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As the dust settles for Sweden’s online casino market

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In the past few months, Sweden has moved to the center of the online gambling world. After years of restricting gambling, the government launched a “re-regulation” strategy and passed a new law allowing international online casino operators to apply for a license. However, casino operators have been active in Sweden for a long time, operating via the European Union. This change is more to get greater control over the industry. And of course, tax money, casino companies will have to pay a tax of 18%.

3 months on, the new gambling sector is starting to take shape

It’s only been 2 months since re-regulation kicked in, but the pace of change has been rapid. So far, the Swedish gambling authority has issued over 70 licenses to online casino operators. Among these, we find both old companies such as Unibet and Betsson, and new upcoming casino operators such as Dreamz, with more in the pipeline.

So, what’s new? Besides the tax, there is a great focus on responsible gambling. For starters, Sweden got a national suspension site in order to help people who want to exclude themselves on all casino sites operating on a Swedish license. Good initiative, which seems to be appreciated by both operators and players. Operators now also need to offer players to set a deposit limit per day, week and/or month. In addition, there has also been a restriction regarding bonus offers.

However, it hasn’t been all smooth sailing, there has been confusing as well. Laws are almost never black and white, there is always a gray area, and if it is not clear then problems will arise.
A perfect example of – Officials has warned the sector to establish moderate marketing. Another gray area, as the concept of moderate, is up for interpretation.

Will other European nations follow Sweden’s lead?

These teething problems could set back liberalization efforts in other countries. For example, there is an ongoing debate in the Netherlands about the role of online gambling.

In mid-February, the country’s parliament passed a law resembling Sweden’s, granting regulators the power to issue licenses to responsible operators. But there is no consensus about exactly how liberal this licensing system should be.

Apparently, many operators have expressed an interest in obtaining a permit, but the gambling authorities have promised to apply “strict conditions”. And February’s legislation also requested the government to investigate the merits of “a complete ban on online gambling ads.”

Experts think that the Dutch licensing operation will take a year or more to even get off the ground – a sign that regulators have learned from Sweden’s experiences.

So while the European market is liberalizing, governments are acting slowly and methodically. As Sweden shows, there remains scope for conflict that could set back the process.

However, the direction of travel is clear: more international operators, licensed markets, larger audiences. The question is how quickly the road is traveled.

With an experience of over 8 years in the online gambling industry, as an affiliate, later affiliate manager and consultant, I consider myself a veteran of the industry and can guarantee that you will be served with the most accurate information.

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BETBY REDEFINES CHESS BETTING WITH EXPANDED MARKET OFFERING AHEAD OF ESPORTS WORLD CUP DEBUT

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BETBY, the innovative sportsbook supplier, is redefining how chess is experienced in the betting world, launching an innovative suite of markets designed to deepen engagement and bring fresh energy to one of the world’s oldest strategy games.

Marking a new chapter for chess within the iGaming space, BETBY’s upgraded betting content portfolio goes far beyond traditional markets like outright winner or total moves. Bettors can now engage with detailed, event-specific outcomes including the first move made, the first piece captured, number of checks, castlings, and whether a game will feature a pawn promotion, an en passant, or end in stalemate. Several markets also focus on the timing of critical moments, such as whether a checkmate will occur before a certain move, offering more dynamic, real-time decision-making for players.

This launch follows six months of dedicated product development across BETBY’s chess vertical and reflects the company’s long-term vision for the game as a core part of its sportsbook strategy. With chess now officially included in the Esports World Cup, the timing marks a natural convergence of two verticals where BETBY continues to strengthen its position: esports and traditional chess.

As part of this expansion, BETBY is also introducing another exclusive: live betting on the Top Chess Engine Championship (TCEC), a prestigious AI-based tournament. While the event follows a defined schedule, it opens up a new betting experience through intense matchups between powerful engines, enriching the overall chess offering.

Currently, BETBY offers pre-match coverage for around 20 chess tournaments per month, totaling approximately 400 matches. The addition of these expanded markets marks a strategic leap forward in delivering a modern, high-engagement chess product to sportsbook partners and players.

“Chess has always been a passion of ours, and today we’re proud to announce the launch of a truly comprehensive chess offering,” said Kirill Nekrasov, Head of Sportsbook Product at BETBY. “By expanding our market depth and introducing innovative tournaments, including both traditional and AI-driven formats, we’re giving our partners and players a completely new way to engage with the game. Our vision is ambitious: we want chess and betting to become synonymous, to the point where no modern sportsbook feels complete without chess markets. We’ve already done this with Betby.Games and esports, now it’s time to do the same with chess.”

BETBY’s long-term global brand ambassador, five-time world chess champion Magnus Carlsen, will represent Team Liquid at the Esports World Cup. His participation in the tournament, which begins on July 7th, reinforces chess’s growing presence in global esports and its potential as a premium betting vertical.

The post BETBY REDEFINES CHESS BETTING WITH EXPANDED MARKET OFFERING AHEAD OF ESPORTS WORLD CUP DEBUT appeared first on European Gaming Industry News.

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BETBAZAR facilitates agreement to integrate Platipus slots with Agreegain Limited

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World’s leading B2B marketplace BETBAZAR brokers new agreement enabling the full integration of Platipus games into Agreegain Limited iGaming platform.

Betbazar, the industry’s leading B2B global iGaming marketplace, has facilitated another successful software partnership after announcing that Agreegain Limited has agreed to add to its platform the full suite of Platipus slots.

As the go-to destination for companies looking to acquire third-party casino, sportsbook solutions and data content, Betbazar continues to drive growth across the iGaming industry. Among its standout offerings, the innovative and visually striking slots from Platipus immediately captured the attention of Agreegain.

