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PRE-ATT&CK Techniques: The Key to Preventing Cyber Attacks
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Cyber attackers are now targeting any kind of information that can reward them: from personal data to corporate information to government secrets. However, behind each attack, there is a long chain of thoroughly selected actions.
While most organizations focus their attention on protecting the perimeter of their corporate network, the cybersecurity experts from MITRE advise expanding their ability to understand the behavior of adversaries.
Hackers select their victims long before their attack and carefully collect information about them before executing any malicious actions. Nowadays, the internet provides them with a great variety of data about almost any company, so adversaries can learn enough not only about a company’s activity but also about its cybersecurity weak spots.
To help security officers understand how hackers choose their victims and prevent an attack before it even begins, MITRE, a non-profit corporation that tackles cybersecurity problems, has created the PRE-ATT&CK matrix that is a part of the Adversarial Tactics, Techniques, and Common Knowledge, also known as the ATT&CK framework.
What is the PRE-ATT&CK matrix?
PRE-ATT&CK allows security officers to prevent a possible attack before an adversary penetrates into their network. The PRE-ATT&CK matrix contains 15 tactics and more than 150 techniques that explain the adversary planning, information gathering, reconnaissance, and setup when preparing their attack.
The tactics in PRE-ATT&CK explain the typical adversarial techniques and procedures for selecting a victim, obtaining information about it, and launching the cyber attack. This information provides security officers with a broader understanding of adversary behavior before any indicators of compromise appear.
PRE-ATT&CK allows security officers to find answers on the following questions:
- Are there any signs that cyber attackers are targeting your organization?
- What adversary techniques may an attacker apply to your company?
- How can you analyze the collected data to notice a hacker’s interest into your organisation?
Analyzing the PRE-ATT&CK techniques and tactics, defenders can get a better understanding of cyber attacker activities. They can use this knowledge to make appropriate decisions on what technical measures and mitigations to adopt in order to reduce hacker’s chances on properly preparing an attack on their organization.
How to use the PRE-ATT&CK matrix
The PRE-ATT&CK matrix provides detailed information about how adversaries prepare for arranging a cyber attack. The PRE-ATT&CK tactics explain what goals an aversary sets for themselves, while each technique shows how these goals can be achieved. The tactics in PRE ATT&CK reflect such attacker goals:
- Priority definition
- Victim selection
- Gathering information about a victim
- Victim weakness identification
- Persona development
- Capabilities setup
The PRE-ATT&CK techniques show how adversaries perform each tactic and allow enterprise defenders to track and organize attack statistics and patterns.
Priority definition
Using this tactic, an adversary weighs all the pros and cons of arranging an attack. They set their goals by considering how the information they are getting can benefit them and what kind of information has the biggest value for them. At this stage, cyber criminals compare the cost of cyber intrusions with the expected reward from their activity.
Victim selection
Taking into account their priorities, adversaries begin to look for their victims. They take their strategic considerations and then narrow them down tactically and operationally until a victim is selected. Depending on their target, adversaries can decide to attack it directly or through business partners. However, for making the right decision, hackers usually need to collect all possible information about their target.
Gathering information about the victim
After adversaries select their victim, they can’t blindly execute an attack. They first need to gather all information about their target: the type of technical system the victim uses, the personnel that works for the victim, and the victim organization itself.
Attackers usually collect information about their victims by using open-source intelligence tools and techniques. Such data about a victim as organization’s domains, email address format, names of top personnel can be freely found online by combining phishing and social engineering techniques.
While organizations can’t minimize their presence on the internet nowadays, security officers can consider how the public data of their company may be abused and define vectors of possible attacks.
Identifying victim weaknesses
By analyzing all the data collected at the previous stage, adversaries can find potential weaknesses of their victim. The discovered vulnerabilities become the basis of creating a plan of the attack. Weakness identification also allows adversaries to test and configure their own systems for attack execution.
At this stage, defenders can consider the Pyramid of Pain that will help them define the importance of indicators of compromise.
