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The world of gambling – as seen by millennials and Generation Z
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The generation gap is a subject of discussion that continues to be relevant year on year. Why is it that those born since 1981 are so important to the gambling industry and its future? According to Betinvest COO Max Dubossarsky, every new generation contributes to the development of the entertainment industry, raising the standards for how gambling products and services are created.
Millennials caught the peak of digital technology at a young age, at a time when some of the Generation Z babies were being born already with a smartphone in hand.
The issue of continuity of the generations carries from one age to the next and takes on new dimensions. The gambling industry has its finger on the pulse, aware that the characteristics and preferences of each generation provide detailed information about current and potential players.
During recent years, society has had its eyes fixed on the so-called “millennials” – Generation Y – born between 1981 and 1996, and Generation Z – the “New Silent Generation” – born after 1995—1996. Why are their views and way of thinking important to the gambling industry? Mainly because millennials and Gen Z are products of the digital age.
Modern-day innovations, which previous generations could only have dreamed about, are now the norm for Gen Y and Gen Z. So if it is hard to amaze millennials with high-tech “perks”, it is nigh on impossible to surprise Gen Z – who have fully adapted into the world of 3D technology, VR and AR.
To attract and retain the attention of young players and avoid their games becoming a boring alternative to others on the market, operators created products that borrow features from videogames.
The millennial generation is the first to have grown up with videogames, so their way of life has become one of the reasons for developing online gambling.
This first “internet generation” divides their lives between an online and an offline reality. Many things have become possible to do with the use of gadgets, without the need for physical input. In contrast to well-off baby boomers who were big fans of visiting casinos and the luxury entertainment of gambling, millennials lived in unstable economic conditions and are therefore notable for their rationalism. As a result, they prefer more affordable entertainment, including activities which do not involve leaving the house. The gambling industry grasped the attitude of the new generation and changed its approach accordingly: the first gambling websites started to emerge, and the big casinos began organising events with new kinds of entertainment, such as concerts by famous musicians and DJs, opening exclusive malls, and the like.
Another important move in the battle to earn the attention of younger players is product customisation, responsive design, and additional gamification during the gaming process.
Gen Z, who more or less stormed into the digital age fresh from the cradle, have tough demands. In the modern-day world of gambling, it is no longer enough for games to have just high resolution, gripping storylines and 3D effects. Players want light, fun and quality solutions with compatibility across different devices, secure data and convenient payment methods. Products which cannot easily be adapted to the specific characteristics of regional markets lose their standing and risk being unable to keep up with the competition.
Millennials and Gen Z tend to be cautious in what they do online.
Almost every user leaves behind a digital footprint, which is analysed by marketing experts. It “shows” the user’s interests and gives clues as to what the potential customer might like, helping operators to cater to each player better. But at the same time, data confidentiality and secure payment have become two key issues that users consider when completing any online activities.
It is safe to say that each new generation has contributed – and continues to contribute – towards the change in attitudes towards gambling. Each generation develops the industry by demanding more, thereby raising the standards for how gambling products and services are created.
Because of the rapid development in digital technology, today’s players live in two worlds – an online and an offline world. With the huge amount of offers available, they select the products that are easily understandable. Time has become too expensive to waste on figuring out how things work, especially when it comes to the entertainment industry. Their leisure time is therefore crucial for operators to consider.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: The world of gambling – as seen by millennials and Generation Z
Playzia’s games go live on Light & Wonder’s content marketplace, alongside an exclusive deal for early distribution of soon-to-launch Love Island titles
Playzia, a fast-growing game provider to the iGaming industry, is excited to announce a strategic agreement with Light & Wonder, one of the world’s foremost iGaming entertainment companies. As part of the deal, Playzia’s portfolio of in-house studio content is now available on Light & Wonder’s content marketplace.
Thrilling titles from the fast-paced studio developer, such as Billionaire Wolf, Cosmos Cash, Sweet Candy Fortune, The Great Fishing Adventure, and the recently launched Volcanic Coins and Billionaire Rhino, are now featured on Light & Wonder’s state-of-the-art content marketplace. With the exceptional distribution power of Light & Wonder, Playzia broadens the appeal of their games to a diverse global network of operators and players, making their games even more accessible in regulated markets around the world.
Moreover, following the recently announced landmark collaboration between Playzia and ITV, the UK’s leading commercial broadcaster, to develop and release a series of online games inspired by the global reality TV phenomenon Love Island, these eagerly awaited titles will be exclusively available on Light & Wonder’s award-winning content marketplace for two weeks. This exclusive window offers operators early access to the highly anticipated Love Island content. The debut game in the series is set to offer an impactful introduction to this exciting relationship.
