Latest News
Online Punters Having Issues Trusting UK Gambling Sites
Reading Time: 2 minutes
According to the UK Gambling Commission and YouGov, an independent data and public opinion company, most players in the UK don’t trust online casinos.
There have been several surveys held and published by these two authorities. Despite a different scale, period, and groups of respondents, the results were strikingly similar.
One of the surveys only questioned over a thousand of gamblers in the UK while another one included many more. One of them only included gamblers while the other one wasn’t limited to gamblers only.
Regardless of these differences, both surveys concluded that:
- Around 70% of gamblers don’t trust the UK’s casino operators
According to the official data, this percentage has dropped by roughly 20% since 2011. That’s certainly alarming for the online gambling industry, especially since so many measures are taken to ensure the player’s safety.
However, it’s the industry’s and, most importantly, its regulators’ own fault. They have been trying to raise awareness regarding rogue casinos, problem gambling and similar casino-related issues in the past.
It seems that with such a decline in casino users’ trust, they’ve been very successful. In a way, this is a good thing too. After all, self-aware gamblers are less likely to suffer from irresponsible gambling outlets.
Punters Don’t Trust Online Casinos
YouGov explored this issue further with more specific questions such as:
- Do you support the decrease of a maximum stake at FOBTs from £100 to £2?
- How serious are gambling companies when they say they want their players to gamble responsibly?
- Do you support prepositions to limit the spending, stakes and speed one can gamble at online casinos?
All three questions revealed that gamblers in the United Kingdom are mostly for further restrictions. This implies that they don’t trust the operators and sites where they place their wagers.
Public Opinion in Numbers
For example, only 9% of people oppose the reduction of a maximum stake at physical betting terminals at bookies. Similarly, only 19% oppose suggestions to add similar limits to online casinos too.
More than 80% and 74% respectively agree with the tightening of gambling options both online and offline.
When it comes to trust related to responsible gambling promotion by the gambling sites, the situation is very similar. 71% think that casinos aren’t serious when they’re promoting responsible gambling.
Likewise, only 26%, or one in four, believe such communications of online casinos are truthful.
Why Is There So Little Trust?
Many stories of gamblers suffering from mobile casinos and their addictions have surfaced in recent months. This includes the ineffectiveness of GAMSTOP and similar problem gambling organizations.
Another example (more than one, in fact) is of casino operators that send self-excluded players promotions and personal offers to make them play casino games again.
Such examples have naturally diminished the public opinion of gambling firms and the industry as a whole. The watchdogs still struggle to protect certain gamblers in some respects, so people generalize this news.
Combined with a gambling stigma and the myths of rogue casinos, like outlined on the blog of GoWin, it’s no surprise that there’s little trust in the casino industry online.
Luckily, the situation is slowly improving thanks to frequent discussions and problem solving efforts. So, this decline in the trust of UK online casinos can’t last forever.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Online Punters Having Issues Trusting UK Gambling Sites
Latest News
SYNOT Games Enters into Strategic Partnership with Casino Admiral
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SYNOT Games has strengthened its footprint in the Swiss iGaming market through a strategic partnership with Casino Admiral, one of the most recognised operators in the region. The collaboration officially launched in the second half of November, bringing a selection of SYNOT Games’ top-performing titles to Swiss players.
The first wave of games is already live on Admiral.ch, including Volcano Explosive, 27 Joker Fruits and Firebird Double 27 – dynamic, visually polished titles known for their engaging features and high entertainment value. Additional batches of games will follow, ensuring a continuous rollout of fresh content for players.
This partnership marks another significant milestone in SYNOT Games’ regulated market expansion strategy. Switzerland remains one of the most stable and promising European markets, with players showing strong demand for high-quality, certified and mobile-ready casino content.
Martina Krajčí, Chief Commercial Officer at SYNOT Games, said: “We are very pleased to launch a new cooperation with Admiral Casino in Switzerland. It’s a market full of potential, and Admiral is a partner who values quality, responsibility, and modern iGaming solutions. We are confident that our portfolio – from classic hits to the newest releases – will resonate strongly with Swiss players.”
Alessandro Werlen from the Casino Admiral said: “We’re thrilled to welcome SYNOT Games to our portfolio, bringing a fresh wave of innovative and engaging content to our players. SYNOT’s commitment to delivering high-quality games with immersive features perfectly aligns with our mission to provide exceptional entertainment in a secure and regulated environment.”
Through this deal, Admiral.ch will progressively gain access to SYNOT Games’ extensive portfolio of over 220 certified titles, all designed to meet stringent technical, compliance and regulatory standards.
