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Exclusive Interview with Andy Harris, UK CEO of DWG

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Exclusive Interview with Andy Harris, UK CEO of DWGReading Time: 3 minutes

 

DWG’s background is in land-based and social gaming, but you are now going to launch RMG in the UK. How will you utilise your experience to become successful in this new vertical?

For a number of years now, we have produced a considerable array of successful land-based titles for the likes of IGT, Novomatic, Aristocrat and Konami. That success, and the significant growth we’ve seen in our social casinos, gives us the confidence to take what we’ve learned from those verticals and apply it to RMG.

As with any entry to a new vertical, having excellent content is vital. We can use the data and performance insight that we have from our land-based and social games, to ensure that we turn only our most successful titles into RMG games. Knowing that we can offer titles that already have validated success in strongly related channels is a massive benefit that operators can’t get from many other suppliers.

The UK is a very crowded marketplace with lots of active operators and suppliers. Whilst the former is attractive is the latter not a bit disconcerting? How will you look to differentiate your offering?

Having plenty of competition is never a bad thing, as it means you must consistently produce top-quality content and can’t afford to rest on your laurels. As our offering has the benefit of being tested in a number of different verticals before hitting the RMG channel we can identify what works with different demographics.

Similarly, we have a comprehensive suite of promotional tools which enhances our offering. Gamification is becoming increasingly important, and our set of gamification features is something we are very proud of.

Finally, our offering is different from the majority of the market by virtue of just what it is. With a history of developing content for land-based and social casinos, our games differ from many of the games that are commonplace in Europe today. With an intense focus on innovative math models and easy-to-understand features and bonuses, our titles have more of a classic Las Vegas feel to them.

You have developed your retention and engagement tools based on your experience from social gaming, what makes them different from other tools?

We feel that our years of experience in social gaming has given us an advantage in designing and developing extremely engaging promotional tools. Our tools deliver customisable and flexible incentives and rewards, with a much wider appeal across the market.

These tools include quests, tournaments, leader boards, promotional wheels, daily gifts, mini games, and scratchcards. A major differentiator of our tools is that the toolkit will be available as a separate offering, one that can be used in a ‘plug and play’ fashion across an operator’s entire offering. They also won’t be limited to just one vertical, but are available from bingo to sportsbook, and everything in between.

Last year you produced more than 110 titles, that’s an amazing amount of games, what’s the benefit of having this volume of content?

Whilst we produce a lot of games, not all of these games will become part of our RMG portfolio. Being able to create a large amount of titles is testament to our proprietary technology, processes and the incredible work of our development team and creates a lot of exciting opportunities.

An example of this is that we can offer exclusive content to operators that don’t traditionally get those opportunities from other suppliers. Also, our productivity allows us to try out new ideas and concepts, knowing that it’s not the end of the world if they don’t all work out.

Many of your slots have an American land-based look and feel to them, which is quite different to the slots that dominate the market in Europe. Will European players, starting with the UK, take to them?

Only time will tell. We have had a lot of success with our games in a diverse range of markets and ultimately slot players enjoy games for several reasons, including the theme, gameplay and the maths models used. Whilst the slots may be presented in a slightly different style to games that are more typically found in the European market, they are developed in great detail, by our product experts, to give the best possible experience to players, regardless of the market.

Our portfolio has been validated by millions of players across a number of different territories, demographics and verticals. We are driven by the data we collate and through this we can identify trends and themes that players like and can tweak that for the UK and European RMG markets.

There is always an element of uncertainty when entering a new territory, but we are eager to see how DWG’s slots are received in the UK. We are confident they will appeal to operators and players alike!


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Exclusive Interview with Andy Harris, UK CEO of DWG

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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FightScout wins Gaming StartUp Challenge 6.0 at BEGE 2024

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The Gaming StartUp Challenge 6.0, held during the second day of the BEGE Expo 2024, concluded with an exciting announcement: FightScout was crowned the winner of this year’s competition. The event, hosted at the Inter Expo Center in Sofia, brought together four exceptional startups competing to showcase the most innovative ideas.

Competing alongside UbitrackRoni Games, and 2Play1FightScout impressed the jury with its groundbreaking platform designed to revolutionize the world of combat sports. By merging gaming elements with real-world applications, FightScout offers fans and professionals a unique, interactive experience that connects communities in new and exciting ways.

Speaking about the victory, Lubomir Guedjev, Founder of FightScout, shared his excitement: “Winning the Gaming StartUp Challenge 6.0 is an incredible honour. This recognition confirms the potential of FightScout. We’re grateful to BEGE and the jury for this opportunity and look forward to expanding our reach”.

