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EveryMatrix: Proving ‘everything is possible’

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EveryMatrix: Proving ‘everything is possible’Reading Time: 4 minutes

 

EveryMatrix reached an important milestone. It’s moving on from its white label and B2C origins to focus on what it does best: software provision. Ebbe Groes talks about this direction, albeit with a hint of nostalgia for what set the company apart in its formative years. Closing the chapter on what were “exciting” times and ventures, Groes is honed into the company’s new drive forward and keen to get competing in the sports space while delivering specialised solutions for iGaming as he talks candidly about the changes and the challenges ahead.

At the halfway mark of 2019, EveryMatrix CEO Ebbe Groes can safely say it’s been “a good year so far”. Over the last 6 months, the company focused on bringing onboard big names in the industry and will continue to do so. In the next few months, the software provider expects to announce yet another signing – this time, that of a very large Tier- 1 operator. “The biggest one yet on our platform”, according to Groes. However, 2019 hasn’t just been about the development of new business for EveryMatrix; it’s also been about letting go of the old.

“At the end of May, we announced the selling of our B2C operation, the Jetbull brand. We held it for a long time, almost from the start of the company, and it was time to find another home for it,” explained Groes. “And this is not the only thing we’re letting go. We are currently in negotiations to close down the white label business. Moving forward, we aim to fully concentrate on being a software provider. In the last years, we have changed our business model, meaning we have left the start-up white label space. Our entire focus is now on signing large and established operators by selling specialised products rather than turnkey solutions.”

As every online casino operator knows, the B2C market is extremely competitive. Players don’t necessarily know what they are looking for when searching for online casinos, so operators need a strong brand to be able to stand out from the crowd. On top of that, they have to navigate changing regulations and ensure their back-end lines up with licencing stipulations across numerous jurisdictions, all while maintaining a strong customer service at the frontend. All in all, it can be both hard work and an excellent opportunity, but with Every- Matrix looking to be the best software provider in the industry, the company made the decision to focus all its energy on serving its B2B clients.
“We’ve been in those [white label] areas for a while and it has served us well, but we are now in a position, which is a bit of a luxury, where we can decline this kind of business and instead work with other companies that are in that space,” continued Groes. “We can focus on being a pure software provider. This of course, still means licensing, but only as a software provider and not having operator licenses.”

Indeed, for leaving B2C in the past, EveryMatrix is free to focus on building its future. This year, that future is OddsMatrix, the company’s sports betting solution. Starting with a fully managed sportsbook, EveryMatrix added more elements to its business, brick by brick; the platform, the casino products, the payment applications, all built from scratch to ensure EveryMatrix delivers specialised and competitive products. They now rebuilt the original OddsMatrix from scratch, going back to their origins.

“This gives us the ability to finally compete properly in the sports space. The first wave is migration of all clients before the start of the new football season. This sports product is sold both as a turnkey solution and as a stand-alone product. One of the many things we did was integrate it in the same way as our casino. This makes it quite easy for our clients and any of our casino clients can take this product, it has the same API managed by us.” As well as physical sports, EveryMatrix sees a huge opportunity in the world of esports. Launching its new esports service earlier this year, the software provider has utilised the back-end of its newly rebuilt OddsMatrix product to successfully create 150 new markets in the sector – and it already has clients taking it live.

“This wouldn’t have been possible in the old system, especially in such a short time. When we’re out showing this product, we receive a lot of good feedback on this because of its depth of information. It’s nice to have an esports product to be proud of, but for me it’s been most rewarding to see how we delivered a proven concept in a completely new area to us,” added Groes. “We’ve been able to create all those markets, including automatic settlement, and everything you want in a modern sportsbook. It’s a product that really stands out for us. Luckbox is the first live client for esports, now in the public BETA stage and looking to move forward. Also, they are one of the first clients to build their front-end on the back of our sportsbook. Giving them enough flexibility has been critical. Bookee, the sports betting mobile app with a Tinder look and feel, is the other operator to be live with their own front-end on our sportsbook.”

Another excellent opportunity for EveryMatrix is in the casino business. The company developed CasinoEngine from scratch, a top casino integration and productivity platform and the largest casino content library in the industry. This solution is helping clients entering new regulated markets by handling regulatory aspects and by delivering country-specific content.

