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William Hill to revamp its advertising strategy to improve social responsibility

William Hill to revamp its advertising strategy to improve social responsibilityReading Time: 1 minute

 

Betting behemoth William Hill is going to revamp its UK media planning and advertising account, in tune with of the introduction of “Code for Socially Responsible Advertising”, an initiative that was announced in December by the Industry Group for Responsible Gambling (IGRG).

Vizeum UK, the long-serving lead media planning and buying agency of William Hill, has is reportedly creating a new advertisement strategy.

From July, the British betting industry has implemented a “whistle-to-whistle” ban on all TV betting adverts during pre-watershed live sports programming, with the exception of horse and greyhound racing.

William Hill becomes the first UK-listed operator to call for a media strategy review in 2019, with competitors likely to follow suit as betting leadership adjusts to new advertising realities.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: William Hill to revamp its advertising strategy to improve social responsibility

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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