Persona development
Though the internet is a place where you can find everyone, it’s also a place where anyone can create a fake persona. A hacker can develop their persona by providing a fake email address and personal information to one of the social media sites. Getting in contact with a potential victim, an adversary can gain greater access to the victim’s personal profile with an intention to abuse this data later.
Unfortunately, most social media don’t inform their users whether someone viewed their profile. However, organizations can establish tight privacy control for their corporate accounts in social media by establishing trusted connections, blocking suspicious content, and educating their employees.
Capabilities setup
After getting in contact with potential victims, an adversary will establish capabilities for arranging an attack. Though some cyberc riminals may be really technology-savvy, most of them look for the easiest way to maintain their own internet infrastructure.
There are plenty of cost-effective ways to anonymously use servers, autonomous systems, and networks. Adversaries often abuse this anonymity for achieving their malicious goals. Paying just several dollars per month, they can get a virtual presence enough for compromising your organization.
Even if your logs detected adversarial activity from a specific server, it would be very difficult to legally pursue that source because of the lack of evidence. Though it may seem nearly impossible to detect an adversary at this stage of the cyber attack, security teams should pay attention to behavioral patterns that indicate hacker’s activity.
While PRE-ATT&CK describes only the adversarial behavior before an attack, MITRE has recently integrated some PRE-ATT&CK techniques into ATT&CK to let security teams define the potential vectors of attacks on their organizations and improve their security measures accordingly.
Enterprises that integrate PRE-ATT&CK into their security best practices can significantly enhance their protection measures and prevent adversaries long before they actually begin their malicious campaigns.
Conclusion
It’s not a secret that cyber attacks are now more targeted than any time before. Cyber criminals carefully select their next victim and conduct a thorough investigation before penetrating into your corporate network. Using the PRE-ATT&CK matrix from MITRE, security teams can reveal the early signs of adversarial behavior and prevent an attack before hackers compromise your organization.
This article is a contribution from Marcell Gogan. Marcell is a specialist within digital security solutions, business design and development, virtualization and cloud computing, R&D projects, establishment and management of software research direction – working with Ekran System. He also loves writing about data management and cybersecurity.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: PRE-ATT&CK Techniques: The Key to Preventing Cyber Attacks
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Boomerang Partners celebrates 4th anniversary as a global leader in the affiliate marketing industry
Boomerang Partners, an affiliate iGaming & Betting Marketing Agency, is celebrating its fourth year of growth and success. Over the past four years, the company has added more than 18 iGaming brands to its portfolio, operating in over 40 geographical regions in compliance with local regulations. Boomerang is one of the industry leaders, with over 3,000 affiliate partners. From 2024 to 2025, their number increased by 120%. During the same period, the company achieved impressive growth across multiple metrics:
- A 5x increase in the online sports betting segment
- A 2x growth in the online gambling segment
- 194% YoY increase in sports traffic
- 86% retention rate among activated sports affiliates
- 5x growth in active users
Strategic partnership with AC Milan
In the summer of 2025, Boomerang Partners celebrated the first anniversary of its strategic partnership with AC Milan. As the Official Regional Partner of the Club, the brand significantly enhanced its visibility in the industry. The partnership garnered over 300 global media mentions and achieved a 15%+ growth in organic branded search. Sports traffic across Boomerang’s affiliate ecosystem increased by 194%, audience interest in sports topics rose by 81%, and loyalty to the Boomerang brand grew by 23%. Additionally, AC Milan Legends Andrea Pirlo, Serginho, and Massimo Ambrosini supported Boomerang at various events.
Golden Boomerang Awards
In 2024, Boomerang Partners hosted the first season of the annual affiliate traffic tournament, the Golden Boomerang Awards. The second season of the competition, held from February to May 2025, was even more high-profile. Participating teams increased from 226 to over 400 compared to the first year. The award ceremony was held at iconic San Siro Stadium in Milan, where awards were presented in 11 categories. The Golden Boomerang Awards have become a landmark event in the industry, providing affiliate teams from around the world with the opportunity to showcase their expertise and gain recognition on a global scale.
