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Mercedes-Benz launches a Russia-based esports campaign together with Publicis Sport & Entertainment and ESforce Holding

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A premium automotive brand Mercedes-Benz announced the start of the Most Valuable Fan campaign aimed at Russian esports fans. As part of the campaign, a national fan competition will take place throughout August, September and October, culminating at a special event in Moscow during ESL One Hamburg 2019 playoffs. Following the outcome of the vote among the esports community and members of the jury, the chosen fan will receive the title of the Most Valuable Fan and a Mercedes-Benz A-Сlass vehicle.

This partnership between Mercedes-Benz, Publicis Sport & Entertainment, and ESforce holding is a continuation of the brand’s devotion to creating unforgettable experiences for both fans and the players. In 2016, Mercedes-Benz became a partner of ESL, founding the Most Valuable Player campaign taking place for the second consecutive year. As per 2019, viewers and members of the expert community have helped award the best ESL tournaments players with 5 automobiles worth a total of €250 000. Virtus.pro (a member of ESforce holding) players have won this award three times: Alexei Solo Berezin was the MVP of ESL One Hamburg 2017, Vladimir RodjER Nikogosyan and Vladimir No[o]ne Minenko became MVPs of ESL One Katowice and ESL One Birmingham in 2018.

“The Russian esports community is among the most engaged and active communities in the world, — says Mercedes-Benz Press Office. — However, the fans’ devotion to their favorite disciplines, teams or tournaments is rarely rewarded. We want to say “thank you” to all the fans who travel long hours to visit their favorite tournaments, meet their favorite teams in airports, prepare banners and touching gifts for their idols, share their hobby with their friends and do everything in their power to help esports grow. We hope that the Most Valuable Fan campaign will help elevate esports fan culture to a new level. We are happy to begin our first esports partnership in Russia with the fans themselves!”

To enter the raffle, one needs to register at http://mbmvf.cybersport.ru website, record a video of 5 minutes or less in which fans would talk about their experience supporting esports, fill in a form, and pass moderation. All citizens of Russia who are 18 or older and have a driver’s license may take part in the contest. With support the fan community and esports celebrity jury consisting of renowned journalists, casters, and fans, the brand will choose three finalists. They will then receive a ticket to the event’s grand finale — a closed award ceremony in Moscow. The event will take place in Yota Arena during ESL One Hamburg 2019 final stage.

“We consider this one of the most important esports projects of the year, its importance for the gaming community and the market as a whole is undeniable. We are certain this campaign will gain a lot of traction on the international market, even though it is being implemented on the territory of Russia. Mercedes expands the horizons and pushes esports to a whole new level. We are happy to be a part of this project. Let the best fan win!” — says Sergey Barkhudaryan, Head of Publicis Sport & Entertainment.

“Mercedes-Benz arrival to the Russian esports market is a clear signal for the community and the industry as a whole. The “Most Valuable Fan” project shows how involved Russian esports audience is on the international level, how much its activity and engagement into their idols’ life is evident on the worldwide scale. We are happy to partner with Mercedes, and we are sure that it is just one step further in a series of large-scale campaigns to reward the fans for their passion for esports, loyalty and compassion to their favorite teams and tournaments,” — says Alexander Kim, ESforce Holding Commercial Director.

More details at http://mbmvf.cybersport.ru.

 

Mercedes-Benz Russia AO is a Russian company, a subsidiary of Daimler Group. Daimler AG (Daimler-Benz AG in 1994) was the first foreign automotive company to establish a subsidiary AOZT Mercedes-Benz Avtomobili in the territory of the Russian Federation on December 8, 1994. Mercedes-Benz Russia AO is the only official importer of Mercedes-Benz cars and vans, as well as smart cars in Russia.

In 2013 the company launched production of Mercedes-Benz Sprinter Classic vans at the GAZ plant in Nizhny Novgorod, as well as diesel engines for them in Yaroslavl. In 2018 the company became the leader in the automotive premium segment in Russia for the sixth time running. On April, 3 2019 the gala opening of the production plant for Mercedes-Benz cars in the Moscow region took place.

2019 is an anniversary year for Mercedes-Benz: the brand celebrates 125 years long brand history in Russia.

Publicis Sport & Entertainment is the sports marketing division of Publicis Groupe, headquartered in London. Unit provides clients with full-service support of the whole Groupe but specializing in the sports industry: from strategy and creativity to media, sponsorship of sports events and licensing. Unit operates in all major international markets and provides its services to major global brands: P&G, Mercedes, Heineken, Samsung, Mondelez, Gazprom Neft, Coty, Duracell, EA, etc. As well as sport right holders: FIFA, NBA, Zenit, Russian Premier League, IOC, etc.

