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Exclusive interview with Rahul Sood, CEO and co-founder of Unikrn
Reading Time: 6 minutes
Rahul Sood is the CEO and co-founder of Unikrn, the world’s leading esportsbook innovator. He started his first company, the world’s first boutique PC manufacturer, is his teens and later sold it to HP. After leaving HP, he joined Microsoft as the founder and CEO or the startup incubation branch then-called Microsoft Ventures. Rahul is a long-time avid gamer and esports fan who also enjoys windsurfing in his spare time.
You mentioned about two “game-changing” products from Unikrn in your email. Could you tell us more about the products?
Rahul Sood: We have 3 singular experiences launching at Unikrn: Unikrn UMode, Unikrn Virtual Game and Unikrn Esportsbook’s Streamer Betting.
Unikrn UMode is the first online skill betting extension for matchmaking games such as Fortnite, League of Legends, Dota 2, Halo and Counter-Strike. Unlike peer-to-peer betting, UMode lets players bet on their normal online matchmaking without betting opponents because Unikrn sets the odds, which lets you bet anytime in fair games without any worries about sharks ruining your fun.
The Unikrn Virtual Game is a curated collection of exciting professional esports matches from the past which are randomly selected and played fresh. There’s a new round every minute, and fans can go to bet on esports without ever facing delays or content gaps, which is an amazing quality-of-life improvement for esports fans used to waiting between rounds, games and tournaments.
Unikrn’s Streamer Betting uses in-house odds-determining trader bots and advanced screen-reading technology to interpret games happening on stream and set odds in real time, even updating odds as matches advance. We’re excited for how this will let fans play along with streamers and improve the community thrill of wins. After all, betting is better as a social experience, and very little in gaming is more social than streaming in its prime!
How do you think these products would change the way the betting industry operates?
Rahul Sood: The betting industry is still behind the curve on the way esports opens interactivity, data fidelity and sheer volume. There’s never been a challenge in sports akin to trying to place reliable odds on streamers. There’s YEARS of content hours consumed from Twitch every second across thousands of channels. Besides Unikrn, the world of betting operators hasn’t begun to scratch the surface of what gamers and esports fans are making possible, whether that’s creating 24/7 skill-based betting, new ways to package esports around the clock or ways to bring people together to cheer on their favorite players.
You are aiming to introduce innovative technologies to betting that would disrupt the dominance of traditional booking houses. In fact, quite a few new companies have aimed to do this, and almost all of them have failed. What is the x-factor for your company, if there is any?
Rahul Sood: Unikrn is x-factor from surface to core. I think the biggest difference is our culture, Unikrn sits at the intersection of esports & video games, blockchain & cryptocurrency, and regulated gambling. As such we employ talented people from all over the world. Our COO, CFO, and CPO along with lead product people are based in Sydney. Our CTO and development teams are in Berlin, Croatia, and Poland. Head of Marketing and Content are in New York, we have content people in Las Vegas, and I’m in Seattle with our Chief of Staff. There’s no way in hell we could build such a company in one city, we required the best talent in all 3 areas. Unikrn is also a technology first company, whereas typical wagering companies are simply licensing software from other platforms.
Maybe most importantly, this isn’t hypothetical: Unikrn is launching multiple singular experiences designed for customers. While others are building wagering experiences around old titles that no one cares about, Unikrn is building wagering experiences around games people love to play. Our products are live and regulator-approved well ahead of our runway, and they’re being followed by many other innovations.
It’s almost two years since you launched your cryptocurrency token UnikoinGold, based on the Ethereum blockchain. Could you tell us more about its performance so far?
Rahul Sood: UnikoinGold has been a fantastic success, achieving everything it was set out to do and hitting most of its projected benchmarks at or ahead of schedule. The whole point of developing UnikoinGold was to give users the ability to use our platform and partner platforms without the delays and fees associated with using traditional banks. At its launch, UnikoinGold closed the largest-ever token sale in esports and gaming, and our partners have included major players in the crypto space because they’re impressed with the unprecedented utility UnikoinGold has brought to the broader crypto ecosystem. I think our biggest challenge is making our crypto more accessible and easier to use. We’re working hard on this, it’s one of the key pillars for 2019.
Unikrn is into its fifth year. The company has received excellent funding and financial back-up. But has the company really captured the public imagination as an esports venture? How do you look back at the last five years of Unikrn?
