Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)
728x90 banner available here

Latest News

US firm taking over Australian casino company

Published

on

US firm taking over Australian casino companyReading Time: 4 minutes

 

The seemingly permanently advancing nature of the Australian gambling world has recently seen trouble. If you have been keeping an eye out for the news, you know that the recent Beijing crackdowns on the gambling within the Chinese borders have caused many, spenders and investors, to turn away from the industry. This has resulted, in turn, in the decrease in revenues that the Australian gambling firms have been seeing over the years. While real money casinos in Australia are seeing a rise in users the physical casinos have seen a lot of damage done to them. While not catastrophic, the crackdown has had its effect. The large scale divesting by shareholders has resulted in a loss of value for many shares of large companies. Crown, the large casino company from Australia, has also seen itself face trouble as a result. So it came like a fresh breath of air when an American resort company got in touch with Crown with an offer to but them out lock, stock, and barrel, in the past few months.

Wynn resorts makes an offer
Wynn Resorts is a huge American company. It owns and operates resorts and, more importantly, casinos, in some of the biggest gambling hotspots around the world. The company owns and operates large casinos in Las Vegas and Macau, and have been interested in expanding its operations further into the world. The time could not be better, as with the Australian physical casino market looking a little bleak has caused the price of acquiring them to become so much lower.
Despite this, the offer to the owners of Crown is still quite a staggering number. Wynn resorts are offering seven billion US dollars to Crown for the entirety of their operation. The offer seems to be more than generous, and it has been reflected in the share value of Crown. The only recently, the value of shares was only around $14, while after the news was released, the value of the shares jumped up to $24, as people scrambled to get their share of the pie and drove the prices of the shares sky high. And while the markets are going wild over Crown shares, the heads and shareholders of the company sit in their offices deliberating if the deal is good enough for them. Whatever they decide, this deal is a much welcome infusion into the industry, as the markets once more get excited about the casino-related news

A slow year for gambling
The past year has been slow for the gambling industry within Australia, a direct result of some of the more significant changes in the gambling regulations over the past years. The reforms in advertising and requirements have been causing a slow loss of customer base for physical casinos. These users are heading to a more comfortable online experience, but the result is the physical casino industry. The biggest slots machine manufacturer in the country, Ainsworth Game Technology, has already been seeing losses in revenue and is expecting the trend to continue in the near future.
But the regulations do not seem to be abating. Some are expecting even more regulation to hit sometime in 2019 or beginning of 2020, which might again cause some problems for the gambling industry in AU. With the regulation already diverting most of the casino revenue to offshore companies, because of the requirement for online casinos to be from foreign countries. Some companies have already been showing signs that the coming years might be a bit of a struggle.
But the potential of the industry is not getting any smaller. All that is being done is that the energy of the people is directed elsewhere – to non-Australian shores. The issue with regulation is thus quite apparent and obvious, but there isn’t much being done to change it, only the add more regulation. The government has an issue with the citizens gambling but is not taking constructive steps to limit or change the nature of the problem, instead of moving the responsibility for regulation to other countries, which is already damaging to the economy.

A new hope
Despite the issues with regulation, there is no doubt that the current deal that is taking place between Wynn Resorts and Crown is a good sign for the industry. With a large offer such as this being made to the Australian casinos, it must mean that the potential of the market has become of interest to the world’s largest players. And if the largest players are trying to get into Australia, it might be a chance for the industry to be able to revitalize itself. Or maybe the large scale companies such as Wynn Resorts have the necessary funds and economic advantages to be able to compete with international online casinos and offer services that online casinos cannot compete with.
Whatever it is, the current face of the casino industry will need to see some change and revitalization. As Australian casinos lose their users to online casinos from offshore companies, it is important for them to get a chance at operation again with the infusion of new blood and new funds into the industry. It is hard to compete with what online casinos are offering to their users: experience a casino from home. But if the physical casinos manage to figure out a way to offer something attractive enough to the people who play, they might be able to compete with them. Whether this is the experience of the tangibility of the markets, the real world experience of playing at a casino, or something else that a physical casino is able to provide that an online casino won’t be able to, is up for the industry to figure out on itself. But at this rate, the casinos are competing against themselves. After all, who needs to go to Vegas, when you can bring Vegas to you, through your screen?

Other entrants?
Is it possible that there might be other big, international companies interested in the Australian casinos? While there is no way to confirm this at the time, there are suspicions that are international companies are interested in Australia. After all, when 80% of the country is likely to be gambling and some point in the year, it becomes an attractive market for companies that deal in the industry. So it is not surprising the Wynn resorts is interested in entering the already established market, but Crown is not the only company dealing in casinos within Australia, and each one of them has the potential to be a solid way to enter the market.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: US firm taking over Australian casino company

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Latest News

R. Franco Digital joins forces with Amusnet to enhance global iGaming excellence

Published

on

Reading Time: < 1 minute

 

R. Franco Digital, Spain’s iGaming provider, has further increased the breadth of games content available through its IRIS Platform by signing a partnership with tier 1 Bulgarian supplier Amusnet.

