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Betinvest revolutionises operator capability with ‘plug-and-play’ Sportsbook iFrame

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Following the launch of the industry’s first customisable Sportsbook iFrame solution, Betinvest is continuing to develop the pioneering project by separating the Sportsbook and eSports services providing operators with an even more straightforward entry into sports betting. The company’s VP of Business Development, Valentyn Kyrylenko, explores why ‘plug-and-play’ is, as far as they are aware, providing capabilities nobody else can across the global sports betting sector…

“We decided to separate our Sportsbook service from our eSports products, this way, clients whose main target is eSports can opt to use only this service, or to use both if they so wish,” explained Kyrylenko. “It goes beyond any Sportsbook iFrame that you typically find on the market, this is a new approach providing Sportsbook as a fully-fledged service. We are also able to use iFrame integration to provide other products and services to our clients, but this is dependent on the partner’s needs and their platform.”

He continued: “Betinvest has simplified the complexity of Sportsbook by introducing a revolutionary ‘plug-and-play’ Sportsbook iFrame solution so that our customers can invest time in more important things. We are flexible, and aim to offer this flexibility to our clients. For us, the key is not in spending time, but in investing it.”

With respect to the interface of BetInvest’s eSports iFrame, the technology was designed according to customer needs and preferences by a streamlined team of two who aimed to provide operators with a product, but also with the back office tools to make it possible for them to manage it themselves. “Our customers can apply any necessary settings or customisation options to ensure the safety of their business by themselves. All the data we exchange is encoded, not personalised, so even in the event of a data breach, information about customers and their transactions won’t be compromised,” said Kyrylenko. “This solution will be good for platforms which have their own payment and accounting systems, but are lacking a sportsbook or other gaming product.”

Commenting on customer integration, Kyrylenko continued: “From our side – through the main admin panel, for example – we’ll be able to see everything relating to our clients, with the exception of their customers. We’ve kept customer information exclusively on the client’s side and encoded, so all we’ll be able to see is something anonymous. iFrame API is available in all kinds of software languages to our B2B clients enhancing its potential across differing platforms. For example, if they’re using JavaScript, we’ll give them the appropriate documentation for it. If they use Java, we’ll give them documentation in Java instead. Our iFrame is compatible with all other technology. This makes integration fast and simple, which operators will appreciate.”

Betinvest’s ‘plug-and-play’ Sportsbook iFrame solution is not only breaking new ground by giving their clients control of their back office, it is also delivers a recognisable betting website design at the touch of a button which has been created specifically to enhance revenue and customer interaction. Discussing the ease of setup, Valentyn said: “What do operators need to begin their partnership with us? All they need to do is to concentrate on their business and motivation. As long as they are motivated, we can get started. It’s likely that they already have a platform of their own, into which they can integrate our iFrame. This is the fastest way to launch new products from scratch, or to expand an existing business by incorporating Betinvest data, for example. This is the brilliance of ‘plug-and-play’.”

He added: “Our clients will be able to choose from and switch between 15 different designs. At a basic level, there is the option to change the outlines, the colours, etc. but if a partner wants a certain look for their website, we can also provide that for them. We can implement everything very quickly. Of course, we included layouts for different regions where customers require an alternative design.”

“All betting websites have almost identical designs and layouts,” he continued. “The reason behind this is a simple one – people are used to it. For every new customer, it’s easier for them if they can just click through to the page where they know they can place a bet, for example, instead of having to waste time getting to grips with a new layout. This is a feature we’re maintaining with the front end of our Sportsbook iFrame. It is similar to using email: regardless of whether you use Outlook or Gmail, you won’t struggle to find your inbox or sent mail if you switch provider because the overall design is always the same.”

In addition to revenue, Betinvest’s iFrame solution reduces the cost of running a betting business for its partners by 80% through its comprehensive back office. Commenting on the potential behind ‘plug-and-play’, Valentyn Kyrylenko, who project managed the entire solution from the ground up, concluded: “With our Sportsbook iFrame, clients will be able to change the content; pause or cancel events; manage their high-risk and VIP customers; group customers; conduct marketing; create and award bonuses; alter the advertising settings; create reports and income charts; and favourite certain sports. Our clients can manage a lot of things through this back office. This removes the need to call us and ask us to do things for them and what’s more, operators can also change the frontend design. We give them control. No one else in the industry does this.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betinvest revolutionises operator capability with ‘plug-and-play’ Sportsbook iFrame

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ITL Spain head to Madrid for the largest gaming exhibition in the Spanish calendar

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Innovative Technology (ITL) have announced their participation at the largest global network of gaming professionals in Spain. From 7-9 May 2024, Madrid will become the centre of the Spanish gaming industry, celebrating the 40th anniversary of Feria Internacional del Juego (FIJMA).

FIJMA is the most important event in the leisure and gaming industry in Spain where the main companies, manufacturers and experts in the industry gather to learn about the latest slots and gaming equipment innovations. The Spanish team at ITL will be exhibiting their solutions on stand A49 and plan to have their latest note recyclers and coin handling products centre stage, as well as demonstrating how their biometrics solutions can be utilised to benefit the gaming industry to prevent underage gambling.

