Latest News
Betinvest revolutionises operator capability with ‘plug-and-play’ Sportsbook iFrame
Reading Time: 4 minutes
Following the launch of the industry’s first customisable Sportsbook iFrame solution, Betinvest is continuing to develop the pioneering project by separating the Sportsbook and eSports services providing operators with an even more straightforward entry into sports betting. The company’s VP of Business Development, Valentyn Kyrylenko, explores why ‘plug-and-play’ is, as far as they are aware, providing capabilities nobody else can across the global sports betting sector…
“We decided to separate our Sportsbook service from our eSports products, this way, clients whose main target is eSports can opt to use only this service, or to use both if they so wish,” explained Kyrylenko. “It goes beyond any Sportsbook iFrame that you typically find on the market, this is a new approach providing Sportsbook as a fully-fledged service. We are also able to use iFrame integration to provide other products and services to our clients, but this is dependent on the partner’s needs and their platform.”
He continued: “Betinvest has simplified the complexity of Sportsbook by introducing a revolutionary ‘plug-and-play’ Sportsbook iFrame solution so that our customers can invest time in more important things. We are flexible, and aim to offer this flexibility to our clients. For us, the key is not in spending time, but in investing it.”
With respect to the interface of BetInvest’s eSports iFrame, the technology was designed according to customer needs and preferences by a streamlined team of two who aimed to provide operators with a product, but also with the back office tools to make it possible for them to manage it themselves. “Our customers can apply any necessary settings or customisation options to ensure the safety of their business by themselves. All the data we exchange is encoded, not personalised, so even in the event of a data breach, information about customers and their transactions won’t be compromised,” said Kyrylenko. “This solution will be good for platforms which have their own payment and accounting systems, but are lacking a sportsbook or other gaming product.”
Commenting on customer integration, Kyrylenko continued: “From our side – through the main admin panel, for example – we’ll be able to see everything relating to our clients, with the exception of their customers. We’ve kept customer information exclusively on the client’s side and encoded, so all we’ll be able to see is something anonymous. iFrame API is available in all kinds of software languages to our B2B clients enhancing its potential across differing platforms. For example, if they’re using JavaScript, we’ll give them the appropriate documentation for it. If they use Java, we’ll give them documentation in Java instead. Our iFrame is compatible with all other technology. This makes integration fast and simple, which operators will appreciate.”
Betinvest’s ‘plug-and-play’ Sportsbook iFrame solution is not only breaking new ground by giving their clients control of their back office, it is also delivers a recognisable betting website design at the touch of a button which has been created specifically to enhance revenue and customer interaction. Discussing the ease of setup, Valentyn said: “What do operators need to begin their partnership with us? All they need to do is to concentrate on their business and motivation. As long as they are motivated, we can get started. It’s likely that they already have a platform of their own, into which they can integrate our iFrame. This is the fastest way to launch new products from scratch, or to expand an existing business by incorporating Betinvest data, for example. This is the brilliance of ‘plug-and-play’.”
He added: “Our clients will be able to choose from and switch between 15 different designs. At a basic level, there is the option to change the outlines, the colours, etc. but if a partner wants a certain look for their website, we can also provide that for them. We can implement everything very quickly. Of course, we included layouts for different regions where customers require an alternative design.”
“All betting websites have almost identical designs and layouts,” he continued. “The reason behind this is a simple one – people are used to it. For every new customer, it’s easier for them if they can just click through to the page where they know they can place a bet, for example, instead of having to waste time getting to grips with a new layout. This is a feature we’re maintaining with the front end of our Sportsbook iFrame. It is similar to using email: regardless of whether you use Outlook or Gmail, you won’t struggle to find your inbox or sent mail if you switch provider because the overall design is always the same.”