Keen to enhance its platform’s content offering and give its clients access to high-performing games, Agreegain chose to integrate the entire Platipus portfolio — more than 150 titles, including a number of player-favourite jackpots.

This integration means that Agreegain’s network of B2C partners will now have access to standout titles such as Lord of the Keys, Bacon’s Bank, and 7 & Fruits Rush, enriching their game libraries with engaging themes, fast gameplay and compelling features.

With Betbazar managing the logistics of the deal, all Platipus content will be fully integrated into the Agreegain platform and will be available to its partners. The agreement also ensures ongoing technical support and seamless delivery of new releases moving forward.

This partnership further cements Betbazar’s reputation as a key facilitator in the global iGaming space — connecting top-tier suppliers with ambitious platforms through its unique marketplace model.

Maria Afzaal, Senior Partner Manager at Agreegain Limited, said: “As a growing aggregator focused on delivering top-tier B2C solutions, Agreegain is constantly searching for standout content that helps our partners enhance their casino offerings.

Using a marketplace like BETBAZAR — where some of the industry’s most innovative providers are gathered in one place — makes this process incredibly efficient, and we’re very pleased to have discovered Platipus through their platform. We’re excited to bring Platipus’s dynamic portfolio to our clients and are confident these games will resonate strongly with players.”

Stanislav Mykhailov, CCO at Platipus, said: “For an independent software provider like Platipus, having a reliable way to connect with the right partners is essential – and being part of BETBAZAR’s B2B worldwide iGaming marketplace makes that process incredibly smooth.

Thanks to their intelligent and streamlined platform that brings together content creators and aggregators, we were able to present our portfolio to Agreegain Limited – and we’re thrilled they found our content to be a great fit. With all Platipus games now integrated into their library, Agreegain can deliver even more value to their clients — and we’re looking forward to seeing our games reach new audiences through this collaboration.”

Vanna Kraljevic, Business Development Manager at BETBAZAR, said: “We’re really pleased to have facilitated the deal between Agreegain Limited and Platipus through our industry-leading B2B iGaming marketplace. We believe this new partnership will bring tremendous value to both parties and their wide networks.

The ease with which Agreegain Limited was able to explore our curated portfolio and identify the right content fit highlights the strength and efficiency of the BETBAZAR model — and with one seamless integration, the full suite of Platipus games is now live on their platform.”

 

About Agreegain Limited

Agreegain is a fast-growing B2B iGaming solutions provider that offers a comprehensive aggregation platform that connects casino operators with a vast portfolio of top-tier gaming content via a single API. With a focus on speed, scalability, and compliance, Agreegain delivers turnkey and white-label casino solutions, sportsbook integration, and advanced operational tools — including fraud prevention, reporting, and 24/7 technical support.


About Platipus

Platipus Ltd is an EU-based leading online game development studio producing cutting-edge HTML5 slots and table games that excite, thrill, and entertain players around the world. The company boasts a talented and dedicated team of developers, designers, and artists who work tirelessly to deliver top-quality games. Platipus’ expertise lies in developing visually stunning graphics, immersive gameplay, and exciting features that captivate players and enhance their gaming experience.

About Betbazar

Betbazar is a B2B worldwide iGaming marketplace which has set a new sales standard, sourcing specialist iGaming products and advising on their role within existing strategies to deliver growth to our partners. The company’s ambition is building a digital iGaming marketplace that connects creators with buyers to accelerate growth powered by best-in-class products. 

Website: https://betbazar.com
LinkedIn: https://www.linkedin.com/company/betbazar

The post BETBAZAR facilitates agreement to integrate Platipus slots with Agreegain Limited appeared first on European Gaming Industry News.

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Playson launches €10,000,000 Non-Stop Drops and Races 10KK promotion

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Award-winning slot studio reveals its biggest network promotion featuring new CashDays X-treme mechanic

 Playson, the accomplished digital entertainment supplier, has unveiled its latest Non-Stops Drops and Races instalment, offering a staggering €10,000,000 prize pool.

The exciting year-long campaign builds on the success of Non-Stop Drops and Races 6KK, which saw more than 500 operators take part alongside 10,000,000 unique users. Throughout its duration, almost 250,000 prizes were awarded.

Running from 1 July 2025 to 30 June 2026, Non-Stop Drops and Races 10KK will now offer prizes every two and a half minutes, representing a 60% increase from last year’s prize pool, with two concurrent promotions also running daily.

In an exciting development, the new 2025 CashDays X-treme tournament will take place at the end of every quarter offering prizes up to a lavish €35,000, perfectly complementing the Cash Days tournament tool, which challenges players during the first eight days of each month.

Non-Stop Drops will be powered by the Cash Blast tool and award random prizes for the entire duration of the promotion, offering new captivating ways for players to engage with their favourite Playson titles.

An increased €2,000,000 prize pool will also be available across the studio’s thrilling Short Races, with the mini tournaments running from the 9th until the end of each month.

The meticulous developments to Playson’s 2025/26 promotion underline the importance of network campaigns to the studio’s ongoing strategy, delivering maximum value for its operator partners and players worldwide.

Tamas Kusztos, CCO at Playson, said: “Playson’s cutting edge promotional mechanics are proven to enhance player retention and drive universal appeal with non-stop action and boundless opportunities to win big.

“Non-Stop Drops & Races 10KK is primed to go several steps further than its predecessor, delivering more engagement, more retention and more excitement.”

The post Playson launches €10,000,000 Non-Stop Drops and Races 10KK promotion appeared first on European Gaming Industry News.

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