ESforce Holding is one of the world’s largest esports organizations and the leader of electronic sports in Russia. The holding company integrates all key areas of the esports business, from organizing international tournaments and professional content creation to publishing and advertising activities. ESforce owns over 220 popular online resources with a combined audience of 12 million followers and 114 million annual unique visitors, which provide a 90-percent reach to esports broadcast viewers in Russia and the CIS as well as access to a significant share of relevant international audiences. In 2018, the holding became part of the largest technology company in Russia, Mail.Ru Group.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Mercedes-Benz launches a Russia-based esports campaign together with Publicis Sport & Entertainment and ESforce Holding

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Meridianbet Expands B2B Operations into Nigeria, Entering a Regulated $2 Billion Betting Market

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Meridianbet, a subsidiary of Golden Matrix Group, Inc., has officially launched its B2B operations in Nigeria, one of the largest and fastest-growing betting markets in Africa. The company’s entry into Nigeria further strengthens its 20-year presence in Africa, leveraging its proven track record in regulated markets to deliver world-class gaming products.

Through its newly licensed local entity, Masterlive Network Limited, Meridianbet has secured full regulatory approval from the Lagos State Lotteries and Gaming Authority (LSLGA), allowing it to operate in both sports betting and online casino verticals under License No: LSLGA/OP/OSB/MB041124.

The official launch of Meridianbet.ng marks a strategic expansion into a market worth over $2 billion, according to the research of Orange Business Intelligence Technology, with over 60 million Nigerians actively participate in betting, contributing to one of the fastest-growing industries on the continent.

Zoran Milosevic, CEO of Meridianbet, commented: “Our expansion into Nigeria marks a significant step in our long-term strategy to deepen our presence in Africa’s most dynamic gaming markets. With a highly engaged player base and strong industry growth, Nigeria presents a major opportunity for our B2B model. We are committed to bringing our cutting-edge technology, AI-powered betting solutions, and localized expertise to drive long-term success for our partners in the region.”

FY 2024 Revenue Growth & Investor Outlook

Golden Matrix Group has provided a preliminary full-year 2024 revenue estimate of $150 million, reflecting the company’s continued growth trajectory. The Group expects to release its audited FY 2024 financial results in the coming days, offering investors a comprehensive performance overview. The Nigerian market represents a strategic opportunity for future revenue expansion, aligning with GMGI’s global strategy to strengthen its presence in high-growth gaming markets.

Key Market Potential & Strategic Expansion

According to the Orange Business Intelligence Technology (ORBIT), Nigeria’s betting industry surpassed $2 billion back in 2020, with projections indicating up to $4.7 billion in annual revenue potential over the next decade. Football remains the primary driver of market growth, with a vast customer base engaging both online and offline. Meridianbet’s B2B model will provide advanced technology solutions, gaming content, and platform services to local operators, offering a scalable and highly adaptable system tailored to the Nigerian market.

A Strategic Milestone in Meridianbet’s African Growth

With operations in 18 markets across Europe, Africa, and Latin America, Meridianbet has built a reputation as a leading technology provider and betting operator. The company’s expansion into Nigeria follows its long-standing success in established African markets, where it has been a dominant player for over two decades.

The soft launch of Meridianbet.ng is already delivering positive early results, with strong partner satisfaction and excellent customer feedback.

AI-Powered Innovation & Market Expansion

As part of this rollout, Meridianbet is introducing its proprietary AI Sports Betting Recommender and AI Casino Recommender, delivering personalized betting experiences based on real-time data, player behavior, and predictive analytics. These innovations, already proving successful in multiple markets, will enhance customer engagement, retention, and overall user satisfaction in Nigeria’s rapidly evolving gaming landscape.

The post Meridianbet Expands B2B Operations into Nigeria, Entering a Regulated $2 Billion Betting Market appeared first on European Gaming Industry News.

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Week 11/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

PG Soft has launched its swashbuckling new 3-reel, 3-row video slot, Mr Treasure’s Fortune. PG Soft’s perilous high-seas expedition blends the nostalgia of classic arcade machines with modern gameplay as players search for the legendary Black Fang Pirates’ hidden fortune.

 

ELA Games presents its newest development, Noble Crown. This title, with its high-quality graphics, enticing animations and contribution to a balanced portfolio, is a testament to the studio’s design and development philosophy. This 5×3 slot includes iconic symbols commonly seen in classic pub games, such as crowns, diamonds and lucky sevens.

Evoplay has launched Emerald Brewer, a festive slot that captures the spirit of St. Patrick’s Day with vibrant visuals, rewarding features, and a taste of Irish luck. Played on a 5×4 reel layout, the game introduces Wild symbols, which substitute for all regular symbols except Green Pot, Coin, and Bonus symbols.

Swintt, is helping players satisfy their cravings for sugar, spice and all things nice in Candyman – a sweet new Premium release where tumbling reels and multiplier free spins pave the way to candy-coated wins of up to 5,000x. Played out across an expanded 6×5 reel matrix, Candyman does away with conventional lines in favour of a scatter mechanic were collecting eight or more matching symbols guarantees a prize regardless of where they land, with new icons falling from above to potentially create further wins.

 
Make Slots Great Again! Nolimit City breaks the norm once more in its latest release Home of the Brave. A slot that isn’t afraid to take a jab! No agendas here, just a whole lot of chaotic fun, spicy mechanics and unpredictable gameplay. Unlike typical slots, which are composed of a couple of rows and reels, Home of the Brave includes a Conveyor Belt positioned above the top row and 2 Hot Sauce Reels on either side of the reel area.

