Latest News
Esports Innovator EGENCY Announces Name Change to Abacus3
Reading Time: 3 minutes
The builder of world-class esports and gaming centers decided to change its name from EGENCY to Abacus3 after the company’s mission and direction evolved. Abacus3’s new focus is to empower students through esports by growing communities on university campuses with its permanent, turnkey solutions and ongoing support.
EGENCY, founded in 2018 as a premier esports production, marketing and talent management firm, has announced the company will change its name to Abacus3 effective immediately. EGENCY’s leadership was compelled to choose a new name which embodies their core mission of creating unparalleled esports and gaming centers that empower future leaders to collaborate and create.
According to company President Mark Nausha, “The esports and video gaming space is rapidly changing. The community is always building, growing, and evolving, and we felt we needed to go to market with a name that signifies that we are much more than merely an agency specializing in esports.”
As the company’s leadership team pondered names, Abacus3 rose to the top of the list. CEO Greg Skasko explains why, “We felt it was a very fresh take on a familiar name. The abacus is a basic building block for math, while we provide the building blocks for esports on college campuses—a facility where students can collaborate, innovate and grow. The number 3 also resonated with us because our messaging kept intersecting at three words, in particular, the value we facilitate through competition, career and community.”
Today, esports isn’t just about the competition and how people traditionally think about the industry. As Nausha explains, “It’s a new way people are connecting in communities and socializing. It’s also about giving students and others who utilize esports venues potential career opportunities, whether in esports or not. Our solution helps broaden those communities, connect universities with one another and provides a base framework for the university, in collaboration with Abacus3, to respond to the continual evolution of esports.”
In order to achieve its mission, Abacus3 takes a novel approach to esports community building. The company provides a permanent, turnkey solution that includes the design, building and programming of world-class esports and gaming centers on university campuses.
Unlike traditional venue builders, the Abacus3 solution is funded through strategic brand relationships, which means there is little to no cost to students, the university or its donors. After the infrastructure is built, Abacus3 also provides a general manager to support the facility, along with ongoing marketing, content and programming support. The company is committed to supporting its university partners for the long-term, while providing value to local communities.
“Our goal is to support and empower the college students, but ultimately, everyone will benefit from this. Along with future industry leaders and pro esports players, benefits will also trickle down to the high schools, middle schools and even younger people who can utilize these facilities. By taking this philosophy to universities around the country and around the world, students, pros, universities and the local communities can all benefit,” Skasko says.
To learn how you or your university or brand can tap into opportunities in the rapidly evolving esports ecosystem, please visit http://www.abacus3.gg .
ABOUT ABACUS3:
Abacus3 builds world-class esports and gaming centers. By empowering universities and brands to leverage the emerging world of esports, we create a space for students to connect, compete, learn, innovate, and gain critical real-world experience.
Our innovative approach to developing community benefits all parties. Universities witness substantial boosts in recruiting, ranking, and revenue, while brands gain privileged, exclusive access to an elusive demographic. Most important, our inherently sustainable solution benefits students. Through our exciting, top-of-the-line facilities, students build community, competition, and career as they become the leaders of tomorrow.
Abacus3. Empowering Students through Esports.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Esports Innovator EGENCY Announces Name Change to Abacus3
Latest News
Tom Horn Gaming Unwraps a Frosty Treat with Santa Yetti
Reading Time: 2 minutes
This December, Tom Horn Gaming invites players to the snowy mountain peaks in its new release, Santa Yetti, a playful holiday adventure where the jolly king of the mountains swaps his sleigh for snow boots to deliver frosty fortunes and festive fun.
Santa Yetti brings a flurry of excitement to the reels with Expanding Wilds, Multipliers, Respins, and the Respin Booster feature.
The Snowman is a Wild symbol. When it lands on any of the three reels, it expands and triggers a single respin. During the respin, seven win lines transform into twenty-seven ways to win, piling up prizes like Christmas presents. When all three reels are fully stacked with the same symbol, the total win is multiplied by ten, creating a snowstorm of rewards.
Players can also activate the Respin Booster, which increases their total bet by 1.5x and boosts the chance of triggering a respin by 300%. The feature remains active until manually switched off, giving players full control over their gameplay. For those feeling extra lucky, the Star Gamble Ladder appears after every base game win, allowing them to gamble their winnings by guessing the next star’s colour – pink or blue. Each correct guess doubles the prize and pushes the player up one level. The Golden Star can randomly appear at levels two to five to double the win instantly, no guess required.
“Santa Yeti brings together everything players love about Tom Horn games – fun, engaging mechanics, and a great story to match. It’s festive, it’s fresh, and it’s packed with features that keep the excitement rolling. We wanted to end the year on a high note, and Santa Yetti does exactly that with humour, charm, and plenty of win potential,” said Ondrej Lapides, CEO at Tom Horn Gaming.
Blending simple yet fast-paced gameplay with dynamic mechanics, Santa Yetti offers short, mobile-optimised sessions that are sure to delight both casual spinners and seasoned players. Its engaging format and rewarding features make it a perfect choice for operators looking to boost engagement during the high-traffic festive season. With its playful theme, quirky light-hearted style, and generous win potential, Santa Yetti is set to make this Christmas truly santastic.
