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The world of gambling – as seen by millennials and Generation Z
Reading Time: 3 minutes
The generation gap is a subject of discussion that continues to be relevant year on year. Why is it that those born since 1981 are so important to the gambling industry and its future? According to Betinvest COO Max Dubossarsky, every new generation contributes to the development of the entertainment industry, raising the standards for how gambling products and services are created.
Millennials caught the peak of digital technology at a young age, at a time when some of the Generation Z babies were being born already with a smartphone in hand.
The issue of continuity of the generations carries from one age to the next and takes on new dimensions. The gambling industry has its finger on the pulse, aware that the characteristics and preferences of each generation provide detailed information about current and potential players.
During recent years, society has had its eyes fixed on the so-called “millennials” – Generation Y – born between 1981 and 1996, and Generation Z – the “New Silent Generation” – born after 1995—1996. Why are their views and way of thinking important to the gambling industry? Mainly because millennials and Gen Z are products of the digital age.
Modern-day innovations, which previous generations could only have dreamed about, are now the norm for Gen Y and Gen Z. So if it is hard to amaze millennials with high-tech “perks”, it is nigh on impossible to surprise Gen Z – who have fully adapted into the world of 3D technology, VR and AR.
To attract and retain the attention of young players and avoid their games becoming a boring alternative to others on the market, operators created products that borrow features from videogames.
The millennial generation is the first to have grown up with videogames, so their way of life has become one of the reasons for developing online gambling.
This first “internet generation” divides their lives between an online and an offline reality. Many things have become possible to do with the use of gadgets, without the need for physical input. In contrast to well-off baby boomers who were big fans of visiting casinos and the luxury entertainment of gambling, millennials lived in unstable economic conditions and are therefore notable for their rationalism. As a result, they prefer more affordable entertainment, including activities which do not involve leaving the house. The gambling industry grasped the attitude of the new generation and changed its approach accordingly: the first gambling websites started to emerge, and the big casinos began organising events with new kinds of entertainment, such as concerts by famous musicians and DJs, opening exclusive malls, and the like.
Another important move in the battle to earn the attention of younger players is product customisation, responsive design, and additional gamification during the gaming process.
Gen Z, who more or less stormed into the digital age fresh from the cradle, have tough demands. In the modern-day world of gambling, it is no longer enough for games to have just high resolution, gripping storylines and 3D effects. Players want light, fun and quality solutions with compatibility across different devices, secure data and convenient payment methods. Products which cannot easily be adapted to the specific characteristics of regional markets lose their standing and risk being unable to keep up with the competition.
Millennials and Gen Z tend to be cautious in what they do online.
Almost every user leaves behind a digital footprint, which is analysed by marketing experts. It “shows” the user’s interests and gives clues as to what the potential customer might like, helping operators to cater to each player better. But at the same time, data confidentiality and secure payment have become two key issues that users consider when completing any online activities.
It is safe to say that each new generation has contributed – and continues to contribute – towards the change in attitudes towards gambling. Each generation develops the industry by demanding more, thereby raising the standards for how gambling products and services are created.
Because of the rapid development in digital technology, today’s players live in two worlds – an online and an offline world. With the huge amount of offers available, they select the products that are easily understandable. Time has become too expensive to waste on figuring out how things work, especially when it comes to the entertainment industry. Their leisure time is therefore crucial for operators to consider.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: The world of gambling – as seen by millennials and Generation Z
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GAMOMAT Achieves ISO/IEC 27001:2022 Certification
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GAMOMAT, one of the leading independent German software developers for slot games, has achieved its ISO/IEC 27001:2022 certification. This marks a major milestone in the company’s ongoing commitment to information security management.
The ISO/IEC 27001:2022 certification was awarded by Proks Certification GmbH, an independent certification body accredited by the German Accreditation Body (Deutsche Akkreditierungsstelle DAkkS). The certification, valid until August 2028, also covers GAMOMAT Distribution GmbH and GAMOMAT RGS Ltd.
This important certification ensures that GAMOMAT has the right framework to process, manage and protect both its own sensitive information and that of its clients and employees. GAMOMAT completed a full audit by ISO consultants as part of the assessment, confirming its procedures meet the required benchmarks.