In addition to revenue, Betinvest’s iFrame solution reduces the cost of running a betting business for its partners by 80% through its comprehensive back office. Commenting on the potential behind ‘plug-and-play’, Valentyn Kyrylenko, who project managed the entire solution from the ground up, concluded: “With our Sportsbook iFrame, clients will be able to change the content; pause or cancel events; manage their high-risk and VIP customers; group customers; conduct marketing; create and award bonuses; alter the advertising settings; create reports and income charts; and favourite certain sports. Our clients can manage a lot of things through this back office. This removes the need to call us and ask us to do things for them and what’s more, operators can also change the frontend design. We give them control. No one else in the industry does this.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betinvest revolutionises operator capability with ‘plug-and-play’ Sportsbook iFrame
Latest News
ComeOn Group unveils new live casino innovation with industry-first 7-seat Blackjack tables for its branded Nordic Ruby Lounge
ComeOn Group is excited to announce a groundbreaking addition to its Nordic Ruby Lounge portfolio: the launch of the industry’s first dedicated 7-Seat live casino Bet Stacker Blackjack.
Together with partner Evolution, this innovative live casino experience reinforces ComeOn Group’s commitment to delivering premium, player-centric gaming to its audience. Bet Stacker Blackjack joins an already solid lineup in the Nordic Ruby Lounge, which includes Native-Speaking Swedish Classic Blackjack and Free Bet Blackjack, further enhancing the diverse and immersive options available to players.
Greg Kett, Director of Casino at ComeOn Group, said: “The launch of Bet Stacker Blackjack marks another milestone in our mission to bring innovative and high-quality gaming experiences to our players. We are proud to continuously push the boundaries of live casino entertainment and set new industry standards.”
The Nordic Ruby Lounge is part of ComeOn Group’s prestigious Ruby Lounge portfolio, which debuted in early 2022 with a strong commitment to premium, safe, and exclusive entertainment. Designed as a “brand within a brand”, the Ruby Lounge live casino studio delivers an immersive experience, featuring expertly hosted Blackjack and Roulette tables by ComeOn’s dedicated live dealers.
With its tailored and personalised approach, the Nordic Ruby Lounge stands out as a truly one-of-a-kind live casino offering, setting new benchmarks in the industry. As live casino gaming remains a strategic focus for ComeOn Group, the launch of Nordic Ruby Lounge marks a significant milestone in the company’s ongoing growth and innovation efforts.
The post ComeOn Group unveils new live casino innovation with industry-first 7-seat Blackjack tables for its branded Nordic Ruby Lounge appeared first on European Gaming Industry News.
Shochiku Ventures, the CVC arm of Shochiku Group, a cornerstone of Japanese entertainment for over 125 years, is launching the Shochiku Game Accelerator 2025, which will offer startups up to $100,000 USD.
The accelerator’s funding is available to startups providing game-enhancing technologies such as middleware, SaaS, and infrastructure. This funding is not for game development itself but for services that improve existing games.
Building on Shochiku’s recent indie game publishing success (e.g., MiSide – 80,000+ Overwhelmingly Positive Steam reviews), the program focuses on Proof of Concept (PoC) development, leveraging Shochiku’s existing game titles. Selected companies will receive funding, a trip to Tokyo, and access to top Japanese VCs, publishers, and partners.
Key Details:
- Funding: Up to $100,000 (USD) per selected company (non-equity)
- Focus: Game-enhancing technologies (middleware, SaaS, infrastructure – not game development)
- Opportunity: PoC development with Shochiku titles, Japan market entry/expansion, networking with key industry players.
- Backed By: Shochiku Ventures, part of the historic Shochiku Group.
- Application Deadline: May 19, 2025 (11:59 PM JST)
The full press lelease below:
The post Shochiku Ventures (Shochiku Group) Launches $100K Game Accelerator appeared first on European Gaming Industry News.
Latest News
XSOLLA RELEASES Q1 2025 REPORT ON THE FUTURE OF GLOBAL GAMING AND GAME DEVELOPMENT: ANALYSIS OF METRICS AND EMERGING TRENDS
Key Topics Include the Global Gaming Market, Mobile Monetization Trends, Player Engagement Led by Gen Z and Gen Alpha, and Rising Investments Tools and Platforms
Xsolla, a leading global video game commerce company, proudly announces the release of the Q1 2025 Edition of “The Xsolla Report: The State of Play.” This detailed report provides crucial insights, trends, and opportunities shaping the gaming landscape, empowering industry professionals to adapt and thrive in today’s rapidly changing market.
