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Esports Innovator EGENCY Announces Name Change to Abacus3
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The builder of world-class esports and gaming centers decided to change its name from EGENCY to Abacus3 after the company’s mission and direction evolved. Abacus3’s new focus is to empower students through esports by growing communities on university campuses with its permanent, turnkey solutions and ongoing support.
EGENCY, founded in 2018 as a premier esports production, marketing and talent management firm, has announced the company will change its name to Abacus3 effective immediately. EGENCY’s leadership was compelled to choose a new name which embodies their core mission of creating unparalleled esports and gaming centers that empower future leaders to collaborate and create.
According to company President Mark Nausha, “The esports and video gaming space is rapidly changing. The community is always building, growing, and evolving, and we felt we needed to go to market with a name that signifies that we are much more than merely an agency specializing in esports.”
As the company’s leadership team pondered names, Abacus3 rose to the top of the list. CEO Greg Skasko explains why, “We felt it was a very fresh take on a familiar name. The abacus is a basic building block for math, while we provide the building blocks for esports on college campuses—a facility where students can collaborate, innovate and grow. The number 3 also resonated with us because our messaging kept intersecting at three words, in particular, the value we facilitate through competition, career and community.”
Today, esports isn’t just about the competition and how people traditionally think about the industry. As Nausha explains, “It’s a new way people are connecting in communities and socializing. It’s also about giving students and others who utilize esports venues potential career opportunities, whether in esports or not. Our solution helps broaden those communities, connect universities with one another and provides a base framework for the university, in collaboration with Abacus3, to respond to the continual evolution of esports.”
In order to achieve its mission, Abacus3 takes a novel approach to esports community building. The company provides a permanent, turnkey solution that includes the design, building and programming of world-class esports and gaming centers on university campuses.
Unlike traditional venue builders, the Abacus3 solution is funded through strategic brand relationships, which means there is little to no cost to students, the university or its donors. After the infrastructure is built, Abacus3 also provides a general manager to support the facility, along with ongoing marketing, content and programming support. The company is committed to supporting its university partners for the long-term, while providing value to local communities.
“Our goal is to support and empower the college students, but ultimately, everyone will benefit from this. Along with future industry leaders and pro esports players, benefits will also trickle down to the high schools, middle schools and even younger people who can utilize these facilities. By taking this philosophy to universities around the country and around the world, students, pros, universities and the local communities can all benefit,” Skasko says.
To learn how you or your university or brand can tap into opportunities in the rapidly evolving esports ecosystem, please visit http://www.abacus3.gg .
ABOUT ABACUS3:
Abacus3 builds world-class esports and gaming centers. By empowering universities and brands to leverage the emerging world of esports, we create a space for students to connect, compete, learn, innovate, and gain critical real-world experience.
Our innovative approach to developing community benefits all parties. Universities witness substantial boosts in recruiting, ranking, and revenue, while brands gain privileged, exclusive access to an elusive demographic. Most important, our inherently sustainable solution benefits students. Through our exciting, top-of-the-line facilities, students build community, competition, and career as they become the leaders of tomorrow.
Abacus3. Empowering Students through Esports.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Esports Innovator EGENCY Announces Name Change to Abacus3
Latest News
From ‘Mummyverse’ to Crash Games: Belatra Reviews a Landmark 2025
Editor’s Take
Why this matters: Belatra has been a steady hand in the slots world for a long time, but 2025 marked a distinct shift in strategy. By entering the Crash vertical with Goose Boom Bang and winning big at SiGMA Africa, the studio is clearly pivoting to capture the high-growth, high-frequency players in emerging markets. They are no longer just a “classic slots” developer; they are diversifying the portfolio to ensure relevance in regions like LatAm and Africa.
The Full Story
Belatra Games, the specialist online slots developer, has issued a strategic review of its 2025 operations, celebrating a 12-month period defined by entry into new game verticals, significant franchise expansion, and high-profile industry recognition.
The year was characterized by a dual strategy: deepening engagement in established markets while aggressively expanding its content portfolio to suit local preferences in emerging territories.
Portfolio Evolution: Crash and Battles 2025 saw Belatra move beyond its traditional slot roots. The company made its debut in the high-demand Crash game vertical with the launch of Goose Boom Bang, a title designed to tap into the fast-paced gameplay preference of younger demographics.
Additionally, the studio introduced a fresh game concept with the launch of Battles, a new format unveiled for the first time in 2025, with further development planned for 2026.
The ‘Mummyverse’ Expands For fans of classic slots, the highlight of the year was the aggressive expansion of the Mummyverse. Belatra nearly doubled the size of this franchise over the year, making it the most extensive game universe in their entire catalog.
The developer also focused on B2B localization, releasing a number of exclusive bespoke games created specifically for selected operator partners to meet specific local market tastes.
Awards and Recognition The company’s strategic shifts were validated by industry accolades. Belatra secured over 30 nominations throughout the year, with standout wins including:
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Best Slot Provider (awarded by BitStarz).
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Most Played Game of 2025 for Make It Gold at the SiGMA Africa Awards.
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Player’s Pick Award.
Management Commentary Misha Voinich, Head of Business Development at Belatra, commented on the studio’s momentum:
“This year has truly defined who we are as a studio – ambitious, creative and focused on building long-term partnerships. We’ve expanded our universes, launched new ones and entered exciting new markets that will all help us carry this momentum into the New Year.”
