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The state of the gaming industry
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The video game industry made $108.9 billion in 2017, more than six times the profit turned by the music industry. In fact, in the UK, the BBC reports that gaming is “worth more than video and music combined” –despite the fact that it is the youngest of the three mediums.
The UK is not alone. Around the world revenue is being driven, profits are being turned and billions of dollars are being made – predominantly by the sale of video games.
The top 10 gaming markets, as of October 2018, are as follows:
1. China – $34.4 billion
2. USA – $31.5 billion
3. Japan – $17.7 billion
4. South Korea – $5.7 billion
5. Germany – 4.9 billion
6. United Kingdom – $4.7 billion
7. France – $3.3 billion
8. Canada – 2.4 billion
9. Spain – $2.2 billion
10. Italy – $2.1 billion
Figures are courtesy of Newzoo.com’s top 100 report, with VGsales.wikia consulted as well.
Digital is the way forward
Say goodbye to the big cardboard boxes of old. Digital is the new revenue driver for games.
Statista notes that US digital sales were up to 79% in 2017 versus 20% in 2009. In the UK, the trend is similar: a Eurogamer report notes that 80% of all sales are now digital.
In fact, investment management firm Piper Jaffray predicts that physical copies of games will disappear by 2022.
What do the 50 best-selling games of all time have in common?
The insights that follow are based on an analysis of the 50 best-selling video games of all time, as of 16 January 2019.
1. 62% of the games are preoccupied with action/violence in one form or another
2. 0% of the games feature a female-only protagonist
3. 38% of the games feature male-only leads
4. Only 9% of the games on the list feature a Hollywood A-lister
Diversity in gaming: Not a single game in the top 50 features a female-only protagonist
- 0% of the games focus on a female-only story
- By contrast, 38% of the games feature male leads
48% of the games allow you to choose your sex/gender - 1 game on the list (2%) has an “unknown” protagonist (Need for Speed: Most Wanted) and 6 games (12%) don’t feature a human protagonist at all.
Games with female leads, like Horizon Zero Dawn, fall short of the top 50 despite outstanding results. In February 2018, Horizon was confirmed to have sold more than 7.6 million copies. The best-selling Tomb Raider game – 2013’s reboot – is closer to the top 50 still, netting 11 million sales in its lifetime so far.
Still, the lack of diversity is disappointing, and the results mirror a trend propagated by movies. Of the 50 biggest box office hits, only Frozen (Kristen Bell, Idina Menzel) and Beauty and the Beast (Emma Watson) afford a woman top billing.
But the situation is improving…
…The new Star Wars films heavily focus on the story of Rey (Daisy Ridley) and from a video game standpoint, developers are trying to redress the imbalance.
In terms of upcoming releases:
- The Last of Us Part II will focus entirely on Ellie (she was a playable character in the 2013 original).
- Gears 5 from the popular Gears of War franchise will put you in the shoes of Kait, bucking the trend of male leads in Gears games past.
- Control, the next title from Alan Wake and Max Payne developer Remedy, will also have a female protagonist.
Violence remains a key selling point
62% of the games on the list are based around the central conceit of action, or violence.
The most popular genres all deal with it in one capacity or another:
- Action-adventure – 30% (15 out of 50)
- Shooters – 18% (9 out of 50)
- Role-playing– 14% (7 out of 50)
“Action-adventure” encompasses a mix of open world titles like Grand Theft Auto and more tightly-constructed fare like The Last of Us – both styles are preoccupied with violence.
Shooters emphasise violence even more – this a genre in which you’re literally looking down the sights of a gun.
Finally, role-playing blurs the line, but conflict is at the heart of the Pokemon games (albeit in cartoon form) and Skyrim sees players battling otherworldly creatures with swords, bows and magic.
Need for Speed might be a big-name franchise, but only one game from the series makes the top 50
Five racing games make the top 50, but four of them are Mario titles.
The one that isn’t – 2005’s Need for Speed: Most Wanted – followed on the heels off the chintzy and celebrity-heavy Need for Speed Underground games and emerged at a time when sentiment towards the franchise was at an all-time high.
Most Wanted also arrived in a year populated with an unusual number of platforms. The game was released for the Nintendo DS, Game Boy Advance, GameCube, PC, PlayStation 2, PlayStation Portable, Xbox, Xbox 360. This would have helped its sales performance.
The five lowest-ranking genres in the top 50 are:
- Arcade – 1 / 2%
- Puzzle – 2 / 4%
- Simulation, Virtual life – 2 / 4%
- Miscellaneous – 4 / 8%
- Driving, Racing – 5 / 10%
Hollywood lite: games don’t need well-known actors and actresses to sell well
In additional research on the top 50 best-selling games, we looked at how many involved a high-profile cast and whether this is a key selling point. It turns out, that while movies rely on big-name actors to make a splash, games are less dependent on star power to drive their wheels.
Only 15% of the 50 on the list feature a well-known gaming voice actor (a Nolan North or Troy Baker, for instance). This number drops to 9% when you tighten the net to Hollywood A-listers, who include:
- Cara Pifko (Kinect Adventures!, 2010)
- Ricky Gervais (Grand Theft Auto IV, 2008)
- Keith David (Call of Duty: Modern Warfare 2, 2009)
- Samuel L. Jackson, Ice-T, James Woods, Danny Dyer, William Fichtner, (Grand Theft Auto: San Andreas, 2004)
- Michael Madsen, Michael Rapaport, Kyle MacLachlan (Grand Theft Auto III, 2001)
Rockstar’s recent titles, like Grand Theft Auto V and Red Dead Redemption 2, have purposefully steered clear of Hollywood talent.