Playzia’s portfolio provides a rich, rewarding, and continuously evolving gaming experience through innovative and versatile mechanics, such as Hold and Win & Hold and Win Jackpot, Retrigger & Stacked Wilds in Free Spins, Bonus Hold and Win, Persistent Collection & 50 Symbols, Enhanced Hold and Win Symbols & Actions, with more surprises lined up in 2025.
Vlad Modorcea, CPO at Plazyia, commented on the milestone: “We are thrilled to see our games go live on Light & Wonder’s content marketplace. Their global network and reputation for excellence make them the perfect platform for us as we continue to expand our reach. This deal is a testament to the quality and appeal of our slot games, and we look forward to bringing them to even more players around the world.”
Steve Mayes, Senior Director, Partners at Light & Wonder iGaming, added: “We’re thrilled to welcome Playzia to our content marketplace. Their diverse portfolio of game types and fresh, exciting IP aligns perfectly with our mission to bring innovative and engaging gaming experiences to our clients. This agreement underscores our commitment to delivering new and dynamic content to our network of operators and players.”
The post Playzia Teams Up with Light & Wonder for Exciting Launch appeared first on European Gaming Industry News.
Evoplay, the award-winning game development studio, has launched Tree of Light: Fabled Fruits, the latest addition to its popular Tree of Light series.
The game is the second installment in Evoplay’s high-performing fantasy series, where players follow the brave adventurer Lupine and his loyal friend Mino as they embark on a journey to find the legendary Tree of Light, which grows the most delicious fruits in the world.
Landing six or more Bonus symbols triggers the Hold & Win feature, where players receive three respins. Every extra bonus symbol resets the counter to three, and the round continues until no respins remain or all 15 positions are filled.
The Bonus Game offers multiple fixed jackpots, including Mini (x25), Minor (x50), Major (x100), and Mega (x200). The Grand Prize (x1,000) is awarded when all reel positions are filled with Bonus symbols (either Cash or Jackpot) during the feature.
To enhance engagement, the Bonus Chance feature allows players to increase their bet by 1.80x for a doubled probability of triggering the Hold & Win game. For instant access, the Bonus Buy feature is available, letting players enter mode directly at x64 the total bet.
With multiple jackpot levels, Tree of Light: Fabled Fruits offers an engaging mix of classic mechanics and strategic gameplay.
Ivan Kravchuk, CEO at Evoplay, said: “With Tree of Light: Fabled Fruits, we’ve built on the success of the first title in the series by introducing even more engaging features that enhance both excitement and rewards.
“The Hold & Win mechanic, combined with multiple jackpots and flexible bonus options, ensure an immersive experience that appeals to a wide range of players worldwide, especially fans of the fantasy genre.”
The post Evoplay expands fantasy series with Tree of Light: Fabled Fruits appeared first on European Gaming Industry News.
GAMOMAT, one of the leading independent German software developers for slot games, has launched its hotly anticipated Flaming Link series. Reinventing the classic Hold ‘n’ Respin feature, it carries exciting Multiplier Zones and Fire Orbs.
The series sparks into life with Ramses Book Flaming Link, with more scorching titles on the horizon, including Crystal Ball Flaming Link, Roman Legion Flaming Link, and Fancy Fruits Flaming Link—these are just the beginning. Flaming Link will turn up the dial on a range of GAMOMAT’s most iconic games, with additional titles already in development.
Flaming Link delivers pure entertainment with a straightforward yet high-energy feature. The excitement rises as Fire Orbs unlock the Flaming Link mechanic, while random Multiplier Zones boost wins up to 12,100x the total bet. With no additional bets required and the feature always enabled, Flaming Link offers an engaging and accessible experience for all player types.
The first title, Ramses Book Flaming Link, breathes fire into a legendary classic. With its Ancient Egyptian setting, familiar mechanics, and now the power of Flaming Link, it takes players on an adventure filled with pharaohs, pyramids, and high-stakes returns. The game features five or ten paylines, Free Games, and the signature Book feature, making it a must-play for fans old and new.
Ramses Book Flaming Link will be available to all Bragg operator partners via the Bragg HUB and for social gaming via Whow.
Check out the Promo video for Ramses Book Flaming Link: https://vimeo.com/1026488983/c48fd24a87
GAMOMAT Distribution GmbH Managing Director Robert Kocher said: “Ramses Book is just the beginning of Flaming Link and we’ll be setting a whole host of epic classics on fire this year—we’re very excited.”
The post GAMOMAT launches its new Flaming Link series with Ramses Book Flaming Link appeared first on European Gaming Industry News.
Playzia Teams Up with Light & Wonder for Exciting Launch
Evoplay expands fantasy series with Tree of Light: Fabled Fruits
GAMOMAT launches its new Flaming Link series with Ramses Book Flaming Link
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