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Dransfields acquire Reflex as the two leading UK independents come together

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Two of the UK industry’s most successful independently owned companies have joined forces, with confirmation that Dransfield Novelty Company Limited has acquired the entire issued share capital of Gameco Holdings Limited, owners of Reflex Gaming, for an undisclosed sum. The transaction, which will see the Reflex senior team led by Quentin Stott remain in place, represents the coming together of the UK’s largest independent machine operator and the UK’s largest independent gaming machine manufacturer.

Dransfields Managing Director, Chris Haley, commented: “Dransfields and Reflex have had an excellent relationship for many years and the acquisition is a perfect fit for Dransfields, securing as it does, UK manufactured machines supply for existing and future customers. It is a great strategic fit which will enable Dransfields to explore further opportunities within the UK gaming machine industry. I look forward to working with Reflex in this exciting new phase for the company.”

Quentin Stott, Managing Director of Reflex said: “We have always been fiercely independent and proud to be British owned. Our new ownership under Dransfields keeps both of these values in place and provides us with the investment and opportunity needed to further develop the company.”

He added: “Over recent years, the low stake gaming machine sector has seen a number of high profile international acquisitions of UK gaming machine manufacturers and operators. This has resulted in the creation of some polarised and powerful groups of vertically integrated supply lines to the pub retailers and motorway service stations. The newly combined businesses of Dransfields and Reflex creates a new and credible alternative for retailers.

“Over the past 15 years I have enjoyed exceptional support from our customers and suppliers as well as from a talented and loyal group of employees for which I am truly grateful. I am delighted to confirm that Mat Ingram becomes a Director of Reflex and I look forward to addressing the many new opportunities that lie ahead for the combined companies.”

Established over 70-years ago, Dransfields remains family owned with third generation, Robert Dransfield the current Chairman of a business that turns over in excess of £23m a year. Currently operating in over 5,000 sites and servicing in excess of 14,000 pieces of equipment, Dransfields is the pre-eminent supplier to the private club and free trade sectors and has an increasing supply into the pub retail sector. The originator of the ‘Nudge’ feature, the company has been adept at introducing machine innovations, working closely with key manufacturers to ensure that its customers have access to the widest variety of analogue and digital gaming machines. Employing 244 people and with its head office in Leeds, Dransfields provides full national coverage with operational depots in ten locations covering England, Scotland and Wales.

Established in 2004 by Quentin Stott and Simon Dawson, Reflex grew quickly through the advent of Section 16/21 machines with products such as Fortune £500, and also trail blazed lottery machines in private members clubs leading to the introduction of the category B3A machine under the 2005 Gambling Act. Despite enjoying widespread success with its digital Cat C GamePro, Reflex continues to adopt a twin pronged strategy championing the importance of strong analogue machines to the pub sector with a Cat C release rate of one new model per month.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Dransfields acquire Reflex as the two leading UK independents come together

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Aleatrust Signs Up as Supporting Member of the Austrian Sports Betting Association

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The Austrian Sports Betting Association (OSWV) has welcomed Aleatrust as a new supporting member on board.

Above all, the comprehensive training offered by the E-Casino Academy launched by Aleatrust, which also focuses on the needs of the sports betting industry, is an important asset that will also be available to OSWV members from now on. Central topics such as money laundering prevention, data protection, data security and compliance, including anti-corruption, whistleblower protection and code of conduct, are of central importance here and are comprehensively covered by the E-Casino Academy.

Sharif Shoukry, Managing Director of OSWV, said: “The new active supporting membership of Aleatrust is an important step forward for the OSWV and its members. It provides access to tailor-made training that is specifically tailored to the requirements and challenges of our industry. We are convinced that this cooperation will make a significant contribution to professionalization and security in the Austrian sports betting market.”

A significant benefit of the partnership is the availability of their training programs online, allowing OSWV members to access essential knowledge anytime and anywhere. This flexible learning environment offers an optimal solution to meet the need for continuous education and training without relying on traditional, time- and location-bound training formats. This type of training not only saves valuable resources, but also allows for consistent and high-quality training of employees, regardless of their individual schedules or the location of the company.

