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What is the affiliate market and why is it gaining in popularity?

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If you have ever had the pleasure of watching the critically acclaimed TV series Mad Men, you may be mistaken in thinking that advertising and marketing nowadays are the same as it was in Don Draper’s day.

Unfortunately, marketing and advertising executives no longer go on spiritual retreats to inspire their latest soft drink commercial campaign. Instead, the advertising executives of today spend their time trawling through social trends, looking for new areas to exploit and expand in.

The biggest growth market for advertising in the modern day is the internet. In what has been termed ‘The Decade of the Smartphone’ the average Brit spends 24 hours a week online. As such advertising campaigns are now geared up for the internet, and one area that is growing is affiliate marketing.

But what is it and why is it becoming so popular? Read on to find out.

What is affiliate marketing?

In simple terms, affiliate marketing is an internet adapted form of traditional referral marketing. Prior to the internet companies would pay newspapers and magazines to discuss their products in the hopes of attaining new customers.

Nowadays, blogs and independent news site are so abundant that the readership figures of traditional publications are falling. More and more people are using the internet to find blogs that are specific to their interests.

As such big companies that are looking to advertise their goods can now directly pinpoint the demographic that they want by pairing up with a specific blog or website and making them an affiliate partner.

How does it work within the gambling industry?

JohnSlots is one of the most popular online casino affiliate sites. On the site, readers can find reviews of their favorite slots, news about upcoming casino bonuses and specific game guides.

That makes it the perfect affiliate partner for a host of online casinos, who are all fighting each other in a highly saturated market to increase their market share. As such, online casinos regularly pay to have their games or promotions featured on JohnSlots.

These adverts or commercials will come in the form of detailed reviews about specific games or simply news bulletins on the best bonuses and promotions on the market. JohnSlots managed to maintain its integrity by featuring a range of companies and reviewing their products impartially.

Whilst online casinos can reach their direct target demographic for a fraction of the price of a traditional advertising campaign.

Why is affiliate marketing so popular?

Apart from the aforementioned targeted demographic explanation, another reason for the popularity of affiliate marketing is its cost-effectiveness. On average most mid-sized companies will spend £100 on every new customer from their marketing budget.

An affiliate marketing article or product review can be purchased for as little as £50. That allows the paying company to reach a high number of potential customers for a nominal price. Affiliate marketing also has a higher conversion rate than traditional forms of marketing and advertising which furthers its viability as a successful campaign strategy.

How to become an affiliate

In order to become an affiliate, you will need to have a significant audience in the particular demographic that you plan to advertise to. Whether that be in the form of a blog, a vlog or a successful social media account is up to you.

Typically, you will need a minimum of 1,000 regular readers or followers in a specific area to attract the interest of affiliate marketing companies. If you already have a following of this size you need to research selling companies that would be interested in advertising to your readers.

Try and be specific and pick a company that is perfectly suited to your readership. Some companies pay for direct conversions, for example, the amount of paying customers that they receive directly from your website.

If you have a sizeable readership then you are more likely to be paid up front for advertising products or services on your website. Almost every big online company in the world has an affiliate marketing section on their website where you can find out more about their specific policies.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: What is the affiliate market and why is it gaining in popularity?

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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The post Love is in the Air at SlotsCapital.lv Casino with a Sweet 150% Deposit Bonus on the Mystical Forest of Forbidden Treasures Slot appeared first on European Gaming Industry News.

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Esports World Cup Welcomes FATAL FURY: City of the Wolves to Club Championship

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The Esports World Cup Foundation (“EWCF”) and SNK Corporation, a global leader in game development and publishing, today announced a landmark three-year partnership that brings the anticipated FATAL FURY: City of the Wolves to the Esports World Cup 2025. The legendary fighting game franchise’s first new entry in 26 years will rev its way onto the global esports scene at the world’s largest gaming and esports event in Riyadh, Saudi Arabia, this summer.

