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The world of gambling – as seen by millennials and Generation Z
Reading Time: 3 minutes
The generation gap is a subject of discussion that continues to be relevant year on year. Why is it that those born since 1981 are so important to the gambling industry and its future? According to Betinvest COO Max Dubossarsky, every new generation contributes to the development of the entertainment industry, raising the standards for how gambling products and services are created.
Millennials caught the peak of digital technology at a young age, at a time when some of the Generation Z babies were being born already with a smartphone in hand.
The issue of continuity of the generations carries from one age to the next and takes on new dimensions. The gambling industry has its finger on the pulse, aware that the characteristics and preferences of each generation provide detailed information about current and potential players.
During recent years, society has had its eyes fixed on the so-called “millennials” – Generation Y – born between 1981 and 1996, and Generation Z – the “New Silent Generation” – born after 1995—1996. Why are their views and way of thinking important to the gambling industry? Mainly because millennials and Gen Z are products of the digital age.
Modern-day innovations, which previous generations could only have dreamed about, are now the norm for Gen Y and Gen Z. So if it is hard to amaze millennials with high-tech “perks”, it is nigh on impossible to surprise Gen Z – who have fully adapted into the world of 3D technology, VR and AR.
To attract and retain the attention of young players and avoid their games becoming a boring alternative to others on the market, operators created products that borrow features from videogames.
The millennial generation is the first to have grown up with videogames, so their way of life has become one of the reasons for developing online gambling.
This first “internet generation” divides their lives between an online and an offline reality. Many things have become possible to do with the use of gadgets, without the need for physical input. In contrast to well-off baby boomers who were big fans of visiting casinos and the luxury entertainment of gambling, millennials lived in unstable economic conditions and are therefore notable for their rationalism. As a result, they prefer more affordable entertainment, including activities which do not involve leaving the house. The gambling industry grasped the attitude of the new generation and changed its approach accordingly: the first gambling websites started to emerge, and the big casinos began organising events with new kinds of entertainment, such as concerts by famous musicians and DJs, opening exclusive malls, and the like.
Another important move in the battle to earn the attention of younger players is product customisation, responsive design, and additional gamification during the gaming process.
Gen Z, who more or less stormed into the digital age fresh from the cradle, have tough demands. In the modern-day world of gambling, it is no longer enough for games to have just high resolution, gripping storylines and 3D effects. Players want light, fun and quality solutions with compatibility across different devices, secure data and convenient payment methods. Products which cannot easily be adapted to the specific characteristics of regional markets lose their standing and risk being unable to keep up with the competition.
Millennials and Gen Z tend to be cautious in what they do online.
Almost every user leaves behind a digital footprint, which is analysed by marketing experts. It “shows” the user’s interests and gives clues as to what the potential customer might like, helping operators to cater to each player better. But at the same time, data confidentiality and secure payment have become two key issues that users consider when completing any online activities.
It is safe to say that each new generation has contributed – and continues to contribute – towards the change in attitudes towards gambling. Each generation develops the industry by demanding more, thereby raising the standards for how gambling products and services are created.
Because of the rapid development in digital technology, today’s players live in two worlds – an online and an offline world. With the huge amount of offers available, they select the products that are easily understandable. Time has become too expensive to waste on figuring out how things work, especially when it comes to the entertainment industry. Their leisure time is therefore crucial for operators to consider.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: The world of gambling – as seen by millennials and Generation Z
Latest News
TCSJOHNHUXLEY Acquires GPI Dice Business, Becomes Global Dice Industry Leader.
Reading Time: 2 minutes
TCSJOHNHUXLEY, the leading global supplier of world-class casino equipment and services, today announced the strategic acquisition of the dice manufacturing business from Gaming Partners International (GPI).
This landmark acquisition provides TCSJOHNHUXLEY with immediate ownership of GPI’s dice manufacturing capabilities, significantly expanding the company’s production footprint and product portfolio.
With this purchase, TCSJOHNHUXLEY is reinforcing its position as the definitive industry leader. The company will now offer three premier dice brands: TK, Paulson, and TCSJOHNHUXLEY. Crucially, operations will be maintained in both Mexico and Missouri, USA, providing customers with dual supply capabilities for enhanced supply chain resilience and flexibility across all global markets.
This acquisition is a strategic move that enhances TCSJOHNHUXLEY’s core offering, secures its dominance in the dice sector, and ensures the continued delivery of the highest quality and most secure gaming dice to casinos worldwide.
The combined capabilities solidify the company’s commitment to producing the highest standard of precision gaming dice. TCSJOHNHUXLEY’s own “Certified Perfects” Dice are globally acknowledged as the world-wide industry standard for casino gaming dice and are trusted globally for accuracy, quality, and security. Available for Craps, Sic Bo, and Pai Gow, the dice can be specified with razor edge or ball corner profiles, come in various sizes, and are manufactured with dots flush to the surface before being wrapped in the signature gold foil, with options for monogramming or serialization to a casino’s specifications, ensuring complete security.
Tristan Sjoberg, Executive Chairman of TCSJOHNHUXLEY, commented “The acquisition of the GPI dice business is a truly transformative step for TCSJOHNHUXLEY. By immediately securing the renowned TK and Paulson brands, we are fundamentally consolidating our position as the definitive global leader in casino dice manufacturing. Leveraging this increased scale and our dual production capabilities, we can provide customers with unmatched supply security and sustained access to the world’s most precise, trusted, and high-quality gaming dice.”
