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GVC Calls for Complete Ban on UK Gambling Advertising and announces New Wave of Safer Gambling Initiatives
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GVC Calls for Complete Ban on UK Gambling Advertising and Announces New Wave of Safer Gambling Initiatives
GVC Holdings PLC , the global sports-betting and gaming group and owner of Ladbrokes and Coral, has called for an end to all UK sports-betting broadcast advertising, at any time of the day, on live and repeated sporting events (exempting horseracing). Under GVC’s proposals advertising specifically promoting responsible gambling and safer gambling campaigns would be permitted, but strictly limited to one advertisement per commercial break.
The call goes far further than the forthcoming pre-watershed, whistle-to-whistle advertising ban which is set to be introduced at the start of the 2019-20 football season in August. While GVC helped to bring about the new restrictions, the Company believes they do not go far enough, and is therefore calling on its industry peers to join it in helping to revolutionise the marketing of gambling brands.
In addition to the call for a broadcast advertising ban, the Group is also announcing further initiatives, as part of its Changing for the Bettor safer gambling campaign to tackle the issue of gambling related harm head-on. These include:
- Shirt sponsorship and perimeter advert ban – GVC has committed to unilaterally ending all football shirt sponsorship deals with UK teams and banning perimeter board advertising at football grounds, to allow sporting fans to watch their favourite teams without seeing any incentives to bet. The Company calls on its industry peers and UK football governing bodies to support this move and take action in this area.
- Increased investment in RET – Having been the first and only operator to commit to doubling spending on RET (Research, Education and Treatment) to 0.2% of UK gross gambling revenue in 2019, GVC has committed to raising this to 1% by 2022 – ten times the current minimum requirement.
- Treatment centres – GVC is establishing a new independent trust with the aim of making charitable contributions to fund treatment of problem gambling. The Leon House centre in Manchester has been identified as the first preferred recipient.
- Safer gambling software – To help those customers that are struggling with their gambling, we will offer the GamBan software, free to any individual who is showing signs of problematic play.
Commenting on the new proposals, GVC’s CEO, Kenny Alexander said:
“Whilst the vast majority of our customers enjoy our products responsibly, it is high time that the industry did more to protect its customers from potential harm. As the UK’s largest gambling company, and owner of Ladbrokes and Coral, we at GVC are doing exactly that. I call on our industry peers to help us bring about an end to broadcast advertising which promotes sports-betting in the UK no matter the time of day.”
“Increasing investment in research, education and treatment ten-fold by 2022, funding treatment centres and using technology to intervene before a problem develops, alongside our existing behavioural analytics, brings to life our commitment to be the most trusted and enjoyable betting operator in the world.”
“The industry should and can do more to protect the vulnerable, and today’s announcement demonstrates GVC’s commitment to delivering on that.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: GVC Calls for Complete Ban on UK Gambling Advertising and announces New Wave of Safer Gambling Initiatives

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Drafted.gg Achieves ESIC Gold Standard Accreditation, Joining a Distinguished List of Esports Betting Content Providers
The Esports Integrity Commission (ESIC) today admits Drafted.gg into the ESIC Gold Standard accreditation following an extensive on-site audit. This prestigious recognition underscores Drafted.gg’s unwavering commitment to integrity, fair play, and robust security measures in esports.
The ESIC Gold Standard for esports betting products represents one of the highest bars in esports betting product compliance and integrity best practices. Fewer than a handful of organizations worldwide have demonstrated the advanced operational protocols, thorough oversight mechanisms, and consistent ethical standards necessary to pass the stringent requirements set by ESIC.
Achieving this level of accreditation signals an organization’s excellence in safeguarding against corruption, match manipulation, and unethical practices—all of which are critical to the continued growth and credibility of esports.
The comprehensive audit evaluated key areas essential to maintaining a fair and secure competitive environment. These areas included physical security, CCTV monitoring, communication device restrictions, referee oversight, and overall compliance with ESIC’s rigorous integrity program. Over the course of the audit, Drafted.gg demonstrated exceptional diligence, meticulous record-keeping, and a forward-thinking approach to maintaining the highest standards of transparency and fair play.
“Drafted.gg joins an elite circle of esports organizations that meet the exceptionally high bar of ESIC Gold Standard compliance,” said Ian Smith, Commissioner of ESIC. “Their rigorous approach to operational integrity meets the benchmark for best practices in esports. We welcome them into the ESIC Gold Standard for Betting Products category.”
The ESIC Gold Standard accreditation highlights Drafted.gg’s robust systems for upholding best practices within esports. From comprehensive background checks and secure access controls to high-quality production techniques, Drafted.gg exemplifies what is possible when an organization aligns every aspect of its operations with the principles of fair competition and ethical conduct. This accreditation also reinforces the integrity of Drafted.gg’s esports content—made available to operators through its partnership with Oddin.gg—helping sportsbooks access compliant, high-quality content for esports betting.