 
Thunderkick has released The Golden Pot & Pints, the latest introduction to its diverse festive-themed portfolio centred around the iconic Irish holiday, St. Patrick’s Day. Set in an Irish tavern, four lucky leprechauns reside on the reels of this 7×7 cluster pays slot, accompanied by tankards, top hats, and shamrocks.

 
Amusnet has unveiled the latest addition to its Live Casino portfolio, Extra Crown Deluxe Live. The company’s first-ever live slot game seamlessly blends tradition and innovation into an exciting mix of standard slot games and live-streamed action available 24/7.

 

Million Games is thrilled to announce the launch of Vault Rush, the latest high-volatility online slot developed in collaboration with YUGO Workshop under the Million Stars partner program. This 5×3 reel slot pays homage to the golden era of classic slots, featuring familiar symbols like 7s, Bars, bells, and fruits.

Play’n GO introduces Trinity Impact, a vibrant new slot that combines adventure, magic, and teamwork in a quest to save the mystical realm of Lumina. Immerse yourself in the enchanting world of Trinity Impact, where players join three friends on a heroic journey to protect Lumina, a land of magical wonders and ancient Crystal relics.

Push Gaming has launched the sequel to its 2024 Arctic-themed hit with the release of Big Bite Push Ways. The title will debut the provider’s new mechanic, Push Ways. This mechanic features nudging Hot Zones, which splits any symbol within the overlay into two. This increases the number of available ways to 262,144 and drives engagement.

Amusnet has released a new game for those who enjoy classic slot games with a dice twist. The latest addition to the company’s Online Casino, 100 Golden Coins Dice Edition, comes to life in March to provide a fun gaming experience to all dice lovers. This 5-reel, 100-fixed-payline game combines the classic slot game and dice symbols in entertaining gameplay.

Players can expect a fresh and juicy take on the classic slot experience in the latest title from ICONIC21. Iconic Fruits: Hold and Win sees classic appeal meet modern excitement across a three-by-three gameboard with five paylines active. A feeling of nostalgia will be felt as the reels spin and Fruit and Coin symbols land – this includes Cherries, Lemons, Pineapples, Strawberries and Watermelons.

Blueprint Gaming™ has upped the ante in its latest instalment to the iconic Cash Strike™ series. With the eye-catching win boost feature offering electric collect wins boosted by multipliers, Cash Strike Win Boost increases the player’s chances of returns up to a striking 50,000x. A familiar feast of classic fruit symbols adorns the 3×3, 125 ways to win slot alongside an array of blazing golden coins, heightening the excitement with enlarged opportunities for wins during base play.

Playson, the renowned digital entertainment supplier, is taking casino gameplay into an electric new dimension in its latest release, Charge the Clovers: Hit the Bonus™, as bonus play leads with unique Super Charge and Multi features. Golden clovers, making a welcome return to the 3×3 grid, take the form of bonus symbols alongside boost icons, featuring swirling blue tornados which radiate vibrant energy and boost the chance of eye-catching payouts for players.

Every fisherman has a story to tell. Booming Games brings these stories to life with the brand-new Fish Tales games series! The first game tells a story of a mythical bass, so large it can fit the entire reel! See if this is just a myth or indeed, there is such a creature roaming the deep and reel yourself in some monster wins! Fish Tales Monster Bass is a 5×3, 20-line slot with a boatload of features. Start to net wins with the Fishin’ Time cash collection.

The post Week 11/2025 slot games releases appeared first on European Gaming Industry News.

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ELA Games Enters the Danish Market Through New Strategic Collaboration With RoyalCasino

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ELA Games, a supplier of innovative games in the iGaming industry, has partnered with RoyalCasino to enter the Danish market.

Royal Casino is Denmark’s only land-based and online casino with over 33 years of experience in the gambling industry. The Danish RoyalCasino Group operates the land-based casino in their top-rated Hotel Royal, offering Danish players an elevated gaming experience.

ELA Games’ collaboration with the prestigious Danish brand marks a significant milestone for the development studio, as they are entering the Danish market. As a result, ELA Games’ innovative content, such as hallmark titles like Cash of Gods, It’s Shark Time and Lucky Dwarfs, will be hosted on the RoyalCasino.dk platform.

David Fall, ELA Games’ Business Development Manager, commented on the partnership, “RoyalCasino is an illustrious figure in the Danish gaming scene, and we’re excited to partner with them to provide our content on their platform. RoyalCasino.dk, despite its pedigree, is a rapidly growing brand. With the various promotions prepared in tandem with this announcement, ELA Games looks forward to expanding in Denmark.”

Jonas Madsen, RoyalCasino’s Director of Retention Marketing, added, “We’re very excited about the addition of ELA Games to our portfolio of games at RoyalCasino.dk. ELA Games is an up-and-coming game provider who, in just a few years, has managed to create captivating games with quality graphics, and we’re confident that their content will cater to the preferences of our growing database of players.”

The post ELA Games Enters the Danish Market Through New Strategic Collaboration With RoyalCasino appeared first on European Gaming Industry News.

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