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Exclusive interview with Stuart Godfree, Managing Director and co-founder, mkodo
Reading Time: 3 minutes
Stuart Godfree co-founded mkodo with Sue Yoxall in 2001, taking the opportunity to bring an innovative technology-based service to the rapidly developing gaming market. Recently, Stuart founded mkodo’s Evolve Scheme, a graduate scheme investing in the next generation of talented individuals who want to progress a career in the mobile applications technology field.
You offer apps and digital products to the betting, gaming and lottery sectors, what do you think is the most important thing operators need to consider in terms of their digital experience offering?
Having a strong digital offering is no longer an option but a necessity for all operators and suppliers in the gambling industry. We work with several lotteries and traditionally this has been a product popular with the older generation who would buy and check the outcome of the draw in a retail environment. But nowadays, people are using their mobile phones for everyday tasks and this includes leisure activities such as betting and gaming. People have got used to the convenience of having everything just one click away and expect an easy, effortless user experience. For the lottery industry, this could for example mean a fully transactable experience; an app that offers the functionality to log in, deposit funds, check lottery tickets and withdraw winnings without unnecessary friction.
You work with several National and State lotteries. Would you say they are falling behind in the fast-paced digital development?
Although it can be argued that lotteries were late to the party when it comes to adapting to the online environment, we’re now seeing a sizeable shift in attitudes. For lotteries to benefit from all the opportunities provided by the digital world, they must be bold in embracing new technologies and trends. This is particularly crucial to engage the mobile savvy younger generations. We have seen with our operating partners that with a slick and efficient online or mobile offering, no audience is unattainable. Of course, as with any industry, there is room for improvement and challenges remain. Regulators world-over are tightening up on legislation while Apple is following suit with its own restrictions on the App Store guidelines, troubling digitalisation. But the ambition is finally there, and that’s an important step in the right direction. We recently gained a membership to the World Lottery Association and are partnered with some of the biggest names in the industry such as the Atlantic Lottery Corporation and the British Columbia Lottery Corporation. It’s great to see that implementing an innovative digital strategy is a top priority for the lotteries we work with and operators have proven that they are able to keep up with rapidly changing consumer preferences in an online world.
You have recently worked on a project together with Teesside University, could you tell us a bit about that?
This was part of our “innovate together” competition that we launched to see if we could generate solutions to one of the biggest challenges that lotteries around the world are currently facing; attracting and retaining the younger generation. As mentioned, traditional lotteries are seen to be a preferred game of choice for older generations of 55-64, where 87% of lottery tickets are still bought in retail stores. So, who better to address the challenge of engaging a younger audience than millennials themselves? We asked students at Teesside University to come up with a solution that bridges the gap between traditional lotteries and the younger generations, in line with responsible gambling regulations and charitable beneficiary obligations. We heard four presentations packed with great ideas and well-developed arguments. We’re now developing these innovative ideas with the students and we’re excited to showcase them soon.
Apple has recently started enforcing their guidelines 4.2 and 4.7, could you tell us a bit more about the implications this could have for the betting and gaming industry?
Apple’s restrictions on nativity and real money games have served as a double blow to the industry. For a lot of operators, repacking a HTML website in a native container was standard practice for their mobile applications. But that approach will no longer work under the new guidelines and has the potential to impact the industry massively in terms of app re-development time and cost.
On top of that, the 4.7 restriction has potential to be even more damaging, particularly for operators that have a high level of native functionality but include third-party casino games. As Apple will no longer accept games that have been ‘side-loaded’, as we call it, operators are left with a difficult decision: either abandon their iOS application and move solely to website distribution channels, or work with game developers to embed top titles with the application code. Both options come with pitfalls, however, the full extent of how these restrictions will truly impact the industry is yet to be realised.
What can we expect from mkodo in 2019?
We’ve been helping our clients and partners understand their obligations and responsibilities with the revised Apple Guidelines, as well as developing strategies to minimise the impact amongst operators in the wider betting and gaming industry. We will continue to do this and will advise on what happens beyond the September 3rd deadline. More widely, our business in Canada and North America continues to go from strength to strength and we’re looking forward to making valuable new partnerships in the region.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Exclusive interview with Stuart Godfree, Managing Director and co-founder, mkodo
N1 Partners will celebrate the finale of the global N1 Puzzle Promo for partners – running from April 21 to December 31, 2025 – and award the grand prize, a Robinson R22 Beta II helicopter, at an exclusive party in Barcelona during the ICE and iGB conferences. The special guest of the event will be Tommy Cash.
Registration for the party is now open.
Participants – especially those at the top of the leaderboard – still have the final two weeks to influence the results and break into the prize-winning top three. After all, the grand prize – a Robinson R22 Beta II helicopter – is something no one in the industry has ever given away before…
The main motto of the exclusive final show-event of N1 Puzzle Promo will be “Because we can” – a philosophy of high achievement and top performance by the promo leaders, running like a red thread throughout the entire event.
This is more than just a party – it’s a community and a private club for top N1 Partners affiliates and guests, industry leaders, media, and influencers, accessible only to the select few. “Because we can” is about limitless opportunities for scaling, the ability to achieve top results together, and creating experiences unmatched in the industry.
N1 Partners reveals long-awaited event details
Date: January 20, 2026
Time: 20:00
Location: Barcelona, Spain
What highlights are planned for the guests?
- award ceremony for the top 3 and presentation of the grand prize – the Robinson R22 Beta II helicopter
- exclusive prizes raffle among all guests
- a performance show, DJ set and additional surprises
- activity zones (red carpet, photo area, bar, VIP lounge with hookahs, and much more)
And, of course, the long-awaited special guest of the evening…
Get ready for the unforgettable performance of edgy Estonian rapper and musician – Tommy Cash!
