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The fun, fast and fiscal needs of millennials are no joke, claims 1xBet

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6 years ago

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The fun, fast and fiscal needs of millennials are no joke, claims 1xBetReading Time: 3 minutes

 

Delivering entertaining, trendy and disruptive gaming opportunities is “crucial for a generation that is used to not taking everything too seriously”, stated the 1xBet team when discussing how bookmakers can attract and hold the interest of the misunderstood millennial market. Highlighting the importance of mobile apps, instant data and unique bets on Brexit, the team explores why betting’s new blood is the injection of fun the industry needs…

The younger millennial market is a key focus for casinos and bookmakers in the US, Asia, Africa and beyond, how is 1xBet targeting this segment of players responsibly?

We are carefully studying this segment of the audience and paying special attention to it. The company understands that the time of the millennials has emerged, which means that it is not only important for the future, but also the present. This is a generation that is used to acting and is not afraid to take responsibility, therefore it is vital to build an effective communication strategy with them. Being open, giving all relevant information for decision making, together with using social networks and other communication channels are the most effective ways to communicate with millennials.

Through all these channels, we can offer both potential and existing customers diversified content. And let’s also not forget that after millennials, when the so-called Generation Z are fully on their feet, they will be even more mobile in every sense.

On paper it often appears millennial players are swayed by trends and a quest for the ‘next big thing’, what can companies do to stay ahead of the curve whilst remaining true to their core player base?

There are two main routes that we use. The first is to keep abreast of all possible new products, to participate in various conferences, seminars and other events, while also exchanging experiences with colleagues and partners. The second is to set trends yourself by conducting deep market surveys and testing new products in different markets before launching them on a global scale. We combine these methods and intend to refine them further in the future.

Speaking specifically about the demands of millennials, we highlight a variety of ways to interest them. Firstly, the presentation of material in a fun, colourful, multimedia form is crucial for a generation that is used to not taking everything too seriously. Secondly, with Esports betting, which is becoming more diverse and gaining popularity. Thirdly, by providing unusual special bets on a variety of things that interest millennials – from talent shows and TV shows to the election of the US President and Brexit.

Where do you see the next big wins in terms of keeping fans loyal and how does your team balance creating engaging content with revenue?

1xBet offers a truly unique betting portfolio, which simply has no equal in the number of events. High odds also contribute to customer loyalty. Millennials specifically also seek the personalization of proposals, as well as customisable betting options.

At this stage it’s obvious that every self-respecting bookmaker should have a mobile application. We have done everything so that our app is on par with the web version of the 1xBet website. Therefore, our customers always have the opportunity to place bets and have access to the data which interests them. Live betting and online broadcasting of matches are both particularly popular from our experience.

Finally, it is important to always be in touch with customers – that’s why our support service works 24/7, and our employees carefully monitor all possible channels for submitting information about 1xBet. Together, this ensures a steady growth in the audience of brand fans – and, therefore, 1xBet profit.

Gaming is one of the earliest adopters of new technology – can the advances pioneered by gaming be translated to new avenues for players like we’ve seen with esports, live casinos, etc. and if so what does the next new gaming sector look like to you?

In 2019, it is impossible to compete if you do not use the most advanced technologies. This applies not only in gaming and betting, but in all other sectors as well. Technology can become antiquated quickly in almost any industry.

An exciting development is the unique interaction between the most popular sports and betting. For example, in American leagues, it’s possible during the broadcast to bet on how the attack of a basketball team will end. All this occurs while seeing the statistics of previous attacks from a particular zone appear on the screen. Such integrations offer unique opportunities for bookmakers and players.

Which sectors outside gaming do you admire in terms of their approach to the millennial market and how can the gaming industry adopt these ideas into its strategy?

Millennials really appreciate new technologies, which is why the IT sector is constantly evolving and offers them more and more new developments, services and products. Forward-thinking IT companies are constantly striving to surprise, because today millennials have access to an increasing number of different technological innovations. Of course, some gambling companies are following in these footsteps. Those of them that can constantly offer technological innovations for the convenience and comfort of users will achieve greater success among millennials.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: The fun, fast and fiscal needs of millennials are no joke, claims 1xBet

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George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026

Published

6 hours ago

on

December 11, 2025

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Boomerang Partners, a global Affiliate Gambling & Betting Marketing Agency, starts 2026 with participation in the largest industry awards. The company has been included in the shortlists of several prestigious nominations, notably the International Gaming Awards (IGA), European iGaming Awards, and Global Gaming Awards EMEA. Winners will be announced during the iGB and ICE Barcelona 2026 exhibitions, which will take place from January 19 to 21. Boomerang Partners will participate in the event with its booth, 81-L10.

For Boomerang Partners, this marks a record number of nominations that the company has been included in. Here are the awards it’s competing for:

International Gaming Awards:

  • Affiliate Marketing Campaign of the Year
  • Charitable Community Award (Golden Boomerang Awards – Charity)

European iGaming Awards:

  • Charity Award (Golden Boomerang Awards – Charity)
  • Affiliate Company Of The Year
  • Best Live Event Marketing Campaign (Golden Boomerang Awards)

Global Gaming Awards – EMEA 2026:

  • Affiliate Program of the Year

What’s next

Boomerang Partners will celebrate its fifth anniversary in 2026. The company is approaching this date at the peak of its effectiveness. Its inclusion on shortlists of prestigious awards is a testament to its recognition in the market. Experts have noticed Boomerang’s successes and recognize the contribution the company makes to the industry’s development. It feels strong enough to win most awards and is focused on achieving new milestones on the path to becoming the best sports-focused affiliate program in the world.

