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Vermantia Q&A w/ European Gaming: “In an increasingly digitised world, engaging customers with action-packed content and a tailored user experience has never been more important.”

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Vermantia Q&A w/ European Gaming: “In an increasingly digitised world, engaging customers with action-packed content and a tailored user experience has never been more important.”Reading Time: 4 minutes

 

With the industry’s leading supplier of bespoke data and picture content set to close 2019 on a record-breaking high, we caught up with Business Development Director Peter Woodfine to talk success, innovation and their plans for 2020.

Can you tell us a bit about Vermantia and what you do?
Vermantia is a one-stop-shop for retail and online, whether that be for bespoke data and picture content, or our next-generation delivery solutions and self-service betting ecosystem.

We understand that all operators and their customers are different and require a bespoke approach tailored to their individual locality and culture, and we do exactly that. As one of the industry’s largest broadcasters, we broadcast thousands of live events each year, complemented by a comprehensive portfolio of virtual games. All of that content is available 24/7, allowing us to provide operators in any corner of the world with the thrill of racing and sports. We deliver regardless of time zone, offering the very latest in technology to power the betting experience.

Your European operations have gone from strength-to-strength in recent years, what would you say have been the keys to your success?
In an increasingly digitised world, engaging customers with action-packed content and a tailored user experience has never been more important. We strive to offer our operator partners, such as OPAP, Lottomatica and Eurobet, a future-proofed betting environment, ensuring they attract the latest generation of tech savvy customers as well as retain their existing base.

While Europe in general is a mature market, and quick to adopt new industry trends, we are also mindful to ensure variations between countries are taken into account. Betting content needs to be round the clock, suitable for any location and customisable for any regional market. In total, we now broadcast more than 90,000 premium live racing and 35,000 live sporting events annually to meet demand, as well as an ever-widening range of virtual and next generation games. Gathered on our unique CONNECT platform and distributed via our ultra-low latency streaming or through satellite broadcasting, we’re able to harness the latest in technology and deliver a bespoke service to everyone we work with.

A particularly good example of this has been our recent work in Italy. With the Palinsesto Complementare offering international horse racing content for the first time, our recent deals with major Italian operators will see the adoption of our A-TV horse racing channel, making us the first supplier in Italy to offer top quality international live horse racing from some of the best tracks in the world.

Do European markets require a bespoke approach? How do you aim to deliver tailor-made products with clients so diversely spread across different verticals and different countries?

We take pride in listening to what our operator partners require and adapting accordingly. There is no one size fits all and it is important to be flexible. What may work in one region, may not work in another. A fully localised approach to regional challenges is essential, giving access to the best of both content and technology.

For instance, an operator in Romania is going to have different requirements and infrastructure to a brand servicing the UK. As a result, we offer either satellite broadcast or streaming to deliver our top-quality content.

We also provide our services in a user-friendly way wherever operators and their customers find themselves, ensuring a bespoke presentation for each. The principle reason we do this is to give operators choice. We appreciate there are local requirements in every territory, and we make sure operators can access a specific content mix that suits their needs. With bet markets, scheduling and their entire layout adapted to their own customers in any format required, we’ve got every base covered.

Looking ahead to 2020 – where does Vermantia aim to be this time next year?
Our aim is to continue cementing our position as the industry’s leading supplier of bespoke data and picture content as well as the industry’s largest broadcaster of bespoke betting channels.

We’ll be rolling out a host of next generation retail solutions to help operators cater for an increasingly tech-savvy generation of customers who demand a better in-shop betting experience. As part of our vision for retail, our latest FLAVOR suite of terminals offers a first-hand look into this futuristic, land-based environment. Bundled with our premium content as well as the latest in cashless and mobile payment options, they represent the final piece of our end-to-end retail solution. Enabling us to blend the speed and efficiency of futuristic devices with the thrill of top-quality betting content in a cashless betting environment, 2020 will no doubt prove to be a very exciting year.

A lot has been said recently about the future of the European retail scene – how do you think the betting experience will evolve over the coming years? What do you think will change?

While retail has been for too long the poor relation of online when it comes to innovation, I believe it has an exciting future in Europe. For the first time in the industry, advances in tech now mean that we can provide our partners with a genuine digitised retail experience.

