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EveryMatrix: Proving ‘everything is possible’

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EveryMatrix: Proving ‘everything is possible’Reading Time: 4 minutes

 

EveryMatrix reached an important milestone. It’s moving on from its white label and B2C origins to focus on what it does best: software provision. Ebbe Groes talks about this direction, albeit with a hint of nostalgia for what set the company apart in its formative years. Closing the chapter on what were “exciting” times and ventures, Groes is honed into the company’s new drive forward and keen to get competing in the sports space while delivering specialised solutions for iGaming as he talks candidly about the changes and the challenges ahead.

At the halfway mark of 2019, EveryMatrix CEO Ebbe Groes can safely say it’s been “a good year so far”. Over the last 6 months, the company focused on bringing onboard big names in the industry and will continue to do so. In the next few months, the software provider expects to announce yet another signing – this time, that of a very large Tier- 1 operator. “The biggest one yet on our platform”, according to Groes. However, 2019 hasn’t just been about the development of new business for EveryMatrix; it’s also been about letting go of the old.

“At the end of May, we announced the selling of our B2C operation, the Jetbull brand. We held it for a long time, almost from the start of the company, and it was time to find another home for it,” explained Groes. “And this is not the only thing we’re letting go. We are currently in negotiations to close down the white label business. Moving forward, we aim to fully concentrate on being a software provider. In the last years, we have changed our business model, meaning we have left the start-up white label space. Our entire focus is now on signing large and established operators by selling specialised products rather than turnkey solutions.”

As every online casino operator knows, the B2C market is extremely competitive. Players don’t necessarily know what they are looking for when searching for online casinos, so operators need a strong brand to be able to stand out from the crowd. On top of that, they have to navigate changing regulations and ensure their back-end lines up with licencing stipulations across numerous jurisdictions, all while maintaining a strong customer service at the frontend. All in all, it can be both hard work and an excellent opportunity, but with Every- Matrix looking to be the best software provider in the industry, the company made the decision to focus all its energy on serving its B2B clients.
“We’ve been in those [white label] areas for a while and it has served us well, but we are now in a position, which is a bit of a luxury, where we can decline this kind of business and instead work with other companies that are in that space,” continued Groes. “We can focus on being a pure software provider. This of course, still means licensing, but only as a software provider and not having operator licenses.”

Indeed, for leaving B2C in the past, EveryMatrix is free to focus on building its future. This year, that future is OddsMatrix, the company’s sports betting solution. Starting with a fully managed sportsbook, EveryMatrix added more elements to its business, brick by brick; the platform, the casino products, the payment applications, all built from scratch to ensure EveryMatrix delivers specialised and competitive products. They now rebuilt the original OddsMatrix from scratch, going back to their origins.

“This gives us the ability to finally compete properly in the sports space. The first wave is migration of all clients before the start of the new football season. This sports product is sold both as a turnkey solution and as a stand-alone product. One of the many things we did was integrate it in the same way as our casino. This makes it quite easy for our clients and any of our casino clients can take this product, it has the same API managed by us.” As well as physical sports, EveryMatrix sees a huge opportunity in the world of esports. Launching its new esports service earlier this year, the software provider has utilised the back-end of its newly rebuilt OddsMatrix product to successfully create 150 new markets in the sector – and it already has clients taking it live.

“This wouldn’t have been possible in the old system, especially in such a short time. When we’re out showing this product, we receive a lot of good feedback on this because of its depth of information. It’s nice to have an esports product to be proud of, but for me it’s been most rewarding to see how we delivered a proven concept in a completely new area to us,” added Groes. “We’ve been able to create all those markets, including automatic settlement, and everything you want in a modern sportsbook. It’s a product that really stands out for us. Luckbox is the first live client for esports, now in the public BETA stage and looking to move forward. Also, they are one of the first clients to build their front-end on the back of our sportsbook. Giving them enough flexibility has been critical. Bookee, the sports betting mobile app with a Tinder look and feel, is the other operator to be live with their own front-end on our sportsbook.”

Another excellent opportunity for EveryMatrix is in the casino business. The company developed CasinoEngine from scratch, a top casino integration and productivity platform and the largest casino content library in the industry. This solution is helping clients entering new regulated markets by handling regulatory aspects and by delivering country-specific content.

“CasinoEngine helps clients to be technically compliant. Let’s take Reality Check, the vital UK requirement which costs a lot of people a lot of money and time. If you do this as part of the casino application, which is something we can do, then you can plug this into your own platform and then be compliant for the casino part.” The prevailing philosophy that makes all this possible? Adaptability. With a slogan like ‘Everything is possible’, EveryMatrix must expand the boundaries of feasibility for its clients, opening doors – and in some cases breaking down walls – to ensure their clients have the freedom to get creative.

