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Online Punters Having Issues Trusting UK Gambling Sites

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According to the UK Gambling Commission and YouGov, an independent data and public opinion company, most players in the UK don’t trust online casinos.

There have been several surveys held and published by these two authorities. Despite a different scale, period, and groups of respondents, the results were strikingly similar.

One of the surveys only questioned over a thousand of gamblers in the UK while another one included many more. One of them only included gamblers while the other one wasn’t limited to gamblers only.

Regardless of these differences, both surveys concluded that:

  • Around 70% of gamblers don’t trust the UK’s casino operators

According to the official data, this percentage has dropped by roughly 20% since 2011. That’s certainly alarming for the online gambling industry, especially since so many measures are taken to ensure the player’s safety.

However, it’s the industry’s and, most importantly, its regulators’ own fault. They have been trying to raise awareness regarding rogue casinos, problem gambling and similar casino-related issues in the past.

It seems that with such a decline in casino users’ trust, they’ve been very successful. In a way, this is a good thing too. After all, self-aware gamblers are less likely to suffer from irresponsible gambling outlets.

Punters Don’t Trust Online Casinos

YouGov explored this issue further with more specific questions such as:

  1. Do you support the decrease of a maximum stake at FOBTs from £100 to £2?
  2. How serious are gambling companies when they say they want their players to gamble responsibly?
  3. Do you support prepositions to limit the spending, stakes and speed one can gamble at online casinos?

All three questions revealed that gamblers in the United Kingdom are mostly for further restrictions. This implies that they don’t trust the operators and sites where they place their wagers.

Public Opinion in Numbers

For example, only 9% of people oppose the reduction of a maximum stake at physical betting terminals at bookies. Similarly, only 19% oppose suggestions to add similar limits to online casinos too.

More than 80% and 74% respectively agree with the tightening of gambling options both online and offline.

When it comes to trust related to responsible gambling promotion by the gambling sites, the situation is very similar. 71% think that casinos aren’t serious when they’re promoting responsible gambling.

Likewise, only 26%, or one in four, believe such communications of online casinos are truthful.

Why Is There So Little Trust?

Many stories of gamblers suffering from mobile casinos and their addictions have surfaced in recent months. This includes the ineffectiveness of GAMSTOP and similar problem gambling organizations.

Another example (more than one, in fact) is of casino operators that send self-excluded players promotions and personal offers to make them play casino games again.

Such examples have naturally diminished the public opinion of gambling firms and the industry as a whole. The watchdogs still struggle to protect certain gamblers in some respects, so people generalize this news.

Combined with a gambling stigma and the myths of rogue casinos, like outlined on the blog of GoWin, it’s no surprise that there’s little trust in the casino industry online.

Luckily, the situation is slowly improving thanks to frequent discussions and problem solving efforts. So, this decline in the trust of UK online casinos can’t last forever.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article:
Online Punters Having Issues Trusting UK Gambling Sites

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SlotMatrix unearths ancient tomes with Shadow Summoner Egypt release

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SlotMatrix, the world’s largest casino content aggregator, invites players to step into the shadowed tombs of ancient Egypt with Shadow Summoner Egypt, an atmospheric slot adventure filled with mystical power and great win potential.

This striking new release is the second title in the Shadow Summoner series, with players tasked with awakening the plagues of Egypt through four magical tomes: the Tome of Locusts, Blood, Sacrifice and Firestorm.

Every tome unleashes a unique feature and transforms the reel in a distinct way, from spreading wilds and explosive symbol upgrades to powerful multipliers that can reach up to 100x. Collecting Golden Scarabs upgrades the tomes into multipliers, adding even greater depth and potential to each spin.

The game’s dual bonus rounds, Sun Free Spins and Moon Free Spins, invite players to gaze into the Eyes of Ra and choose their destiny, with semi-persistent multipliers that can build up to significant wins.

Exclusively available through SlotMatrix, Shadow Summoner Egypt is enhanced by EveryMatrix’s proprietary gamification tools, including free spins and leaderboards, and can be seamlessly integrated with EngageSuite, the all-in-one player loyalty solution.

Carl Gatt Baldacchino, Head of Account Management, SlotMatrix, said: “Shadow Summoner Egypt builds beautifully on the foundations laid by the previous title in this series.

“We’ve created a world where every spin feels meaningful thanks to the evolving tomes, growing multipliers, and dual bonus paths, making this a premium addition to our exclusive portfolio and a great continuation of a series with huge long-term potential.”

The post SlotMatrix unearths ancient tomes with Shadow Summoner Egypt release appeared first on European Gaming Industry News.

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Thunderkick swaps maracas for mistletoe in festive franchise addition Esqueleto Explosivo Feliz Navidead

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Independent slots studio Thunderkick has given its popular Day of the Dead series a Christmas makeover in Esqueleto Explosivo Feliz Navidead, fusing the spirit of two holidays in a vibrant festive fiesta.

Following the release of standout seasonal titles such as Hot Turkey and Midas Golden Touch Christmas Edition, the launch of Esqueleto Explosivo Feliz Navidead signifies the supplier’s commitment to creating bespoke, holiday-themed content that drives engagement around global celebrations.

Engineered to feel familiar yet fresh, the skulls are decked with holly and the streets lined with gifts in the 5×5 cluster pays slot, brought to life by the iconic mariachi band, which has replaced Latin American-inspired rancheras for Christmas jingles.

Symbols from winning combinations explode to leave behind wilds or exploding wilds for the following tumble, doubling the Mucho Multiplier up to a maximum of 1,024x. During the bonus round, triggered by three scatters, exploding wilds are collected, with every third awarding three extra spins and removing the lowest base multiplier, unwrapping 7,500x win potential.

Esqueleto Explosivo Feliz Navidead elevates a fan-favourite with festive flair, underscoring Thunderkick’s dedication to meeting its partners’ requests and delivering timely, culturally resonant products.

Mike Collins, Game Product Owner at Thunderkick, said: Esqueleto Explosivo Feliz Navidead represents another evolution of the game brand, designed specifically for maximum appeal throughout the holidays.

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The post Thunderkick swaps maracas for mistletoe in festive franchise addition Esqueleto Explosivo Feliz Navidead appeared first on European Gaming Industry News.

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PopOK Gaming Shortlisted for Global Gaming Awards EMEA 2026

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PopOK Gaming has been shortlisted for the Global Gaming Awards EMEA 2026 in the following two categories: “Product Launch of the Year” and “Crash Game of the Year.”

This recognition reflects the company’s continuous dedication to excellence and its growing influence within the international gaming landscape. Over the past year, PopOK Gaming has introduced a number of successful new titles and innovative features that have strengthened its position as a trusted and creative force in the industry.

The Global Gaming Awards celebrate companies that have shown strong performance, innovation and impact across the EMEA region over the past year. The shortlist is the result of a thorough selection process that highlights those setting high standards in the field.

Final winners will be chosen by a panel of senior industry executives, with KPMG monitoring the voting process to ensure transparency and fairness. The award ceremony will take place on 19 January 2026, during the opening day of ICE at Fira Barcelona Gran Via.

The post PopOK Gaming Shortlisted for Global Gaming Awards EMEA 2026 appeared first on European Gaming Industry News.

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