Connect with us
Atlaslive is a robust, scalable, and reliable igaming platform that supports the growth of our partners’ business by ensuring 99.9 percent uptime, one of the best in the industry.

Latest News

Mercurius closes its second-round investment reaching 800K in raised capital

Published

on

Mercurius closes its second-round investment reaching 800K in raised capitalReading Time: 3 minutes

 

Sports data technology startup sets sights on betting as an asset class

Sports-betting and data technology start-up Mercurius is delighted to announce it has achieved its target of raising €500,000 in second- round funding from industry investors.

The Milan-based company has now raised a total of €800,000 from two funding rounds and will use the money raised to enhance and develop its sports-trading product and further expand the team.

Mercurius was founded in 2017 by Fabrizio Machella, the CEO, Lorenzo Malanga who performs the role of Head of Data Science and Mario Ciardulli who is the company’s Chief Marketing Officer.

Machella said he was excited by the level of interest the business generated in its latest funding round.

“We have a very thrilling idea for the future of sports trading and we are very pleased that our investors agree that we are on the right path,” he said.

“They are backing our vision of building a product that will exploit the increasing similarities between the worlds of gambling on sports and trading financial instruments. Our whole proposition is based on the idea that sports betting will become ever more trading- and exchange-based thanks to the evolution of data analysis and predictive technology.”

Sports-betting into finance

The money from the second round of funding will help develop Mercurius’ idea of moving sports-betting towards being regarded as a new type of alternative asset class.

Specifically, a pilot will be set up with investment firm Digital Value which will create a financial vehicle for sophisticated investors to take advantage of Mercurius’ AI- based data technology.

“We plan to increase the number of competitions we can analyse and the types of bets we can effectively cover alongside being able to model workable hedging strategies,” added Machella.

“We want to create the tech stack that can be used by asset managers for use in what we see as a coming and importantly uncorrelated asset class of the future.”

First-round funding

In its first round of funding in 2018, Mercurius was backed by an Italian venture capitalist, Wylab, the first Italian sports-tech incubator which facilitated a partnership with football analytics company Wyscout, as well as business angels Andrea Anderlini, Luca Russo and Luigi Tempio. All the previous investors have invested in the second round of funding alongside business angels Piero Minotti, Roberto Rossi, Stan Ivanov and Mattia Pasquali.

“We love what Fabrizio and his team are trying to achieve,” said Federico Smanio, Wylab CEO. “Sports data and analytics is really coming of age and the way that Mercurius is leveraging that in the field of sports-betting is awesome. We are really very happy to be accompanying them on this journey.”

Early-stage investor Anton Kaszubowski from Greenlaw added that he was very impressed with what he had seen of the technology and how it can potentially revolutionise ideas around sports-betting and investment.

“This isn’t just a sports-betting product,” he said. “What Mercurius has done is produce a product that takes advantage of developments in trading, exchange betting and data analysis and wielded it into a platform that could really shake things up in the twin area of gambling and investing.”

Mattia Pasquali from Digital Value said the company was very excited about its joint venture and was looking forward to enabling uncorrelated value creation for its clients. “Sports betting and finance are getting closer due to the power of data analytics; we are very well positioned with this partnership in place to benefit from the increasing demand for alternative products due to the high maturity of the current economic cycle,” he said.

 

About Mercurius:

Mercurius BI is a tech start-up, operating in Italy and in the UK, aimed at transforming sports betting into a new financial investment category. Mercurius was founded in 2017 by Fabrizio Machella (CEO), Lorenzo Malanga (Head of Data Science) and Mario Ciardulli (CMO), and subsequently backed by an Italian VC, by the sports tech incubator Wylab and by a group of business angels in 2018. Since its inception, Mercurius has been improving its proprietary AI algorithms to crunch massive amounts of detailed sports data in order to create profitable value betting strategies. Today Mercurius’s technology is available to professional traders and sophisticated investors through its app for the Betfair Exchange (https://trader.mercurius.io). Mercurius’s innovative quantitative approach to sports trading is the foundation for the Company’s vision of establishing sports betting as a viable alternative investment asset class. The Company is now eager to start working with investment firms to create tailored financial products based on sports trading that are targeted at qualified investors.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Mercurius closes its second-round investment reaching 800K in raised capital

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Latest News

Play’n GO crowned Game Studio of the Year for second consecutive year at CasinoBeats Malta Awards

Published

on

Reading Time: 2 minutes

 

Swedish-founded gaming giant delivers dominant performance at annual awards ceremony by also collecting Best Music/Soundtrack Award for Hugo Legacy

Play’n GO, the world’s leading casino entertainment provider, was last night crowned Game Studio of the Year at the CasinoBeats Game Developer Awards in Valletta, Malta for the second consecutive year, one of two awards won by the company on the night.

