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Betinvest revolutionises operator capability with ‘plug-and-play’ Sportsbook iFrame
Reading Time: 4 minutes
Following the launch of the industry’s first customisable Sportsbook iFrame solution, Betinvest is continuing to develop the pioneering project by separating the Sportsbook and eSports services providing operators with an even more straightforward entry into sports betting. The company’s VP of Business Development, Valentyn Kyrylenko, explores why ‘plug-and-play’ is, as far as they are aware, providing capabilities nobody else can across the global sports betting sector…
“We decided to separate our Sportsbook service from our eSports products, this way, clients whose main target is eSports can opt to use only this service, or to use both if they so wish,” explained Kyrylenko. “It goes beyond any Sportsbook iFrame that you typically find on the market, this is a new approach providing Sportsbook as a fully-fledged service. We are also able to use iFrame integration to provide other products and services to our clients, but this is dependent on the partner’s needs and their platform.”
He continued: “Betinvest has simplified the complexity of Sportsbook by introducing a revolutionary ‘plug-and-play’ Sportsbook iFrame solution so that our customers can invest time in more important things. We are flexible, and aim to offer this flexibility to our clients. For us, the key is not in spending time, but in investing it.”
With respect to the interface of BetInvest’s eSports iFrame, the technology was designed according to customer needs and preferences by a streamlined team of two who aimed to provide operators with a product, but also with the back office tools to make it possible for them to manage it themselves. “Our customers can apply any necessary settings or customisation options to ensure the safety of their business by themselves. All the data we exchange is encoded, not personalised, so even in the event of a data breach, information about customers and their transactions won’t be compromised,” said Kyrylenko. “This solution will be good for platforms which have their own payment and accounting systems, but are lacking a sportsbook or other gaming product.”
Commenting on customer integration, Kyrylenko continued: “From our side – through the main admin panel, for example – we’ll be able to see everything relating to our clients, with the exception of their customers. We’ve kept customer information exclusively on the client’s side and encoded, so all we’ll be able to see is something anonymous. iFrame API is available in all kinds of software languages to our B2B clients enhancing its potential across differing platforms. For example, if they’re using JavaScript, we’ll give them the appropriate documentation for it. If they use Java, we’ll give them documentation in Java instead. Our iFrame is compatible with all other technology. This makes integration fast and simple, which operators will appreciate.”
Betinvest’s ‘plug-and-play’ Sportsbook iFrame solution is not only breaking new ground by giving their clients control of their back office, it is also delivers a recognisable betting website design at the touch of a button which has been created specifically to enhance revenue and customer interaction. Discussing the ease of setup, Valentyn said: “What do operators need to begin their partnership with us? All they need to do is to concentrate on their business and motivation. As long as they are motivated, we can get started. It’s likely that they already have a platform of their own, into which they can integrate our iFrame. This is the fastest way to launch new products from scratch, or to expand an existing business by incorporating Betinvest data, for example. This is the brilliance of ‘plug-and-play’.”
He added: “Our clients will be able to choose from and switch between 15 different designs. At a basic level, there is the option to change the outlines, the colours, etc. but if a partner wants a certain look for their website, we can also provide that for them. We can implement everything very quickly. Of course, we included layouts for different regions where customers require an alternative design.”
“All betting websites have almost identical designs and layouts,” he continued. “The reason behind this is a simple one – people are used to it. For every new customer, it’s easier for them if they can just click through to the page where they know they can place a bet, for example, instead of having to waste time getting to grips with a new layout. This is a feature we’re maintaining with the front end of our Sportsbook iFrame. It is similar to using email: regardless of whether you use Outlook or Gmail, you won’t struggle to find your inbox or sent mail if you switch provider because the overall design is always the same.”
In addition to revenue, Betinvest’s iFrame solution reduces the cost of running a betting business for its partners by 80% through its comprehensive back office. Commenting on the potential behind ‘plug-and-play’, Valentyn Kyrylenko, who project managed the entire solution from the ground up, concluded: “With our Sportsbook iFrame, clients will be able to change the content; pause or cancel events; manage their high-risk and VIP customers; group customers; conduct marketing; create and award bonuses; alter the advertising settings; create reports and income charts; and favourite certain sports. Our clients can manage a lot of things through this back office. This removes the need to call us and ask us to do things for them and what’s more, operators can also change the frontend design. We give them control. No one else in the industry does this.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betinvest revolutionises operator capability with ‘plug-and-play’ Sportsbook iFrame

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NetBet Partners with Fight Disciples
NetBet, a leading online gaming platform, has announced an exciting new partnership with world-renowned boxing & MMA podcast the Fight Disciples, co-hosted by award-winning broadcasters Adam Catterall and Nick Peet.
The partnership will span some of the UFC’s biggest events, including Max Holloway vs. Dustin Poirier at UFC 318, as well as major upcoming boxing bouts.
This partnership builds on NetBet’s recent announcement as the official betting partner of the UFC in the UK and other parts of Europe. It will play a key role in boosting visibility for NetBet’s popular UFC Predictor Game. As part of the collaboration, NetBet branding will feature across all Fight Disciples UFC content, including behind-the-scenes access and exclusive fighter interviews.
Part of this deal will also see the Fight Disciples and NetBet team up to provide all-encompassing coverage for three huge upcoming boxing fights; Oleksandr Usyk vs Daniel Dubois, Katie Taylor vs Amanda Serrano and Saul ‘Canelo’ Alvarez vs Terrance Crawford.
