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Exclusive interview with Stuart Godfree, Managing Director and co-founder, mkodo

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Exclusive interview with Stuart Godfree, Managing Director and co-founder, mkodoReading Time: 3 minutes

 

Stuart Godfree co-founded mkodo with Sue Yoxall in 2001, taking the opportunity to bring an innovative technology-based service to the rapidly developing gaming market. Recently, Stuart founded mkodo’s Evolve Scheme, a graduate scheme investing in the next generation of talented individuals who want to progress a career in the mobile applications technology field.

 

You offer apps and digital products to the betting, gaming and lottery sectors, what do you think is the most important thing operators need to consider in terms of their digital experience offering?

Having a strong digital offering is no longer an option but a necessity for all operators and suppliers in the gambling industry. We work with several lotteries and traditionally this has been a product popular with the older generation who would buy and check the outcome of the draw in a retail environment. But nowadays, people are using their mobile phones for everyday tasks and this includes leisure activities such as betting and gaming. People have got used to the convenience of having everything just one click away and expect an easy, effortless user experience. For the lottery industry, this could for example mean a fully transactable experience; an app that offers the functionality to log in, deposit funds, check lottery tickets and withdraw winnings without unnecessary friction.

You work with several National and State lotteries. Would you say they are falling behind in the fast-paced digital development?

Although it can be argued that lotteries were late to the party when it comes to adapting to the online environment, we’re now seeing a sizeable shift in attitudes. For lotteries to benefit from all the opportunities provided by the digital world, they must be bold in embracing new technologies and trends. This is particularly crucial to engage the mobile savvy younger generations. We have seen with our operating partners that with a slick and efficient online or mobile offering, no audience is unattainable. Of course, as with any industry, there is room for improvement and challenges remain. Regulators world-over are tightening up on legislation while Apple is following suit with its own restrictions on the App Store guidelines, troubling digitalisation. But the ambition is finally there, and that’s an important step in the right direction. We recently gained a membership to the World Lottery Association and are partnered with some of the biggest names in the industry such as the Atlantic Lottery Corporation and the British Columbia Lottery Corporation. It’s great to see that implementing an innovative digital strategy is a top priority for the lotteries we work with and operators have proven that they are able to keep up with rapidly changing consumer preferences in an online world.

You have recently worked on a project together with Teesside University, could you tell us a bit about that?

This was part of our “innovate together” competition that we launched to see if we could generate solutions to one of the biggest challenges that lotteries around the world are currently facing; attracting and retaining the younger generation. As mentioned, traditional lotteries are seen to be a preferred game of choice for older generations of 55-64, where 87% of lottery tickets are still bought in retail stores. So, who better to address the challenge of engaging a younger audience than millennials themselves? We asked students at Teesside University to come up with a solution that bridges the gap between traditional lotteries and the younger generations, in line with responsible gambling regulations and charitable beneficiary obligations. We heard four presentations packed with great ideas and well-developed arguments. We’re now developing these innovative ideas with the students and we’re excited to showcase them soon.

Apple has recently started enforcing their guidelines 4.2 and 4.7, could you tell us a bit more about the implications this could have for the betting and gaming industry?

Apple’s restrictions on nativity and real money games have served as a double blow to the industry. For a lot of operators, repacking a HTML website in a native container was standard practice for their mobile applications. But that approach will no longer work under the new guidelines and has the potential to impact the industry massively in terms of app re-development time and cost.

On top of that, the 4.7 restriction has potential to be even more damaging, particularly for operators that have a high level of native functionality but include third-party casino games. As Apple will no longer accept games that have been ‘side-loaded’, as we call it, operators are left with a difficult decision: either abandon their iOS application and move solely to website distribution channels, or work with game developers to embed top titles with the application code. Both options come with pitfalls, however, the full extent of how these restrictions will truly impact the industry is yet to be realised.

What can we expect from mkodo in 2019?

We’ve been helping our clients and partners understand their obligations and responsibilities with the revised Apple Guidelines, as well as developing strategies to minimise the impact amongst operators in the wider betting and gaming industry. We will continue to do this and will advise on what happens beyond the September 3rd deadline. More widely, our business in Canada and North America continues to go from strength to strength and we’re looking forward to making valuable new partnerships in the region.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article:
Exclusive interview with Stuart Godfree, Managing Director and co-founder, mkodo

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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FightScout wins Gaming StartUp Challenge 6.0 at BEGE 2024

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The Gaming StartUp Challenge 6.0, held during the second day of the BEGE Expo 2024, concluded with an exciting announcement: FightScout was crowned the winner of this year’s competition. The event, hosted at the Inter Expo Center in Sofia, brought together four exceptional startups competing to showcase the most innovative ideas.