For its history of 8 years now, Amusnet has established a position as a leading supplier in Europe with an impressive games catalogue of 300+ casino games that includes hit titles 40 Super HotBurning HotShining Crown, and Phoenix Star.

The new partnership boosts R. Franco Digital’s platform across key regulated markets, featuring Amusnet’s extensive catalogue comprising more than casino games. Currently, the supplier’s content is live on over 2000 operators’ platforms across 35 jurisdictions.

Amusnet’s extensive collection of games, known for their innovation and player engagement, will now be seamlessly integrated into the IRIS platform, providing players with access to a host of new and thrilling gaming experiences. This collaboration exemplifies R. Franco Digital’s continuous efforts to expand its content offerings and provide operators with a competitive edge in the dynamic iGaming landscape.

Javier Sacristán, International Business Director of R. Franco Digital, said: “Amusnet is a very highly regarded name in our industry, having developed a deserved reputation for creating highly engaging products that resonate with players. Adding more premium third-party content to IRIS is a key goal as we continue to further our standing as a leading partner to operators all over the world.”

Edwin Cruz, Managing Director at Amusnet Spain, said: “This collaboration represents another important step in Amusnet’s global expansion. This strategic partnership allows us to unlock new audiences by sharing our engaging content with R. Franco Digital’s wide network, solidifying our position as a major player in the global gaming industry.”

The post R. Franco Digital joins forces with Amusnet to enhance global iGaming excellence appeared first on European Gaming Industry News.

Continue Reading

Latest News

SGG Media Partners with PlayAIO to Launch the Social Media Insights Engine

Published

on

Reading Time: < 1 minute

 

SGG Media, the leading sports social media marketing agency, has today announced a new partnership with PlayAIO, which will deliver an innovative product of the Social Media Insights Engine, which will help SGG Media to fully captialize on the value generated by social media data.

Through this collaboration, SGG will leverage PlayAIO’s ability to streamline social media data processing, enabling them to gather real-time insights, identify trends, and unlock additional value across multiple platforms. By centralizing this data, SGG Media will gain a more comprehensive understanding of audience behavior, allowing for enhanced decision-making and more efficient use of resources.

SGG uses its extensive network of 2,500 sports micro-influencer content creators and their 75 million sports fan followers to promote some of the industry’s most exciting operator brands and this latest partnership will give SGG the opportunity to optimize its overall service offering.

Troy Paul, Co-Founder of SGG Media, said: “PlayAIO is a data expert, and we want to enhance our reporting to our 30 plus social media advertising customers.”

“PlayAIO’s Social Media Insights Engine is designed to minimize manual work and increase efficiency by automating data collection and analysis from various social channels, which will be hugely valuable as we continue to build on our reputation for offering the most cost-effective way to reach the next generation of sports fans.”

Joshua Gibbs, CEO of PlayAIO, said: “We’re excited to partner with Troy and his team on this innovative project. Our Social Media Insights Engine empowers businesses like SGG to make faster, data-driven decisions.”

“This partnership also reflects PlayAIO’s commitment to providing solutions that drive true business value for businesses by simplifying complex data and delivering actionable insights in real-time.”

The post SGG Media Partners with PlayAIO to Launch the Social Media Insights Engine appeared first on European Gaming Industry News.

Continue Reading

Latest News

Cross-Selling and Upselling in Poker Stores: How to Increase the Average Check

Published

on

Reading Time: 4 minutes

 

Revenue optimization has emerged as one of the key success factors in the highly competitive online poker industry. With the growing costs of acquiring players and the challenge of retaining them, poker operators need more ways of generating revenue. In this light, the In-Store feature developed by EvenBet Gaming has brought a new change in the industry: boosting the operator’s revenue while offering engaging game perks for the players.

The mechanics of online poker rooms

Historically, online poker rooms have been able to attract a variety of players with diverse games, starting from the more common Texas Hold’em to the less known Razz. In the past, poker platforms have depended on rake, which is a small percentage of every pot, or tournament fees as their main sources of income.

However, nowadays, these models have become less dependable as poker operators face a number of challenges. They are always torn between the need to meet regulatory requirements, maintain their profit margins, and keep the players happy. This has led to the need to increase the average revenue per user (ARPU) without losing customers in this competitive environment.