The Game Studio of the Year award is testament to Play’n GO’s outstanding 2023 performance, which saw the studio release more than 50 premium titles, increase its market share globally, and continue its rapid growth in the US by the award of new state licenses and operator partnerships.

Hugo Legacy also picked up a gong for its unique soundtrack, performed live by the Czech National Symphony Orchestra in Prague, and is further testament to the fine attention to detail and boundless effort that goes into game development at Play’n GO.

The company posted both its most successful month in its near 20-year history, and it’s record number of rounds played in a single day in late Q4 of 2023, and these awards are testament to the consistent excellence displayed by the legendary game studio.

Ebba Arnred, Chief Marketing Officer and Co-Founder, Play’n GO, said: “We’re honoured to be on the receiving end of these awards, and it is particularly pleasing to receive Game Studio of the Year for the second year running.

“Seeing Hugo Legacy’s unique soundtrack acclaimed in this way is also very special. It is testament to our firmly held belief that every detail matters when it comes to game design and entertaining our players, from the stories we tell, to the audio we build into our games. We want to push the boundaries of what’s possible in entertainment, and the Hugo Legacy soundtrack is a perfect example of our commitment to that mission.

“These awards are testament to the hard work and dedication of everyone at Play’n GO, and this is encouragement for all of us to double down and make 2024 an even better year for the company. We’ll be back for the three-peat next year!”

The post Play’n GO crowned Game Studio of the Year for second consecutive year at CasinoBeats Malta Awards appeared first on European Gaming Industry News.

Continue Reading

Latest News

Jelly Entertainment Signs Deal with Light & Wonder

Published

on

Reading Time: 2 minutes

 

Jelly Entertainment has completed an agreement with Light & Wonder allowing it access to key strategic operators.

Through this agreement, Light & Wonder, the leading cross-platform global games company, will ensure that its extensive operator network has access to Jelly’s engaging and immersive slot titles via the Light & Wonder aggregation platform.

The latest major deal for Jelly will see titles such as Midas Riches, Elixir of Wealth and Wicked Riches of Oz and their upcoming release, Muertos Fortune made available to Light & Wonder operators.

The agreement marks a further strengthening of Jelly’s product offering in regulated markets throughout Europe. The UK, Italy and Spain are among three of the key regulated markets that this new agreement will see Jelly increase its tier-one profile.

The deal with Light & Wonder also provides Jelly Entertainment with a global shop window to other regulated markets including Colombia and Peru, two markets that the supplier has identified as fit for its products and future growth.

Jelly is regarded as one of the leading challenger game developers in the UK where the company is based, recognised for building game families around iconic titles including CleoPatrick and Big Benji, and premium game collections such as The Curious Cases and Lost Treasure Saga series.

Steve Mayes, Senior Director of Digital Partnerships at Light & Wonder, said: “We are delighted to be working with Jelly Entertainment and are looking forward to offering their high-quality content across our network. Elevating emerging and upcoming game developers is a top priority for us and we are particularly excited to showcase Jelly and their great gaming experiences now available on the Light & Wonder platform.”

David Newstead, CEO of Jelly, said: “We have challenged ourselves to grow the Jelly brand and reach more players than ever this year and our new deal with Light & Wonder will certainly help us achieve that. With this new agreement in place, we are in a strong position to continue on our path of growth with the world’s biggest casino brands.”

The post Jelly Entertainment Signs Deal with Light & Wonder appeared first on European Gaming Industry News.

Continue Reading

Latest News

Amusnet Enters into Partnership with Mr. Gamble

Published

on

Reading Time: < 1 minute

 

Amusnet, a leading gaming provider, has entered into a partnership with Mr. Gamble, a renowned casino comparison portal. The management at both companies expects this partnership to redefine the industry standards by synergising Amusnet’s innovative gaming solutions with Mr. Gamble’s extensive analysis capabilities.

Providers and affiliates generally collaborate, from traditional marketing agreements to more integrated partnerships involving collective branding and delivering one-of-a-kind content. Mr. Gamble’s vast professional background in these matters allows partners like Amusnet to brainstorm potential strategies which aim to maximise mutual growth and player enjoyment.

“Our collaboration with Amusnet goes beyond conventional boundaries. We combine our insights and offerings to create a truly unique gaming experience. This is our shared vision for the future of online gaming,” Paul Puolakka, CMO of Mr. Gamble, said.

“Mr. Gamble’s expertise in audience engagement and setting market trends, together with our global experience and our wide top-notch portfolio, will open the door to expanded opportunities and enhanced player satisfaction in various markets,” Liliya Chatalbasheva, CMO of Amusnet, said.

The post Amusnet Enters into Partnership with Mr. Gamble appeared first on European Gaming Industry News.

Continue Reading

Trending

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.