Golden Boomerang League
This fall, Boomerang Partners will host the Golden Boomerang League for the first time. This tournament is a unique opportunity for current and new partners of the company to qualify for the third season of the Golden Boomerang Awards by bypassing the competition for the top 30 or inclusion in nominations. From September 1 to October 31, 2025, participants need to generate 20+ sports FTDs on brands from Boomerang’s portfolio to access the final prize draw. In addition to qualifying for the GBA 2026, the prize includes a 2x AC Milan Experience, including flight, accommodation, and attendance at a home AC Milan match.
Presence at industrial exhibitions
Boomerang Partners regularly attends the largest industry exhibitions. Over the past four years, it has participated in over 20 conferences worldwide, including status events like iGB, SiGMA, and SBC. Boomerang consistently attracts event visitors with a wide range of collaboration opportunities, exciting prize draws, and creative presentations at their booth.
Awards and nominations
Boomerang Partners’ achievements are regularly recognized at prestigious industry awards.. From 2022 to 2024, we won:
- ‘Commission Offer of the Year’ at the AffPapa iGaming Awards 2022
- ‘Casino of the Year’ at the SiGMA BALKANS/CIS Awards 2023
- ‘The Best PPC Affiliate’ at the SiGMA Europe Awards 2023
- ‘Marketing of the Year’ at the AffPapa iGaming Awards 2024
- ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2024
- ‘Best Player Engagement’ at the SiGMA Europe Awards 2024
In 2025, Boomerang Partners took home the ‘Unique Gaming Company of the Year’ award at the International Gaming Awards 2025, and its affiliate team lead, Kristina Shkredova, was named a Best Affiliate Manager AskGamblers 2025.
Additionally, in 2025, two Boomerang YouTube channels exceeded 100,000 subscribers and received the YouTube Silver Play Button. This demonstrates the company’s effectiveness in working with the audience and the high quality of its content.
This fall, Boomerang is in the running for 9 awards at the SBC Awards 2025 and SBC Affiliate Leaders Awards 2025, and has been shortlisted in 2 categories at the EGR Operator Awards 2025.
Anton Eshtokin, CMO of Boomerang Partners, commented on the company’s anniversary: “A year ago, I had the privilege of joining one of the most ambitious and unique companies in this niche, and I am delighted to contribute to its growth and help shape its recognizable image. The accumulated expertise, cutting-edge approaches and technologies, and genuine passion for the work ensure the Boomerang Partners’ notable development. 4 years is a wonderful milestone, symbolizing stability and opening up great global prospects.”
Boomerang Partners is set to keep growing and setting new standards in the affiliate marketing industry. By the end of 2025, it plans to expand its portfolio of projects, participate in top industry events (such as SBC and SiGMA), and continue its development as a top sports affiliate program. Join the company’s affiliate partners, set ambitious goals, and live without limits.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, contributing to a nearly 1.5-fold increase in product users.
Boomerang’s portfolio contains 18+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
The post Boomerang Partners celebrates 4th anniversary as a global leader in the affiliate marketing industry appeared first on European Gaming Industry News.
nanocosmos, an award-winning pioneer in real-time video streaming, today unveils a major technology upgrade to its global real-time streaming platform based on MOQ, which will be demonstrated live at IBC 2025 (12–15 September, Amsterdam) on Stand 5.A34.
nanocosmos is presenting their production-ready global rollout of MOQ, built on a Media over QUIC (MOQ) CDN and player. The nanocosmos MOQ platform uses QUIC, WebTransport, and HTTP/3 to deliver end-to-end latencies under 500 milliseconds.
The major technology upgrade to MOQ moves the platform to true broadcast-grade delivery with real-time interactivity on any browser or device. MOQ has not only been implemented for the last mile for video playback on all browsers, but was made an integral part of the CDN, with a high impact on improving the origin-edge network transport, especially for global media transport. Therefore nanocosmos is the first CDN operating globally with MOQ/Webtransport.
