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William Hill to revamp its advertising strategy to improve social responsibility

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2-5 William Hill to revamp its advertising strategy to improve social responsibilityReading Time: 1 minute

 

Betting behemoth William Hill is going to revamp its UK media planning and advertising account, in tune with of the introduction of “Code for Socially Responsible Advertising”, an initiative that was announced in December by the Industry Group for Responsible Gambling (IGRG).

Vizeum UK, the long-serving lead media planning and buying agency of William Hill, has is reportedly creating a new advertisement strategy.

From July, the British betting industry has implemented a “whistle-to-whistle” ban on all TV betting adverts during pre-watershed live sports programming, with the exception of horse and greyhound racing.

William Hill becomes the first UK-listed operator to call for a media strategy review in 2019, with competitors likely to follow suit as betting leadership adjusts to new advertising realities.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: William Hill to revamp its advertising strategy to improve social responsibility

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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NSoft ́s Keno at Olimp ́s bet shops

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NSoft-and-Olimp-Feature-Image NSoft ́s Keno at Olimp ́s bet shopsReading Time: 2 minutes

 

Serbian betting operator Olimp has introduced virtual draw based game Keno by NSoft into its retail offer. Olimp is NSoft’s existing client and this release represents a continuation of the fruitful cooperation. For now, Olimp is using three NSoft products on two channels successively introducing new features and products. Besides the newly released Keno, players, clients of Olimp, can enjoy Live Betting MTS, Greyhound Races and very popular Lucky Six in the retail network and on the web.

Keno is a draw based game available on all channels (mobile, terminals, shops and web). It is one of the easiest games to play. The simplicity is Keno ́s greatest asset. Being well known to the market, Keno guarantees smooth user adoption and fast return on investment. The paytables are also easy to customize upon clients ́ preferences and Keno is easily integrated with the Advanced Jackpot System.

Besides Lucky Six, Keno is the most chosen by betting operators when it comes to virtual draw-based games to be offered to the players.

Find out more on NSoft ́s offer – let us meet in Bucharest, Romania at Entertainment Arena Expo 2019, from September 3-5 2019 at stand no 523 – Book a meeting.

About NSoft:

NSoft is an award-winning internationally recognized software solutions provider for the gaming and betting industry. The company has more than 200 employees and 100 companies as its customers, operating in 35 countries. Its product portfolio includes turnkey solution for managing a betting business, retail and omnichannel solutions, virtual sports betting, sportsbook, and draw-based games.

Our unique approach to customers and creative software solutions positioned us as one of the top providers of innovative products for the gaming industry. We understand that strong and long-term partnerships are essential for further development, so we joined forces with the world’s leading sports data provider – Sportradar.

It is NSoft’s mission to provide bet shop owners with a powerful and visually appealing platform, amazing virtual games, and data-packed sportsbook, and help them grow their business.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: NSoft ́s Keno at Olimp ́s bet shops

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Sports Betting and Online Casino Operator Betzest goes live with RedRake Gaming

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betzest-red-rake-gaming Sports Betting and Online Casino Operator Betzest goes live with RedRake GamingReading Time: 2 minutes

 

Online Casino Betzest released the full suite of RedRake online gaming content into their portfolio.

Betzest increases their offering in a new partnership with RedRake which will give their players the opportunity to access to RedRake full range of online slots and jackpots.

The online casino and sports betting operator Betzest, is experiencing massive growth since its launch in 2018 and increased its portfolio to over 1400 online slots.

Marius Filip, Founder/CMO at Betzest, said: “We’re thrilled to have gone live with RedRake, and continue our revenue growth with innovative games from many of the industry’s leading game studios. Betzest has gone from strength to strength in the last 11 months, as we continue to sign up and launch more top casino providers. Stay tuned as we have a few exciting things coming up in the next period of time.”

Nick Barr, Managing Director at Red Rake Gaming, said: “We are delighted to have been selected as the next casino provider in Betzest’s roadmap. We are very encouraged by the results we have seen coming from the Betzest players and confident this will continue to grow as we release our newest games in the portfolio. Red Rake Gaming and Betzest have the same goals, to provide players with the best gaming experience, so we could not be happier working with the Betzest team.”

 

About Betzest

Betzest is an online sportsbook and casino company offering sports betting and casino type games. Betzest also offers Live Betting, Live Casino and Virtual Sports services. Today Betzest has more than 50 employees across four offices all committed to delivering amazing player experiences on each of their verticals, partnering with top providers of only the highest quality.

About Red Rake Gaming

Red Rake Gaming, an online casino provider, offers a wide and varied portfolio of top-performing games across various markets including Belgium, Italy, Spain, Portugal, Romania, Malta and the UK. As a boutique provider to the iGaming industry, we pride ourselves on working closely with our partners to drive their revenues through our high-quality game production, exclusive promotions and flexibility to accommodate their individual needs. Coming from a strong social background, Red Rake Gaming content has already been proven in the social casino space, with all the success from social applied to our real money gaming. Since its inception, Red Rake Gaming has experienced significant growth, and demand for featuring rich games continues to strengthen. With over 30 top-performing slots, video bingo’s, video poker and table games, Red Rake Gaming has games to meet all operators’ requirements.

For more information on industry-leading content, please visit: www.redrakegaming.com


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sports Betting and Online Casino Operator Betzest goes live with RedRake Gaming

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1ClickGames figured how to replace human labour with innovative ATM and POS

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4-12 1ClickGames figured how to replace human labour with innovative ATM and POSReading Time: 1 minute

1ClickGames has created a business solution that will satisfy both clients and customer needs. The main goal of each gaming business whether land-based or online is to reduce costs and make most processes automated. Less human labor, more machine, this is the credo of 1ClickGames innovational products for retail business.

 

1ClickGames is happy to announce the updated mobile POS terminal and Interactive Lottery Terminal/ATM.   Mobile POS (point of sale) – is an Android-based retailer terminal, which can operate anytime and anywhere, and is loaded with all the necessary cashier functions. The device has a touch screen, printing module, and a new Android system. Terminal supports a full range of lottery games and sports bets; which all can be adapted to the market you operate in to satisfy your customers’ needs.

The Interactive Lottery Terminal/ATM is a self-services machine, that provides multiple intuitive modern technologies to significantly increase engagement with a customer. It provides cashless payments, lottery ticket purchase, payout of winning ticket or exchange. The ATM is available in English, Spanish, German, French, Italian and additional languages.

 

Maxim Terehovich, 1ClickGames CEO: Technology does not stand still and we keep pace with the times. We constantly monitor customer needs, problems or desires, creating products that will start working from the first-time client will turn it on. Our company understands the importance of making gaming portative, providing services in the regions with bad infrastructure or low internet accessibility. The POS and ATM are great solutions for companies that want to automate some of their selling processes and reduce expenses on employees.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: 1ClickGames figured how to replace human labour with innovative ATM and POS

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