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Promoting Safer Gambling Is ‘Mission Critcial’ For The Industry

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OPERATORS are doing more to promote safer gambling than at any time in the last two decades, John Hagan, chairman of the Industry Group For Responsible Gambling, on Thursday told the inaugural EGR UK Summit.

Speaking on the opening day of Responsible Gambling Week, Mr Hagan hailed the commitment of gambling companies to create a safer environment for their customers, but said the campaign had reached a ‘critical stage’ and the challenge was to reach occasional gamblers who did not think responsible gambling messages applied to them. He highlighted YouGov research, commissioned by the IGRG, which showed many adults who played the lottery, bought scratch cards or enjoyed betting on sport did not think they were gambling.

The EGR UK Summit, held at Twickenham Stadium in association with Responsible Gambling Week, brought together operators, affiliates, suppliers and regulators to discuss safer gambling strategies across the industry.

Introducing an industry panel to review responsible gambling initiatives over the last 12 months, Mr Hagan said: “Responsible gambling is a shared responsibility and it’s incumbent on operators to provide a safer environment for its customers without fear of cutting across its commercial goals. A fairer and safety gambling environment is critical to the future of the industry”.

But having worked in the industry for the last two decades as a lawyer, he said he had witnessed a transformation in operators’ approach to responsible gambling in recent years. Despite the cynicism of the industry’s critics, a raft of player protection initiatives announced in the last 12 months showed operators were serious about enhancing player protection.

Lyndsay Wright, director of sustainability at William Hill, said there was increasing pressure from investors to justify their actions and they were asking: “How do we know you are doing the right thing?” but she rejected the idea of voluntary online stake limits as a catch-all solution. She said William Hill had launched a new advertising and social media campaign focused on portraying gambling “in the way we know it should be” as a community-based, recreational activity and Responsible Gambling Week had given the company a focus for its safer gambling campaign.

Ben Wright, head of safer gambling at Sky Betting and Gambling, told the conference that winning customers’ trust was paramount and safer gambling must become integral to every company’s culture. He said Sky Betting’s profit and loss tool was one of the most successful it had launched to customers, part of the process of “normalizing” safer gambling.

Wes Himes, interim chief executive of The Betting and Gaming Council, pointed to the success of the pre-watershed whistle-to-whistle advertising ban as a sign that the industry was taking safer gambling seriously. Preliminary figures showed there was less than an hour of gambling-related advertising around live TV sport in September 2019, compared to 6.6 hours in September 2018. Meanwhile, amongst 4-17-year-olds there had been a 97% drop in the amount of exposure to gambling advertising.

Tim Miller, executive director of The Gambling Commission, said in his conference keynote address:

“Every year, Responsible Gambling Week develops further and gets better. It has moved from being an initiative led by one sector to something that is much more collaborative, much more cross-industry. That is not easy to do. John Hagan and his colleagues have done an amazing job to bring so many operators and sectors together”.

He said the campaign had to consider where to go next and operators should ask themselves two questions: Are the right people in our business engaged in Responsible Gambling Week, not just those with a social responsibility remit? How can we ensure the campaign reaches a wider audience?

But he echoed Mr Hagan’s view that there had been a “sea-change in operators’ approach to responsible gambling, hailing the commitment by large operators to support education, research and treatment as “an important step forward”. He said the Gambling Commission’s primary areas of focus in the coming months would be on developing common standards around game and app design; developing a code of conduct around inducements to gamble; and embracing technology to promote social responsibility.

Responsible Gambling Week (November 7th-13th) is the biggest ever campaign in the UK and Ireland to promote safer gambling. The objective is to get people talking about how to gamble responsibly, without putting themselves and others at risk, and to provide year-round advice and help at www.responsiblegamblinguk.org. More than 120,000 staff at thousands of gambling venues and online sites are taking part in the campaign, which is supported by leading football clubs, racecourses, pubs and charities and voluntary organizations.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Promoting Safer Gambling Is ‘Mission Critcial’ For The Industry

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Booming Games Powers into Winter with Polar Buffalo Hold and Win Extreme 25,000!

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The legendary migration charges into the holiday season with Polar Buffalo Hold and Win Extreme 25,000, a festive twist on the fan-favourite, now featuring a massive 25,000x Grand Bonus! Snow blankets the plains, but the action blazes hotter than ever as buffalo roam through a wintry wilderness of fierce wolves, mountain lions and soaring eagles.

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“With Polar Buffalo Hold and Win Extreme 25,000, we wanted to give a legendary title a bold new life for the holiday season,” said Craig Asling, Director of Games at Booming Games. 

