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Dransfields acquire Reflex as the two leading UK independents come together

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Dransfields acquire Reflex as the two leading UK independents come togetherReading Time: 2 minutes

 

Two of the UK industry’s most successful independently owned companies have joined forces, with confirmation that Dransfield Novelty Company Limited has acquired the entire issued share capital of Gameco Holdings Limited, owners of Reflex Gaming, for an undisclosed sum. The transaction, which will see the Reflex senior team led by Quentin Stott remain in place, represents the coming together of the UK’s largest independent machine operator and the UK’s largest independent gaming machine manufacturer.

Dransfields Managing Director, Chris Haley, commented: “Dransfields and Reflex have had an excellent relationship for many years and the acquisition is a perfect fit for Dransfields, securing as it does, UK manufactured machines supply for existing and future customers. It is a great strategic fit which will enable Dransfields to explore further opportunities within the UK gaming machine industry. I look forward to working with Reflex in this exciting new phase for the company.”

Quentin Stott, Managing Director of Reflex said: “We have always been fiercely independent and proud to be British owned. Our new ownership under Dransfields keeps both of these values in place and provides us with the investment and opportunity needed to further develop the company.”

He added: “Over recent years, the low stake gaming machine sector has seen a number of high profile international acquisitions of UK gaming machine manufacturers and operators. This has resulted in the creation of some polarised and powerful groups of vertically integrated supply lines to the pub retailers and motorway service stations. The newly combined businesses of Dransfields and Reflex creates a new and credible alternative for retailers.

“Over the past 15 years I have enjoyed exceptional support from our customers and suppliers as well as from a talented and loyal group of employees for which I am truly grateful. I am delighted to confirm that Mat Ingram becomes a Director of Reflex and I look forward to addressing the many new opportunities that lie ahead for the combined companies.”

Established over 70-years ago, Dransfields remains family owned with third generation, Robert Dransfield the current Chairman of a business that turns over in excess of £23m a year. Currently operating in over 5,000 sites and servicing in excess of 14,000 pieces of equipment, Dransfields is the pre-eminent supplier to the private club and free trade sectors and has an increasing supply into the pub retail sector. The originator of the ‘Nudge’ feature, the company has been adept at introducing machine innovations, working closely with key manufacturers to ensure that its customers have access to the widest variety of analogue and digital gaming machines. Employing 244 people and with its head office in Leeds, Dransfields provides full national coverage with operational depots in ten locations covering England, Scotland and Wales.

Established in 2004 by Quentin Stott and Simon Dawson, Reflex grew quickly through the advent of Section 16/21 machines with products such as Fortune £500, and also trail blazed lottery machines in private members clubs leading to the introduction of the category B3A machine under the 2005 Gambling Act. Despite enjoying widespread success with its digital Cat C GamePro, Reflex continues to adopt a twin pronged strategy championing the importance of strong analogue machines to the pub sector with a Cat C release rate of one new model per month.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Dransfields acquire Reflex as the two leading UK independents come together

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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MASTER THE ELEMENTS IN ZITRO’S LATEST RELEASE “SPIN FU”

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Enter the world of Spin Fu, where the four unique titles—Earth, Air, Water, and Fire—come alive with spins full of surprises. Trigger the Bonus Free Spins or the Bonus Wheel and aim for jackpots from Mini and Minor to Super and Mega in all games, with FIRE offering Mini x5 and Minor x3! Theme-specific Bonus Spins feature EARTH, marking central symbols; AIR, adding multipliers to random symbols; and WATER, multiplying random columns. Every spin is a chance to boost your multipliers and spin for the ultimate fortune. Spin Fu is available exclusively on CONCEPT!
MORE CONCEPT. MORE GAMES. MORE FUN.
Catch us next at ICE Barcelona for our next wave of releases!

The post MASTER THE ELEMENTS IN ZITRO’S LATEST RELEASE “SPIN FU” appeared first on European Gaming Industry News.