This year’s Gaming StartUp Challenge showcased diverse ideas across gaming, tracking technologies, and gamified applications. Each of the four startups presented their solutions to a jury of industry experts, followed by a lively Q&A session. The jury faced the difficult task of selecting a winner, ultimately choosing FightScout for its innovative approach, scalability, and potential for significant industry impact.

Innovation Capital, Southeast Europe’s leading pre-seed venture capital fund, was a key partner of the Gaming StartUp Challenge 6.0. With over 180 portfolio companies and investments of up to EUR 1 million per startup, Innovation Capital allocates over 5% of its budget to gaming and entertainment, supporting scalable ideas across various sectors.

The post FightScout wins Gaming StartUp Challenge 6.0 at BEGE 2024 appeared first on European Gaming Industry News.

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The European Lotteries Association Participated in This Year’s Integrity Seminar

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As a founding member of the ULIS (United Lotteries for Integrity in Sport), EL has participated in this year’s Integrity Seminar in Lausanne.

In a dedicated panel discussion several EL members and national regulators came together to address the fight against illegals, one of the most pressing challenges in the sports and betting sector.

Lotteries and their national regulatory authorities share a common mission – to ensure a safe and secure environment for players. Yet, a significant challenge is the risk of overregulation. Panelists highlighted that striking the right balance of regulatory frameworks is essential to channel players towards safe and responsible betting products while upholding the highest standards of responsible gaming.

Global Challenge Requires International Collaboration

While national-level cooperation between lotteries and regulators remains crucial, the global nature of sports betting requires a broader, international approach. The panel emphasised the importance of the Macolin Convention, which offers a clear definition of “illegal sports betting” as any sports betting activity whose type or operator is not allowed under the applicable law of the jurisdiction where the consumer is located.

Key Takeaways from Panelists

The panelists including Jean-Luc Moner-Banet, CEO, Loterie Romande, Jens Nielsen, Sports Betting Director, Danske Spil, Andreas Arver, Integrity Officer, Svenska Spel and Simon Pedersen, Chief Adviser, Illegal Gambling, Match-Fixing & Market Statistics, Danish Gambling Authority, shed light on collaborative efforts to protect the integrity of sports and ensure fair play for all stakeholders. The panel was moderated by Alvise Angelini, EL’s Senior Policy Officer & Sport Secretary.

Jean-Luc Moner Banet stressed the importance of public awareness in combating illegal betting. Loterie Romande, as all other national lotteries, faces a continuous challenge: remaining attractive while at the same time mitigating the risks associated with gambling. By maintaining this balance, national lotteries can safeguard players, ensure sustainability, and contribute profits to the public good.

Panelists also agreed that certain sports, particularly smaller events and lower leagues, are more vulnerable to illegal betting activities. Lotteries play a key role here, for example with financial support, resources and knowledge to protect sports integrity, athletes and to fight the penetration of illegal betting offers.

The post The European Lotteries Association Participated in This Year’s Integrity Seminar appeared first on European Gaming Industry News.

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Sir Philip Davies Appointed as Chairman of the Star Sports Group

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Star Sports Group of Companies has named former MP Sir Philip Davies as Chairman after Russ Wiseman has stepped down from the role for personal reasons.

Davies joins Star Sports after nearly 20 years as the Member of Parliament for Shipley and will aim to build on a strong period of growth for the company.

Ben Keith, founder of Star Sports, said: “I want to thank Russ Wiseman for all the personal and professional support he has provided us over the last two years and totally respect his decision to stand down wishing him a speedy return to good health. I look forward to continuing mine and Star’s effective working relationship with Russ in 2025

“We are delighted to be announcing Philip as our new Chairman. He has a wealth of experience and is a valuable addition to our senior management team. We look forward to learning from him over the coming years.”

On his appointment, Davies said: “I am delighted to be joining Star Sports at such an exciting time in the company’s history. I have been lucky enough to get to know Ben [Keith] over the last few years and I have huge admiration for the business that he has built.

“Not many know that I started my working life in my mother’s betting shop (Marilyn Davies Bookmakers), so the industry is very much in my blood. I’m hugely looking forward to working closely with Ben and his management team to fulfil the group’s growth strategy and commitment to operating responsibly.”

The post Sir Philip Davies Appointed as Chairman of the Star Sports Group appeared first on European Gaming Industry News.

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