Connect with us
NSoft

Latest News

STATE OF PLAY – Frank Fahrenkopf interviews Martin Storm on the industry state of play

Published

on

Martin-Storm-Frank-Fahrenkopf STATE OF PLAY – Frank Fahrenkopf interviews Martin Storm on the industry state of playReading Time: 4 minutes

 

Frank Fahrenkopf, former Founder & President of American Gaming Association, and current Non-Executive Director, BMM Testlabs interviews Martin Storm, BMM’s CEO on the industry state of play.

Fahrenkopf:
BMM’s 2019 business performance has been strong after an impressive 2018. What do you attribute continued growth to?

Storm:
Frank, BMM continues to outperform. We maintain our emphasis on test and certification, everywhere around the world for gambling products. We remain focused on organic growth – Revenue up 29% and EBITDA up 46% in 2018, and 2019 looks very good too. For the longest serving gaming lab that’s operated successfully for nearly 40 years, we repeatedly outperform our segment CAGR of 5-6%.

We continue to rate first among global labs for quality of testing, time-to-market and customer service. We rate first because of our people, our talented leadership, management and staff. It’s truly a privilege to work with them all, as their professionalism, commitment and care make growth happen for BMM. What a differentiating factor they are.

Fahrenkopf:
The gaming testlab market around the world is dominated by BMM and GLI, who certify more than 80% of all gaming products. Even with GLI’s acquisition of NMi in Europe, it seems that BMM is growing appreciably in the online test segment. How did that happen?

Storm:
In the early years I did not want to invest in the online test segment due to our focus on U.S. licensing and U.S. legislative restrictions, even though we wrote the first comprehensive set of gaming standards for Online Gaming in 2001. We had a look at TST some 10 years ago as a possible acquisition but the culture and numbers didn’t work for us. Then GLI’s acquisition of NMi in 2017 made available some very talented staff who chose BMM as their new home. We committed to them and their results have been remarkable.

Our European online business is growing at some 40% CAGR and can continue to do so into foreseeable future. Large online customers wanting to go everywhere can only choose BMM or GLI in online, so we are both competing actively for that business, and we win our fair share.

Fahrenkopf:
Speaking of GLI, while BMM has been very strong in international land-based testing markets for many years, it still remains the challenger brand in the U.S. Now that the jurisdictional gap between the companies has closed materially in the U.S., what should we expect next?

Storm:
Any major supplier in the U.S. that wants its slot machines and gaming systems certified, understandably wants a certification process that covers all the jurisdictions in a market to maximize product sales opportunities, without having to spend additional funds to test a second time for a handful of jurisdictions not initially covered. Because only GLI has complete jurisdictional coverage, it has essentially guaranteed itself of the vast majority of business within North America. While BMM is working on the last handful of tribal jurisdictions (from more than 300), GLI continues to offer free tools and services for jurisdictional exclusivity, effectively depriving major suppliers of competition among gaming labs, costing those same suppliers millions of dollars per annum. The time for real competition amongst labs in the U.S. is now, and its nearly here.

Fahrenkopf:
Has this exclusivity enjoyed by GLI served the U.S. gaming industry?

Storm:
It has certainly served GLI very well. James Maida, CEO and Owner, and Kevin Mullally, VP of Government Affairs, have worked very closely together in many jurisdictions over many years now developing regulatory relationships that have maintained those exclusive positions. When combined with their government lobbyists and tribal representatives, James and Kevin have been a very formidable and intimidating team.

But to answer the question directly, no, I don’t believe GLI’s continuing, effective monopoly for Class III games certification has served the gaming industry well. Having only one lab that can test for all jurisdictions in the U.S. has been inordinately expensive for gaming suppliers and operators, as a material inefficiency in the gaming industry. Industry experts have told us that testing costs have been too high for too long. With competition limited, testing performance has been slow – it seems to have taken GLI more than 10 years to make process and quality improvements in pursuit of BMM’s performance. And we know that testing quality is lower in markets serviced by only one gaming lab, as evidenced by the high number of product revocations. In my opinion, and others, GLI exclusivity in just a few gaming markets is the premium paid for by the gaming suppliers and their operator customers, and also regulators through administration and management overheads.

Fahrenkopf:
What happened in Illinois – that was huge news?

Storm:
The wonderful news is that BMM is now licensed in Illinois through the new Illinois Gaming Board. This major U.S. commercial gaming jurisdiction will now allow multiple qualified labs to service gaming suppliers and compete for business with the state itself, and the many suppliers who have reached out to me are thrilled. Thanks to all those that supported us all these years.

Fahrenkopf:
So what’s next for BMM?

Storm:
Frank, we are keeping it simple. We continue our focus on land-based gaming testing and certification, and have advanced our position in aligned segments that we can command over time – online and sports betting, machine inspections and cyber security. That combined with market access completion with tribes, enhanced operational coverage, staff development, and productivity evolution will see BMM grow its leadership amongst gaming labs in the U.S. and worldwide.

Fahrenkopf:
Martin, thanks for the update.