“The key for us as a B2B software provider is to help our clients reach their potential and unleash bold ideas,” concluded Groes. “We do not impose rigid frameworks on our clients, we listen to their needs and adapt our offering accordingly.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: EveryMatrix: Proving ‘everything is possible’

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Meridianbet Expands B2B Operations into Nigeria, Entering a Regulated $2 Billion Betting Market

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Meridianbet, a subsidiary of Golden Matrix Group, Inc., has officially launched its B2B operations in Nigeria, one of the largest and fastest-growing betting markets in Africa. The company’s entry into Nigeria further strengthens its 20-year presence in Africa, leveraging its proven track record in regulated markets to deliver world-class gaming products.

Through its newly licensed local entity, Masterlive Network Limited, Meridianbet has secured full regulatory approval from the Lagos State Lotteries and Gaming Authority (LSLGA), allowing it to operate in both sports betting and online casino verticals under License No: LSLGA/OP/OSB/MB041124.

The official launch of Meridianbet.ng marks a strategic expansion into a market worth over $2 billion, according to the research of Orange Business Intelligence Technology, with over 60 million Nigerians actively participate in betting, contributing to one of the fastest-growing industries on the continent.

Zoran Milosevic, CEO of Meridianbet, commented: “Our expansion into Nigeria marks a significant step in our long-term strategy to deepen our presence in Africa’s most dynamic gaming markets. With a highly engaged player base and strong industry growth, Nigeria presents a major opportunity for our B2B model. We are committed to bringing our cutting-edge technology, AI-powered betting solutions, and localized expertise to drive long-term success for our partners in the region.”

FY 2024 Revenue Growth & Investor Outlook

Golden Matrix Group has provided a preliminary full-year 2024 revenue estimate of $150 million, reflecting the company’s continued growth trajectory. The Group expects to release its audited FY 2024 financial results in the coming days, offering investors a comprehensive performance overview. The Nigerian market represents a strategic opportunity for future revenue expansion, aligning with GMGI’s global strategy to strengthen its presence in high-growth gaming markets.

Key Market Potential & Strategic Expansion

According to the Orange Business Intelligence Technology (ORBIT), Nigeria’s betting industry surpassed $2 billion back in 2020, with projections indicating up to $4.7 billion in annual revenue potential over the next decade. Football remains the primary driver of market growth, with a vast customer base engaging both online and offline. Meridianbet’s B2B model will provide advanced technology solutions, gaming content, and platform services to local operators, offering a scalable and highly adaptable system tailored to the Nigerian market.

A Strategic Milestone in Meridianbet’s African Growth

With operations in 18 markets across Europe, Africa, and Latin America, Meridianbet has built a reputation as a leading technology provider and betting operator. The company’s expansion into Nigeria follows its long-standing success in established African markets, where it has been a dominant player for over two decades.

The soft launch of Meridianbet.ng is already delivering positive early results, with strong partner satisfaction and excellent customer feedback.

AI-Powered Innovation & Market Expansion

As part of this rollout, Meridianbet is introducing its proprietary AI Sports Betting Recommender and AI Casino Recommender, delivering personalized betting experiences based on real-time data, player behavior, and predictive analytics. These innovations, already proving successful in multiple markets, will enhance customer engagement, retention, and overall user satisfaction in Nigeria’s rapidly evolving gaming landscape.

The post Meridianbet Expands B2B Operations into Nigeria, Entering a Regulated $2 Billion Betting Market appeared first on European Gaming Industry News.

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Week 11/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

PG Soft has launched its swashbuckling new 3-reel, 3-row video slot, Mr Treasure’s Fortune. PG Soft’s perilous high-seas expedition blends the nostalgia of classic arcade machines with modern gameplay as players search for the legendary Black Fang Pirates’ hidden fortune.

 

ELA Games presents its newest development, Noble Crown. This title, with its high-quality graphics, enticing animations and contribution to a balanced portfolio, is a testament to the studio’s design and development philosophy. This 5×3 slot includes iconic symbols commonly seen in classic pub games, such as crowns, diamonds and lucky sevens.

Evoplay has launched Emerald Brewer, a festive slot that captures the spirit of St. Patrick’s Day with vibrant visuals, rewarding features, and a taste of Irish luck. Played on a 5×4 reel layout, the game introduces Wild symbols, which substitute for all regular symbols except Green Pot, Coin, and Bonus symbols.

Swintt, is helping players satisfy their cravings for sugar, spice and all things nice in Candyman – a sweet new Premium release where tumbling reels and multiplier free spins pave the way to candy-coated wins of up to 5,000x. Played out across an expanded 6×5 reel matrix, Candyman does away with conventional lines in favour of a scatter mechanic were collecting eight or more matching symbols guarantees a prize regardless of where they land, with new icons falling from above to potentially create further wins.

 
Make Slots Great Again! Nolimit City breaks the norm once more in its latest release Home of the Brave. A slot that isn’t afraid to take a jab! No agendas here, just a whole lot of chaotic fun, spicy mechanics and unpredictable gameplay. Unlike typical slots, which are composed of a couple of rows and reels, Home of the Brave includes a Conveyor Belt positioned above the top row and 2 Hot Sauce Reels on either side of the reel area.