The Q1 2025 Edition focuses on the rapid growth of the global gaming market, which is expected to reach $522.5 billion in 2025 and expand at a 7.25% Compound Annual Growth Rate (CAGR), hitting $691.3 billion by 2029. The United States, poised to generate the largest revenue share for mobile games, will further solidify its position as the world’s top gaming market, contributing approximately $141 billion to the total revenue. This surge is driven mainly by the continued rise of mobile gaming, fueled by increasing smartphone adoption, advancing technology, and a more connected global market. The mobile gaming market is expected to accelerate at a compound annual growth rate (CAGR) of 11.3%, with 9.9% growth projected for 2025 alone.
The report also highlights shifting player engagement trends, with Gen Z and Gen Alpha leading. These digital-native generations are redefining the gaming landscape by gravitating toward interactive, socially connected, and player-generated content. Platforms like Twitch and YouTube fuel deeper community interactions, solidifying gaming as not just entertainment but as a social and cultural force.
Technological advancements continue to shape the industry, with AI and cloud gaming at the forefront of innovation. Cloud gaming, projected to generate $25.3 billion by 2029, is breaking accessibility barriers by enabling high-performance, device-agnostic streaming. Meanwhile, AI is revolutionizing game development, optimizing workflows, and creating personalized player experiences boosting engagement and retention. As the gaming sector rapidly evolves, industry leaders such as Activision Blizzard, NVIDIA, and Microsoft are positioning themselves at the forefront of innovation, driving investment and expansion across cloud gaming, AI, and new monetization models.
“The convergence of AI and cloud gaming is revolutionizing the industry, making high-quality gaming experiences more immersive, scalable, and accessible than ever before,” said Chris Hewish, Chief Strategy Officer at Xsolla. “AI is streamlining development and enhancing player engagement, while cloud gaming is removing hardware barriers, allowing more players to connect seamlessly while providing alternative payment models like pay-as-you-go for users. This technological shift isn’t just shaping the future – it’s defining it.”
In addition to these findings, the report also highlights a defining trend shaping the industry: the democratization of game development, which is paving the way for social impact gaming. With game development tools increasingly accessible, a new generation of change makers is emerging—young creators leveraging gaming to address community challenges and drive meaningful social engagement.
The full report outlines the current trends and strategic opportunities in the global gaming market, offering invaluable insights for developers and industry stakeholders.
For more information and to access the Q1 2025 Edition of “The Xsolla Report: The State of Play,” visit: xsolla.pro/txrq125
The post XSOLLA RELEASES Q1 2025 REPORT ON THE FUTURE OF GLOBAL GAMING AND GAME DEVELOPMENT: ANALYSIS OF METRICS AND EMERGING TRENDS appeared first on European Gaming Industry News.
-
Latest News3 months agoGamCare releases Annual Report following record breaking year of support on the National Gambling Helpline
-
Latest News3 months agoAbios powers upcoming gaming media platform Apollo with in-play statistics for League of Legends
-
Latest News3 months agoGovernment support, medals, and global recognition define a landmark year for Indian esports and video gaming in 2024
-
Latest News3 months agoKambi Group plc repurchase of shares during 18 December – 23 December 2024
-
Latest News3 months ago
India Levels Up: Emerging as a Global Gaming Powerhouse in 2024
-
Latest News3 months agoImagine Live Partners with King.rs
-
Latest News3 months agoGambling.com Group Enters into Definitive Agreement to Acquire Odds Holdings, Parent Company of OddsJam, a Fast-Growing Technology Platform for Real-time Odds Data, in Accretive Transaction
-
Latest News1 month agoSportradar’s Alpha Odds Receives Dual Honors at European iGaming Awards 2025
You must be logged in to post a comment Login