“CasinoEngine helps clients to be technically compliant. Let’s take Reality Check, the vital UK requirement which costs a lot of people a lot of money and time. If you do this as part of the casino application, which is something we can do, then you can plug this into your own platform and then be compliant for the casino part.” The prevailing philosophy that makes all this possible? Adaptability. With a slogan like ‘Everything is possible’, EveryMatrix must expand the boundaries of feasibility for its clients, opening doors – and in some cases breaking down walls – to ensure their clients have the freedom to get creative.

“The key for us as a B2B software provider is to help our clients reach their potential and unleash bold ideas,” concluded Groes. “We do not impose rigid frameworks on our clients, we listen to their needs and adapt our offering accordingly.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: EveryMatrix: Proving ‘everything is possible’

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Lurid Retro Carnage Awaits in Madzik, Smashing onto Steam on May 30th

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BKOM Studios is thrilled to announce the official launch date of Madzik, a narrative-driven, cooperative hack and slash adventure infused with ’80s nostalgia. Get ready to dive into an era of magic, multiple moons and mayhem on May 30th, 2024 – exclusively on Steam.

After our successful demo at the Steam Next Fest, giving players a first taste of the game’s enchanting world and dynamic gameplay, we are excited to bring the first episode of Madzik to our fans and newcomers alike.

A Journey into the Heart of Zikverländ

In Madzik, players are transported to the mystical yet perilous world of Zikverländ, where the celestial Moons dictate the flow of magic and influence the land. Players will encounter a range of dynamic environments and challenges, as each new moon cycle brings its own distinct danger, which alters the game’s world and its inhabitants based on the lunar cycles.

Meet Your Heroes

The game features two distinct heroes, Makino and Veroline, each with unique abilities that enhance the cooperative gameplay experience. Whether you’re bashing through enemies with Makino’s enchanted warhammer or casting devastating spells with Veroline, every battle is a chance to synchronize your skills and overcome the darkness corrupting Zikverländ.

Zikverländ awaits. Will you rise to the challenges and harness the power of the Moon Madness?

Madzik – Episode 1 is now available to wishlist on Steam, and will launch on May 30th. Keep up to date by joining the official Discord server and following BKOM Studios on X.

Madzik is made possible with the financial contribution of the Canada Media Fund.

Key Features

Cooperative Gameplay: Team up with a friend to unlock the full potential of the moons and defeat the corrupting forces. Your success depends on how well you collaborate with each other. Join forces and rise to the challenge together!

Narrative Journey: Madzik unfurls a captivating tale that comes to life with every encounter. With banter enriched by stunning voiceovers and engaging cutscenes between characters, this is one journey you will truly remember.

Empowering Transformation: Channel the Madzik energy to morph into a more formidable and powerful version of yourself, unlocking new strengths and abilities.

Dynamic Moon System: Witness the environment and enemies transform before you, their tactics and powers shifting with each lunar phase. Exploit their weaknesses and prepare for new challenges as you face off against ever-evolving adversaries.

Handcrafted Mystical Lands: Set foot in lively and handcrafted lands filled with rewarding exploration opportunities. From wool to pencil, Zikverländ is shaped with IRL elements that bring a unique aspect to the game.

Versatile Ability System: Madzik’s ability system is part of your adventure, offering an array of diverse and customizable skills. It’s designed to offer a unique avenue for customization. Find the playstyle that suits you best.

The post Lurid Retro Carnage Awaits in Madzik, Smashing onto Steam on May 30th appeared first on European Gaming Industry News.

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Kambi Group plc proposes new long-term capital allocation strategy

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In line with its recently stated intention, the Board of Directors of Kambi Group plc today announces its capital allocation strategy: to return capital to shareholders through share buybacks while preserving sufficient capital for the Company’s operational requirements.

The Company will maintain a minimum cash balance which the Board will review on a regular basis, taking into account the need to fund acquisitions if and when they arise. Maintaining this balance will provide a level of flexibility sufficient to fund Kambi’s working capital needs as well as set aside an appropriate operating reserve for unexpected events. Any cash resources above this minimum cash balance will be returned to shareholders.

As part of the strategy, the notice for the upcoming Extraordinary General Meeting includes a resolution to obtain the authority to acquire up to 10% of the total shares in the Company.

The post Kambi Group plc proposes new long-term capital allocation strategy appeared first on European Gaming Industry News.

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INSPIRED LAUNCHES ITS MAY LINE-UP OF ONLINE & MOBILE SLOTS

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Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems and solutions, is pleased to announce its May slots line-up, available online and on mobile.

