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Superlenny Casino finds its feet as a casino affiliate site
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In the past, choosing an online casino was a relatively simple matter. All you had to do was navigate to one of the few sites out there and start playing. This was made even easier since most of the top sites a decade ago were simply extensions of the leading brick-and-mortar bookmakers. However, with the digital age taking full effect, this simple past is no longer a reflection of the current state of the market. Finding an online casino or sports betting website can be an overwhelming process these days, and the sheer number of potential choices is dizzying at times. Now one of the most memorable online casinos SuperLenny has made the jump into the casino affiliate market to help players find the right site for them.
At the end of 2018, SuperLenny closed down as a casino site. Rather than being consigned to the depths of the internet, SuperLenny has undergone a repackaging as a comparison site.
Why an online comparison site?
Online comparison websites do exactly what their name says – they allow you to compare many websites at once and make an informed decision based on the information provided in several set categories. In this sense, comparison websites act as aggregators of all the available sites out there and establish the criteria to compare them. Comparison websites provide less of a substantive review, rarely making a direct recommendation on which website you should use. Instead, you can go on comparison websites, such as SuperLenny, to compare all the possible options available and come to a more informed decision.
At a time of stricter regulations and operational difficulties, many casinos are feeling the pinch. Online comparison sites on the other hand are less exposed. In the case of SuperLenny it was the right decision to switch from operator to affiliate.
The convenience factor
Possibly the biggest attraction of comparison websites is the convenience factor. With the overwhelming amount of choice out there these days, it is simply not feasible to check each individual website and make an informed decision that way. In fact, if you were to do things this way, you wouldn’t have any time left to actually get down to betting and hopefully win some money. In this regard, using a comparison website can save you a considerable amount of time. Additionally, it also allows you to conduct a much more thorough search given how easy it would be to miss a website when conducting a manual search of all the options on offer.
Impartial advice vs biased reviews
Perhaps more surprisingly, comparison websites are a great way to give you access to information about the various options available without advocating for a specific one. With an innumerable number of blogs on the internet now, you can never be too sure where the person writing the review is getting their information from and how impartial they are in making a recommendation. With comparison websites, this doesn’t become an issue, as information about casinos is simply listed in an impartial manner rather than trying to sell you on one specific option. In fact, since comparison websites operate by receiving a commission when someone clicks on a referral link, it makes sense for them to offer you as many options as possible.
SuperLenny would appear to have an added advantage here. The Lennytalks section of the website is perfect for serving casino offers, news and promotions. As a trusted brand name, it is easier for SuperLenny to leverage that trust to provide users with casino information. For less established brands, this is an uphill struggle.
Will SuperLenny start a trend?
It is possible that more online casinos will look to the comparison model as a way to whether these uncertain times. Many operators may well be looking at SuperLenny on a more long-term scale before diving in themselves.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Superlenny Casino finds its feet as a casino affiliate site

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THE WORLD SERIES OF POKER® BRINGS THE WSOP+ APP ONLINE IN LAS VEGAS TO ENHANCE PARTICIPANT EXPERIENCE
Limit time spent waiting in line this summer by pre-registering now for WSOP 2025
The World Series of Poker (WSOP®) today announced the rollout of its WSOP+ app, which is now available in time for WSOP 2025. The app will revolutionize the participant experience at the WSOP, allowing players to register for and buy into their preferred WSOP live events ahead of time, bypassing the long queues sometimes seen at the registration cage in the hours before the start of each tournament.
Additionally, WSOP+ features a virtual waiting list and paging system, allowing participants to receive push notifications when their seat becomes available. Players will no longer have to wait in physical late registration lines and instead will be placed into a virtual queue in sequential order. The WSOP+ app will also feature curated content and become a one-stop shop for key information such as the WSOP schedule of events, structure sheets, rules, chip counts, daily results, next day’s seat assignments, prizes, and much more.
Participants planning to play at the WSOP in Las Vegas this summer are encouraged to first visit wsop.com/registration to review the registration process before downloading the new WSOP+ app on iOS or Android at WSOPPlus.com. All WSOP 2025 participants should utilize an iOS or Android smartphone device to ensure an optimal playing experience with the WSOP+ app.
“WSOP+ will further elevate the WSOP experience for all of our players,” said Ty Stewart, Chief Executive Officer of WSOP. “Not only can our community now save time and effort by registering in advance for their favorite tournaments, but the app will also showcase WSOP content and all of the important event information that participants are eager to have at their fingertips!”
“The advantages of bringing WSOP+ online in time for the next World Series of Poker in Las Vegas are endless,” said Jack Effel, Senior Vice President of Poker Operations and World Series of Poker at Caesars Entertainment. “Players should feel an immediate positive impact on their experience when they arrive this summer. Beyond WSOP+’s advanced features, there’s no question this innovation should reduce wait times, allowing participants more time to get to the felt and enjoy the events they love.”
The WSOP+ app will take center stage at WSOP 2025, which returns for a fourth year to the Horseshoe Las Vegas and Paris Las Vegas on the iconic Las Vegas Strip. The excitement begins on May 27 with Event #1 Mystery Millions, which guarantees a $1M top bounty, a first-place prize of at least $1M, and five Day 1 flights. A total of 100 gold bracelets will be available throughout the entire WSOP 2025 festival, which is headlined as always by the WSOP Main Event® (starting July 2 with Day 1A and concluding on July 16).
Participants interested in registering online for WSOP 2025 can now begin doing so. Participants who would prefer to register in person can do so at the main casino cage inside Paris Las Vegas starting May 15. In addition to creating a WSOP+ account, participants must also have a Caesars Rewards number – Caesars Rewards accounts can be created online or at any Caesars property. After completing a one-time, in-person ID verification at the WSOP cage, participants can register for events directly through the WSOP+ app and head straight to their tables – no need to wait in line.