For 10 years, nanocosmos’ platform has been purpose-built for ultra-low latency, large-scale, one-to-many live streaming based on its proven H5Live technology, serving businesses where every millisecond counts — from gaming, sports betting, and live auctions to stock trading, live commerce, corporate communications, education and large-scale virtual events.
“MOQ is superior to WebRTC in terms of video quality, stability and flexibility and we are proud to introduce the first MOQ-based real-time streaming solution on a CDN foundation that is ready for worldwide deployment. With more than 25 years of experience as an innovation leader with technology made in Europe, we are once again demonstrating the great potential of European development work in global competition,” said Oliver Lietz, CEO and founder of nanocosmos.
nanocosmos’ leadership in ultra-low latency streaming has also been recognised by the industry. The company was named Winner of the “Realtime Streaming Solution” category in the 2025 Streaming Media European Innovation Awards for its nanoStream platform.
The nanocosmos MOQ platform is a complete end-to-end solution, from ingest to playback, ready for instant deployment with zero configuration. By combining QUIC, WebTransport, and HTTP/3 with nanocosmos’ proven infrastructure, it delivers sub-second latency worldwide across 1,000+ CDN nodes, with broadcast-grade one-to-many distribution and seamless browser-native playback even under challenging network conditions.
Meet nanocosmos at IBC 2025
Visit nanocosmos in Hall 5, Booth A34 for live demos of its MOQ-based real-time streaming platform, 12th to 15th September at IBC.
Special events on the Content Everywhere Stage (Hall 5.A28) include the following presentations by CEO Oliver Lietz:
- September 12th at 12.15: Next-Generation Video Streaming with MOQ – how to build a comprehensive platform
- September 14th at 16:00: Media Over QUIC in Action: A Production-Ready Real-Time Video Platform
nanocosmos will also host a MOQtail Boat Party, on Sunday, September 14th, in association with Ali Begen, PhD, MOQ expert & founder of the MOQtail project.
The post nanocosmos Unveils Global MOQ Real-Time Streaming Platform at IBC 2025 appeared first on European Gaming Industry News.
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Kambi unveils odds feed ebook, redefining the role of odds provision in modern sports betting
New ebook from the home of premium sports betting solutions explores how odds feeds are evolving into innovation catalysts, and how Kambi’s Odds Feed+ empowers operators with quality, choice and trust
Kambi, the home of premium sports betting solutions, has today launched its new ebook, Odds feed reimagined: From commodity to catalyst, exploring how the odds feed is evolving from a commoditised product into a catalyst for sportsbook innovation.
The ebook outlines the shortcomings of traditional odds feeds, including resource-intensive integrations and homogenous pricing, and demonstrates how the modern odds feed can overcome these challenges through premium quality, breadth of choice and trusted reliability.
Simon Noy, SVP Trading at Kambi, said: “For too long, odds feeds have been treated as a commodity with a focus on prioritising coverage. With Odds Feed+, we’ve created something different: a next-generation feed that combines the power of our global network, AI-driven trading and modular design. This isn’t just about providing odds — it’s about giving operators the competitive edge they need to differentiate, localise and innovate at scale.”
The ebook introduces how Kambi’s Odds Feed+ is setting a new industry standard, highlighting the key principles underpinning Odds Feed+:
- +quality – Actively traded odds enhanced by AI and official data sources for superior accuracy and margins
- +choice – Access to more than one million pre-match and 450,000 live markets annually across 100+ sports, available through a single API
- +trust – Reliability from a publicly listed provider live in over 60 regulated jurisdictions with a proven record of long-term stability
The ebook Odds feed reimagined: From commodity to catalyst is available now at kambi.com
The post Kambi unveils odds feed ebook, redefining the role of odds provision in modern sports betting appeared first on European Gaming Industry News.
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