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The world of gambling – as seen by millennials and Generation Z

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The generation gap is a subject of discussion that continues to be relevant year on year. Why is it that those born since 1981 are so important to the gambling industry and its future? According to Betinvest COO Max Dubossarsky, every new generation contributes to the development of the entertainment industry, raising the standards for how gambling products and services are created.

Millennials caught the peak of digital technology at a young age, at a time when some of the Generation Z babies were being born already with a smartphone in hand.

The issue of continuity of the generations carries from one age to the next and takes on new dimensions. The gambling industry has its finger on the pulse, aware that the characteristics and preferences of each generation provide detailed information about current and potential players.

During recent years, society has had its eyes fixed on the so-called “millennials” – Generation Y – born between 1981 and 1996, and Generation Z – the “New Silent Generation” – born after 1995—1996. Why are their views and way of thinking important to the gambling industry? Mainly because millennials and Gen Z are products of the digital age.

Modern-day innovations, which previous generations could only have dreamed about, are now the norm for Gen Y and Gen Z. So if it is hard to amaze millennials with high-tech “perks”, it is nigh on impossible to surprise Gen Z – who have fully adapted into the world of 3D technology, VR and AR.

To attract and retain the attention of young players and avoid their games becoming a boring alternative to others on the market, operators created products that borrow features from videogames.

The millennial generation is the first to have grown up with videogames, so their way of life has become one of the reasons for developing online gambling.

This first “internet generation” divides their lives between an online and an offline reality. Many things have become possible to do with the use of gadgets, without the need for physical input. In contrast to well-off baby boomers who were big fans of visiting casinos and the luxury entertainment of gambling, millennials lived in unstable economic conditions and are therefore notable for their rationalism. As a result, they prefer more affordable entertainment, including activities which do not involve leaving the house. The gambling industry grasped the attitude of the new generation and changed its approach accordingly: the first gambling websites started to emerge, and the big casinos began organising events with new kinds of entertainment, such as concerts by famous musicians and DJs, opening exclusive malls, and the like.

Another important move in the battle to earn the attention of younger players is product customisation, responsive design, and additional gamification during the gaming process.

Gen Z, who more or less stormed into the digital age fresh from the cradle, have tough demands. In the modern-day world of gambling, it is no longer enough for games to have just high resolution, gripping storylines and 3D effects. Players want light, fun and quality solutions with compatibility across different devices, secure data and convenient payment methods. Products which cannot easily be adapted to the specific characteristics of regional markets lose their standing and risk being unable to keep up with the competition.

Millennials and Gen Z tend to be cautious in what they do online.

Almost every user leaves behind a digital footprint, which is analysed by marketing experts. It “shows” the user’s interests and gives clues as to what the potential customer might like, helping operators to cater to each player better. But at the same time, data confidentiality and secure payment have become two key issues that users consider when completing any online activities.

It is safe to say that each new generation has contributed – and continues to contribute – towards the change in attitudes towards gambling. Each generation develops the industry by demanding more, thereby raising the standards for how gambling products and services are created.

Because of the rapid development in digital technology, today’s players live in two worlds – an online and an offline world. With the huge amount of offers available, they select the products that are easily understandable. Time has become too expensive to waste on figuring out how things work, especially when it comes to the entertainment industry. Their leisure time is therefore crucial for operators to consider.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: The world of gambling – as seen by millennials and Generation Z

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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The Pokémon Company and Skyesports Unveil the 2026 Pokémon UNITE Asia Champions League – India

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The Pokémon Company has announced the return of the Pokémon UNITE Asia Champions League (PUACL) with the launch of the PUACL 2026 India League, a $20,000 multi-stage online tournament that will determine the team advancing to the prestigious PUACL 2026 Offline Finals, an international championship featuring a significant prize pool and global participation. The PUACL 2026 Offline Finals will be held at the Yokohama Buntai Arena in Yokohama, Japan.

The India League will be fully executed by Skyesports, one of the country’s leading esports tournament operators.

The PUACL 2026 India League brings together 10 of the country’s top esports organisations. The participating teams are:

  • Autobotz
  • GodLike Esports
  • Marcos Gaming
  • Meta Ninza
  • Reckoning Esports
  • Revenant XSpark
  • S8UL
  • Team Tamilas
  • True Rippers
  • WELT Esports

With the growth of Pokémon UNITE in the region and a rising competitive base in India, the 2026 season aims to strengthen the pathway from local champions to international contenders. The league will feature a Group Stage across five match days, followed by the King of the Hill Playoffs, where the top eight teams compete for the title and qualification to the global finals.

The schedule for the PUACL 2026 India League is as follows:

  • Group Stage Day 1: November 29, 2025
  • Group Stage Day 2: November 30, 2025
  • Group Stage Day 3: December 14, 2025
  • Group Stage Day 4: January 11, 2026
  • Group Stage Day 5: January 18, 2026
  • King of the Hill Playoffs: January 31, 2026

The total prize pool for the India League is $20,000, while the PUACL Offline Finals will feature a significantly larger prize pool. The India League champion will secure India’s slot at the global event, competing against the best teams from across Asia.