The post Tom Horn Gaming Unwraps a Frosty Treat with Santa Yetti appeared first on European Gaming Industry News.
Latest News
Ygam appoints Emily Tofield as new Chief Executive
Reading Time: 2 minutes
Emily Tofield has been the appointed as the new Chief Executive Officer of Ygam, the UK’s leading charity dedicated to preventing gaming and gambling harms among children and young people. She will officially join the charity on the 6 January 2026.
Emily joins the charity following a 20-year career in leadership roles across UK government, local government, higher education and research, the media, and the not-for-profit sector. Her previous roles include posts in the Cabinet Office, the Ministry of Justice, the Department for Environment, Food & Rural Affairs, the University of Sussex, and at the City of London Corporation. With a distinguished breadth of expertise in strategic communications, she is recognised as a leading adviser across strategy, corporate affairs, reputation, marketing, policy, and fundraising.
Emily is an experienced non-executive, currently serving on the board of the Kent homelessness charity, Porchlight. She is Chair Designate of the Girls’ Learning Trust (GLT), the largest all-girls state multi-academy trust in the UK and was recently appointed to the Board of the British Dietetic Association (BDA).
Mike Wojcik, Chair of Ygam, said: “I’m delighted to welcome Emily to Ygam following a highly competitive recruitment process. Her depth of experience and proven leadership across stakeholder and political engagement, and social impact, will be instrumental as we enter our next strategic cycle. Emily joins an exceptionally strong leadership team, and this appointment marks an important new chapter for Ygam as we continue to strengthen our position as a trusted expert voice and sector leader dedicated to preventing gaming, gambling, and digital harms among young people.”
Emily Tofield, Incoming Chief Executive of Ygam, said: “Ygam has reached record numbers of young people as part of its critical mission to protect children and young people from gaming and gambling harms and to help safeguard their digital futures. As a passionate advocate for the benefits of prevention, it is a huge privilege to take on the role of Chief Executive of such a respected national education and prevention charity whose work already makes a difference to so many. High-quality, inclusive, evidence-based, preventative education around gaming and gambling harms remains as important today as when Ygam was founded, and I’m looking forward to working with the impressive Ygam team to further grow its reach, partnerships and impact in the years ahead.”
The post Ygam appoints Emily Tofield as new Chief Executive appeared first on European Gaming Industry News.
Latest News
ZEAL and bet-at-home launch joint gaming initiative
Reading Time: < 1 minute
- bet-at-home integrates ZEAL Instant Games titles into its German website
- First selection of ZEAL slots now available
- Partnership boosts reach, portfolio strength, and growth for both companies
ZEAL Instant Games, a brand of the ZEAL Group and a provider of online games, announces a new strategic partnership with online gaming operator bet-at-home. As part of the collaboration, bet-at-home seamlessly integrates the growing portfolio of ZEAL slots into its website. The first titles are already available to customers on bet-at-home.de.
Stronger together: Premium content meets established brand presence
Both partners stand to benefit from the collaboration: While bet-at-home expands its portfolio offering with ZEAL titles – enhancing its appeal and reach within the online games segment – ZEAL Instant Games gains another prominent partner whose market presence accelerates the brand’s dynamic growth and enables access to a broader user base.
In addition to best-selling ZEAL titles such as “The Bookmaker”, “Crime Scene”, “Vegas Blaze“, and other premium slots, the portfolio will continue to grow steadily in the coming months.
Shared perspectives
“Our mission is to make innovative, high-quality games accessible to the widest possible audience,” says Alex Green, Vice President Games at ZEAL. “With bet-at-home, we are gaining a partner that has held a strong position in the market for many years. This collaboration opens up new opportunities for expanding our reach and underscores the enormous potential of our growing games portfolio.”
From bet-at-home’s side: “We are delighted to have ZEAL Instant Games as a partner known for quality, creativity, and reliable performance,” says Claus Retschitzegger, CEO, bet-at-home. “The new ZEAL titles are a great addition to our offering and provide our customers with exciting and varied gaming experiences. This partnership is an important element of our growth strategy.”
The post ZEAL and bet-at-home launch joint gaming initiative appeared first on European Gaming Industry News.
-
Latest News3 months ago
Duels for Friends in Trophy Hunter. Invite your friends and create a shared space for fun and competition.
-
Latest News2 months ago
Announcement: 25th September 2025
-
Latest News3 months ago
Flamez – A Fiery New Online Casino Contender from Ganadu
-
Latest News3 months ago
GR8 Tech’s Bet It Drives Wraps Season 1 with Stephen Crystal—From Las Vegas Legends to Global Gaming Leadership
-
Latest News2 months ago
AI-Powered Gamification Arrives on Vegangster Platform via Smartico
-
Latest News2 months ago
The Countdown is On: Less Than 3 Months to Go Until The Games of The Future 2025 Kicks Off in Abu Dhabi
-
Latest News3 weeks ago
JioBLAST Launches All Stars vs India powered by Campa Energy: A New Era of Creator-Driven Esports Entertainment
-
Latest News2 months ago
Adidas Arena Set to Welcome the 2026 Six Invitational




You must be logged in to post a comment Login