Adam Catterall, co-host of the Fight Disciples Podcast, said: “We’ve always prided ourselves on being the voice of the fight fan, so teaming up with NetBet – the official sportsbook and betting partner of the UFC – is a massive moment for us. This partnership gives us the opportunity to get even closer to the action and, more importantly, bring our audience along with us. Whether it’s behind-the-scenes insight, exclusive content, or on-the-ground access at the biggest events, it’s all about delivering that front-row feeling to our listeners.”
Tristan Wootton, Head of UK at NetBet added: “With NetBet making huge waves in the world of fight sports, this partnership with the Fight Disciples represents another exciting opportunity with regard to brand development. We feel confident that our players will enjoy the engaging content produced from this partnership, with so many brilliant UFC and boxing shows just on the horizon!”
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Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement
Soft2Bet continues its strategic expansion in Romania through its rapidly growing online entertainment brand, Don.ro, which has entered a multi-year agreement as the main sponsor of CFR 1907 Cluj, one of Romania’s leading football clubs.
Beginning with the 2025-26 Liga 1 season, leading Romanian brand Don.ro’s logo will feature prominently on CFR Cluj’s home and away kits, training gear, and throughout the “Dr. Constantin Rădulescu” stadium. The partnership with CFR Cluj also includes a slate of live and digital activations powered by Soft2Bet’s innovative platform, designed to deepen fan engagement.
“We are excited to announce our partnership with Don.ro, a Romanian brand that shares our values of performance, professionalism, and the desire to build something lasting. The fact that Don.ro is becoming the main partner of our club is both a validation of the work we do every day and an important step in strengthening CFR Cluj’s image both nationally and internationally.
We are pleased to have a dynamic partner by our side, one with a modern vision who believes in the power of sport to inspire and bring people together. Moreover, Don.ro has chosen to offer each season ticket holder this season an official jersey — a gesture of appreciation for the passion and loyalty with which they support us.” — Cristian Balaj, CFR Cluj President.
The partnership between Soft2Bet and CFR Cluj brings together Don.ro’s award-winning online gaming brand and a club with a rich history of success, including eight league titles, four Romanian Cups, and four Super Cups. Both sides are driven by a commitment to high performance, bold ambition, and fresh ideas, which makes this collaboration especially well-aligned.
“We are honored to join the CFR Cluj family, a symbol of excellence in Romanian football. This partnership reflects the shared values that bring us together — performance, responsibility, and respect for the community.
At Don.ro, we are committed to promoting a safe and balanced entertainment environment, and through our collaboration with CFR Cluj, we aim to deliver a strong message about the importance of responsible play, both on and off the field.” — Marius Mirasovici, Official representative of Don.ro brand
The partnership is designed to deliver real value to Don.ro’s players and the wider local community. With Soft2Bet’s backing, Don.ro will launch a range of activations tailored to Romanian audiences, such as exclusive match-day experiences, localised campaigns, community events, and responsible gaming initiatives, bringing fans closer to the action and rewarding their loyalty in meaningful ways.
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, highlighted: “At Soft2Bet, we excel in building powerful and award-winning brands that forge deep connections with players through localised experiences. Don.ro’s partnership with CFR Cluj embodies this vision,combining a top-performing club with our drive for tailored gamified experiences, product excellence, and a passion for performance.”
Launched in 2024 and recognised as “Best Launch of the Year” at the 12th Meeting of Gambling Professionals, Don.ro delivers over 3,484 casino games, a full live-dealer lineup, and a complete sportsbook. The platform runs on Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) technology, which enhances player engagement through mission-based features and in-game challenges.
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Week 27/2025 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
PG Soft has served up a classic slot with its Diner Frenzy Spins. This is a 5-reel, 4-rows video slot featuring connecting ways and sticky symbol respins. Diner Frenzy Spins is set within a vibrant, retro-futuristic diner with a buzzy atmosphere thanks to a playful soundtrack. During any spin, the Mystery Respin may be randomly triggered while the reels are spinning.
ELA Games calls back to a classic yet luxurious gaming experience with its new title, Juicy Crystal. The game offers a unique and modern twist on the beloved and familiar fruit machine format, featuring timeless symbols and rich visuals. The studio’s trademark attention to detail and quality delivers a game that’s exciting, memorable and elegant.
Amusnet presents its newest Online Casino portfolio expansion – a royal-themed slot filled with exciting bonus features. The release adds to the fun of the player-favourite Extra Crown game series, this time with six reels and 100 paylines, top-notch graphics and a vibrant soundtrack. A total of 11 symbols are scattered across the now six reels and 40 fixed paylines, along with some special features that make the gameplay more engaging and fun.
Play’n GO illuminate their classic Moon Princess universe once more with Moon Princess Stargazing, a grid slot set among icy stars and rising multipliers. Set beyond Neptune in the icy reaches of the Kuiper Belt, Moon Princess Stargazing marks a radiant new chapter in one of Play’n GO’s most celebrated series. Players reunite with Star, Nova and Astra – the celestial trio whose powers help forge constellation connections and unlock sky-high wins.
Step into the golden sands of Ancient Egypt with Ra’s Relics Bonanza, a thrilling 6×5 cascading slot adventure from Booming Games! Land 8 or more matching symbols anywhere on the reels to secure a win, as winning symbols vanish and new ones tumble down, unlocking endless chances for treasure. Keep an eye on the Divine Scarab, collecting scatter symbols throughout the base game and triggering Free Spins at any moment.
The post Week 27/2025 slot games releases appeared first on European Gaming Industry News.
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