Jose Garcia Escudero, General Manager for ITL Spain said, “We are looking forward to showing how combining our compact note recycler (NV22 Spectral) and advanced coin recycler (SMART Coin System) gives the best fit for cash handling efficiency for gaming machines in Spain. These solutions now dominate the Spanish gaming market giving operators considerable float management savings, fewer refills, and a massive reduction in coin starvation for improved machine uptime. We’ll also show the new NV4000 mixed denomination note recycler to the Spanish gaming market for the first time, ideal for high volume applications like change and redemption terminals.”

ITL have a range of AI-powered biometric solutions which perform accurate age verification at gaming venue entrances or integrated in gaming machines.

Continuing Jose said, “We will also have our age check devices on the stand for visitors to demo which can help operators prevent someone potentially underage or even self-excluded trying to play a machine or access an age restricted area. ICU Lite can be fully integrated in a gaming machine or betting terminal to automatically estimate age to prevent minors from playing. MyCheckr can be utilised at 18+ entrances to prevent access. Both devices have a one-off cost with no subscriptions and no internet required. Our technology is affordable, available to all and trusted, with no biometric personal data stored.”

Concluding Jose said, “We have very strong relationships with the Spanish market and we’re proud to know that our products will be displayed on a number of stands from our long standing customers. We’re looking forward to seeing everyone in person in Madrid and we welcome you all to stand A49.”

The post ITL Spain head to Madrid for the largest gaming exhibition in the Spanish calendar appeared first on European Gaming Industry News.

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NetBet Denmark joins forces with Wazdan

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NetBet Denmark, a leading name in the iGaming sector, has signed an agreement with Wazdan as it continues to expand its portfolio of the industry’s finest games.

As part of this newly forged partnership, NetBet Denmark is set to integrate the full spectrum of Wazdan’s cutting-edge games into its platform. Players at NetBet can now enjoy an array of engaging titles, including popular offerings such as 9 Coins™ Grand Diamond Edition, Mighty Wild™: Panther, and 16 Coins™.

This collaboration aligns with the operator’s mission to provide its players with an unparalleled gaming environment, marked by innovation and a diverse selection of top-quality games.

Players at NetBet can seamlessly access and enjoy the new additions to their gaming repertoire by visiting the official NetBet Denmark website. The integration of Wazdan’s games is expected to enhance the overall gaming experience for players, offering them a broader selection of titles that cater to various preferences and playstyles.

Claudia Georgevici, PR Manager at NetBet Denmark, said: “Wazdan has come a long way since its founding back in 2010, developing rapidly to propel the company to the forefront of the iGaming industry. As well as innovation, the company has always prioritised enjoyment and responsible gambling in equal measure – making them an ideal partner to help NetBet expand our operations in the Danish market.”

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “It brings us great excitement to forge a partnership with NetBet, a well-established presence in the thriving landscape of Danish iGaming. The potential in Denmark is vast, and our collaboration with NetBet is poised to fortify our standing in this dynamic market.”

NetBet players can now explore the thrilling new titles from Wazdan by visiting the official NetBet Denmark website.

The post NetBet Denmark joins forces with Wazdan appeared first on European Gaming Industry News.

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Pariplay® adds Kero Gaming Micro Betting Product Suite to Fusion® platform

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NeoGames S.A subsidiary Pariplay®, the leading aggregator and content provider, has further enhanced its Fusion® platform offering through its latest partnership with Kero Gaming (“Kero”), which will see sports betting options added to the aggregator for the first time.

Kero, a leading supplier of micro betting data feeds, products and services will integrate its full product suite onto the Fusion platform.  The Kero platform allows players to watch, bet and chat by combining dynamic, next-play betting markets, live chat for player socialization and the live stream of any match into a single entertainment destination within the sportsbook.Kero’s micro betting technology is uniquely powered by a recommendation engine that leverages proprietary algorithms to create contextually relevant betting markets that are delivered to players, creating a casino style sports betting experience where players can bet on any individual play or moment throughout the course of every match.

The latest provider relationship boosts the wide variety of content available on the rapidly expanding Fusion® platform into the sports betting sphere as Pariplay® maintains its focus on providing enhanced entertainment value for players in regulated markets worldwide.

The Fusion® aggregation offering features over 14,000 games from more than 150 of the industry’s leading game developers and a suite of back-office conversion and retention tools that enhance player value.

Ashley Bloor, Director of Partnerships at Pariplay®, said: “Our content deal with Kero Gaming Inc.      demonstrates our position as one of the world’s pioneering gaming aggregators and we are thrilled to be welcoming its portfolio onto the Fusion® platform.

“With both parties solidifying themselves as visionary forces in the industry, we are confident the partnership will spearhead success as we branch into new sports betting technologies and will resonate with players globally.”

Tomash Devenishek, CEO at Kero Gaming Inc., added: “We at Kero are continually striving to innovate and enhance the sports fan experience by integrating our advanced recommendation technology with real-time micro markets. Pariplay stands out as a leader, powering some of the most renowned global brands. Our shared clientele lays a solid foundation for this collaboration.

“This partnership represents a significant stride towards delivering exceptional sports betting products globally. We are thrilled to embark on this journey with Pariplay as our partner.”

The post Pariplay® adds Kero Gaming Micro Betting Product Suite to Fusion® platform appeared first on European Gaming Industry News.

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