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What is the affiliate market and why is it gaining in popularity?

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If you have ever had the pleasure of watching the critically acclaimed TV series Mad Men, you may be mistaken in thinking that advertising and marketing nowadays are the same as it was in Don Draper’s day.

Unfortunately, marketing and advertising executives no longer go on spiritual retreats to inspire their latest soft drink commercial campaign. Instead, the advertising executives of today spend their time trawling through social trends, looking for new areas to exploit and expand in.

The biggest growth market for advertising in the modern day is the internet. In what has been termed ‘The Decade of the Smartphone’ the average Brit spends 24 hours a week online. As such advertising campaigns are now geared up for the internet, and one area that is growing is affiliate marketing.

But what is it and why is it becoming so popular? Read on to find out.

What is affiliate marketing?

In simple terms, affiliate marketing is an internet adapted form of traditional referral marketing. Prior to the internet companies would pay newspapers and magazines to discuss their products in the hopes of attaining new customers.

Nowadays, blogs and independent news site are so abundant that the readership figures of traditional publications are falling. More and more people are using the internet to find blogs that are specific to their interests.

As such big companies that are looking to advertise their goods can now directly pinpoint the demographic that they want by pairing up with a specific blog or website and making them an affiliate partner.

How does it work within the gambling industry?

JohnSlots is one of the most popular online casino affiliate sites. On the site, readers can find reviews of their favorite slots, news about upcoming casino bonuses and specific game guides.

That makes it the perfect affiliate partner for a host of online casinos, who are all fighting each other in a highly saturated market to increase their market share. As such, online casinos regularly pay to have their games or promotions featured on JohnSlots.

These adverts or commercials will come in the form of detailed reviews about specific games or simply news bulletins on the best bonuses and promotions on the market. JohnSlots managed to maintain its integrity by featuring a range of companies and reviewing their products impartially.

Whilst online casinos can reach their direct target demographic for a fraction of the price of a traditional advertising campaign.

Why is affiliate marketing so popular?

Apart from the aforementioned targeted demographic explanation, another reason for the popularity of affiliate marketing is its cost-effectiveness. On average most mid-sized companies will spend £100 on every new customer from their marketing budget.

An affiliate marketing article or product review can be purchased for as little as £50. That allows the paying company to reach a high number of potential customers for a nominal price. Affiliate marketing also has a higher conversion rate than traditional forms of marketing and advertising which furthers its viability as a successful campaign strategy.

How to become an affiliate

In order to become an affiliate, you will need to have a significant audience in the particular demographic that you plan to advertise to. Whether that be in the form of a blog, a vlog or a successful social media account is up to you.

Typically, you will need a minimum of 1,000 regular readers or followers in a specific area to attract the interest of affiliate marketing companies. If you already have a following of this size you need to research selling companies that would be interested in advertising to your readers.

Try and be specific and pick a company that is perfectly suited to your readership. Some companies pay for direct conversions, for example, the amount of paying customers that they receive directly from your website.

If you have a sizeable readership then you are more likely to be paid up front for advertising products or services on your website. Almost every big online company in the world has an affiliate marketing section on their website where you can find out more about their specific policies.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: What is the affiliate market and why is it gaining in popularity?

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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AGCOR backs WSL Challenger Series to boost PH sports tourism

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The Philippine Amusement and Gaming Corporation (PAGCOR) has expressed full support for the ongoing World Surf League (WSL) Challenger Series in Baler, Aurora for boosting sports tourism and the country’s position as a premier surfing destination.

PAGCOR Chairman and CEO Alejandro H. Tengco said the agency is proud to sponsor a global league that brings elite surfers to iconic waves across the world, including celebrated Philippine surfing sites such as Siargao, La Union and Baler.

“We proudly support the WSL Series, which showcases emerging surfing talents and shines a global spotlight on the world-class waves of the Philippines,” Mr. Tengco said of the event, which started on November 17 and will run until November 23.

“This competition provides Filipino surfers with a bigger stage to showcase their skills while helping promote sustainable coastal development in surf communities,” he added.

“We look forward to a successful WSL Challenger Series and to seeing more Filipino surfers make a mark on the international surfing scene,” Mr. Tengco said.

The WSL is the leading global platform for professional surfing, staging top-tier competitions throughout the year in celebrated surf destinations.

The Challenger Series serves as the crucial qualifying arena for athletes aspiring to join the elite WSL Championship Tour, attracting a field of seasoned professionals and rising stars from across the world.

The Philippines has long been part of the WSL map, with Siargao hosting league-sanctioned events for the past 29 years.

The country’s consistent presence in the global surfing event has helped elevate local shores – particularly Cloud 9 in Siargao, as well as surf hubs in Baler and La Union –into key destinations for both athletes and adventure tourists.

 

The post AGCOR backs WSL Challenger Series to boost PH sports tourism appeared first on European Gaming Industry News.

