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IMGL MASTERCLASS™ at MARE BALTICUM Gaming Summit 2019 – It’s Hot in the Nordics: IMGL Mega-Panel
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Industry media has been all eyes on the recent regulatory changes that came into effect starting 2019 in Sweden, Denmark and are starting to be discussed in Norway as well.
The second edition of MARE BALTICUM Gaming Summit, also known as the Baltic and Scandinavian Gaming Summit and Awards includes a special IMGL MASTERCLASS which will explore the recent changes that are happening in the Scandinavian region with an emphasis on Regulatory Trends, IP Blocking and Payment Blocking. The title of the panel discussion lives up to its name, “It’s Hot in the Nordics: IMGL Mega-Panel” will see some of the largest brands of the gambling industry share their knowledge about the market with the presence of Danish regulator, Birgitte Sand (Director of the Danish Gambling Authority).
The special panel will be moderated by Tal Itzhak Ron (Chairman & CEO at Tal Ron, Drihem & Co., Law Firm) and the panelist include generic names of the Scandinavian region such as Morten Ronde (CEO at Danish Online Gambling Association and Managing Partner at Nordic Gambling), Sissel Weitzhandler (Group Compliance Manager at Play’n GO), Gustaf Hoffstedt (General Secretary at the Swedish Trade Association for Online Gambling) and last but not least, Rolf Sims (Public Affairs Manager for Kindred Group in Norway and Board Chairman of the newly formed Norwegian Trade Association for Online Gambling Companies).
MARE BALTICUM Gaming Summit will take place on the 9th of May at Radisson Blu Royal Astorija Hotel and is gathering the gambling industry from the Baltic and Scandinavian regions for a full day of quality learning and networking with like-minded peers, regulators and representatives of the industry media.
Register here or View the Agenda!
Browse the official event website here: www.marebalticumgaming.com
Latest news about Denmark
It was a couple of weeks ago, that Spillemyndigheden, the Danish Gambling Authority has proposed to amend Danish Gambling Act to restrict the amount of marketing for gambling games, particularly to reduce exposure of children to gambling advertising.
The move is to prevent gambling from evolving from a form of entertainment into a problem. “A new code of conduct should be considered a benchmark and only a minimum requirement for the gambling industry,” said the authority.
The authority also stated that the code of conduct is “an opportunity to set limits and tools in place that go even further than required by law. This includes preparing clear frameworks for game advertising content and ensuring that the amount of advertising is reduced and restrictions are in place.”
The move will affect gambling-related advertising on TV stations.
Earlier this year, the gambling authority of Denmark has censured social media giant Facebook for promoting illegal gambling websites on its platform.
Latest news about Sweden
Sweden’s newly liberalized online gambling market has only been in place for a couple of months, but already it is proving a success. Spelinspektionen (the Swedish Gambling Authority), granted licenses to 60 gambling operators before the new laws were implemented on January 1. It has since approved more operators, bringing the total number of license holders to +70.
However, the fears of the operators have not been cleared yet, as it was just a month ago, that Sweden’s Minister on Public Administration, Ardalan Shekarabi said the government will be making more stringent regulations on gambling advertisements. He also summoned representatives of the gambling industry to parliament for a discussion on this topic.
The act stipulates that all gambling companies operating in Sweden be licensed and that they must ensure gambling advertisements are restrained.
The act also bans direct marketing of gambling companies of individuals who have barred themselves from gambling. Over 20,000 people in Sweden have self-selected to be barred from access to online sites, but the minister noted that these rules were not being complied with across the board.
According to a surprising new study, the majority of people with a gambling addiction in Sweden are women.
The country’s public health authority unveiled that almost two-thirds of the gambling addicts in the country (64 percent) are female. The survey also found that while the overall number of gamblers decreased since the last survey in 2015, the number of problem gamblers rose by 50 percent. Women made up half those considered problem gamblers.
Latest news from Norway
It was just two months ago when the European Gaming and Betting Association (EGBA) has urged the Norwegian government to rethink on the policy of banning payment transactions of six gambling companies. The Norwegian government had asked the banks to block payments to and from accounts identified as being used for processing gambling transactions.
He pointed out the fact that there are currently only two gambling providers authorized in Norway – both state-owned. He termed the present regime not sustainable. He also said that the present system depletes Norwegian state tax revenues and jeopardizes the task of keeping control of the market.
He urged the Norwegian government to develop a regulated market, based on multi-licensing and focusing on a high level of consumer protection.
When it comes to gambling legislation, some European countries give their citizens maximum freedom and others impose maximum restrictions. One country, Norway, fits both descriptions. Despite the best efforts of the Norwegian government to monopolize gambling in recent years, its citizens are free to play online bingo or use online casinos without fear of punishment.
Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the Baltic and Scandinavian region via the MARE BALTICUM Gaming platform which has been launched in 2018 and is committed to bringing together industry shareholders and government officials from the Baltic and Scandinavian region on a yearly base.
