Latest News
Online Punters Having Issues Trusting UK Gambling Sites
Reading Time: 2 minutes
According to the UK Gambling Commission and YouGov, an independent data and public opinion company, most players in the UK don’t trust online casinos.
There have been several surveys held and published by these two authorities. Despite a different scale, period, and groups of respondents, the results were strikingly similar.
One of the surveys only questioned over a thousand of gamblers in the UK while another one included many more. One of them only included gamblers while the other one wasn’t limited to gamblers only.
Regardless of these differences, both surveys concluded that:
- Around 70% of gamblers don’t trust the UK’s casino operators
According to the official data, this percentage has dropped by roughly 20% since 2011. That’s certainly alarming for the online gambling industry, especially since so many measures are taken to ensure the player’s safety.
However, it’s the industry’s and, most importantly, its regulators’ own fault. They have been trying to raise awareness regarding rogue casinos, problem gambling and similar casino-related issues in the past.
It seems that with such a decline in casino users’ trust, they’ve been very successful. In a way, this is a good thing too. After all, self-aware gamblers are less likely to suffer from irresponsible gambling outlets.
Punters Don’t Trust Online Casinos
YouGov explored this issue further with more specific questions such as:
- Do you support the decrease of a maximum stake at FOBTs from £100 to £2?
- How serious are gambling companies when they say they want their players to gamble responsibly?
- Do you support prepositions to limit the spending, stakes and speed one can gamble at online casinos?
All three questions revealed that gamblers in the United Kingdom are mostly for further restrictions. This implies that they don’t trust the operators and sites where they place their wagers.
Public Opinion in Numbers
For example, only 9% of people oppose the reduction of a maximum stake at physical betting terminals at bookies. Similarly, only 19% oppose suggestions to add similar limits to online casinos too.
More than 80% and 74% respectively agree with the tightening of gambling options both online and offline.
When it comes to trust related to responsible gambling promotion by the gambling sites, the situation is very similar. 71% think that casinos aren’t serious when they’re promoting responsible gambling.
Likewise, only 26%, or one in four, believe such communications of online casinos are truthful.
Why Is There So Little Trust?
Many stories of gamblers suffering from mobile casinos and their addictions have surfaced in recent months. This includes the ineffectiveness of GAMSTOP and similar problem gambling organizations.
Another example (more than one, in fact) is of casino operators that send self-excluded players promotions and personal offers to make them play casino games again.
Such examples have naturally diminished the public opinion of gambling firms and the industry as a whole. The watchdogs still struggle to protect certain gamblers in some respects, so people generalize this news.
Combined with a gambling stigma and the myths of rogue casinos, like outlined on the blog of GoWin, it’s no surprise that there’s little trust in the casino industry online.
Luckily, the situation is slowly improving thanks to frequent discussions and problem solving efforts. So, this decline in the trust of UK online casinos can’t last forever.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Online Punters Having Issues Trusting UK Gambling Sites

Latest News
AI-Powered Gamification Arrives on Vegangster Platform via Smartico
iGaming operators can now access CRM automation, hyper-personalisation, and engagement tools to maximise player lifetime value. Platform provider Vegangster has partnered with Smartico, a multi-channel engagement marketing platform, to integrate AI-powered gamification and CRM technology across its ecosystem.
The partnership equips Vegangster’s operator clients with a complete suite of retention tools, including missions, leaderboards, loyalty funnels and mini-games. Powered by AI-driven automation and segmentation, these tools enable operators to deliver personalised campaigns in real-time and build stronger player loyalty across casino and sportsbook brands.
“We build our platform to give operators the sharpest tools to launch quickly and scale with confidence. Partnering with Smartico takes that further, as our clients can now set a new standard for retention with AI-powered automation and gamification,” said Michael Oziransky, Chief Product Officer at Vegangster.
Smartico’s integration with Vegangster enables operators to run engagement campaigns seamlessly. Predictive analytics, personalised messaging, and gamified features provide direct control of the player journey and deliver measurable impact on lifetime value.