“Securing our ISO/IEC 27001:2022 certification is a testament to our unwavering understanding that data and information security are crucial. This certification demonstrates that our technology is managed responsibly and securely, in line with internationally recognised best practices,” said Paul Schulleri, CTO of GAMOMAT Development GmbH.
The post GAMOMAT Achieves ISO/IEC 27001:2022 Certification appeared first on European Gaming Industry News.
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Accel Entertainment Acquires Nevada’s Dynasty Games’ Route Operations in Accretive Transaction
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Accel Entertainment Inc., a leading locals-focused gaming operator partnering with small businesses, local communities and state governments to provide entertaining, convenient and safe gaming experiences nationwide, announced that its subsidiary, Century Gaming Technologies Nevada, has acquired the route operation assets of Dynasty Games in a transaction expected to be accretive to Accel’s 2026 financial results. Financial details were not disclosed.
The acquisition expands Accel’s Northern Nevada platform with 20 new active locations, two additional locations pending regulatory approval, and approximately 123 electronic gaming terminals. The transaction is expected to leverage Accel’s operational expertise, data analytics, and Gamblers Bonus® Loyalty Program to enhance customer engagement and drive incremental growth over the coming years. As of September 30, 2025, Accel’s existing Nevada operations serviced 370 locations featuring 2,757 gaming terminals.
“This strategic and accretive acquisition marks an important milestone in our Nevada growth strategy. Dynasty Games has built a trusted reputation rooted in integrity and long-term relationships, and we’re excited to build on that legacy while expanding Accel’s best-in-class route operations across Northern Nevada,” said Andy Rubenstein, Chief Executive Officer of Accel Entertainment.
Rubenstein continued: “This transaction strengthens Accel’s Nevada market presence, establishing new operations in Gardnerville, Verdi, Dayton, Fernley, Stagecoach, and Sun Valley. Combined with our existing footprint in Reno, Sparks, Carson City, Elko, Wells, Spring Creek, and Carlin, Accel now operates the most comprehensive and scaled route coverage in the state – a competitive advantage that is expected to drive continued growth and new location development.”
“After more than 30 years serving Northern Nevada’s gaming community, it was important to find a partner who values relationships and integrity as much as results. Century Gaming Technologies has earned a strong reputation through its emphasis on customer care, and I’m excited to see our locations and customers benefit from Accel’s experience and dedication to the local market,” said Roger Fuller, Owner of Dynasty Games.
The post Accel Entertainment Acquires Nevada’s Dynasty Games’ Route Operations in Accretive Transaction appeared first on European Gaming Industry News.
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Push Gaming strengthens Dutch market presence with Starcasino.nl partnership
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B2B gaming supplier Push Gaming has broadened its profile in the Netherlands through a new commercial deal with prominent operator Starcasino, increasing access to its award-winning content within the regulated market.
Now live, the partnership makes Push Gaming’s full portfolio available on www.starcasino.nl, giving players access to popular titles across Push Originals, Push Action, and Reel Hot Games. These include hits such as Razor Returns, Goat Getter, and Wild Swarm 2.
The deal strengthens the strong relationship between the two companies, following a successful rollout with Starcasino in Belgium. It also supports Push Gaming’s wider growth strategy in the Netherlands, one of its key regulated markets in Europe.
The agreement marks the latest milestone in Push Gaming’s ongoing expansion, as the supplier continues to grow its operations with trusted partners and proven content strategies.
Anja Ortmanns, Account Manager at Push Gaming, said: “The Netherlands remains a key market in our European strategy, and we’re pleased to be expanding our presence there with Starcasino in the Netherlands.
“It’s a trusted name with a strong local following, and this partnership enables us to reach even more Dutch players through a platform that shares our commitment to quality content and regulation growth.”
Pieter Van den Bos, Director at Starcasino.nl, said: “Push Gaming’s reputation precedes it, and we’re excited to bring its acclaimed content to our players in the Netherlands.
“Our mission is to provide the best possible experience, and this partnership is another step towards achieving that. We look forward to a fruitful relationship together.”
The post Push Gaming strengthens Dutch market presence with Starcasino.nl partnership appeared first on European Gaming Industry News.
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