Speaking on the announcement, Shiva Nandy, Founder and CEO of Skyesports, said: “Pokémon UNITE has built a strong and passionate competitive community in India, and the return of the Asia Champions League gives our teams another platform to show what they are capable of. We are proud to execute the India League once again and to provide a clear path for Indian players to compete at the highest level in Asia. This league showcases the quality of talent we have in the ecosystem and the growing opportunities for teams and professionals who are committing themselves to the title. With ten leading organisations competing, the stage is set for an exciting season and we look forward to sending a representative from India to the global finals.”

The PUACL 2026 India League will be broadcast live on official Pokémon UNITE and Skyesports channels, giving fans across the country the opportunity to follow their favourite teams throughout the season.

With established organisations such as S8UL, GodLike Esports, Team Tamilas, and Revenant XSpark in the mix, the level of competition is expected to reach new heights, building momentum for India’s presence on the international Pokémon UNITE stage.

Last year, GodLike Esports emerged as the champions of the India League, and made it to the PUACL Finals in Japan. Here, the team was eliminated in the group stage. The team will be looking to reclaim its title in 2026 and put up a better international showing.

 

The post The Pokémon Company and Skyesports Unveil the 2026 Pokémon UNITE Asia Champions League – India appeared first on European Gaming Industry News.

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Tom Horn Gaming Unwraps a Frosty Treat with Santa Yetti

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This December, Tom Horn Gaming invites players to the snowy mountain peaks in its new release, Santa Yetti, a playful holiday adventure where the jolly king of the mountains swaps his sleigh for snow boots to deliver frosty fortunes and festive fun.

Santa Yetti brings a flurry of excitement to the reels with Expanding Wilds, Multipliers, Respins, and the Respin Booster feature.

The Snowman is a Wild symbol. When it lands on any of the three reels, it expands and triggers a single respin. During the respin, seven win lines transform into twenty-seven ways to win, piling up prizes like Christmas presents. When all three reels are fully stacked with the same symbol, the total win is multiplied by ten, creating a snowstorm of rewards.

Players can also activate the Respin Booster, which increases their total bet by 1.5x and boosts the chance of triggering a respin by 300%. The feature remains active until manually switched off, giving players full control over their gameplay. For those feeling extra lucky, the Star Gamble Ladder appears after every base game win, allowing them to gamble their winnings by guessing the next star’s colour – pink or blue. Each correct guess doubles the prize and pushes the player up one level. The Golden Star can randomly appear at levels two to five to double the win instantly, no guess required.

“Santa Yeti brings together everything players love about Tom Horn games – fun, engaging mechanics, and a great story to match. It’s festive, it’s fresh, and it’s packed with features that keep the excitement rolling. We wanted to end the year on a high note, and Santa Yetti does exactly that with humour, charm, and plenty of win potential,” said Ondrej Lapides, CEO at Tom Horn Gaming.

Blending simple yet fast-paced gameplay with dynamic mechanics, Santa Yetti offers short, mobile-optimised sessions that are sure to delight both casual spinners and seasoned players. Its engaging format and rewarding features make it a perfect choice for operators looking to boost engagement during the high-traffic festive season. With its playful theme, quirky light-hearted style, and generous win potential, Santa Yetti is set to make this Christmas truly santastic.

The post Tom Horn Gaming Unwraps a Frosty Treat with Santa Yetti appeared first on European Gaming Industry News.

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Ygam appoints Emily Tofield as new Chief Executive

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Emily Tofield has been the appointed as the new Chief Executive Officer of Ygam, the UK’s leading charity dedicated to preventing gaming and gambling harms among children and young people. She will officially join the charity on the 6 January 2026.

Emily joins the charity following a 20-year career in leadership roles across UK government, local government, higher education and research, the media, and the not-for-profit sector.  Her previous roles include posts in the Cabinet Office, the Ministry of Justice, the Department for Environment, Food & Rural Affairs, the University of Sussex, and at the City of London Corporation. With a distinguished breadth of expertise in strategic communications, she is recognised as a leading adviser across strategy, corporate affairs, reputation, marketing, policy, and fundraising.

Emily is an experienced non-executive, currently serving on the board of the Kent homelessness charity, Porchlight.  She is Chair Designate of the Girls’ Learning Trust (GLT), the largest all-girls state multi-academy trust in the UK and was recently appointed to the Board of the British Dietetic Association (BDA).

Mike Wojcik, Chair of Ygam, said: “I’m delighted to welcome Emily to Ygam following a highly competitive recruitment process. Her depth of experience and proven leadership across stakeholder and political engagement, and social impact, will be instrumental as we enter our next strategic cycle. Emily joins an exceptionally strong leadership team, and this appointment marks an important new chapter for Ygam as we continue to strengthen our position as a trusted expert voice and sector leader dedicated to preventing gaming, gambling, and digital harms among young people.”

Emily Tofield, Incoming Chief Executive of Ygam, said: “Ygam has reached record numbers of young people as part of its critical mission to protect children and young people from gaming and gambling harms and to help safeguard their digital futures. As a passionate advocate for the benefits of prevention, it is a huge privilege to take on the role of Chief Executive of such a respected national education and prevention charity whose work already makes a difference to so many. High-quality, inclusive, evidence-based, preventative education around gaming and gambling harms remains as important today as when Ygam was founded, and I’m looking forward to working with the impressive Ygam team to further grow its reach, partnerships and impact in the years ahead.”

The post Ygam appoints Emily Tofield as new Chief Executive appeared first on European Gaming Industry News.

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