Credited with shaping the fighting game genre, FATAL FURY will connect its storied legacy with the future of esports, uniting its classic appeal with the excitement of modern competitive play. The EWC’s Club Championship will play a pivotal role in reigniting FATAL FURY’s competitive spirit, introducing the brand-new entry to a new generation of players, and fostering its growth on the global esports stage. The partnership will accelerate FATAL FURY: City of the Wolves’s debut in competitive gaming, leveraging the global stage of the Esports World Cup to introduce the iconic franchise to new audiences worldwide.

“FATAL FURY is a cornerstone of fighting game history, a franchise that helped ignite the competitive spirit of the 1990s arcade boom and set the stage for the genre’s mainstream revolution,” said Fabian Scheuermann, Chief Games Officer, Esports World Cup Foundation“As fighting games and retro titles experience a global resurgence, fueled by nostalgia, competitive depth, and community-driven passion, we are thrilled to partner with SNK for the next three years to bring this legendary series to the Esports World Cup stage. Together, we aim to reignite FATAL FURY’s competitive legacy by introducing it to a new generation of players and fans, elevating its place in the world of esports and supporting the growth of competitive gaming as a truly global sport”.

SNK’s FATAL FURY, first released in 1991 on the NEOGEO arcade system, has captivated fans for over three decades. Garou: Mark of the Wolves, released in 1999, has served as the franchise’s most recent installment, with SNK recently announcing the new release, FATAL FURY: City of the Wolves, to launch in April 2025 – 26 years after its predecessor. Renowned for its innovative gameplay mechanics, compelling characters —such as Terry Bogard, who also appeared in other games like Super Smash Bros.—and rich storytelling, the franchise has spawned multiple sequels, adaptations, and an animated series, cementing its legacy in gaming history.

Its inclusion in the Esports World Cup is set to revive its competitive spirit while fostering the game’s global growth and inspiring the gaming community worldwide.

“This partnership marks a historic milestone for FATAL FURY, a title loved around the world for 30 years, as it steps into the competitive gaming arena,” said Kenji Matsubara, CEO of SNK Corporation. “The Esports World Cup provides the perfect platform to showcase the franchise’s enduring legacy while engaging a new generation of fans, including those watching the great fights live in Riyadh arenas and on screens around the world. With the upcoming release of City of the Wolves in April 2025, this collaboration paves the way for an exciting future, blending the series’ rich history with incredible new possibilities. Together with other landmark titles in SNK’s rich fighting game library—such as THE KING OF FIGHTERS XV and SAMURAI SHODOWN—we will continue to be a leader in the ever-expanding world of esports for years to come. We’re thrilled to work with EWCF to deliver an unforgettable experience for players, fans, and fighting game community members around the world.” 

The FATAL FURY’s announcement adds another revered title to the Esports World Cup’s multi-year lineup, joining a prestigious roster of the world’s most popular games spanning a variety of genres, including first-person shooters, MOBAs, battle royales, strategy and fighting games, as well as one of the most enduring games of all time: chess. With the addition of Fatal Fury, the 2025 event features 20 tournaments across 19 game titles, with more titles set to be revealed in the coming weeks.

Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique Club Championship cross-game format will reward Clubs and players with points based on their success in the games, crowning the top Club in the final standings as the Esports World Cup Club Champion in the largest-ever celebration of esports. The inaugural EWC in 2024 featured 200 Clubs and 1,500 elite athletes from 100 countries, competing in 22 tournaments across 21 games for a $60 million prize pool. The eight-week competition and festival drew 500 million viewers online and saw 2.6 million people attend.

The post Esports World Cup Welcomes FATAL FURY: City of the Wolves to Club Championship appeared first on European Gaming Industry News.

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Play Booming Games’ brand new Valentine’s slot

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Valentine’s Day is just around the corner, love is in the air, and Booming Games take full responsibility – thanks to the timely release of smokin’ hot slot Burning Love.

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As with all of the provider’s titles, Burning Love has been certified for launch in core regulated markets including the UK, Sweden and all Malta jurisdictions.

Nemanja Živić, Director of Games at Booming Games, said: “Burning Love is the sizzling new slot that’s the perfect Valentine’s Gift from us to you. The game may be based on a former flame, but it captures all of the fire and all of the passion to deliver a classic that you’ll never forget.”

The post Play Booming Games’ brand new Valentine’s slot appeared first on European Gaming Industry News.

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