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Blueprint Gaming introduces new Volcano feature in explosive Lava Lock Jackpot King™

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Blueprint Gaming has turned up the heat in its latest release, Lava Lock Jackpot King, with the sweltering title leading with a new Volcano feature and a host of refreshed modifiers for an enriched gameplay experience.

Pele, the goddess of volcanoes, takes centre stage in the 5×3, 30 payline slot. Landing solely on the central position, if she appears alongside a volcano scatter symbol, the newly introduced Volcano feature is triggered, which results in a respin where random positions turn into instant cash rewards.

The Hawaiian princess also holds the key to the Free Spins bonus. If landed, there is a chance that one or two of the Tiki heads above the reels will light up, resulting in either six or 12 Pele spins, respectively, with her position remaining fixed throughout the bonus round.

In an intriguing development to base play, the Pele symbol also has the power to grant rewards from locked symbols, including one of four in-game jackpots rising to 2,500x. Cash add, Pele add, and Cash spin also stand as three bonus modifiers available in both the main game and bonus game, optimising the chance for increased win potential.

The volcanic offering also offers the pull of the industry’s most recognisable and lucrative progressive jackpot systems, Jackpot King, ramping up the anticipation with an array of prize-filled pots.

Marking the award-winning studio’s latest addition to its offering, Lava Lock Jackpot King reinforces Blueprint’s ability to cleverly craft fresh themed, bountiful titles for its operators’ players to enjoy worldwide.

Jo Purvis, Director of Marketing, PR and Events, said:Lava Lock Jackpot King showcases Blueprint’s commitment to constant creativity. By introducing the Volcano Feature and new gameplay mechanics, we have delivered another dynamic title that keeps our Jackpot King portfolio feeling fresh and energetic.

“With an array of immersive releases still to come during the festive months, our fiery Pele offering kickstarts November in style.”

The post Blueprint Gaming introduces new Volcano feature in explosive Lava Lock Jackpot King™ appeared first on European Gaming Industry News.

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Enhanced Collect Feature electrifies gameplay in Playson’s More Energy Coins: Hold and Win

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Collect Feature now active in base and bonus play for enriched win potential

Playson, the accomplished digital entertainment supplier, ups the ante in its electric new release, More Energy Coins: Hold and Win, with an enlarged 5×4 reelset, special Collect Feature and 10,000x Royal Jackpot supercharging the excitement on offer.

Inspired by Playson’s data-proven mechanics, the game’s starring Energy Bonus symbol unlocks the Collect Feature if it combines with any Bonus Symbol. In a thrilling twist, the Collect Feature adds the value of all Bonus and Energy Bonus symbols, including four in-game Jackpot Symbols, to the total winning for the spin in the Main Game or the Total Win in the Bonus Game.

Landing six Bonus Symbols, or their combination with an Energy Bonus Symbol, provides entry to the Hold and Win Bonus Game, where only Bonus and Energy Bonus Symbols are in play. Adding an extra dynamic to bonus play, fortunate players who fill the grid in its entirety will see the 10,000x Royal Jackpot awarded, offering an extra spark to win potential.

Players also benefit from the Pile of Gold Feature which can be randomly triggered by any Bonus Symbol landing on the reels during the Main Game. This feature adds Bonus and Energy Bonus symbols in quantity enough or more to activate the Bonus Game.

An Extra Bet Feature can also be activated, which applies a 1.5x multiplier to the player’s bet as well as increasing the chance of entry to Bonus play.

Playson’s thunderous release underlines the supplier’s expertise in advancing its portfolio with exciting twists, developing fresh concepts for operators’ players to enjoy worldwide.

Tamas Kusztos, CCO at Playson, said: “With More Energy Coins: Hold and Win, we have supercharged one of our most popular mechanics to deliver a truly immersive gameplay experience.

“The introduction of the Collect Feature in both base and bonus play, and easier access to the in-game jackpots, adds an exciting layer of unpredictability and win potential. This title reinforces our commitment to providing partners with titles that introduce stimulating new advancements, and enhance those that have already proven a success with players.”

The post Enhanced Collect Feature electrifies gameplay in Playson’s More Energy Coins: Hold and Win appeared first on European Gaming Industry News.

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