We’ve already noticed a significant transformation in customer expectations, and this will no doubt grow over the coming years. Action-packed, fast paced content married with quality data and the next generation of self-service betting solutions will have a major say in how this is shaped. This is already playing out in real time: from content to technology, our operator partners are drawing in a far broader customer base to betting shops than ever before.

Key to this is our ability to produce and deliver live sports and racing channels tailored to suit each locality, ensuring increased player engagement. Alongside, we’re able to transform their approach to the customer experience, enabling our partners to take full control of their live betting offering thanks to our latest in content management and production technology.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Vermantia Q&A w/ European Gaming: “In an increasingly digitised world, engaging customers with action-packed content and a tailored user experience has never been more important.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Where B2B Marketing Stumbles

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Reading Time: 3 minutes

 

Marketing in B2B is like a midfielder in football: it’s supposed to cover the whole field and only occasionally push forward. Meanwhile, all the glory rightfully goes to the strikers, while our role is to reliably back the team.

Still, remove marketing from any business, and you’ll immediately recall Stewart Britt’s line about winking at a girl in the dark. Working without marketing today means being unarmed and invisible in the sea of offers and background noise that’s only getting harder to cut through.

Today, we’re celebrating Trueplay’s 7th anniversary — and as a small but meaningful gift, our marketing team would like to offer a bit of striptease and self-flagellation by offering fixes for some of the most common mistakes marketing teams make.

Clear your meeting calendar

Let’s start with a universal pain point for remote-era businesses: weeding through online meetings. Endless regular calls — with or without a clear purpose — fill up the day and ruthlessly devour your time.

Our conclusion: meet only when the issue cannot be solved in writing. Video calls are great for fast, efficient status updates, but become a protracted torture when the only reason is “just to have a call.”

We’re not denying the value of human connection — even through Google Meet — but add this to your calendar: meet only with purpose.

Work together — validate your ideas

Important decisions should always be made collectively, with all relevant perspectives taken into account. To execute any process — especially one that impacts the company’s success — you need a complementary team.

Only in fairytales or propaganda do people unanimously accept top-down decisions. In reality, any idea — especially a creative one — will have both supporters and critics. That’s why you need to build processes where important decisions are validated collectively.

If you’re launching a new website, building a key campaign, or preparing for a major expo — take the time to gather all the department heads around the (virtual) table, especially Sales. Run the idea by them and give them a heads-up about what’s coming.

One of the most common mistakes marketing teams make is leveraging their authority to impose changes: “This is how we’re doing things now.” But if the rest of the team doesn’t support your idea — at least tacitly — failure is almost guaranteed.

It reminds us of a brilliant example from Ichak Adizes, who once visited a shoe factory. Taking aside a factory worker, he discovered how employees responded to unpopular management decisions. They didn’t argue or complain — they simply packed mismatched shoe sizes into the same box and sent them to stores.

Just imagine: marketers, managers, and strategy consultants working around the clock to design company-wide strategies — and a few disengaged people silently undo it all by refusing to cooperate.

Leave time for execution

Marketers love ideas. But even the best concept can fall apart due to a lack of time, budget, or resources.

We’ve held pure gold in our hands — ideas that could’ve flown. But when it came to execution, we stalled. You never know where the problem will arise: a legal nuance, a burning deadline, or a system that simply isn’t ready.

So always build in time. Don’t rush. Remember that cycles repeat — if it didn’t work now, you can always return later with stronger preparation.

Test the product

Even if no one expects it from you — use your market knowledge to help improve the product. Talk to clients. Validate hypotheses early. Stay in touch with the market. Share your insights with the product team.

The worst service you can provide is silent acceptance. You’re not paid to promote anything blindly — you’re here to make products and services better.

Watch your costs

Prices always go up. Invoices from contractors, expo fees, event costs — they’ll all increase each year. That means you must constantly monitor the budget and plan for risks.

To stay ready for tough negotiations — research the market, look for alternatives, check out new vendors. A shark dies if it stops swimming.

