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The fun, fast and fiscal needs of millennials are no joke, claims 1xBet

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The fun, fast and fiscal needs of millennials are no joke, claims 1xBetReading Time: 3 minutes

 

Delivering entertaining, trendy and disruptive gaming opportunities is “crucial for a generation that is used to not taking everything too seriously”, stated the 1xBet team when discussing how bookmakers can attract and hold the interest of the misunderstood millennial market. Highlighting the importance of mobile apps, instant data and unique bets on Brexit, the team explores why betting’s new blood is the injection of fun the industry needs…

The younger millennial market is a key focus for casinos and bookmakers in the US, Asia, Africa and beyond, how is 1xBet targeting this segment of players responsibly?

We are carefully studying this segment of the audience and paying special attention to it. The company understands that the time of the millennials has emerged, which means that it is not only important for the future, but also the present. This is a generation that is used to acting and is not afraid to take responsibility, therefore it is vital to build an effective communication strategy with them. Being open, giving all relevant information for decision making, together with using social networks and other communication channels are the most effective ways to communicate with millennials.

Through all these channels, we can offer both potential and existing customers diversified content. And let’s also not forget that after millennials, when the so-called Generation Z are fully on their feet, they will be even more mobile in every sense.

On paper it often appears millennial players are swayed by trends and a quest for the ‘next big thing’, what can companies do to stay ahead of the curve whilst remaining true to their core player base?

There are two main routes that we use. The first is to keep abreast of all possible new products, to participate in various conferences, seminars and other events, while also exchanging experiences with colleagues and partners. The second is to set trends yourself by conducting deep market surveys and testing new products in different markets before launching them on a global scale. We combine these methods and intend to refine them further in the future.

Speaking specifically about the demands of millennials, we highlight a variety of ways to interest them. Firstly, the presentation of material in a fun, colourful, multimedia form is crucial for a generation that is used to not taking everything too seriously. Secondly, with Esports betting, which is becoming more diverse and gaining popularity. Thirdly, by providing unusual special bets on a variety of things that interest millennials – from talent shows and TV shows to the election of the US President and Brexit.

Where do you see the next big wins in terms of keeping fans loyal and how does your team balance creating engaging content with revenue?

1xBet offers a truly unique betting portfolio, which simply has no equal in the number of events. High odds also contribute to customer loyalty. Millennials specifically also seek the personalization of proposals, as well as customisable betting options.

At this stage it’s obvious that every self-respecting bookmaker should have a mobile application. We have done everything so that our app is on par with the web version of the 1xBet website. Therefore, our customers always have the opportunity to place bets and have access to the data which interests them. Live betting and online broadcasting of matches are both particularly popular from our experience.

Finally, it is important to always be in touch with customers – that’s why our support service works 24/7, and our employees carefully monitor all possible channels for submitting information about 1xBet. Together, this ensures a steady growth in the audience of brand fans – and, therefore, 1xBet profit.

Gaming is one of the earliest adopters of new technology – can the advances pioneered by gaming be translated to new avenues for players like we’ve seen with esports, live casinos, etc. and if so what does the next new gaming sector look like to you?

In 2019, it is impossible to compete if you do not use the most advanced technologies. This applies not only in gaming and betting, but in all other sectors as well. Technology can become antiquated quickly in almost any industry.

An exciting development is the unique interaction between the most popular sports and betting. For example, in American leagues, it’s possible during the broadcast to bet on how the attack of a basketball team will end. All this occurs while seeing the statistics of previous attacks from a particular zone appear on the screen. Such integrations offer unique opportunities for bookmakers and players.

Which sectors outside gaming do you admire in terms of their approach to the millennial market and how can the gaming industry adopt these ideas into its strategy?

Millennials really appreciate new technologies, which is why the IT sector is constantly evolving and offers them more and more new developments, services and products. Forward-thinking IT companies are constantly striving to surprise, because today millennials have access to an increasing number of different technological innovations. Of course, some gambling companies are following in these footsteps. Those of them that can constantly offer technological innovations for the convenience and comfort of users will achieve greater success among millennials.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: The fun, fast and fiscal needs of millennials are no joke, claims 1xBet

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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EGT is among the main contenders for the prize in several categories at the BEGE Awards 2025

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EGT is thrilled to announce that this year it is among the finalists in 4 categories of the prestigious BEGE Awards competition, which is held annually in Sofia, Bulgaria, as part of BEGE Expo.

The company’s CEO Vladimir Dokov has been shortlisted again in the Visionary of the Year category, after being given this prize in the previous two editions of the event. He earned the nomination thanks to his strategic vision, which has positioned the company as one of the top manufacturers and suppliers of gaming equipment globally with a presence in more than 100 markets.

EGT’s slot cabinet G 50 C ST will compete for the award in the Slot Machine of the Year category. It is one of the most successful models from the General Series, which has had numerous highly successful installations in various markets around the world over the past year.

Bell Link is among the nominees for the Jackpot System of the Year accolade. With 4 exciting levels, numerous attractive bonus functionalities, and the captivating Bell Link 1 and Bell Link 2 multigames, containing some of the company’s most popular titles, this product has established itself as an absolute bestseller in EGT’s portfolio. Bell Link cemented its position as players’ favorite even further, after its first large-scale WAP installations were carried out with enormous success.

