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GVC Calls for Complete Ban on UK Gambling Advertising and Announces New Wave of Safer Gambling Initiatives

GVC Holdings PLC , the global sports-betting and gaming group and owner of Ladbrokes and Coral, has called for an end to all UK sports-betting broadcast advertising, at any time of the day, on live and repeated sporting events (exempting horseracing). Under GVC’s proposals advertising specifically promoting responsible gambling and safer gambling campaigns would be permitted, but strictly limited to one advertisement per commercial break.

The call goes far further than the forthcoming pre-watershed, whistle-to-whistle advertising ban which is set to be introduced at the start of the 2019-20 football season in August. While GVC helped to bring about the new restrictions, the Company believes they do not go far enough, and is therefore calling on its industry peers to join it in helping to revolutionise the marketing of gambling brands.

In addition to the call for a broadcast advertising ban, the Group is also announcing further initiatives, as part of its Changing for the Bettor safer gambling campaign to tackle the issue of gambling related harm head-on. These include:

1. Shirt sponsorship and perimeter advert ban – GVC has committed to unilaterally ending all football shirt sponsorship deals with UK teams and banning perimeter board advertising at football grounds, to allow sporting fans to watch their favourite teams without seeing any incentives to bet. The Company calls on its industry peers and UK football governing bodies to support this move and take action in this area.

2. Increased investment in RET – Having been the first and only operator to commit to doubling spending on RET (Research, Education and Treatment) to 0.2% of UK gross gambling revenue in 2019, GVC has committed to raising this to 1% by 2022 – ten times the current minimum requirement.

3. Treatment centres – GVC is establishing a new independent trust with the aim of making charitable contributions to fund treatment of problem gambling. The Leon House centre in Manchester has been identified as the first preferred recipient.

4. Safer gambling software – To help those customers that are struggling with their gambling, we will offer the GamBan software, free to any individual who is showing signs of problematic play.

Commenting on the new proposals, GVC’s CEO, Kenny Alexander said:

“Whilst the vast majority of our customers enjoy our products responsibly, it is high time that the industry did more to protect its customers from potential harm. As the UK’s largest gambling company, and owner of Ladbrokes and Coral, we at GVC are doing exactly that. I call on our industry peers to help us bring about an end to broadcast advertising which promotes sports-betting in the UK no matter the time of day.”

“Increasing investment in research, education and treatment ten-fold by 2022, funding treatment centres and using technology to intervene before a problem develops, alongside our existing behavioural analytics, brings to life our commitment to be the most trusted and enjoyable betting operator in the world.”

“The industry should and can do more to protect the vulnerable, and today’s announcement demonstrates GVC’s commitment to delivering on that.”

Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: GVC Calls for Complete Ban on UK Gambling Advertising and announces New Wave of Safer Gambling Initiatives

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Wagering industry specialists, Digital Fuel Marketing, have cemented their position in the USA with the company now listed as authorised to operate in Pennsylvania.

The acceptance in Pennsylvania is a massive step forward in Digital Fuel Marketing’s expansion strategy across the USA, with the agency announcing approval to operate in New Jersey earlier this year having completed an Ancillary Casino Service Industry Enterprise License application, giving them access to a host of new commercial agreements across the two states.

Digital Fuel Marketing are gaming industry experts delivering creative, brand building and revenue generating solutions in digital marketing for the iGaming sector worldwide. The team boast extensive wagering industry experience, gained at the likes of Mansion, Coral, Ladbrokes, Tabcorp and 32 Red where many of their staff roster gained experience; giving them unique insight into the nuances of the sector, and shaping them to persevere in a highly competitive, fast-moving environment.

Founded just six years ago in 2013, Digital Fuel has seen exponential growth, expanding their global reach with a presence in the US, in addition to their Australia and UK offices. Their global reach allows them to be on call for their clients day and night, as is required in the notoriously demanding iGaming space, including sports betting operators, lotteries, bingo brands and game developers, as well as online and offline casinos and their partners.

As the US sports betting market opens up, Digital Fuel’s early positioning into the market in Pennsylvania and New Jersey places them in an advantageous position to bring their customer acquisition and retention specialism to US operators in regulated States.

Digital Fuel will now offer marketing strategy, media buying and customer lifetime management services to operators in Pennsylvania, as well as affiliate marketing solutions on a fixed fee basis. As the agency has already been working in the USA for the past two years, delivering campaigns across gaming products, they come armed with a deep understanding of the US market and how to react to its growing demands.

Digital Fuel Marketing Founder and CEO, Toby Oddy, announced “This second US licence approval, for Pennsylvania, is a huge opportunity for Digital Fuel Marketing to grow our offering to the rapidly developing US sports betting market, with the country’s appetite for sports wagering products growing more each day. Digital Fuel is delighted to be among the pioneers in the highly competitive wagering customer acquisition space and this second licence is our opportunity to lead the pack.”

About Digital Fuel Marketing:

Founded in 2013 by experienced wagering industry professional Toby Oddy, Digital Fuel Marketing was born out of a desire to offer global betting and gaming brands strategic and executional support across marketing functions. Now servicing operators across the UK, US and Australia, Digital Fuel Marketing continues to deliver high end player acquisition and user engagement strategies with a focus on a scalable ROI. www.digitalfuel.marketing

Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Digital Fuel Marketing Cements Their US Presence with Second Licence Application Acceptance in Pennsylvania

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Evolution Gaming, leading provider of Live Casino solutions, has launched its all-new live dealer Super Sic Bo. Available on desktop, tablet and smartphone, Evolution’s Live Super Sic Bo is a modern, user-friendly take on the ancient dice game that extends the game by adding exciting random multipliers that can increase winnings by up to 1000x.

Just like traditional Sic Bo, Evolution Live Super Sic Bo is played by predicting the outcome of the roll of three standard dice. Players place their bets on one or more of the many result combinations shown on the game’s betting table. What makes the Evolution game significantly different from standard Sic Bo is that random multipliers are applied to between zero and several bet spots just before the dice are rolled in the Evolution game’s custom dice shaker. If the player’s bet is placed on a bet spot with a highlighted multiplier, the payout is multiplied accordingly.

Todd Haushalter, Chief Product Officer at Evolution, said: “Sic Bo has not changed in the last 100 years but we have done something players will love to this classic game — added random multipliers of up to 1000x! This is the most player-friendly Sic Bo game in the world, and we think players will love it.”

Haushalter added: “This is totally authentic Sic Bo, but with massive added excitement. It’s simple to play for new players, yet totally satisfying for Sic Bo devotees. The super-engaging User Interface and high payout RNG element in particular will appeal to the widest range of players, including slots players.”

Live Super Sic Bo streams live from Evolution’s primary central studios in Riga and is available now to all Evolution licensees.

Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Evolution Gaming Launches Super Sic Bo, An Exciting Take On The Classic Dice Game