 
Thunderkick has released The Golden Pot & Pints, the latest introduction to its diverse festive-themed portfolio centred around the iconic Irish holiday, St. Patrick’s Day. Set in an Irish tavern, four lucky leprechauns reside on the reels of this 7×7 cluster pays slot, accompanied by tankards, top hats, and shamrocks.

 
Amusnet has unveiled the latest addition to its Live Casino portfolio, Extra Crown Deluxe Live. The company’s first-ever live slot game seamlessly blends tradition and innovation into an exciting mix of standard slot games and live-streamed action available 24/7.

 

Million Games is thrilled to announce the launch of Vault Rush, the latest high-volatility online slot developed in collaboration with YUGO Workshop under the Million Stars partner program. This 5×3 reel slot pays homage to the golden era of classic slots, featuring familiar symbols like 7s, Bars, bells, and fruits.

Play’n GO introduces Trinity Impact, a vibrant new slot that combines adventure, magic, and teamwork in a quest to save the mystical realm of Lumina. Immerse yourself in the enchanting world of Trinity Impact, where players join three friends on a heroic journey to protect Lumina, a land of magical wonders and ancient Crystal relics.

Push Gaming has launched the sequel to its 2024 Arctic-themed hit with the release of Big Bite Push Ways. The title will debut the provider’s new mechanic, Push Ways. This mechanic features nudging Hot Zones, which splits any symbol within the overlay into two. This increases the number of available ways to 262,144 and drives engagement.

Amusnet has released a new game for those who enjoy classic slot games with a dice twist. The latest addition to the company’s Online Casino, 100 Golden Coins Dice Edition, comes to life in March to provide a fun gaming experience to all dice lovers. This 5-reel, 100-fixed-payline game combines the classic slot game and dice symbols in entertaining gameplay.

Players can expect a fresh and juicy take on the classic slot experience in the latest title from ICONIC21. Iconic Fruits: Hold and Win sees classic appeal meet modern excitement across a three-by-three gameboard with five paylines active. A feeling of nostalgia will be felt as the reels spin and Fruit and Coin symbols land – this includes Cherries, Lemons, Pineapples, Strawberries and Watermelons.

Blueprint Gaming™ has upped the ante in its latest instalment to the iconic Cash Strike™ series. With the eye-catching win boost feature offering electric collect wins boosted by multipliers, Cash Strike Win Boost increases the player’s chances of returns up to a striking 50,000x. A familiar feast of classic fruit symbols adorns the 3×3, 125 ways to win slot alongside an array of blazing golden coins, heightening the excitement with enlarged opportunities for wins during base play.

Playson, the renowned digital entertainment supplier, is taking casino gameplay into an electric new dimension in its latest release, Charge the Clovers: Hit the Bonus™, as bonus play leads with unique Super Charge and Multi features. Golden clovers, making a welcome return to the 3×3 grid, take the form of bonus symbols alongside boost icons, featuring swirling blue tornados which radiate vibrant energy and boost the chance of eye-catching payouts for players.

Every fisherman has a story to tell. Booming Games brings these stories to life with the brand-new Fish Tales games series! The first game tells a story of a mythical bass, so large it can fit the entire reel! See if this is just a myth or indeed, there is such a creature roaming the deep and reel yourself in some monster wins! Fish Tales Monster Bass is a 5×3, 20-line slot with a boatload of features. Start to net wins with the Fishin’ Time cash collection.

The post Week 11/2025 slot games releases appeared first on European Gaming Industry News.

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ELA Games Enters the Danish Market Through New Strategic Collaboration With RoyalCasino

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ELA Games, a supplier of innovative games in the iGaming industry, has partnered with RoyalCasino to enter the Danish market.

Royal Casino is Denmark’s only land-based and online casino with over 33 years of experience in the gambling industry. The Danish RoyalCasino Group operates the land-based casino in their top-rated Hotel Royal, offering Danish players an elevated gaming experience.

ELA Games’ collaboration with the prestigious Danish brand marks a significant milestone for the development studio, as they are entering the Danish market. As a result, ELA Games’ innovative content, such as hallmark titles like Cash of Gods, It’s Shark Time and Lucky Dwarfs, will be hosted on the RoyalCasino.dk platform.

David Fall, ELA Games’ Business Development Manager, commented on the partnership, “RoyalCasino is an illustrious figure in the Danish gaming scene, and we’re excited to partner with them to provide our content on their platform. RoyalCasino.dk, despite its pedigree, is a rapidly growing brand. With the various promotions prepared in tandem with this announcement, ELA Games looks forward to expanding in Denmark.”

Jonas Madsen, RoyalCasino’s Director of Retention Marketing, added, “We’re very excited about the addition of ELA Games to our portfolio of games at RoyalCasino.dk. ELA Games is an up-and-coming game provider who, in just a few years, has managed to create captivating games with quality graphics, and we’re confident that their content will cater to the preferences of our growing database of players.”

The post ELA Games Enters the Danish Market Through New Strategic Collaboration With RoyalCasino appeared first on European Gaming Industry News.

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