As SYNOT Games continues to expand across Europe, the partnership with Casino Admiral reflects the company’s ongoing commitment to delivering premium entertainment built on innovation, reliability and player-focused experiences.
The post SYNOT Games Enters into Strategic Partnership with Casino Admiral appeared first on European Gaming Industry News.
Latest News
BNDRY Announced as the Next Innovation to Feature at Pitch! – Regulating the Game 2026 Sydney
Reading Time: 2 minutes
Pitch! @RTG is designed to surface transformative ideas — a crucible where technology meets real-world regulatory challenges, where compliance is re-engineered for purpose, and where new approaches to governance and sector leadership are tested in front of regulators, operators and innovators.
BNDRY exemplifies this mission. As pubs and clubs come under heightened scrutiny under the Anti-Money Laundering and Counter-Terrorism Financing (AML/CTF) Act, BNDRY has partnered with Cherryhub to deliver a compliance platform purpose-built for the operational realities of hospitality venues. Rather than retrofitting systems designed for banks, BNDRY and Cherryhub have engineered a solution for gaming floors, member-based venues and mixed-cash environments.
Many venues grapple with fragmented systems and the complexity of monitoring both carded and uncarded play. BNDRY and Cherryhub tackle this head-on. The platform integrates gaming machine data, member and visitor profiles, and frontline observational inputs into a single operational dashboard — providing clarity and automation where venues have long struggled.
The platform streamlines and automates the core AML/CTF obligations that pubs and clubs need to do continuously:
• Knowing members, visitors and staff
• Monitoring behaviour and transactions to detect anomalies
• Reporting to AUSTRAC
• Securely storing compliance records for seven years.
This new approach bridges the gap between bank-grade compliance capability and the fast-paced, people-driven realities of pubs and clubs — offering a scalable, auditable and future-ready solution as regulatory expectations continue to rise.
“BNDRY is a standout example of the practical innovation Pitch! was built to spotlight. Pitch! exists to surface the RegTech, policy and research innovations the sector often doesn’t know are out there — a crucible where ideas, technology and regulatory practice are tested and refined. That mix of capability and imagination is exactly what will strengthen regulatory outcomes and uplift the sector,” said Paul Newson, Principal at Vanguard Overwatch and founder of Regulating the Game.
“Australia’s pubs and clubs are facing financial crime risks and compliance expectations unlike anything before, and AUSTRAC’s focus on the sector is only intensifying. Venues need solutions built for their operational realities — not repurposed bank tech — which is why we built BNDRY. Through our partnership with Cherryhub, we’re integrating data from multiple systems, reconciling player activity, and automating the heavy lifting, to make AML/CTF compliance operationally achievable while showing what’s possible when purpose-built technology meets real-world challenges,” said John Rayment, CEO of BNDRY.
The post BNDRY Announced as the Next Innovation to Feature at Pitch! – Regulating the Game 2026 Sydney appeared first on European Gaming Industry News.
Latest News
HilltopAds Introduces Dedicated iGaming Feature Suite and Managed Performance Service
Reading Time: < 1 minute
HilltopAds announced the rollout of a specialised feature set built exclusively for iGaming advertisers, reinforcing the company’s focus on performance-driven media buying across global markets.
At the center of the release are newly launched, ready-to-use white- and blacklists, curated from premium traffic sources that have consistently shown strong results for iGaming campaigns. These lists are derived from performance data across thousands of active advertisers and are designed to reduce testing time while increasing the predictability of campaign outcomes.
HilltopAds is also introducing a full-managed service, giving advertisers access to dedicated iGaming specialists who will set up, launch and continuously optimise campaigns based on individual KPI requirements. This service aims to support teams looking for deeper expertise, streamlined workflows or hands-off performance management.
To mark the launch, HilltopAds is providing a $2000 bonus for all direct iGaming advertisers making their first deposit of $5000 or more using the promo code IGAVCIP.
These updates complement HilltopAds’ existing capabilities for the iGaming sector, including:
• Massive Global Reach: Over 273B monthly impressions available across 250+ countries.
• Premium Direct Traffic: Access to 39,000+ vetted websites suitable for iGaming user acquisition.
• AI-Driven Optimisation: Automated tools focused on maximising bets, deposits and high-value player actions.
• Flexible Bidding Models: CPM, CPC and CPA Goal options tailored for scale and performance control.
• Specialised Network Infrastructure: Built to support consistent delivery, stable volumes and transparent reporting for regulated verticals.
With these additions, HilltopAds aims to provide iGaming advertisers with a more data-grounded, efficient and scalable environment for user acquisition.
The post HilltopAds Introduces Dedicated iGaming Feature Suite and Managed Performance Service appeared first on European Gaming Industry News.
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