Welcome cross-sell and upsell — two effective techniques successfully implemented in niches like e-commerce and are now actively used in the poker segment. These strategies have been effective in increasing the LTV and customer retention rates. For poker rooms, this could mean the difference between going bust and holding out for the long term.

Cross-selling in poker

Cross-selling is the practice of selling related products or services to existing customers. In the poker context, this could take several forms:

  1. Basic cross-sell: advertising casino games to sports bettors and the other way around. For example, a poker room may recommend slot games to the players who frequently play Texas Hold’em.
  2. Intermediate cross-sell: the use of player data to develop more specific campaigns. For instance, if data reveal that poker tournament players like to play blackjack, the room may target blackjack to tournament players.
  3. Advanced cross-sell: a more complex approach that employs dynamic and data-driven models to provide the player with customized suggestions. For example, when a player’s activity and their preferences are used to recommend new games or tournaments that may be interesting.

Upselling in poker

Upselling persuades the customer to choose a better version of the product they are already using. In poker rooms, this might involve:

  • Providing VIP tournament seats to the ordinary cash game participants.
  • Offering higher risk and reward tables to players who play at lower limits.
  • Offering additional services such as higher level statistics or time bank top-up.

Through these strategies, poker operators can develop multi-players — customers who interact with several products. Multi-players have higher retention rates and an average future value of 50% higher than that of single-product players.

For poker room operators, understanding these cross-sell and up-sell strategies might be the only way to not only survive but prosper in the highly saturated online gaming market. It’s about the long-term perspective and the audience that will provide constant revenues.

Applying cross-selling and upselling to poker platforms

The poker industry is one of the most suitable for cross-sell and upsell strategies. The EvenBet Gaming In-Store feature is a game-changer for operators as it provides a range of virtual items that can improve the players’ experience. 

Items available for cross-selling include:

  • Play money packages: for those who wish to play or warm up with other games without staking their real money.
  • Time bank extensions: allowing the players to spend more time making strategic moves over the course of the game.
  • Rabbit hunting feature: enabling the players to see the cards that would have been dealt in the next round once a round is over.
  • Opponent game statistics: informing the players about the actions and strategies of their opponents during the game.

Upselling opportunities in the store include:

  • VIP cards with bundled perks: EvenBet store offers customisable sets of benefits that come at a lower price when bought together.

Yet another option are loyalty programme incentives that can come in different styles:

  • Premium tournament entries: as players accumulate cash game points or achieve a certain hand count, they can unlock access to exclusive tournaments.
  • Exclusive game access: higher-tier loyalty members might gain entry to special cash games or tables not available to the general player base.

These features are beneficial for the platform’s revenue, and they also boost the gaming experience and bring greater satisfaction to the players.

Strategies for increasing the cash flow

To optimize revenue in online poker stores, operators should implement a comprehensive strategy that encompasses several key elements:

  1. Strategic offer placement: display relevant promotions in the lobby and during the game, so that they do not interfere with the gameplay. This approach keeps the audience interested in your offer without being annoying.
  2. Personalized marketing: use player data to create specific promotions that will appeal to the players’ preferences and activities.
  3. Value-driven bundles: offer appealing promotional offers like “two for the price of one” and combo packages. Such offers have high perceived value for the players, as in a bundle they receive more than each separate item’s worth.
  4. Time-sensitive promotions: take advantage of the FOMO effect by offering time-sensitive products or services. This creates urgency, which in turn leads to faster buying decisions.
  5. Integrated loyalty schemes: integrate cross-selling and upselling opportunities in the loyalty programme. This helps retain the players for a long time and makes them use the platform more frequently.

By implementing these strategies, poker room operators can create a more engaging and profitable store environment. This holistic approach not only drives revenue but also enhances the overall player experience, fostering loyalty and sustained growth in the competitive online poker market.

Seizing the opportunity

Well-adopted cross-sell and upsell strategies can greatly improve both the cash flow and the players’ experience. This way, operators can increase their user lifetime value while enhancing the quality of the game. If you want to transform your poker platform’s monetisation model, learn more about EvenBet Gaming’s advanced store options and find out how these enhancements can help you increase player worth and involvement. The operators able to balance the revenue targets and player satisfaction will be in good standing to succeed in this competitive market.

The post Cross-Selling and Upselling in Poker Stores: How to Increase the Average Check appeared first on European Gaming Industry News.

Continue Reading

Trending

EEGaming.org is part of HIPTHER, parent brand of various prominent news outlets and international conferences. These platforms and events span a wide range of industries, including Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports, and several others. This indicates that EEGaming.org is part of a larger network that focuses on a diverse array of sectors, particularly those related to cutting-edge technology and modern lifestyle trends.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 HIPTHER Agency. All Rights Reserved. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.