The post TCSJOHNHUXLEY Acquires GPI Dice Business, Becomes Global Dice Industry Leader. appeared first on European Gaming Industry News.
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Speedz Welcomes Nolimit City Portfolio
Reading Time: 2 minutes
Ganadu Gaming has announced the addition of sought-after Nolimit City titles to the stacked games lobby at Speedz online casino.
The operator welcomes selected Nolimit City titles as an essential part of the slots offering within newly-launched Speedz, stating that the portfolio represents some of the world’s most popular games, notable for their boundary-challenging storylines, innovative mechanics, stunning graphics and slick gameplay and a chance to win generous rewards (with a bit of luck!).
Epic games, unforgettable experiences
Players around the globe have come to appreciate Nolimit City titles such as the phenomenal Fire in the Hole mining-themed series, the gritty urban flavour of the Punk series, including Punk Toilet, deranged adventures in Serial and Mental, and lighter fare like Walk of Shame and Tomb of Akhenaten. Nolimit City titles are instantly recognisable for their dark humour and amusing characters.
These, and other exceptional online slot experiences, can be enjoyed on Speedz, with many of them available to try out for free in Demo Mode. Nolimit City’s attention to detail is the thread that connects them all, the hallmark of quality that keeps players coming back for more.
Built for pace
Speedz is Ganadu Gaming’s second brand following the launch of Flamez in September 2025. As the name suggests, everything about Speedz is designed to match player expectations regarding their play experience. It’s easy to get started at Speedz, and every part of the user journey is met with rapid processes, from registration to deposits and withdrawals.
Sven de Waard, Head of Casino at Ganadu Gaming, is enthusiastic: “Speedz is all about user experience, and Nolimit City titles are the perfect vehicle to showcase performance excellence. Our players relish their creative takes on how a slot should look and feel, and this gaming provider is a must-have for any reputable online casino. We’ve got a full representation of their titles and we look forward to their new releases being added to our games lobby – something our players will have to look forward to with this partnership”.
Ganadu Gaming offers players peace of mind entertainment, with a licence from the Kahnawake Gaming Commission (KGC) and a reputable ISO 27001 certification. In Finland, Speedz is a Pay’n Play casino; players can use BankID for registration and verification, allowing them to start playing and withdrawing immediately. A variety of credit cards, e-Wallets and online banking options are available to players depending on their location.
Speedz and Flamez both offer a world-class gaming experience, and Ganadu Gaming has already hinted that another brand is in the pipeline for players to enjoy.
Please note: Selected games at Speedz are only available in certain regions due to regulatory requirements. Contact Affiliatez.com for more information.
The post Speedz Welcomes Nolimit City Portfolio appeared first on European Gaming Industry News.
Latest News
Max is back in Unusual Suspects Ultra Link&Win ™
Reading Time: 2 minutes
Max Spinwell returns in Unusual Suspects Ultra Link & Win, the latest instalment in Northern Lights Gaming’s blockbuster slot franchise.
This time, players find themselves in a sprawling metropolis where every alleyway hides secrets and each skyscraper looms over a world of crime and justice.
Once again, hero Max Spinwell takes the detective role, navigating the mean streets, and the unusual suspects he encounters along the way, to uncover the game’s biggest wins.
The reels are framed by a dynamic landscape, with towering buildings and darkened streets filled with danger and opportunity.
Symbols bring the theme to life with iconic underworld images such as briefcases overflowing with cash, handcuffs and dynamite.
The gameplay is just as fierce, with bonus features including:
- Ultra Link&Win
- Max Mode
- High Speed Pursuit
- Scatter Symbol Wins
- Free Spins
- Buy the Bonus
The action really hots up during the Free Spins and Link&Win feature.
Landing three Free Spins symbols trigger ten Free Games, which play out with giant 3×3 symbols, retriggers and Ultra Link&Win, which can be retriggered from the Free Spins, too.
Ultra Link&Win begins with four locked rows and three unlocked rows. Three Respins are awarded during which landing additional Link&Win symbols unlocks more rows.
Respins reset to three whenever a new Link&Win symbol lands in view – a full reel set awards the Grand Jackpot.
Players also have the option of activating Max Mode, which increases the amount of Link&Win symbols that appear on the reels.
Then there’s High Speed Pursuit, which is triggered at random during the base game. Once activated, the bonus will either award Wilds, Scatters or Link&Win symbols.
Unusual Suspects Ultra Link & Win is a high volatility slot with 25 paylines and a 96.13% return to player, but with different RTP options available upon request.
It’s the latest title in the studio’s hugely popular Unusual Suspects series, with other titles including Unusual Suspects Legends of Olympus and Wanted Unusual Suspects.
Chris Loftus, CEO at Northern Lights Gaming, said: “Max is back and this time he’s looking to defeat the baddest of crime bosses while unlocking big wins for players.
“The game is based around our proprietary Link&Win bonus, which sees players unlock rows to expand the reel set and boost their chance of hitting massive wins.
“This, combined with other bonuses like Free Spins, High Speed Pursuit and Max Mode takes players to the heart of the city where crime runs rampant but with Detective Spinwell on the case, they can take back control and unlock plenty of big wins along the way.”
The post Max is back in Unusual Suspects Ultra Link&Win ™ appeared first on European Gaming Industry News.
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