“The 25,000x Grand Bonus raises the stakes, while the festive design and exciting mechanics deliver a powerful blend of familiarity and fresh energy. It’s a thrilling evolution of a player favourite that captures the wild spirit of the buffalo in a brand-new winter adventure.”

The post Booming Games Powers into Winter with Polar Buffalo Hold and Win Extreme 25,000! appeared first on European Gaming Industry News.

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Ra’s Reckoning unleashes an epic clash of Egyptian gods

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Play’n GO pits sun god Ra against serpent deity Apophis in Ra’s Reckoning, a mythic grid slot inspired by the celestial battles of ancient Egypt.

Ra’s Reckoning brings players face to face with an age-old mythic struggle – the eternal duel between light and chaos. Set in the scorched valleys of Egypt, this 6×5 cascading grid slot casts Ra, the all-seeing sun god, against the monstrous serpent Apophis, a primordial force of destruction. As players traverse this divine battleground, the looming presence of a blood-red eclipse intensifies the conflict, culminating in Ra’s cosmic reckoning.

Following in the footsteps of titles like Legacy of Egypt and Scroll of Dead, Ra’s Reckoning deepens Play’n GO’s commitment to storytelling through dynamic grid-based mechanics. The game’s escalating tension and vivid visual narrative ensure that Ra’s divine war leaves a lasting impression.

Divine Frames track the intensity of Ra’s power, upgrading through bronze, silver, and golden tiers as wins build. When Ra’s Blessing symbol appears, it unleashes these stored energies – revealing Coins, Jars, and Clash multipliers that bring the grid to life with celestial fury. The Mega Drop feature clears the grid of matching symbols beyond the winning cluster, pushing the chaos ever forward.

During Free Spins, Divine Frames persist between rounds, letting Ra’s influence grow stronger. In the heightened Divine Red Eclipse mode, these frames become super sticky, keeping the pressure on Apophis in a showdown of escalating divine forces.

Fans of Rich Wilde and the Amulet of Dead or Book of Dead will find familiar inspiration in this richly layered Egyptian mythos. Where those games explored the secrets of the underworld, Ra’s Reckoning elevates the stakes – delivering a god-level confrontation shaped by precision mechanics and narrative continuity.

Magnus Wallentin, Games Ambassador at Play’n GO said: “Ra’s Reckoning exemplifies our passion for combining thematic storytelling with innovative features. The evolving Divine Frames and Mega Drop mechanic create a sense of momentum and consequence with every cluster.”

Ra’s Reckoning is a high-impact grid slot where every move builds towards a celestial clash between order and oblivion.

The post Ra’s Reckoning unleashes an epic clash of Egyptian gods appeared first on European Gaming Industry News.

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Tom Horn Gaming strengthens its presence in Czech market through partnership with Kingsbet.cz

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Leading iGaming software supplier Tom Horn Gaming has announced a new partnership with Kingsbet.cz, marking another significant step in the company’s strategic expansion within the Czech market.

The collaboration sees Tom Horn Gaming’s engaging suite of top-performing games, including player favourites like 81 Frutas Grandes, Book of Aladdin, Flaming Fruit Deluxe, and 243 Crystal Fruits Deluxe, go live with Kingsbet.cz, providing Czech players with access to a rich selection of locally tailored gaming content.

With a portfolio built on distinctive mechanics that combine classic slot features popular among Czech players with innovative twists, the supplier is steadily enhancing its market presence and remains committed to delivering gaming titles tailored to local player tastes.

“The Czech Republic is one of our key regulated markets with strong potential, and the partnership with Kingsbet.cz, a trusted and fast-growing operator in the region, is another step in our expansion plans,” said Ondrej Lapides, CEO at Tom Horn Gaming. “We’re firmly focused on deepening our footprint in the region and delivering premium localised entertainment that Czech players love while supporting our operator partners’ growth in this dynamic market.”

David VanekCEO at Kingsbet.cz added: “Partnering with Tom Horn Gaming brings tremendous value to our offering. Their portfolio combines quality, innovation, and an understanding of what Czech players enjoy most. We’re confident this collaboration will help us deliver even more engaging gaming experiences and strengthen our position in the market”.

This latest partnership underlines Tom Horn Gaming’s continued focus on regulated market growth, reinforcing its mission to bring distinctive and entertaining gaming experiences to players worldwide while building strong, mutually beneficial relationships with operators in key regions.

The post Tom Horn Gaming strengthens its presence in Czech market through partnership with Kingsbet.cz appeared first on European Gaming Industry News.

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