EGT’s Spider CMS will be а contender for the prize in the Casino Management System of the Year category. Continuously developing and improving, the system currently includes 15 modules that help casino managers easily and effectively to organize the daily activities in gaming venues across a number of markets around the world.

The BEGE Awards 2025 ceremony will take place on November 26 and will once again honor companies and individuals for their outstanding contribution to the gaming and entertainment industry during the past 12 months.

The post EGT is among the main contenders for the prize in several categories at the BEGE Awards 2025 appeared first on European Gaming Industry News.

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PG Soft welcomes players into Alibaba’s Cave of Fortune

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PG Soft, a world-class digital mobile games company, is inviting players into Alibaba’s Cave of Fortune in the hope of discovering magical treasures.

Alibaba’s Cave of Fortune is a 5-reel, 3-row classic slot game that shines with a superb Bonus Feature and Coin symbols that can be collected by Collector symbols. Set within the fabled cave that radiates with golden promise, this title is brought to life by a captivating soundtrack that oozes mystery and adventure.

A Wild symbol substitutes for all symbols except Coin symbols and Collector symbols, and it can only appear on reels two, three, four, and five.

During the main game, Coin symbols and Collector symbols have the potential to land on any reels. If there is one or more Collector symbols and a minimum of one Coin symbol on the reels, each Coin symbol will show a value between 1x to 10x – and wins are paid for every Collector symbol on the reels.

The Bonus Feature is activated when six or more Coin symbols appear anywhere on the reels, awarding an initial three spins. When four or five Coin symbols hit, they may randomly reveal more Coins to top up the total to six to launch the bonus. Once in the feature, only Collector symbols, Coin symbols, and Mini, Minor, Major, or Grand prize symbols appear.

After every bonus spin, all positions without Coin symbols, Mini symbols, Minor symbols, Major symbols and Grand symbols will spin to reveal either Collector symbols or nothing. If a Collector symbol lands, it collects the values from prize symbols on screen. Coin prizes range from 1x–10x, Mini awards 20x, Minor 50x, Major 500x, and the Grand symbol delivers an impressive 5000x the bet.

PG Soft’s spokesperson commented: “Alibaba’s Cave of Fortune is a jewel in the desert sands, promising treasures beyond belief to those who can find a way through the traps and puzzles. Each spin is a step closer to claiming Alibaba’s legendary fortune.”

The post PG Soft welcomes players into Alibaba’s Cave of Fortune appeared first on European Gaming Industry News.

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Just Dance, MLBB and HADO Added to Lineup of Global Gaming Icons for the Games of the Future 2025

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Phygital International (PI), the exclusive rights holder and custodian of the Games of the Future (GOTF), is unveiling the final game titles set to feature in this December’s pioneering phygital sports tournament, along with a powerful line-up of new global media partners who will bring the event to fans around the world.

With 11 disciplines and the world’s best athletes ready to compete across virtual and physical challenges, the Games of the Future 2025, taking place at ADNEC in Abu Dhabi from 18-23 December, promises to deliver a groundbreaking phygital showcase that will redefine what it means to play, perform and compete.

In addition to previously announced global esports icons such as Counter-Strike 2, Dota 2, Fortnite, Fatal Fury: City of Wolves, UFL and 3on3 Freestyle, Phygital International has confirmed three new titles that further broaden the depth and dynamism of the tournament. Each game has been carefully selected to complement a unique phygital discipline, showcasing the full spectrum of speed, skill and strategy that defines the Games of the Future.

Joining the roster is Mobile Legends: Bang Bang (MLBB), the global mobile gaming phenomenon that has defined the multiplayer online battle arena (MOBA) genre for millions of players worldwide. In the MOBA Mobile discipline, MLBB will see players battle in high intensity matches that test strategy, coordination and tactical mastery.

Adding rhythm and flair to the lineup, Just Dance, the world’s best-selling dance game series, will take centre stage in the Phygital Dancing competition. Renowned for its vibrant energy and expressive gameplay, Just Dance brings one of the world’s most dynamic and community-driven gaming experiences to GOTF 2025, where athletes will be challenged to combine choreography, precision and physical stamina as digital gameplay meets live performance in a visually electrifying showcase.

In the confirmed lineup of tournament games, the addition of HADO completes the roster, serving as the core of the virtual reality (VR) gaming competition. As a pioneering augmented reality (AR) experience, HADO integrates real-world body movements with digital game scenarios through wearable AR technology. Players do not use controllers; instead, they directly “control” virtual skills with their physical movements – running, dodging and aiming in the real world – with every action directly impacting the in-game situation and instantly reflected visually. HADO promises to deliver a fast-paced, visually stunning VR competitive experience.

“These newly announced titles highlight the full range of phygital sports that people can experience at the Games of the Future 2025. From the expressive energy of dance, the global appeal of mobile esports to the groundbreaking innovation of AR gameplay, this second wave of games highlights the diversity and excitement of phygital sport,” said Nis Hatt, CEO of Phygital International.

In addition to expanding its game lineup, Phygital International is also announcing a series of major global media partnerships, ensuring that the Games of the Future 2025 will be accessible to fans around the world through both digital and broadcast platforms.

The post Just Dance, MLBB and HADO Added to Lineup of Global Gaming Icons for the Games of the Future 2025 appeared first on European Gaming Industry News.

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