“To be accepted into the circle of supporting members of the OSWV is a great recognition for Aleatrust. It confirms our commitment and expertise in developing and delivering world-class training programs that are specifically tailored to the gambling and sports betting industry,” Niklas Sattler, Managing Director of Alatrust, said.

Particularly noteworthy is the specialised course on money laundering prevention, developed in collaboration with the renowned expert Dr. Elena Scherschneva. Given their extensive experience and recognized expertise in training employees of numerous sportsbooks, the availability of this course online represents a unique opportunity for members to benefit from the highest level of expertise. This underscores the OSWV’s commitment not only to strengthen the industry in terms of compliance and security, but also to promote a responsible and honest betting environment.

The post Aleatrust Signs Up as Supporting Member of the Austrian Sports Betting Association appeared first on European Gaming Industry News.

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Good 1st quarter of 2024 for FDJ, in line with Group projections

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  • Revenue for the 1st quarter of 710 million euros, up 7%
    • Gaming revenue[1] in France of 645 million euros, up 3% on a high basis of comparison in the 1st quarter of 2023
    • Strong momentum in online games, with revenue of 100 million euros, representing almost 15% of the Group’s total gaming revenue
  • Tender offer for Kindred opened on 20 February 2024 for a maximum period of 9 months
    • The completion of the tender offer remains subject, in particular, to obtaining regulatory approvals and to FDJ acquiring at least 90% of Kindred’s share capital

 

La Française des Jeux (FDJ), France’s leading gaming operator, has announced its revenue for the 1st quarter of 2024.

Stéphane Pallez, Chairwoman and CEO of the FDJ Group, said: “FDJ has made a good start to the year, in line with its 2024 objectives. All our activities are growing, thanks to our network of over 29,000 retailers and a dynamic online gaming business, which now accounts for 15% of the Group’s gaming revenue. We are also confidently pressing ahead with the Kindred acquisition announced at the end of January.”

Highlights of the 1st quarter of 2024

  • Revenue up 7% to 710 million euros
    

Q1 2024

€m

  

Q1 2023

€m

  

Change in

%

of which change on a like-for-like basis 

%

Lottery 504 497 +1.4% +1.4%
Sports betting and competitive 

online gaming

141 129 +9.5% +0.9%
Other activities 65 37 +77.4% -3.7%
Group total 710 662 +7.2% +1.1%

 

Revenue for the 1st quarter of 2024 came to 710 million euros, up 7.2% and 1.1% on a like-for-like basis, a performance in line with Group projections.

  • Gaming revenue in France rose by 3.1% to 645 million euros.
    • Lottery revenue rose by 1.4% to 504 million euros, driven by over 4% growth in instant games, driven by the success of gaming portfolio animation such as the launch of Ticket d’Or (€5) at the beginning of January. Draw games, as expected given the unfavourable base effect, mainly for Amigo, were down by 3%. Excluding Amigo, which decline is attributable to its new formula launched at the beginning of June 2023 has stabilised, lottery revenue would have grown by more than 4%.
    • In sports betting & online gaming open to competition, revenue came to 141 million euros, up 9.5% and up 0.9% excluding the integration of ZEturf, despite a high basis for comparison in the 1st quarter of 2023, which had benefited in particular from the very positive impact of the World Cup at the end of 2022.

This performance is attributable to the strong growth in revenue of ParionsSport En Ligne, which rose by more than 25%; which, in addition to its intrinsic momentum, also benefits from the attractiveness of poker, with a high level of cross-selling.

  • Revenue from other activities (International and Payment & Services) came to 65 million euros, compared with 37 million euros in the 1st quarter of 2023, an increase attributable to the integration of PLI, which performed well, driven in particular thanks to EuroDreams.
  • The momentum of online games remains very strong, with revenue up by more than 30% to 100 million euros, representing almost 15% of the Group’s total gaming revenue. Excluding ZEturf and PLI, growth in online games revenue exceeded 20%, driven both by sports betting and online gaming open to competition and by the online lottery, which benefited from EuroDreams’ very high rate of digitalisation, as well as from the attractiveness of instant games and of the exclusive online offer.
  • Tender offer for Kindred
    • On 20 February 2024, the tender offer for Kindred was opened for a maximum period of 39 weeks. Its completion remains subject, in particular, to obtaining regulatory approvals and to FDJ acquiring at least 90% of Kindred’s share capital.
    • On 15 March 2024, Kindred’s shareholders at an Extraordinary General Meeting approved an amendment to the Articles of Association to allow a squeeze-out procedure to be implemented by any shareholder holding at least 90% of Kindred’s share capital.
    • On 28 March 2024, following Veralda’s offer to sell 49% of its Kindred shares, i.e. 2.4 million shares corresponding to 1.12% of the outstanding shares, at a price of SEK122.5 per share, FDJ decided to exercise its right of pre-emption linked to Veralda’s irrevocable commitment, communicated when the transaction with Kindred was announced on 22 January 2024.