Players are also currently able to qualify for the WSOP Main Event via live and online satellite tournaments. International players can join exclusive online satellites at GGPoker, the world’s biggest online poker room, while domestic US players can win their way in via WSOP Online.
More on Participant Verification:
Online pre-registrations require a one-time in-person verification onsite at the Online Registration area located inside the Champagne Ballroom within “Les Centre Des Conventions” at Paris Las Vegas. Participants must show their current, valid, and unexpired photo identification (passport, driver’s license, state identification card, or military identification card) acceptable to Host Properties at the WSOP Verification area.
If a Participant is not a U.S. citizen, participant must have one of the following that is current, valid, and unexpired: passport, foreign government issued Driver’s License (License must have a photograph, date of birth, and a valid expiration date), Consular ID or Matrícula Consular Card (Mexico only), or alien registration card is required. If the current, valid, and unexpired photo identification does not include a physical address, a second form of ID that indicates a physical address will be required. This second form of ID can be a driver’s license, utility bill, credit card statement, etc.
More on Available Payment Methods:
Participants utilizing WSOP+ to pay for their tournament tickets online will have several payment options this summer, including:
- ACH (U.S. participants only)
- Credit cards
- PayPal
- Luxon Pay (Non-U.S. participants only)
- WSOP Online Qualifiers
- Paris Tournament Accounts (funded in person at WSOP cage)
WSOP+ charges no fees for purchasing tournament tickets using ACH, PayPal, Luxon Pay, or Paris Tournament Account. A 3% fee will be applied to all Credit Card transactions only.
In-person payment options will include:
- Cash
- Paris Las Vegas or Horseshoe Las Vegas Casino Chips
- Cashier’s Check (must be approved in advance by emailing a copy of the check to [email protected])
Wire Transfer will also be accepted for participants to fund their Paris Tournament Account, but requires a minimum deposit of $100,000 and must be approved in advance by emailing Director or Poker Operations, Andy Rich at [email protected].
Participants should follow @WSOP on X (formerly Twitter) and Instagram or check WSOP.com for more event news and updates.
The post THE WORLD SERIES OF POKER® BRINGS THE WSOP+ APP ONLINE IN LAS VEGAS TO ENHANCE PARTICIPANT EXPERIENCE appeared first on European Gaming Industry News.
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AC Milan Legend Andrea Pirlo will be the star of the Golden Boomerang Awards 2025 Ceremony
AC Milan Legend and world football icon Andrea Pirlo officially addressed the second annual Golden Boomerang Awards 2025 tournament participants. The organizer, Boomerang Partners, posted a video message on social media.
Pirlo was excited about the event: “The Golden Boomerang Awards 2025 is where legends and winners come together. And this year, I’ll be there, waiting to meet the top 30 at San Siro on May 20th. It’s going to be a special night. Full of energy, football, and style — in the heart of Milan.”
Andrea Pirlo is the 2006 World Champion with the Italian national team. He has twice won the Champions League with AC Milan and is a multiple winner of Serie A, the Italian Cup, the Italian Super Cup, and other notable tournaments. He is also inducted into the AC Milan Hall of Fame and the Italian Football Hall of Fame. After finishing his career as a footballer, Andrea started his coaching journey. Pirlo’s presence at the Golden Boomerang Awards ceremony links football’s legacy with the future of digital entertainment.
With the Golden Boomerang Awards 2025 concluding on May 11, the top 30 affiliate teams are now set to gather in Milan for a night of recognition, creativity, and connection. Boomerang provides this opportunity as the Official Regional Betting Partner of AC Milan. Awards will be presented in 11 categories, including the main one—the Grand Prix. Guests can expect an unforgettable evening with Andrea Pirlo. They can look forward to high-profile networking opportunities, inspiring moments, and speeches celebrating the fusion of culture, innovation, and creativity.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.
The post AC Milan Legend Andrea Pirlo will be the star of the Golden Boomerang Awards 2025 Ceremony appeared first on European Gaming Industry News.
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EGBA boosts regulatory monitoring with compliance workspace Letzz
The European Gaming and Betting Association (EGBA) is pleased to announce a partnership with Letzz, an AI-powered compliance workspace designed for online gambling, to modernise regulatory monitoring and enhance strategic compliance across Europe’s fragmented online gambling landscape.
Through this partnership, EGBA will implement Letzz‘s AI-powered tool to enhance its own regulatory monitoring capabilities. Launching this week, the Letzz platform offers operators real-time, expert-validated insights and automated regulatory news scanning, creating a single, reliable source of information for compliance management.
“We are committed to promoting the highest standards of compliance across Europe’s online gambling sector,” said Maarten Haijer, Secretary General at EGBA. “With 27 countries in the EU, each with their own gambling laws and a myriad of requirements, accessible tools like Letzz can help both associations like EGBA and operators better understand the complex landscape of regulatory obligations.”
“We founded Letzz with the belief that compliance should be a competitive advantage, not just a necessity,” said Daniel Gambin, Co-Founder and CEO at Letzz. “Our partnership with EGBA allows us to bring this vision to a wider audience of operators who share our commitment to excellence in regulatory compliance. By transforming compliance from a challenge into a strategic business asset, we’re helping operators stay abreast of the latest regulatory changes.”
The collaboration reflects EGBA’s commitment to promoting a well-regulated online gambling market with the highest compliance standards.
Source: egba.eu
The post EGBA boosts regulatory monitoring with compliance workspace Letzz appeared first on European Gaming Industry News.
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