 

Kong Wonder Wilds™ – 92% and 94.5% RTP

Players can descend into the heart of the jungle with Kong Wonder Wilds™, where the game’s Wilds are as mighty as the beasts that roam the reels. With a reel configuration of 6×4 and 25 win-lines, Kong Wonder Wilds is a descendant of Inspired’s high performing slot, Call of the Wild™, but with exciting new features.

In the base game, players should keep an eye out for two unique wild symbols. One triggers line multipliers during the bonus, while the other brings extra Wild Win Spins, making for an exciting gameplay experience. When these two powerful wilds combine, players can expect an intense jungle showdown. Landing six or more Wilds in the base game activate the Wild Win & Spin Bonus. The bonus grants players three lives to snatch up as many sticky wilds as they can, ensuring their experience through the jungle is nothing short of exhilarating. A bonus round allure includes two special sticky wilds, capable of granting multiple winning spins or enhanced payouts, making it highly coveted among players.

Additional features including Bonus Buy and Gamble are available in applicable jurisdictions. Bonus Buy offers direct entry into the bonus, while Gamble offers players the chance to win more cash and/or increase their chances of triggering the bonus.

Kong Wonder Wilds is a medium volatility game, ideal for the casual online casino player looking to unleash their inner wild side and embark on the ultimate jungle quest.

 

Wild Drop Multiplier™ – 92% and 94.5% RTP

Wild Drop Multiplier™ is a medium volatility slot, where every spin is bursting with excitement and juicy wins. Players will experience an adrenaline rush with this action-packed 5×4 reel, 40 win-line slot that features a special “dropping” Wilds mechanic. When Wild symbols land on reels two, three, or four, they drop and leave a dynamic trail of Wilds in their wake, offering players the chance to experience a fruity avalanche of winnings.

The exhilarating Wild Drop Multiplier Free Spins Bonus is triggered when players land three or more Bonus symbols anywhere in view. During the Bonus round, Wild symbols have multipliers that increase by +1 on the next spin each time one lands. The multiplier also applies to new Wilds created when a Wild drops. When two or three Wilds land on a line, their multiplier values are multiplied together, leading to juicy wins for that “cherry on the cake” feel.

Fortune Bet, Bonus Buy and Gamble are available (in applicable jurisdictions). Fortune Bet boosts a player’s chances of Free Spins bonus entry and Bonus Buy offers direct entry into the Free Spins Bonus, while Gamble offers players the chance to win more cash and/or increase their chances of triggering the Free Spins Bonus.

Take a spin and reel in some juicy wins with Wild Drop Multiplier, and let the fruity fun begin!

 

Perfect Prize Pooch™ – 92% and 94.5% RTP

Players can unleash paw-some wins with Perfect Prize Pooch™, a 5×3 reel, 10 win-line medium volatility slot game packed with tail-wagging excitement.

Packs of eight or more pooches land the coveted Best of Breed Prize, complete with x10 multipliers. Winning three or more “Bone-us” symbols kick off Round One of the Perfect Prize Pooch Dog Show Free Spins. During free spins, the Trainers embark on an exciting journey, collecting prized pooches and advancing along the progressive trail to victory.  The next round on the trail offers more free spins and multipliers that’ll make players howl with delight. But the real treat awaits at the final Best of Show round, where the combination of Best of Breed and Best of Show offers huge potential wins, that’ll have players barking with joy.

Fortune Bet, Fortune Spins and Gamble are available (in applicable jurisdictions.) Fortune Bet boosts a player’s chances of Free Spins bonus entry, Fortune Spins improves the game’s bonus hit rate for less play and bigger wins, and the Gamble allows players to risk their base game wins to win more cash and/or increase their chances of triggering the Free Spins bonus.

Claire Osborne, Vice President of Interactive at Inspired, said: “Inspired offers players the chance to embark on a thrilling journey this May with our latest trio of fun slots. From the depths of the jungle to the vibrant worlds of fruits and a dazzling dog show, each slot has its own unique characteristics, and vibrant features to deliver the best in iGaming entertainment.

“Stay tuned for our upcoming lineup of sensational slots in June, brimming with more diverse themes, engaging gameplay and ingenious mechanics, offering players new, fun ways to win big!”

The post INSPIRED LAUNCHES ITS MAY LINE-UP OF ONLINE & MOBILE SLOTS appeared first on European Gaming Industry News.

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