The post From ‘Mummyverse’ to Crash Games: Belatra Reviews a Landmark 2025 appeared first on Gaming and Gambling Industry Newsroom.
Latest News
‘Chaos and Soul’: Ebaka Games Plots Global Expansion After Viral Launch
Editor’s Take
Why this matters: The “Instant Game” vertical (Crash, Plinko, Mines) is becoming crowded, but Ebaka Games is cutting through the noise with a distinct brand personality. By securing BMM Testlabs certification so quickly after launch, they are signaling to Tier 1 operators that despite their “chaotic” marketing vibe, the math underneath is solid and compliant. The backing of industry veteran Dmitry Belianin also adds immediate commercial credibility to the startup.
The Full Story
Ebaka Games, the fledgling studio that promises to bring “chaos and soul” to the iGaming sector, has outlined an aggressive growth strategy for 2026 following a landmark launch period in late 2025.
The studio, which officially debuted in November, reports that its initial rollout reached more than five million people worldwide. The launch saw its portfolio go live with the operator Menace, serving as the initial testbed for its mechanics and “Ebaka modes.”
The Product: Instant Games with Personality Ebaka is bypassing traditional slots to focus on the high-growth vertical of fast-paced, instant-win games. Their initial lineup includes:
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Plinko
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Mines
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Tower
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Limbo
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Crash
Differentiation is achieved through unique mascots and signature gameplay tweaks designed to offer high win potential and distinct visual identities, moving away from the generic interfaces often found in this genre.
Regulatory Milestone Crucially for its 2026 roadmap, Ebaka Games has confirmed it has secured certification from BMM Testlabs. This accreditation validates the fairness and integrity of its RNG (Random Number Generator) and game engines, removing a major barrier to entry for regulated markets. With this certification in hand, the studio plans to launch with a number of “major brands” in the coming year.
Management Commentary Vitalii Zalievskyi, CEO of Ebaka Games, commented on the studio’s unorthodox approach:
“It’s only been a few weeks since we first introduced Ebaka Games to the world. The feedback has been breathtaking, and it vindicates the decision for us to take a different path to the rest of the industry. You don’t need huge marketing budgets to grab people’s attention if you are building something truly innovative.”
Industry Backing The studio describes itself as being “created by players for players” but boasts significant industry firepower in its corner. The team includes Dmitry Belianin, a well-known figure in the sector who is the co-founder of Blask and Menace, as well as Managing Partner at Already Media.
The post ‘Chaos and Soul’: Ebaka Games Plots Global Expansion After Viral Launch appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Racing Meets Nightlife: SBK Backs ARC’s New ‘Friday Night Live’ Series
Editor’s Take
Why this matters: British racing has a well-documented demographic problem; its core audience is aging. “Friday Night Live” is a direct attempt to fix this by blending high-stakes racing with the “experience economy” (DJs, nightlife vibes) that appeals to Gen Z and Millennials. Bringing SBK on board—a mobile-first, app-only sportsbook—is a perfect demographic fit, while the Racing Post adds the necessary credibility to ensure the actual racing product remains the focus.
The Full Story
Arena Racing Company (ARC) has unveiled the strategic commercial lineup for its upcoming Friday Night Live series, confirming SBK as the Exclusive Betting Partner and The Racing Post as the Official Media Partner.
Set to launch in January 2026, Friday Night Live is a new initiative created in collaboration with youth-focused events company INVADES. The series is designed to overhaul the traditional race day experience, featuring fast-paced fixtures under floodlights, DJ sets, and significant entertainment elements sandwiched between races.
The Commercial Deal
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SBK: As the exclusive betting partner, the Smarkets-owned sportsbook will take naming rights and on-course branding for all 35 races. Crucially, these races will be broadcast live on mainstream television via ITV Racing as well as Sky Sports Research.
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The Racing Post: As the Official Media Partner, the publication will provide content, coverage, and promotion across its digital platforms, aiming to bridge the gap between established racing purists and the new audience ARC hopes to attract.
A High-Stakes Experiment The series is not just a marketing exercise; it carries serious sporting weight. Each of the five scheduled nights will feature over £200,000 in prize money. The fixtures will rotate across three of ARC’s all-weather tracks: Wolverhampton, Newcastle, and Southwell.
Management Commentary David Leyden Dunbar, Group Director of Commercial Strategy at ARC, was clear about the target audience:
“We have been very clear that one of the aims of Friday Night Live is to engage the next generation of racing fans… Both [partners] have shown real enthusiasm to work with us… as well as using the platform that these fixtures will offer them to also engage with more established racing and sports fans.”
Adam Baylis, Marketing Director at SBK, added:
“Friday Night Live [is] a fresh and engaging concept that brings a new energy to British racing. SBK has always been built around sport… our focus is on enhancing the live race day experience in a fun, social and responsible way.”
The 2026 Schedule The series kicks off immediately in the new year:
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9th Jan: Wolverhampton
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6th Feb: Newcastle
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20th Feb: Southwell
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20th March: Wolverhampton
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27th March: Newcastle
The post Racing Meets Nightlife: SBK Backs ARC’s New ‘Friday Night Live’ Series appeared first on Gaming and Gambling Industry Newsroom.
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