As a result, FDJ acquired 2.4 million Kindred shares for SEK 294 million (€25.8 million) and Veralda’s irrevocable commitment continues to apply to its remaining 1.18% stake in Kindred. FDJ now holds 1.12% of Kindred’s outstanding shares and the irrevocable commitments (Corvex Management LP, Premier Investissement SAS, Eminence Capital, Nordea and Veralda) now represent 26.82% of Kindred’s outstanding shares.

Annual General Meeting

FDJ’s Annual General Meeting will be held on Thursday 25 April 2024 at 14.30 at the Palais des Congrès in Issy-les-Moulineaux (25, avenue Victor Cresson – 92130
Issy-les-Moulineaux).

On this occasion, the Group will propose a dividend of 1.78 euro per share in respect of the 2023 financial year, to be paid on 7 May 2024.

Next financial communication

FDJ will publish its half-year results on Thursday 25 July 2024 after the close of trading.

 

The post Good 1st quarter of 2024 for FDJ, in line with Group projections appeared first on European Gaming Industry News.

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47 New Brands in Q1’24: Affilka by SOFTSWISS Results

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Affilka by SOFTSWISS, a leading affiliate management software provider, is approaching a new milestone of 360 brands in Q1’24. 

The first quarter of the year brought remarkable achievements to the Affilka by SOFTSWISS team. The Asian gaming community recognised the company’s affiliate management software as the Best Affiliate Marketing Solution on the market. 

This year, Affilka’s team participated in iGB Affiliate London 2024 with a dedicated stand for the first time. During the concurrent iGB and ICE events, the team had nearly 200 meetings over several days. First agreements quickly followed and were signed shortly after the exhibition period.

Affilka by SOFTSWISS experienced substantial growth, adding 47 new brands to its partner network, bringing the total to nearly 360 brands in Q1 2024. More than 33 thousand new affiliate accounts were registered during this period, marking a 118% increase compared to the previous year’s last quarter. 

 

The rise in new affiliate accounts has led to an acceleration in new player registrations, exceeding 7.4 million over the first quarter of the year. Compared to the last quarter of 2023, this metric demonstrated a 106% increase.

The number of unique clicks on referral links with Affilka by SOFTSWISS during this period showed 115% growth and reached almost 436 million in absolute numbers. The rising metrics underscore the crucial role of effective affiliate management in achieving success within the iGaming industry.

 

Moving to the financial metrics of Affilka by SOFTSWISS, stable growth is evident over the first quarter of 2024 compared to the last quarter of 2023. The affiliate GGR revealed a 112% increase, while the player deposit amount showed a 113% enlargement. The growth within affiliate payments amounted to 117% in Q1’24 compared to the previous quarter.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, summarises: “The recent product performance showcases a steady and continuous growth trajectory, a testament to our ongoing investment in innovation and user experience enhancement. Acknowledging affiliate marketing’s crucial role in the iGaming ecosystem, we prioritise delivering exceptional service to exceed our clients’ expectations.”

The global affiliate marketing industry is expected to double in size within the next five years. Finding a reliable affiliate marketing platform provider ensures a competitive edge in the rapidly expanding market.

The team is ready to share valuable industry insights and unveil the upcoming updates at the SiGMA Americas Summit in San Paulo on 23–25 April. Clients and potential partners can book a meeting with the Affilka team at stand i70 on the SOFTSWISS events page.

 

About SOFTSWISS

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

The post 47 New Brands in Q1’24: Affilka by SOFTSWISS Results appeared first on European Gaming Industry News.

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