Competing alongside UbitrackRoni Games, and 2Play1FightScout impressed the jury with its groundbreaking platform designed to revolutionize the world of combat sports. By merging gaming elements with real-world applications, FightScout offers fans and professionals a unique, interactive experience that connects communities in new and exciting ways.

Speaking about the victory, Lubomir Guedjev, Founder of FightScout, shared his excitement: “Winning the Gaming StartUp Challenge 6.0 is an incredible honour. This recognition confirms the potential of FightScout. We’re grateful to BEGE and the jury for this opportunity and look forward to expanding our reach”.

This year’s Gaming StartUp Challenge showcased diverse ideas across gaming, tracking technologies, and gamified applications. Each of the four startups presented their solutions to a jury of industry experts, followed by a lively Q&A session. The jury faced the difficult task of selecting a winner, ultimately choosing FightScout for its innovative approach, scalability, and potential for significant industry impact.

Innovation Capital, Southeast Europe’s leading pre-seed venture capital fund, was a key partner of the Gaming StartUp Challenge 6.0. With over 180 portfolio companies and investments of up to EUR 1 million per startup, Innovation Capital allocates over 5% of its budget to gaming and entertainment, supporting scalable ideas across various sectors.

The post FightScout wins Gaming StartUp Challenge 6.0 at BEGE 2024 appeared first on European Gaming Industry News.

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The European Lotteries Association Participated in This Year’s Integrity Seminar

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As a founding member of the ULIS (United Lotteries for Integrity in Sport), EL has participated in this year’s Integrity Seminar in Lausanne.

In a dedicated panel discussion several EL members and national regulators came together to address the fight against illegals, one of the most pressing challenges in the sports and betting sector.

Lotteries and their national regulatory authorities share a common mission – to ensure a safe and secure environment for players. Yet, a significant challenge is the risk of overregulation. Panelists highlighted that striking the right balance of regulatory frameworks is essential to channel players towards safe and responsible betting products while upholding the highest standards of responsible gaming.

Global Challenge Requires International Collaboration

While national-level cooperation between lotteries and regulators remains crucial, the global nature of sports betting requires a broader, international approach. The panel emphasised the importance of the Macolin Convention, which offers a clear definition of “illegal sports betting” as any sports betting activity whose type or operator is not allowed under the applicable law of the jurisdiction where the consumer is located.

Key Takeaways from Panelists

The panelists including Jean-Luc Moner-Banet, CEO, Loterie Romande, Jens Nielsen, Sports Betting Director, Danske Spil, Andreas Arver, Integrity Officer, Svenska Spel and Simon Pedersen, Chief Adviser, Illegal Gambling, Match-Fixing & Market Statistics, Danish Gambling Authority, shed light on collaborative efforts to protect the integrity of sports and ensure fair play for all stakeholders. The panel was moderated by Alvise Angelini, EL’s Senior Policy Officer & Sport Secretary.

Jean-Luc Moner Banet stressed the importance of public awareness in combating illegal betting. Loterie Romande, as all other national lotteries, faces a continuous challenge: remaining attractive while at the same time mitigating the risks associated with gambling. By maintaining this balance, national lotteries can safeguard players, ensure sustainability, and contribute profits to the public good.

Panelists also agreed that certain sports, particularly smaller events and lower leagues, are more vulnerable to illegal betting activities. Lotteries play a key role here, for example with financial support, resources and knowledge to protect sports integrity, athletes and to fight the penetration of illegal betting offers.

The post The European Lotteries Association Participated in This Year’s Integrity Seminar appeared first on European Gaming Industry News.

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Sir Philip Davies Appointed as Chairman of the Star Sports Group

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Star Sports Group of Companies has named former MP Sir Philip Davies as Chairman after Russ Wiseman has stepped down from the role for personal reasons.

Davies joins Star Sports after nearly 20 years as the Member of Parliament for Shipley and will aim to build on a strong period of growth for the company.

Ben Keith, founder of Star Sports, said: “I want to thank Russ Wiseman for all the personal and professional support he has provided us over the last two years and totally respect his decision to stand down wishing him a speedy return to good health. I look forward to continuing mine and Star’s effective working relationship with Russ in 2025

“We are delighted to be announcing Philip as our new Chairman. He has a wealth of experience and is a valuable addition to our senior management team. We look forward to learning from him over the coming years.”

On his appointment, Davies said: “I am delighted to be joining Star Sports at such an exciting time in the company’s history. I have been lucky enough to get to know Ben [Keith] over the last few years and I have huge admiration for the business that he has built.

“Not many know that I started my working life in my mother’s betting shop (Marilyn Davies Bookmakers), so the industry is very much in my blood. I’m hugely looking forward to working closely with Ben and his management team to fulfil the group’s growth strategy and commitment to operating responsibly.”

The post Sir Philip Davies Appointed as Chairman of the Star Sports Group appeared first on European Gaming Industry News.

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