Rahul Sood: Unikrn is fortunate to have had several extremely successful acquisitions, partnerships and blockchain ventures — the truth is there’s a staggering and publicly invisible business-to-business problem solving portion of our operations. This is common in successful companies in the tech sector: Amazon, for example, makes more of its money on web services than any other division, but it’s a part of the company the public basically never sees.
Everybody at this company is proud of our success and our current place in the ecosystem, as well as optimistic about the future all the way to the horizon.
Being a legal and responsible operator requires diligence and time (working with regulators, governments, patent offices, partners and taking the time to develop proprietary technology can’t be rushed!). Our current user base has been completely won-over, and the next step is broader engagement with new fans.
So are we where we want to be? Of course not, we’ll never truly be satisfied, but believe me Unikrn of 2019 is far ahead of the Unikrn from 2014. We have plenty of work to do and lots of runway to get to where we’re going.
The USA is witnessing a revolution of sorts in the sports betting sector, following the US Supreme Court’s verdict on PASPA Act. What is your take on the future of sports betting in the USA and the role of Unikrn on it?
Rahul Sood: Unikrn is already live with Unikrn UMode in the majority of the United States, making us pretty much first in the door, and we are obviously supportive of states allowing responsible, regulated wagering to expand. Unikrn has well-established connections with land based casinos in Las Vegas, where our primary content team is based, and we expect the United States to be a growing market for us looking forward. I fully expect us to launch our sportsbook across the USA in partnership with some of the largest casino operators in the world.
You had held top positions at HP and Microsoft before founding Unikrn. How different are the mainstream software companies and the gaming and betting companies in terms of challenges, job profile and working environment?
Rahul Sood: Every job is different, but wagering companies bring with them an enormous responsibility to work in partnership with regulators and governments. This happens in any industry, but wagering rightfully brings it to another level. That said, there’s also a tremendous amount of crossover: software and gaming hardware companies are ultimately selling consumers an experience, and that’s exactly what Unikrn does.
We’re sitting at the intersection of three of the most blockbuster industries on earth, regulated gambling, esports & video games, and blockchain & cryptocurrency. It’s never easy, but nothing good comes without hard work.
You have been a serial entrepreneur, having started entrepreneurship from an unusually young age. You have also worked with a number of startups while you were a General Manager at Microsoft Ventures. What is the one thing that separates successful startups from the failures? And what is your advice to startup founders and wannabe founders?
Rahul Sood: Great startups understand that a brand is nothing without 4 key components. An incredible product that people love, a strong team culture made of the smartest and most talented people who eat breath and sleep your mission, a thriving community of fans and evangelists, and most of all strong leadership and patience. All of these components become the foundation of your brand, which if applied correctly becomes a living breathing entity. Most people miss the community part, can you imagine Telsa, OnePlus, or Apple without a community? They’d be like nowhere!
Finally, on a lighter note, it is written on your Wikipedia page that “Sood first took an interest in computers at the age of 11, having disassembled and painted his first computer—an Apple IIc—before even turning it on”. Did it really happen? And did you disassemble your first gaming device as well!? Do share an interesting anecdote to conclude the interview.
Rahul Sood: It absolutely happened, and I had successfully founded my boutique computer manufacturer, VoodooPC, just a few years later. I went on to sell that brand to HP. I guess everything that I’ve ever involved myself with is something I truly care about, for without that I don’t think I’d be anywhere near where I am today.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Exclusive interview with Rahul Sood, CEO and co-founder of Unikrn
Latest News
Romania Proposes Raising Gambling Age to 21 and Restricting Online Advertising
Reading Time: 2 minutes
Romanian lawmakers have introduced new legislative proposals aimed at tightening gambling access and advertising rules, particularly to protect young people. The bills, submitted by MPs Raluca Turcan (PNL) and Diana Stoica (USR), would raise the minimum legal gambling age from 18 to 21 and restrict online gambling advertising between 06:00 and 24:00.
Under the proposals, individuals under the age of 21 would be prohibited from participating in gambling activities, while gambling ads would be banned across online platforms during daytime hours. The legislation also seeks to outlaw the use of influencers, athletes and public figures in gambling promotions.