Storm:
My pleasure Frank.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: STATE OF PLAY – Frank Fahrenkopf interviews Martin Storm on the industry state of play

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Latest News

BGC Urges UK Government to Accelerate Casino Reopening Plans

Published

on

6-2-4 BGC Urges UK Government to Accelerate Casino Reopening Plans
6-2-4-1 BGC Urges UK Government to Accelerate Casino Reopening PlansReading Time: < 1 minute

 

The Betting and Gaming Council (BGC) has urged the UK government to allow land-based casinos to reopen from July. BGC also highlighted the safety measures being taken by the operators.

Betting and Gaming Council chief executive Michael Dugher said it was clear the venues had “pulled out all the stops” after visiting Rialto Casino in the heart of London.

Casinos in the UK have been closed since March as part of the national effort to contain the spread of COVID-19.

Mr. Dugher said: “I was hugely impressed by what I saw at the Rialto Casino, one of the Grosvenor casinos. From markings urging social distancing on the floor, to multiple hand sanitisers, sanitised chips and screens separating customers and staff, it’s obvious they have pulled out all the stops to make sure they can re-open safely. I know other operators from across the country are making similar efforts and investment.

“We were obviously disappointed by the Government’s decision not to let casinos reopen again on 4 July, but I would urge ministers to look at the anti-Covid measures casinos have introduced, reconsider the decision to keep them closed and let casinos open their doors safely later in July.

“We want to play our part in kick starting the economy, just like other parts of the leisure, entertainment and hospitality industry. In this time of great economic uncertainty, the contribution that casinos make to the nation’s finances cannot be under-estimated. We hope that the Government will respond positively and quickly – and avoid the threat of significant job losses.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BGC Urges UK Government to Accelerate Casino Reopening Plans

Continue Reading

Latest News

Relax Gaming rallies the troops in its new slot Marching Legions

Published

on

Marching-Legions Relax Gaming rallies the troops in its new slot Marching Legions
Marching-Legions-1 Relax Gaming rallies the troops in its new slot Marching LegionsReading Time: 1 minute

 

Relax Gaming, igaming aggregator and supplier of unique content, is commencing a battle for big wins in its latest release Marching Legions.

The 5×3 slot is packed with engagement-enhancing features, including Marching Respins, Nudges and Free Spins, which make for an epic gameplay as players try to command and conquer the reels to win up to 10,000x their bet.

As on any battlefield, there’s strength in numbers. Each time a full stack of legionaries appears they brandish their swords and charge across the game area, triggering Respins in their wake.

If another full stack lands during Respins, it will turn into a Marching Stack, continuing the feature until the troops march off the game screen.

Every stack that marches out of sight is recorded in the Free Spins Collection Meter until five have been counted, unlocking new territory in the Free Spins round. Here, players collect horn symbols to progress across the frontline with new waves of legionaries and free spins.

The handy Nudge feature also helps to build a full stack if only two or more partial stacks have landed, boosting players’ chance of triggering the bonus round.

With an RTP of 98.12%, Marching Legions offers a high-volatility slot experience with massive payout potential.

Simon Hammon, Relax Gaming CPO, said: “Marching Legions is a bold new addition to our portfolio that combines exciting features with fun graphics and animations to make for an all-round engaging game.

“The winning opportunity with this slot is sure to draw in a range of player types as they rally the troops in quest of big wins and a rewarding slot experience.”

Relax Gaming, now celebrating its 10th year of supplying the industry’s leading online casinos, provides its partners with a roster of over 1000 proprietary and third-party studio games through a single integration process.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Relax Gaming rallies the troops in its new slot Marching Legions

Continue Reading

Latest News

Amelco secures Colorado regulatory approval

Published

on

amelco-fx Amelco secures Colorado regulatory approval
amelco-fx-1 Amelco secures Colorado regulatory approvalReading Time: < 1 minute

 

Amelco, the leading sports betting software and trading services provider, has secured yet another major US milestone, receiving regulatory approval to operate in the state of Colorado.

The supplier of choice for the U.S. industry’s multi-territory tier one operators, including Flutter Entertainment and FOX Bet, the Colorado licence is the latest landmark in Amelco’s US development roadmap.

Already live in Colorado with the Stars Group, the provider is set to launch its second sports betting platform, BetWildwood, later in July – via a joint venture with ISI Race & Sports to deliver Wildwood Casino’s inaugural online sportsbook.

Commenting on its Colorado expansion, Brandon Walker, Head of Business Development at Amelco said:

“I’m delighted to announce that Amelco has added another licence to our growing list of US states where will be doing business – highlighting our platform’s capability to meet any compliance requirement.

“As well as the Stars Group, we’re set to deliver Wildwood Casino’s first online sports betting offering, one of Cripple Creek’s most popular VIP-centric locations, with a series of further major sports wagering partnerships due to be announced later in the year.”

With more than a decade of experience in supplying tailored software solutions, Amelco provides bespoke enterprise sports betting and trading platforms to a large number of leading sportsbooks around the world.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Amelco secures Colorado regulatory approval

Continue Reading

Trending

European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +50,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.

Contact us: sales@europeangaming.eu

Editorial / PR Submissions: editor@europeangaming.eu

Copyright © 2015 - 2020 European Gaming Media and Events. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.