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Competitive gaming platform nicecactus.gg closes EUR 5 million Series A round and launches a grassroots esports sponsorship fund

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First-of-its-kind grassroots esports sponsorship fund will allocate EUR 1 million (USD 1.1 million) to amateur and semi-professional esports athletes to support their professional development

Today, nicecactus.gg (previously Esport-Management.com), a competitive gaming platform dedicated to finding and raising the next generation of esports athletes, announced the closing of its EUR 5 million (USD 5.5 million) Series A round and the launch of a new product, the Nicecactus Grassroots Esports Fund, to pursue its next chapter of growth. The round was raised by a group of private investors and will be put towards building and refining the nicecactus.gg product offering, attracting top talent and scaling the business.

The EUR 1 million (USD 1.1 million) Nicecactus Grassroots Esports Fund (“the Fund”) will help amateur and semi-pro players and teams take the next step into professional gaming. Following a period of training on the nicecactus.gg platform, the Fund will accept applications from esports athletes for grants, which may be put towards activities like travel to and accommodation at tournaments they’ve qualified for, or to book bootcamps at professional training locations. Following a review of each application, grants will be awarded to those who have shown promise and consistency in tournaments and on nicecactus.gg’s soon-to-be-launched training game programs.

The key program dates are:

  • October 22, 2019 – registrations for the Nicecactus Grassroots Esports Fund start at nicecactus.gg/en/fund

  • December 20, 2019 – Road to Sponsorship opens for registered participants

  • January 27, 2020 – Fund application process opens for eligible athletes

  • February 27, 2020 – first grants are issued

 

“We deeply believe that if esports wants to enter the next stage of growth, it must be catered to and fostered at the grassroots level. By starting the Nicecactus Grassroots Esports Fund and raising additional capital to help unleash the full potential of every esports athlete, we further solidify our commitment to finding and raising the next generation of esports athletes,” said Alexandre Amoukteh, Co-Founder of nicecactus.gg. “Our new name, nicecactus, reflects our love for Nice, France — the bright, beautiful and sharp birthplace of our company. We want to create a place where everyone can forge their own path to pro by improving their skills and connecting amateur players with the pro world. Armed with our new name, funding and a new product, we’re one step closer to achieving that dream.”

“Our promise to the grassroots community is that nicecactus.gg helps players realize their true potential within competitive gaming. We do this by offering regular cash prize tournaments, providing access to pro esports guides and – in the near future – offering unique training games for our players to train and assess their progress,” said Nic van ‘t Schip, Marketing Director at nicecactus.gg. “We are proud to provide a platform for everyone to level up their game. And now, with our Nicecactus Grassroots Esports Fund, we’re excited to provide a new service to help the best-of-the-best reach the next rank in their esports careers.”

 

For more information please visit https://nicecactus.gg

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Competitive gaming platform nicecactus.gg closes EUR 5 million Series A round and launches a grassroots esports sponsorship fund

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SKS365 keeps investing in people: GROW People Management Program took the next level

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11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.

Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.

Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.

GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.

 

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North Star Network acquires Um Dois Esportes

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North Star Network are delighted to announce the acquisition of umdoisesportes.com.br, which becomes the latest addition to NSN’s global sports media portfolio.

Born from the GRPCOM merger of the editorial teams of Gazeta Do Povo and Tribuna do Paraná in 2020, Um Dois Esportes provides in-depth sports coverage and analysis for the Brazilian state of Paraná and beyond.

North Star Network co-founder Julien Josset said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.”

“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.” NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.

The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.

NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.

“We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions,” said GRPCOM Director Rafael Mello. “We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.”

“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”

 

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BNXT League and PepperMill Casino join forces

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BNXT League , the professional men’s basketball league played across the Netherlands and Belgium, and PepperMill Casino, the online casino licensed in Belgium, are pleased to announce their partnership centered around the BNXT League’s Belgian Play Offs.

PepperMill Casino will be a naming partner of the Belgian play offs. For the 24-25 season, PepperMill remains a partner of the BNXT League until the restrictions on gambling advertising take legal effect on January 1, 2025.

The partnership between BNXT League and PepperMill Casino aims to create engaging and customized content that engages and captivates fans on multiple fronts while increasing brand awareness.

“The basketball community is growing and buzzing with excitement and energy,” stated Anthony Rus, General Director of PepperMill Casino. “This partnership allows us to create memorable moments that build brand awareness and capture the hearts of fans.”

Wim Van de Keere, general manager of the BNXT League, adds, “The playoffs are undoubtedly the sporting highlight of the season. We are delighted to still be able to tie a dynamic partner like PepperMill Casino to us despite the restrictions coming up from 2025.”

 

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