Protecting young audiences
“We have an obligation to protect our children from the threat of gambling,” said USR deputy Diana Stoica, citing studies showing early exposure to slot machines and online betting among Romanian minors. According to Stoica, brain development, particularly in areas linked to impulse control and decision-making, continues until around the age of 21, making younger individuals more vulnerable to gambling addiction.
“One in four adolescents has played on these so-called ‘machines of death’ before turning 18,” she added, arguing that the legislation is a necessary step to reduce risks.
Aligning with European trends
PNL deputy Raluca Turcan called the proposed age increase a “simple change with deep effects,” noting that countries including Portugal, Greece and Moldova have adopted similar measures. She highlighted that individuals aged 18 to 21 often face increased financial pressure and impulsivity as they enter adulthood, making them a key target group for gambling marketing.
“By raising the age threshold, we protect young people during a vulnerable stage,” Turcan stated, referencing international examples where similar policies reportedly reduced early-age indebtedness and problem gambling cases.
Tighter ad rules and warning messages
The draft legislation further proposes:
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A complete ban on online gambling advertising between 06:00 and 24:00
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A ban on influencer and public-figure participation in gambling promotions
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Mandatory visible harm-prevention warnings across digital and physical gambling environments, modeled after tobacco and alcohol regulation
The measures would amend Romania’s existing legal framework under Emergency Ordinance 77/2009.
What comes next
The bills will now proceed through the legislative process, including debate and committee review. If adopted, the changes would introduce some of the most restrictive gambling-advertising and access rules in the region.
The initiatives reflect an ongoing trend across Europe, where regulators are increasing focus on consumer protection, youth safeguards, and advertising limitations in the gambling sector.
The post Romania Proposes Raising Gambling Age to 21 and Restricting Online Advertising appeared first on European Gaming Industry News.
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Digitain Group Founder Honored with Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025
Reading Time: < 1 minute
Digitain Group is proud to announce that its Founder, Mr. Vardges Vardanyan, has been recognized with the Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025.
For over 26 years, his vision and leadership have brought remarkable value to the iGaming industry — driving innovation, setting new standards in technology and compliance, and championing a culture of responsibility and integrity that continues to elevate the entire iGaming ecosystem.
Vardges Vardanyan, Founder of Digitain Group, commented: “I am deeply honored to receive this special award at the SiGMA Central Europe. This recognition is not only a personal milestone but a reflection of the dedication, innovation, and integrity that highlight Digitain Group’s vision. For over two decades, our mission has been to empower partners with technology that drives progress and responsibility across the industry. I am extremely proud of what we’ve built together — and even more inspired by what lies ahead as we continue to evolve.”
As a global B2B technology provider, Digitain Group remains dedicated to creating, delivering, and enhancing advanced software solutions that empower partners worldwide. Digitain’s platforms, products, and services are built to provide operators across diverse markets with reliable, flexible, and secure iGaming solutions.
With over 5,000 professionals and offices in Armenia, Romania, Malta, and Spain, and with an upcoming expansion into LatAm, Digitain continues to drive forward with the same passion and purpose inspired by Mr. Vardanyan’s legacy.
The post Digitain Group Founder Honored with Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
Latest News
Modern Pokie Machines and the Future of Online Gambling
Reading Time: 4 minutes
From mechanical levers to exciting digital reels, pokies have come a long way. What began as a simple one-armed bandit with spinning symbols is now a multi-billion-dollar entertainment industry powered by top technology and creative design.
Today’s online pokies are more than pressing the “spin” button – they are about storytelling, strategy, and sensory excitement. With themes inspired by pop culture, advanced graphics, and interactive features, modern pokie machines have transformed into one of the most exciting parts of the iGaming world.
In this post, we will explore how pokie machines have evolved, the innovative technologies shaping their future, and how players can find trusted online casinos offering the best pokie experiences. If you are a casual spinner or a serious player, the next era of online pokies is one you will want to be part of.
A Quick Look Back – How Pokie Machines Became a Global Phenomenon
Before today’s high-definition reels and complex bonus rounds, pokie machines started as simple mechanical devices with a lever, spinning reels, and a few lucky symbols. What began in the late 19th century as a novelty game quickly evolved into one of the most iconic forms of entertainment, both offline and online.