Keep your eyes open

Marketing is a 24/7 job. You’re always learning — no matter the field. Every brilliant campaign, viral case, or breakthrough idea is your teacher.

Read the news. Follow innovation and creativity channels. Feed your brain with inspiration. Your superpower is insight, intuition, and ideas. And they can come from anywhere.

Remember your role

Marketing is the company’s radar. Its navigation system. Its sails. You’re always where it’s loud and messy. Your job is to make the company seen, to build the brand. It’s a serious responsibility.

And yes, product creators often get the credit — and that’s fair. But remember: you shape the packaging. And packaging makes things desirable.

That’s your work.
That’s your win.

The post Where B2B Marketing Stumbles appeared first on European Gaming Industry News.

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BET9JA BACK BOXING WITH BALMORAL GROUP PROMOTIONS SPONSORSHIP

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Bet9ja, Nigeria’s premier sportsbook and gaming platform, today announced a landmark multi-year, multi-fight sponsorship partnership with Balmoral Group Promotions, aimed at elevating Nigerian boxing to new heights both domestically and on the global stage. This strategic alliance underscores Bet9ja’s commitment to fostering Nigerian talent, building the sport’s profile, and creating unforgettable moments of national pride through high-profile events that showcase emerging stars and deliver thrilling action to fans worldwide.

The partnership will kick off with a historic night of boxing titled “Chaos In The Ring” on Nigerian Independence Day, October 1, 2025, at the Mobolaji Johnson Arena in Lagos. Headlined by a highly anticipated cruiserweight clash between American contender Brandon Glanton (20-3, 17 KOs) and former WBA super middleweight champion Rocky Fielding (30-3, 18 KOs) from Liverpool, the event has already captured global attention for its narrative and star power. Glanton, seeking redemption after his loss to British former World Champion Chris Billam-Smith, will face Fielding in what promises to be an explosive main event. The card also features notable bouts including former IBF lightweight champion Richard Commey versus Shiloh Defreitas, and appearances by rising talents like Dan Azeez, further highlighting Nigeria’s growing presence in international boxing.

This inaugural event is presented in collaboration with legendary former world champion Amir Khan and his AK Promotions, alongside support from the National Sports Commission of Nigeria. Broadcast live on DAZN, “Chaos In The Ring” will not only celebrate Nigeria’s independence but also serve as a platform to inspire the next generation of boxers, with a focus on community engagement, talent development, and global storytelling through exclusive content series.

Building on its recent foray into boxing, Bet9ja draws inspiration from its successful sponsorship of British-Nigerian heavyweight sensation Moses Itauma, announced in August 2025. As part of that deal, Itauma, an unbeaten prospect with 12 professional wins (10 by knockout) and holder of the WBO Intercontinental and WBA International titles, served as a Bet9ja brand ambassador during his high-profile knockout victory over Dillian Whyte in Saudi Arabia. The partnership featured Bet9ja’s branding on Itauma’s training gear, ringside apparel, and exclusive digital content under the “#CatchTheBoom” campaign, amplifying Nigeria’s pride and global visibility. This experience has fueled Bet9ja’s ambition to further invest in boxing, with the Balmoral partnership set to replicate and expand this model to nurture more Nigerian stars and iconic moments.

 

Jennifer Olatunji, Senior Marketing Manager of Bet9ja said: “Bet9ja is proud to back Nigerian boxing through this transformative partnership with Balmoral Group Promotions. Our shared vision is to shine a spotlight on the incredible grit and talent within our nation, building future stars and delivering some of Nigeria’s most proud and publicized sporting nights. Starting with this Independence Day spectacle, we are committed to growing the sport’s ecosystem, creating opportunities for athletes, and engaging fans in ways that resonate both at home and abroad.”

Dr. Ezekiel Adamu, CEO of Balmoral Group Promotions, added: “This multi-year sponsorship from Bet9ja is a game-changer for Nigerian boxing. Together with AK Promotions and Amir Khan, we’re not just hosting fights – we’re building hope, uniting communities, and positioning Nigeria as a powerhouse in the global boxing arena. October 1st will be a night to remember, marking the dawn of a new era for our sport.”

