims to strengthen SimplePlay’s position and expand its reach in markets like Europe and Latin America.
“We’re delighted to welcome SimplePlay to our aggregator – a provider that represents creativity, reliability, and depth. Their combination of slots, crash, table, and fishing games perfectly complements our goal to deliver diverse, high-performing content to operators worldwide. This partnership highlights what Timeless Tech stands for: building meaningful alliances that empower growth, quality, and innovation.” –– Nicola Cainero, Chief Operating Officer, Timeless Tech
“The new partnership with Timeless Tech is definitely a win-win agreement that fosters mutual growth for both sides,” said Osman Walker, CSO of SimplePlay. “We look forward to bringing our premium gaming content to even more operators and players through Timeless Tech’s extensive network.”
With SimplePlay’s games and Timeless Tech’s distribution network, these two industry powerhouses are set to deliver top-tier game content to players around the world, driving mutual growth and success.
The post SimplePlay Announces Strategic Partnership with Timeless Tech appeared first on European Gaming Industry News.
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The post Mindway AI Partners with ATG to Enhance Responsible Gambling with GameScanner appeared first on European Gaming Industry News.
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Red Papaya’s debut slot combines feature rich gameplay with an adventurous theme, cinematic visuals and big sound
Players are being told to brace themselves for an expedition into uncharted territory in Kong’s Jungle Tower, the debut slot from Red Papaya, which is powered by Microgaming.
This is a slot where fortunes are found hidden within a forgotten temple, deep within the jungle. It’s been designed to deliver an immersive audio and visual experience – this includes sound cues from Kong which help to build anticipation and then intensify as the features get closer.
Kong’s roar builds up and sounds like he’s getting closer while the reels begin to shake and ignite with fiery effects, creating the sense that a big, thunderous win is about to land.
The Cash Collect slot sees players helped on their adventure by several features, including the legendary Jungle Tower which includes 15 Cash Prizes to be won.
Then there are Monkey Coins that sweep across the reels, gathering instant treasures and unlocking the mightiest prizes from the summit of the tower.
When a Kong symbol lands without a Collect symbol, it adds a Multiplier to one of the Jungle Tower values. This is a sort of consolation prize for the player and means that Kong never leaves them empty handed – instead, he helps players power up with Multipliers so that when Kong and Collect do land, the win is Multiplied.
Up to five Kong symbols can land on reel three in a single spin, with each boosting the Multiplier value. Multipliers are then applied to the awarded values when they are collected.
So what about those monkeys?
Red Monkey Coins land one reels one, two, four and five and randomly collect a Jackpot value from the Jungle Tower when at least one Kong symbol appears on the same spin.
Blue Monkey Coins, which also appear on reels one, two, four and five, randomly collect a Cash value from the Jungle Tower when at least one Kong symbol appears in the same spin.
Even when the reels fall silent, Kong’s adventurous spirit electrifies the Tower with multipliers, charging up Cash Prizes for spectacular wins.
But that’s not all. Three Bonus Symbols trigger eight Free Spins. Once activated, the reels increase to a 5×5 setup for even more win opportunities – the base game offers 720 bi-directional ways and increases to 3,125 ways.
As the Free Spins play out, three Bonus Symbols will award eight additional Free Spins while two Bonus Symbols will grant three more Free Games.
Kong’s Jungle Tower is a high volatility game and comes with two RTP options of 96% and 94%.
Madelein Ozok, Head of Studio at Red Papaya said: “This is a slot packed with thrilling visuals, adventurous soundscapes and Kong leading the charge towards big wins.
“Kong’s Jungle Tower has been designed to deliver an expedition of epic proportions, with those Cash and Jackpot prizes always within reach of the red and blue monkeys.
“This is our debut slot and really sets the tone for what players can expect from Red Papaya.”
Red Papaya made its debut earlier this month and is set to disrupt the online slot market with games that blend creativity, features and data to deliver edge-of-the-seat experiences that captivate players around the world.
For more information and to play the Kong’s Jungle Tower demo, visit our brand new website https://microgaming.io/
The post Climb Kong’s Jungle Tower to reach epic wins appeared first on European Gaming Industry News.
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