The first pokie machines relied on gears and springs, with players pulling a lever to spin three reels. But as technology advanced, so did the game. The move from mechanical to electronic slots in the 1960s and 70s introduced more paylines, exciting themes, and flashing lights that drew crowds.
The internet changed everything for pokies. Players could now explore thousands of games with unique designs, bonus rounds, and progressive jackpots from the comfort of their homes. This shift made pokies the most played category in online casinos worldwide. Every major gaming platform offers an extensive collection of titles from top software providers, turning pokies into the driving force in the iGaming world.
What Makes Modern Pokies So Engaging
Modern pokies go far beyond simple spinning reels. Today’s games combine cutting-edge technology, interactive features, and immersive storytelling to create an experience that keeps players coming back for more.
Next-Level Visuals and Sound Design
Pokies usually feature stunning 3D graphics, vibrant animations, and thematic soundtracks that bring each game to life. From cinematic visuals to dynamic audio cues, these sensory elements make players feel emotionally connected to the game. These graphics and sounds boost the enjoyment and make wins, bonuses, and big moments feel far more exciting.
Interactive Gameplay and Bonus Mechanics
Modern pokies include advanced mechanics like Megaways, cluster pays, expanding wilds, and cascading reels. Mystery symbols, free spins, and progressive jackpots keep players engaged while introducing a sense of unpredictability. These features are designed using behavioral psychology principles, frequent rewards, and interactive elements to maximize excitement and maintain attention throughout gameplay.
Mobile-First Gaming
With most players gaming on smartphones and tablets, modern pokies are optimized for mobile-first play. HTML5 technology ensures smooth performance without the need for apps, offering instant access to games with high-quality visuals, responsive controls, and fast load times. Mobile optimization makes it convenient to play anytime, anywhere, without compromising the experience.
How to Choose the Best Modern Pokie Casinos
Finding the right casino is crucial to enjoying modern pokies safely and maximizing your chances of winning. Players should focus on game fairness, security, and the overall gaming experience to ensure their time and money are well spent. The most popular pokies we recommend are:
- Book of Dead
- Gates of Olympus 1000
- Starburst
- Le Bandit
- Sugar Rush
- Big Bass Bonanza
- Sweet Bonanza
- Starlight Princess
- Divine Fortune
- Wanted Dead or a Wild
- The Dog House
- Etc.
Let’s see how to choose the best variations and which are the factors you should consider for it:
Check RTP Rates and Volatility
Return to Player (RTP) percentages indicate the expected payout over time. Higher RTP games generally offer better long-term returns, while volatility affects how often and how much you can win. Low-volatility pokies give frequent, smaller wins, ideal for longer sessions, whereas high-volatility games provide bigger but less frequent payouts. Understanding these metrics helps players choose games that fit their bankroll and style.
Trusted Licensing and Security
Always play at casinos licensed by recognized authorities such as Curacao, Malta, or the UKGC. Licensing ensures fair play, secure deposits, and responsible gambling practices. Look for SSL encryption and verified payment methods, which protect personal and financial information while maintaining a trustworthy gaming environment.
Explore Top Pokie Collections Online
A wide selection of games enhances enjoyment and strategy. For a curated list of casinos offering the best pokie machines with high RTP rates, visit the website PokieMachines.com. This resource highlights safe, well-regulated platforms with exciting game libraries.
Trends Shaping the Future of Online Pokies
Online casinos are increasingly introducing community-based and competitive features. Multiplayer slot tournaments, leaderboards, and social challenges allow players to interact, compete, and share achievements. These features make pokies more immersive, creating a sense of camaraderie and excitement beyond traditional solo play.
Modern pokies platforms emphasize responsible play too. Tools like deposit limits, session reminders, loss tracking, and reality checks help players manage time and spending. Integrating these features ensures that gaming remains fun and controlled, allowing players to enjoy cutting-edge graphics, interactive features, and big wins responsibly.
The Future Spins Bright
Modern pokie machines represent the perfect blend of entertainment, technology, and innovation. From classic reels to interactive story-driven slots, they have evolved into a global phenomenon that continues to shape the online casino experience.
As technology advances, players can expect even more immersive gameplay, enhanced social features, and tools that promote responsible gaming. If you are in it for fun, competition, or the thrill of the spin, the future of pokies is brighter than ever.
The post Modern Pokie Machines and the Future of Online Gambling appeared first on European Gaming Industry News.
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