“[W]e don’t bring in name actors anymore,” Dan Houser, Rockstar co-founder, revealed to Vulture, “because of their egos and, most important of all, because we believe we get a better sense of immersion using talented actors whose voices you don’t recognize.”
Both Grand Theft Auto V and Red Dead Redemption 2 rely on relatively unknown actors, and given their incredible sales success, it hasn’t hurt them.
6 games could potentially ship 10 million copies or more in 2019 and 2020
The top 50 Smash Hit Success list demonstrates one thing loud and clear: franchise names sell well. And with the PlayStation 5 and the next Xbox likely around the corner, game-makers will have yet more platforms to make money on.
In theory, something like FIFA 20 could appear on the PlayStation 3, PlayStation 4 and PlayStation 5; the Xbox 360, Xbox One and the next Xbox.
Expect 2019 and 2020 to be bumper years for this fast-growing industry.
Likely best-selling games on the horizon:
- Super Smash Bros. Ultimate (based on the success of Nintendo first-party releases)
- 2019’s Call of Duty (based on prior Call of Duty success)
- FIFA 20 (based on the success of FIFA 18)
- The Last of Us 2 (based on the success of The Last of Us)
- Cyberpunk 2020 (based on the success of RPG fantasy games like Skyrim)
- Metroid Prime 4 (based on the success of Nintendo first-party releases)
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: The state of the gaming industry

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SKINBARON SUPPORTS GERMAN ESPORTS AND EXTENDS PARTNERSHIP WITH BIG
SkinBaron remains a loyal partner to BIG and supports German esports across the Academy and women’s segments.
Berlin, September 11, 2025 – Berlin International Gaming (BIG) and SkinBaron have been closely connected since late 2019 and are now extending their partnership, continuing a success story that spans more than six years.
At a time when the Counter-Strike community, and in particular BIG’s CS2 men’s team, has experienced a challenging year, this extension sends an important signal: SkinBaron remains a loyal companion through every high and low. In addition to the pro team, SkinBaron also supports BIG’s Academy and women’s teams, helping to develop young talent and strengthen the scene in Germany.
Beyond the server, SkinBaron is deeply connected with the community. At the BIG Overtime Party during IEM Cologne 2025, SkinBaron once again served as an event partner, showcasing its close ties to the German esports community.
Statement from Daniel Finkler, CEO, Berlin International Gaming
“I am incredibly pleased and grateful that we are extending our long-standing partnership with SkinBaron. SkinBaron has been a vital part of our journey for over six years, both during successful and challenging times. My special thanks go to Tobias Andro as the new CEO, as well as to Florian Eckstein, Tobias Herberhold, Hannes Scholdz, and all other shareholders, employees, and partners at SkinBaron. They have brought this partnership to life over the years and actively shaped it. We are proud to move into the future together with such a loyal and authentic partner.”
Statement from Tobias Andro, CEO, SkinBaron
“Our partnership with BIG has stood for loyalty, trust, and collaboration on equal footing for over six years. Together, we share a vision of sustainably supporting the German esports scene and helping talent reach the top. This extension is therefore not only a commitment to our shared past, but above all a fresh start toward a future we want to shape side by side.”
The post SKINBARON SUPPORTS GERMAN ESPORTS AND EXTENDS PARTNERSHIP WITH BIG appeared first on European Gaming Industry News.
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Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force”
The studio’s latest game blends nostalgic themes and engaging features
The vast plains are alive with the sound of rampant hooves, the roar of predators, and helpful animals along the way. ELA Games proudly presents its latest release, Buffalo Force, an energetic game that celebrates the sheer power of nature.
The Call of the Wild
In Buffalo Force, players roam alongside fearsome buffalo, fierce bears, cunning wolves, and soaring eagles as they work together to hunt for big rewards. The game features 3 energetic mechanics:
- Free Spins: Land 3 Scatter symbols to enter the game’s primary bonus feature. All Wilds pay 2x here.
- Hold & Win Bonus: Unlock this lucrative feature for a shot at powerful coin prizes and even a chance at one of the mighty jackpots!
- Jackpot: Three jackpots give you the chance for mega wins: Minor (25x), Major (100x), and Grand (1000x).
Each spin holds the spirit of the wilderness, blending high-action gameplay with the studio’s signature visually-rich aesthetics.
Join the Herd
Buffalo Force combines visually stunning animations, high-performance mechanics, and well-crafted environmental design to transport players to the heart of the North American wilderness. The studio’s attention to detail and storytelling prowess immerses players as they become part of the stampede, on the hunt for wild riches.
Marharyta Yerina, ELA Games’ Managing Director, commented on the release, “Buffalo Force represents the studio’s passion for creating visually striking and memorable games that players love. We focused a lot on the game’s visuals and environmental design to immerse players in the North American wild, which helps create an emotional connection and encourages high-performance engagement. We’re excited to see the reception Buffalo Force will receive, and we have many more exciting games in the works!”
Will You Answer the Call?
The raw wilderness is waiting for you. Will you join the herd and hunt for your fortunes and a life of freedom?
The post Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force” appeared first on European Gaming Industry News.
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Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify
With the centre-left retaining a narrow majority, Norway’s gambling framework is set to remain largely unchanged in the near term.
Norsk Tipping’s monopoly will continue, and enforcement tools such as payment and DNS blocking of unregulated operators are likely to remain in focus. While a shift to a licensing model appears unlikely this parliamentary term, the Progress Party’s stronger position as the main opposition keeps the reform debate active.
For industry stakeholders, the sensible course is to concentrate on compliant, sustainable strategies and to track policy signals closely as the debate continues.
The post Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify appeared first on European Gaming Industry News.
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