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As the dust settles for Sweden’s online casino market

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In the past few months, Sweden has moved to the center of the online gambling world. After years of restricting gambling, the government launched a “re-regulation” strategy and passed a new law allowing international online casino operators to apply for a license. However, casino operators have been active in Sweden for a long time, operating via the European Union. This change is more to get greater control over the industry. And of course, tax money, casino companies will have to pay a tax of 18%.

3 months on, the new gambling sector is starting to take shape

It’s only been 2 months since re-regulation kicked in, but the pace of change has been rapid. So far, the Swedish gambling authority has issued over 70 licenses to online casino operators. Among these, we find both old companies such as Unibet and Betsson, and new upcoming casino operators such as Dreamz, with more in the pipeline.

So, what’s new? Besides the tax, there is a great focus on responsible gambling. For starters, Sweden got a national suspension site in order to help people who want to exclude themselves on all casino sites operating on a Swedish license. Good initiative, which seems to be appreciated by both operators and players. Operators now also need to offer players to set a deposit limit per day, week and/or month. In addition, there has also been a restriction regarding bonus offers.

However, it hasn’t been all smooth sailing, there has been confusing as well. Laws are almost never black and white, there is always a gray area, and if it is not clear then problems will arise.
A perfect example of – Officials has warned the sector to establish moderate marketing. Another gray area, as the concept of moderate, is up for interpretation.

Will other European nations follow Sweden’s lead?

These teething problems could set back liberalization efforts in other countries. For example, there is an ongoing debate in the Netherlands about the role of online gambling.

In mid-February, the country’s parliament passed a law resembling Sweden’s, granting regulators the power to issue licenses to responsible operators. But there is no consensus about exactly how liberal this licensing system should be.

Apparently, many operators have expressed an interest in obtaining a permit, but the gambling authorities have promised to apply “strict conditions”. And February’s legislation also requested the government to investigate the merits of “a complete ban on online gambling ads.”

Experts think that the Dutch licensing operation will take a year or more to even get off the ground – a sign that regulators have learned from Sweden’s experiences.

So while the European market is liberalizing, governments are acting slowly and methodically. As Sweden shows, there remains scope for conflict that could set back the process.

However, the direction of travel is clear: more international operators, licensed markets, larger audiences. The question is how quickly the road is traveled.

With an experience of over 8 years in the online gambling industry, as an affiliate, later affiliate manager and consultant, I consider myself a veteran of the industry and can guarantee that you will be served with the most accurate information.

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7-Eleven selects Jackpot.com as their official lottery partner

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Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.

Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts  

Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.

As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.

“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”

By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.

Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.

To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.

 

The post 7-Eleven selects Jackpot.com as their official lottery partner appeared first on European Gaming Industry News.

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The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

The post The World Esports Summit 2024 Is Here! appeared first on European Gaming Industry News.

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Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

The post Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference appeared first on European Gaming Industry News.

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