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PRONET GAMING BECOMES FIRST B2B OPERATOR TO ESTABLISH SCBPO ACCREDITED OPERATION IN THE PHILIPPINES VIA CLAYMORE SOLUTIONS

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Omni-channel turnkey provider Pronet Gaming is the first internationally-licensed B2B company in the gaming sector to establish an SCBPO-accredited operation in the Philippines via Claymore Solutions.

Claymore Solutions is accredited by the Philippine Amusement and Gaming Corporation (PAGCOR) as a Special Class BPO (SCPBO), which authorises them to provide employer of record & serviced office space to internationally licenced gaming operators enabling them to establish operations in the Philippines without taking bets or payments.

Pronet Gaming will now build out IT and Trading teams in Manila, further strengthening its operational presence and technical capabilities in the region.

Pronet Gaming CEO Alex Leese said: “Establishing an SCBPO-accredited presence in the Philippines is a milestone that aligns perfectly with our long-term strategy of expanding our footprint in Asia, in a fully compliant way. We’re happy to have made this possible through the collaboration and support of our trusted partner, Claymore Solutions.”

Paul Fox, Chairman and Co-Founder of Claymore Solutions, said: “We’re honoured to be working with Pronet Gaming, providing EoR and serviced office space solutions for their operations which underlines the quality of local staff and further boosts the Filipino economy.”

PAGCOR Chairman Al Tengco commented: “We’re delighted to have B2B operators such as Pronet Gaming establish their Trading and IT operations here through Claymore Solutions. I hope that more companies follow given the wealth of readily available Filipino talent in this sector.”

Claymore will announce additional client partnerships in the near future.

The post PRONET GAMING BECOMES FIRST B2B OPERATOR TO ESTABLISH SCBPO ACCREDITED OPERATION IN THE PHILIPPINES VIA CLAYMORE SOLUTIONS appeared first on European Gaming Industry News.

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Fairspin Casino Unveils the Royale Run Tournament Overview

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Fairspin Casino presents the Fairspin Royale Run Tournament, an event designed to offer participants access to high-value rewards. The circle of privilege is introduced as a thematic element of the tournament and is presented as part of the overall concept.

From November 15 to December 25, gameplay is structured as a progression-based format, with rewards that include a luxury car, a premium motorcycle, and a branded watch.

The Fairspin Royale Run Tournament combines entertainment with measurable advancement through Fairspin’s transparent Play to Earn system. Each action contributes to overall progress, bringing participants closer to the available prizes.

Royale Run Tournament Prestige Overview

The Fairspin Royale Run Tournament is presented as a competitive event within the platform, featuring rewards intended to highlight its premium positioning. The tournament links in-game activity with defined outcomes, offering items such as a car, a motorcycle, and a watch as part of the prize structure.

By combining an incentive-based format with these rewards, Fairspin outlines its approach to transparent, activity-driven gaming. The Fairspin Royale Run Tournament reflects the platform’s emphasis on structured progression and measurable results.

Tournament Participation Details

The Fairspin Royale Run Tournament follows a Play to Earn format in which each bet contributes to advancement on the leaderboard. A total prize pool of $50,000 USDT will be allocated among 100 winners.

Participation is outlined as follows:

  • Users can join the event by selecting “Participate” on the tournament page.
  • Users can engage in any preferred games* — each bet boosts overall ranking.

*All games are eligible for the tournament, except those listed in Section 7.1.2.

Results are determined by the number of TFS tokens accumulated during the event. TFS is Fairspin’s digital asset used to reflect activity within the platform. Higher token totals correspond to higher positions on the leaderboard.

The winners will receive the following prizes:

  • 1st place: 20,000 USDT or a car certificate
  • 2nd place: 10,000 USDT or a motorcycle certificate
  • 3rd place: 6,000 USDT or a watch certificate
  • 97 finalists will share 14,000 USDT in additional rewards

Each action recorded during the tournament contributes to overall standing and eligibility for the listed prizes.

TFS Token Usage Overview

TFS tokens are used within the Fairspin ecosystem beyond the tournament period. They function as a mechanism for in-platform utility, as accumulated TFS can be converted into game currency, staked for defined returns, or exchanged in the Fairspin Store for items such as bonus funds, free spins, free bets, and selected technology products.

The platform outlines its token mechanics, withdrawal processes, and loyalty structure as part of its overall operating model, with each action contributing to measurable activity within the system.

About Fairspin Casino

Since its inception in 2018, Fairspin Casino has been at the forefront of innovation, combining a rewarding gaming experience with unparalleled blockchain transparency. With more than 10,000 games from over 100 top-notch developers, fast withdrawals, and enticing promotions, Fairspin continues to set the gold standard in the online casino industry.

The introduction of Fairspin’s TFS token has adjusted engagement dynamics on the platform. TFS is accumulated through rakeback and progression within Fairspin’s 10-level loyalty program. Tokens can be staked for defined returns or exchanged for a range of available benefits, including additional gameplay options and platform rewards.

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