Amir Khan, CEO of AK Promotions and former unified light-welterweight world champion, said: “I’m thrilled to partner with Balmoral Group Promotions and now Bet9ja to bring world-class boxing to Nigeria. This event on Independence Day will showcase incredible talent and draw eyes from around the world, helping to develop the stars of tomorrow and create lasting legacies for the country.”

As part of the sponsorship, Bet9ja will provide branding visibility across events, exclusive digital content, fan engagement initiatives, and support for grassroots boxing programs to nurture young talent. This collaboration builds on Bet9ja’s growing involvement in combat sports, following its recent ambassadorship with rising heavyweight star Moses Itauma.

The post BET9JA BACK BOXING WITH BALMORAL GROUP PROMOTIONS SPONSORSHIP appeared first on European Gaming Industry News.

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Vixio Releases 2025 Gaming Supplier Survey Highlighting Increasing Regulatory Scrutiny

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Vixio, a leading provider of regulatory intelligence solutions, has released the findings of its 2025 Gaming Supplier Survey, analysing the views of leading executives with gambling suppliers on topics such as artificial intelligence (AI), responsible gaming and technical compliance.

Findings of the Vixio survey are being released today ahead of the Global Gaming Suppliers Seminar being hosted later today in Las Vegas by Vixio and the Association of Gaming Equipment Manufacturers (AGEM), the leading international trade association representing the interests of gaming equipment suppliers.

The Vixio Gaming Supplier Survey reveals that suppliers expect to face increased scrutiny from regulators who are becoming more knowledgeable about suppliers’ impact on the global online gambling ecosystem. This heightened awareness underscores the need for suppliers to implement robust, technology-enabled solutions and establish clear internal frameworks and company policies for compliance.

James Kilsby, Chief Analyst for Vixio, said: “The Gaming Supplier Survey underscores the increased regulatory burdens falling on online gambling suppliers as more European jurisdictions introduce specific B2B licensing regimes and regulators scrutinise how illegal, offshore sites are being supported. In addition, regulation of iGaming is spreading to new parts of the world and suppliers are grappling with an increasingly diverse set of technical compliance rules and other regulatory restrictions, as they seek to capitalise on these exciting growth opportunities.”

The compliance pressure is not just coming from the regulators: 75% of suppliers surveyed agree that operators are increasingly pressuring suppliers to remain compliant as well.

Suppliers Facing Choice Between Regulated and Grey Markets

Industry executives believe that within the next five years, online gambling suppliers will need to make more definitive choices between serving exclusively licensed and regulated markets or those with a more ambiguous legal status.

Latin America and North America were identified as regions poised to offer the most significant commercial growth opportunities for suppliers in the coming years. Additionally, the Africa/Middle-East region, particularly the United Arab Emirates, presents a substantial yet uncertain opportunity.

Technical Compliance Requirements Becoming Increasingly Diverse 

Technical compliance challenges were also highlighted through the survey,  with 90% of respondents agreeing that technical or product compliance requirements are becoming increasingly diverse across regulated markets, and this trend is only likely to accelerate over the next five years. To address these challenges, Vixio has launched a dedicated Technical Compliance Tool, the online gambling industry’s first one-stop solution for navigating technical compliance requirements. It consolidates full coverage of all technical compliance requirements across multiple jurisdictions and covers a comprehensive set of modules for suppliers.

AI Poses an Opportunity, But Not a Magic Bullet

The survey also highlights the transformative potential of AI in the online gambling industry, including potential applications in game design, personalized RG tools and financial reporting.

However, 58% of surveyed executives say the adoption and benefits of AI are expected to be limited by the pace at which regulators and lawmakers understand and address the technology over the next three to five years.

To learn more about Vixio’s supplier research, visit https://www.vixio.com/blog/rising-regulatory-pressure-on-gambling-suppliers-why-technical-compliance-is-becoming-a-hurdle or https://www.vixio.com/research/rising-tide-the-increasing-regulation-of-online-gambling-suppliers

Responses were collected from over 100 executives with leading gambling suppliers worldwide from April to July 2025.

The post Vixio Releases 2025 Gaming Supplier Survey Highlighting Increasing Regulatory Scrutiny appeared first on European Gaming Industry News.

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