“Vegangster’s forward-looking approach makes them an ideal partner,” said Yuval Mechoullam, Co-Founder at Smartico. “Together, we’re equipping operators with solutions that elevate engagement and translate it into lasting business growth.”
About Vegangster
Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.
About Smartico
Smartico is a multi-channel engagement marketing solution redefining CRM automation and gamification for iGaming operators. By combining real-time automation, gamified mechanics, and AI-driven insights, it enables brands to personalise every stage of the player journey. With a global client base and dedicated team of experts, Smartico helps operators boost engagement, improve retention, and drive sustainable growth.
The post AI-Powered Gamification Arrives on Vegangster Platform via Smartico appeared first on European Gaming Industry News.
Latest News
1spin4win unveils Beersburg Fest Hold and Win slot inspired by Oktoberfest
Beersburg Fest Hold and Win recreates the joyful energy of Europe’s most iconic beer festival with bright symbols, playful animations, and upbeat music. From smiling waitresses with frothy mugs to sizzling bratwurst and vibrant Bavarian decoration, every detail adds to the immersion.
On the gameplay side, the online slot features a 3×3 grid with 27 paylines, optimized for smooth play on any device. Beer mugs act as Wilds, while lining up nine identical symbols instantly doubles the payout. Landing three or more Coins triggers the Hold and Win round with three respins and a chance to collect jackpots — the x100 Mini and the x1,000 Mega.
As with all 1spin4win releases, the game is built around fair balance, fine-tuned volatility, and user-focused design. The clean interface, subtle sound, and carefully calibrated RTP create an irritation-free experience for players and strong retention potential for operators.
Olga Bogdanova, the Art Director at 1spin4win, commented, “Festivals have a special kind of spirit. They bring people together and celebrate tradition. We designed Beersburg Fest Hold and Win to capture that feeling, letting players step into the Oktoberfest festival, enjoy its sights and sounds, and experience the joy of the Bonus round.”
About 1spin4win
1spin4win is a fast-growing game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 150 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2025 and offers effective promotional tools for casino operators to help them enhance player loyalty.
The post 1spin4win unveils Beersburg Fest Hold and Win slot inspired by Oktoberfest appeared first on European Gaming Industry News.
Latest News
Mancala Gaming Revolutionizes iGaming with Diego’s Spicy Truck
Mancala Gaming proudly announces the launch of Diego’s Spicy Truck, a bold new game with innovative features. It’s designed to captivate both players and operators, pushing boundaries in interactive gaming.
In a recent interview with Jekaterina Dubnicka – Head of Marketing and Communications at Slotsjudge, Pantelis Spyrou – Head of Game Studio at Mancala Gaming revealed how Diego’s Spicy Truck redefines engagement. Players run a food truck business, collecting spicy rewards while navigating a fast-paced environment. The game’s dynamic rewards and quirky storyline keep players engaged. Operators will see strong performance with a multi-layered gameplay experience that appeals to both seasoned and casual gamers.
Diego’s Spicy Truck is set to be a key player in the iGaming world. Mancala Gaming invites operators to explore its potential and take part in this exciting journey.
The post Mancala Gaming Revolutionizes iGaming with Diego’s Spicy Truck appeared first on European Gaming Industry News.
-
Latest News3 months ago
Brand-new projects debuting at iGB L!VE: Casino&You and Win&You Partners!
-
Latest News1 month ago
Light & Wonder to Participate in the 2025 Australasian Gaming Expo
-
Latest News1 month ago
ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025
-
Latest News1 month ago
Gavin Hamilton Joins Sports & Wellbeing Analytics as Chairman to Accelerate Global Expansion
-
Latest News2 months ago
2025 PUBG MOBILE WORLD CUP KICKS OFF WITH GROUP DRAW AHEAD OF ESPORTS WORLD CUP
-
Latest News3 months ago
HIPTHER Community Voices: Interview with the CEO and co-founder of Nordcurrent Victoria Trofimova
-
Latest News2 months ago
CEO of MEDIA24 Interviewed: Industry Scams, Business Insights and SEO
-
Latest News2 months ago
HIPTHER Community Voices: Interview with CEO of Media 24 Martins Lasmanis
You must be logged in to post a comment Login