A representative from Drafted.gg remarked: “The entire management team at Drafted.gg is excited about this milestone, as passing ESIC’s Gold Standard audit validates the rigorous integrity measures built into Drafted.gg from day one. From match oversight to data security, Drafted.gg’s operations are designed to meet the highest standards in compliance. This accreditation is not just a milestone—it’s a statement of the company’s ongoing commitment to fair competition and trust in esports.”
The post Drafted.gg Achieves ESIC Gold Standard Accreditation, Joining a Distinguished List of Esports Betting Content Providers appeared first on European Gaming Industry News.
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FBM Foundation brings hope, joy and essential aid to National Children’s Hospital
Bringing hope, joy and essential resources to children and families in need was the main purpose behind the FBM Foundation’s last initiative, in partnership with the National Children’s Hospital and Malasakit Center, on March 10th.
The social responsibility project of the FBM Group hosted a donation campaign delivering toys, school supplies, grocery essentials and critical medical equipment to improve the hospital’s services and bring comfort and joy to over 100 families.
The FBM Foundation aimed to make a meaningful impact on the operations of the National Children’s Hospital and the well-being of its patients. In response, employees from NTT and MEMO generously donated toys, art supplies, school supplies, baby wipes, clothing, and diapers. These contributions brought comfort and joy to young patients undergoing treatment at the hospital.
With the participation of 12 committed volunteers, this initiative counted with the direct involvement of Pepe Costa, FBM Foundation Representative, along with the celebrities Papa Jackson, Giselle Sanchez, and Daniel Matsunaga, who invested their time to bring a different enthusiasm to the day of these children.
Beyond the meaningful gifts, the FBM Foundation also provided critical medical equipment and supplies, such as gauze pads, underpads, wheelchairs, oxygen tanks, ECG machines, infusion pumps, nebulizers, and a vein locator apparatus. To complete the efforts of this donation campaign, the project delivered grocery essentials to 100 families facing medical challenges, offering much-needed support during difficult times.
Part of this initiative was possible by the funds raised from the Keepy-Uppy Charity Challenge during ICE Barcelona 2025. FBMDS not only showcased its latest iGaming innovations at the tradeshow but also turned visitor engagement into a tangible real-world impact. The Keepy-Uppy Charity Challenge successfully transformed participation into crucial donations, directly supporting vulnerable individuals through this important project at the National Children’s Hospital.
By combining the effects of these solidarity gestures, the FBM Foundation expects to improve the patient’s health care and enhance the hospital’s medical services. This initiative stands as a testament to the power of collective compassion by joining the dedication of 12 committed volunteers to the unwavering support of the FBM Foundation partners.
FBM Foundation continues its mission to create a lasting impact by promoting growth and well-being in communities around the world. Visit fbmfoundation.org to learn how you can help the project make a difference.
The post FBM Foundation brings hope, joy and essential aid to National Children’s Hospital appeared first on European Gaming Industry News.
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London Waterfront Experience unveiled for iGB L!VE
iGB L!VE organisers have unveiled designs illustrating the stunning new waterfront social and business networking feature which will be launched at July’s edition, the first to be held in London.
Situated adjacent to the historic Royal Docks, the London Waterfront Experience will involve an iGB L!VE take-over of the Waterfront Street Kitchen and Bar part of ExCeL’s ‘Immerse LDN’ Dock Edge entertainment district. It will include a series of entertainment activations including a centrepiece barge which will be moored at the edge of the dock.
Heralding the exciting new feature which represents a celebration of iGB L!VE’s relocation to London, Global Portfolio Director Naomi Barton said: “ With London’s July sun shining and temperatures reaching the mid-twenties, iGB L!VE’s Waterfront Experience will serve as a dynamic networking and social space. Open throughout the show it will provide a vibrant London-inspired ‘twist’ on the social and business opportunities that the industry loves about iGB L!VE.”
She added: “The London Waterfront Experience will enhance iGB L!VE’s unique chemistry and help deliver another world class event with all elements of the igaming industry ecosystem coming together in a city which is widely regarded as being the heart of the igaming industry.
“iGB L!VE 2025 will deliver unparalleled business opportunities with attendees having free access to the sector’s most influential brands and igaming professionals, occupying over 22,000 sqm of cutting-edge innovation and inspiration.”
iGB L!VE’s relocation to London will enable the event brand to continue its upward trajectory and achieve an ambitious four-year plan targeting 30,000 visitors and 550+ exhibitors/sponsors by 2028.
The post London Waterfront Experience unveiled for iGB L!VE appeared first on European Gaming Industry News.
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