Register now for the N1 Partners show-event via the link: https://n1puzzle.promo/en.html
After all, why drive when you can fly?
And be number one with N1 Partners?
News source: N1 Partners
The post Registration Open: N1 Puzzle Promo Show & Winner Announcement in Barcelona appeared first on Gaming and Gambling Industry Newsroom.
N1 Partners will celebrate the finale of the global N1 Puzzle Promo for partners – running from April 21 to December 31, 2025 – and award the grand prize, a Robinson R22 Beta II helicopter, at an exclusive party in Barcelona during the ICE and iGB conferences. The special guest of the event will be Tommy Cash.
Registration for the party is now open.
Participants – especially those at the top of the leaderboard – still have the final two weeks to influence the results and break into the prize-winning top three. After all, the grand prize – a Robinson R22 Beta II helicopter – is something no one in the industry has ever given away before…
The main motto of the exclusive final show-event of N1 Puzzle Promo will be “Because we can” – a philosophy of high achievement and top performance by the promo leaders, running like a red thread throughout the entire event.
This is more than just a party – it’s a community and a private club for top N1 Partners affiliates and guests, industry leaders, media, and influencers, accessible only to the select few. “Because we can” is about limitless opportunities for scaling, the ability to achieve top results together, and creating experiences unmatched in the industry.
N1 Partners reveals long-awaited event details 👇🏼
Date: January 20, 2026
Time: 20:00
Location: Barcelona, Spain
What highlights are planned for the guests?
- award ceremony for the top 3 and presentation of the grand prize – the Robinson R22 Beta II helicopter
- exclusive prizes raffle among all guests
- a performance show, DJ set and additional surprises
- activity zones (red carpet, photo area, bar, VIP lounge with hookahs, and much more)
And, of course, the long-awaited special guest of the evening… 🥁
Get ready for the unforgettable performance of edgy Estonian rapper and musician – Tommy Cash!
Register now for the N1 Partners show-event via the link: https://n1puzzle.promo/en.html
After all, why drive when you can fly?
And be number one with N1 Partners?
News source: N1 Partners
Latest News
Vegangster Gives Operators Real-Time Jackpot Control and a New Revenue Stream with Sharedluck’s JackpotX
Platform provider Vegangster has completed the integration of JackpotX, a flexible jackpot engine developed by Sharedluck, giving operators a new way to run scalable jackpot campaigns across brands and game catalogues. The integration focuses on player-contribution jackpots, creating an additional revenue stream for operators.
JackpotX provides more granular control than traditional jackpot tools. Operators can configure several jackpot tiers, define custom triggers, and adjust campaign parameters in real time without downtime. This makes it easier to launch targeted campaigns quickly and align jackpots with specific retention or promotional objectives.
With the integration, Vegangster clients can manage jackpots directly inside their existing back office. Campaigns can be linked to selected brands, game groups, or specific player cohorts, with real-time performance insights available through Sharedluck’s dashboards. This helps teams monitor engagement, track contribution levels, and optimise campaigns while they are Running.
For players, jackpot values update in real time across all touchpoints, including lobby displays, game interfaces, and promotional banners, creating visible momentum as prizes grow. This transparency drives catalogue exploration and extends session time, giving operators a practical tool for supporting both short-term promotional bursts and longer-term engagement Strategies.
Michael Oziransky, Chief Product Officer at Vegangster, said:
“Jackpots remain one of the clearest levers for engagement in online casinos. Sharedluck built an engine that offers operators the level of precision and flexibility they expect from modern tools. With JackpotX inside Vegangster, teams can run customised jackpot campaigns at the speed their operations require.”
The partnership brings Sharedluck’s jackpot engine directly into Vegangster’s ecosystem, giving operators a straightforward way to deploy contribution-based jackpots and track performance through real-time analytics.
Chris Scicluna, Co-Founder at Sharedluck, said:
“We are excited to bring JackpotX to Vegangster operators. In successful campaigns, we have seen higher retention, longer session times, stronger conversion from casual to regular play, and clear uplift in VIP-focused promotions. We look forward to seeing Vegangster clients achieve similar results.”
The integration is now available for all Vegangster operators. Existing clients can enable JackpotX through their account manager, with configuration handled inside the Vegangster back office and supported by Sharedluck’s analytics dashboards. New operators can access the module during onboarding as part of their standard setup process.
Operators can get a closer look at JackpotX at ICE Barcelona, Fira Barcelona Gran Via, 19–21 January 2026, with live demos available at stand 1E20.
About SharedLuck
Sharedluck builds engagement infrastructure for online casinos. JackpotX, its flagship product, provides flexible jackpot creation, multi-brand management, real-time analytics, and tools built to increase player retention and overall casino revenue.
About Vegangster
Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.
Press contact
Romans Kozlovskis
Senior Content & PR Manager
The post Vegangster Gives Operators Real-Time Jackpot Control and a New Revenue Stream with Sharedluck’s JackpotX appeared first on Gaming and Gambling Industry Newsroom.
Registration Open: N1 Puzzle Promo Show & Winner Announcement in Barcelona
Registration Open: N1 Puzzle Promo Show & Winner Announcement in Barcelona
Vegangster Gives Operators Real-Time Jackpot Control and a New Revenue Stream with Sharedluck’s JackpotX
Vegangster Gives Operators Real-Time Jackpot Control and a New Revenue Stream with Sharedluck’s JackpotX
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