Browse the official event website here: www.marebalticumgaming.com
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: IMGL MASTERCLASS™ at MARE BALTICUM Gaming Summit 2019 – It’s Hot in the Nordics: IMGL Mega-Panel

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Poppleston Allen bolsters Gambling Team with specialist commercial law consultant
Leading licensing law firm Poppleston Allen is delighted to announce that betting and gaming industry stalwart Tom Grant is joining their Gambling Team as a consultant solicitor, bolstering its offering by advising on commercial contracts.
Tom has more than 20 years of experience in the gambling sector and has advised high-profile clients including Buzz Bingo, Cowells-Arrow, FSB and GAN as well as numerous growing businesses within the sector. Tom will work with the Gambling team drafting, negotiating, and advising on a range of commercial agreements that are essential to the growth of our clients’ business, such as sponsorship agreements, game development agreement, sports data rights licences, content licensing, platform agreements, affiliate terms, white-label agreements and customer terms and conditions.
Partner and department head Nick Arron comments: “I’m really looking forward to working with Tom. We’ve had a number of clients in common for years and our legal practices complement each other nicely. Tom’s expertise and understanding of regulatory frameworks and commercial challenges are fairly unique within the gambling sector, and allows us to offer additional services to our clients and reflects the opportunities we see in the gambling industry.”
Tom Grant said: “This is a great opportunity for both of us. The team has an outstanding reputation in the sector, and I look forward to contributing my expertise to help clients navigate the complexities of commercial agreements and achieve success in a competitive and dynamic market.”
Alongside his work with Poppleston Allen, Tom will continue to grow his own practice at Grant Legal.
The post Poppleston Allen bolsters Gambling Team with specialist commercial law consultant appeared first on European Gaming Industry News.
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Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content
Leading sportsbook technology provider adds dynamic layouts, real-time messaging and flexible experimentation tools
Altenar, a leading sports betting and iGaming software provider, has integrated Optimove’s Digital Experience Platform (DXP), Opti-X, to help operators boost engagement, personalisation and lifetime value from a player’s first visit.
Optimove’s DXP offers a Real-Time Messaging feature which allows operators to automatically trigger personalised messages across all marketing channels at the most opportune moments, ensuring timely and relevant communication that keeps players engaged.
Opti-X includes a Smart Search Engine powered by AI, which delivers lightning-fast, personalised search results. The engine tailors results based on a player’s past search history, platform behaviours, and betting preferences.
Altenar can now also offer more advanced end-to-end personalisation across all channels and platforms. Opti-X’s behavioural, historical, and predictive modelling equip operators to create detailed micro-segments, which promise more personalised interactions, fostering loyalty and increasing player value over time.
This strategic integration underscores Altenar’s commitment to continuously improving its offering and delivering innovative, player-centric solutions that have a significant impact for sports betting operators.
Diego Salas, Sales Manager at Altenar, said: “We are committed to enhancing the user experience and leveraging data to provide personalised content that offers clear benefits both to players and operators. Our partnership with Optimove allows our clients to better understand player behaviour and tailor their content to optimise their offerings and marketing messages.”
Adi Dagan, Senior Director of Partnerships at Optimove, said: “Altenar is a clear breakthrough leading sports betting software provider and being part of their solution is a true honour. This partnership is a boon for sports betting operators to ensure incredible personalised experience for each player. These are incredibly exciting times for online sports betting as we get to partner with an innovator like Altenar to take the industry to the next level.”
The post Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content appeared first on European Gaming Industry News.
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Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions
The Danish Gambling Authority has called attention to FATF’s (Financial Action Task Force) updated lists of high-risk jurisdictions: the Grey List (jurisdictions under increased monitoring) and Black List (call for actions). Among other things, gambling operators must include FATF’s lists of high-risk jurisdictions when assessing players’ risk.
Jurisdictions listed on the Grey List are Algeria, Angola, Bulgaria, Burkina Faso, Cameroon, the Ivory Coast, Croatia, DR Congo, Haiti, Kenya, Laos, Lebanon, Mali, Monaco, Mozambique, Namibia, Nepal, Nigeria, South Africa, South Sudan, Syria, Tanzania, Venezuela, Vietnam and Yemen.
Jurisdictions listed on the Black List are Democratic People’s Republic of Korea, Iran and Myanmar
Gambling operators are required to conduct enhanced customer due diligence (EDD) pursuant to section 17(1) of the Danish AML Act, if a player is assessed to impose a higher risk of the gambling operator being misused for money laundering or terrorist financing.
Gambling operators shall conduct this risk assessment based on Annex 3 to the AML Act (high-risk factors) which includes the FATF high-risk country lists (the so called black list and grey list)
It is not required that gambling operators perform EDD if a country is listed on the FATF’s list. EDD are only a requirement for players from jurisdictions listed in the EU Regulation of High Risk Third Country list pursuant to. 17(2) of the AML Act.
The post Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions appeared first on European Gaming Industry News.
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