Currently, Boomerang Partners has over 3,000 affiliate partners and 13+ brands in its client portfolio. The company is the Official Regional Partner of AC Milan, and the second year of collaboration began in the summer of 2025. In 2024 and 2025, it held a global annual tournament for affiliate teams, the Golden Boomerang Awards. In fall 2025, the Golden Boomerang League, its first sports traffic tournament, took place. Boomerang Partners regularly participates in industry events, showcasing its booth and receiving prestigious awards. Over four years, the company has won 10 awards, including in 2025:

  • ‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025
  • ‘Social Media Campaign of the Year’ at the SBC Awards 2025
  • ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2025

And Boomerang Partners affiliate team lead, Kristina Shkredova, won the award for Best Affiliate Manager AskGamblers 2025.

How many awards will Boomerang Partners win in January? – Follow the official website and social media of the company, so as not to miss anything.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

The post Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026 appeared first on Gaming and Gambling Industry Newsroom.

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Latest News

Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026

Published

6 hours ago

on

December 11, 2025

By

Boomerang Partners, a global Affiliate Gambling & Betting Marketing Agency, starts 2026 with participation in the largest industry awards. The company has been included in the shortlists of several prestigious nominations, notably the International Gaming Awards (IGA), European iGaming Awards, and Global Gaming Awards EMEA. Winners will be announced during the iGB and ICE Barcelona 2026 exhibitions, which will take place from January 19 to 21. Boomerang Partners will participate in the event with its booth, 81-L10.

For Boomerang Partners, this marks a record number of nominations that the company has been included in. Here are the awards it’s competing for:

International Gaming Awards:

  • Affiliate Marketing Campaign of the Year
  • Charitable Community Award (Golden Boomerang Awards – Charity)

European iGaming Awards:

  • Charity Award (Golden Boomerang Awards – Charity)
  • Affiliate Company Of The Year
  • Best Live Event Marketing Campaign (Golden Boomerang Awards)

Global Gaming Awards – EMEA 2026:

  • Affiliate Program of the Year

What’s next

Boomerang Partners will celebrate its fifth anniversary in 2026. The company is approaching this date at the peak of its effectiveness. Its inclusion on shortlists of prestigious awards is a testament to its recognition in the market. Experts have noticed Boomerang’s successes and recognize the contribution the company makes to the industry’s development. It feels strong enough to win most awards and is focused on achieving new milestones on the path to becoming the best sports-focused affiliate program in the world.

Currently, Boomerang Partners has over 3,000 affiliate partners and 13+ brands in its client portfolio. The company is the Official Regional Partner of AC Milan, and the second year of collaboration began in the summer of 2025. In 2024 and 2025, it held a global annual tournament for affiliate teams, the Golden Boomerang Awards. In fall 2025, the Golden Boomerang League, its first sports traffic tournament, took place. Boomerang Partners regularly participates in industry events, showcasing its booth and receiving prestigious awards. Over four years, the company has won 10 awards, including in 2025:

  • ‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025
  • ‘Social Media Campaign of the Year’ at the SBC Awards 2025
  • ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2025

And Boomerang Partners affiliate team lead, Kristina Shkredova, won the award for Best Affiliate Manager AskGamblers 2025.

How many awards will Boomerang Partners win in January? – Follow the official website and social media of the company, so as not to miss anything.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

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Latest News

SCCG Announces Strategic Partnership with Yellow Elephant Studios to Expand Multi-Channel Gaming Content Worldwide

Published

7 hours ago

on

December 11, 2025

By

SCCG Management, a global leader in advisory, business development, and strategic partnerships for the gaming industry, announced a strategic global distribution partnership with Yellow Elephant Studios (YES), a rising force in casino, charitable gaming, and iGaming content development.

The partnership brings together SCCG’s expansive global operator network with YES’s rapidly growing portfolio of high-performance digital and land-based gaming content. Known for blending classic casino experiences with modern creative design, YES is redefining player engagement through advanced math models, cutting-edge visual design, and player-centric mechanics engineered for regulated casino markets, charitable gaming systems, and iGaming platforms.

A Studio Built for the Next Generation of Gaming

Yellow Elephant Studios is quickly emerging as one of the most innovative content developers in the sector. Their roadmap spans slot-style experiences, interactive entertainment systems, charitable gaming content, and hybrid formats designed for both digital and physical environments. With deep experience across regulated gaming markets, YES creates content that resonates with diverse player demographics while delivering strong performance for operators.

“Our mission is simple: create unforgettable gaming experiences by fusing imagination, technology, and precision,” said Fernando Di Carlo, CEO of Yellow Elephant Studios. “As the industry evolves, players expect more—more interaction, more personality, more ways to win. We’re building the next generation of games for that audience, and SCCG’s global footprint will help us scale that vision faster than ever.”

Accelerated Global Reach Through SCCG’s Network

By leveraging SCCG’s network of more than 120 partners — including tribal casinos, charitable gaming operators, digital platforms, iGaming operators, and emerging interactive entertainment brands — the partnership will accelerate the reach and market penetration of YES content across the most influential global gaming ecosystems.

“Yellow Elephant Studios brings a powerful creative and technical engine to the global gaming market,” said Stephen Crystal, Founder & CEO of SCCG Management. “Their ability to innovate across casino, charitable gaming, and iGaming channels makes them a standout studio ready for scale. SCCG is excited to connect them with operators seeking modern, high-engagement content that delivers real performance across both digital and land-based ecosystems.”

The post SCCG Announces Strategic Partnership with Yellow Elephant Studios to Expand Multi-Channel Gaming Content Worldwide appeared first on Gaming and Gambling Industry Newsroom.

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