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How liberal will the Swedish gambling market really be?

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Since the plans for liberalization and licensing were announced, casino marketing has become a huge public issue in Sweden. That’s not surprising. In a country that has sought to police public morality so tightly, for so long, some pushback is to be expected.

In February 2019, the government made a strong statement, warning operators against adopting “aggressive” marketing strategies to capture market share in the fledgling market.

Concerns have regularly been raised in the Swedish media regarding safeguards for problem gamblers and younger people, as well as the general promotion of casinos as legitimate businesses. It’s a cultural challenge for the companies as well as Swedish society, so which way will the market go?

Casino marketing: what does the law say?

What we know right now is that the regulations introduced in late 2018 to put online gambling on a firmer footing say relatively little about marketing methods.

Instead, they focus on taxation, age limits, and the licensing process. The focus is more on creating “safe spaces” for gambling, rather than telling operators how to promote their businesses.

So, there will be quite tight limitations on the welcome bonuses available from licensed operators (Spelinspektionen.se – last update 2019-01-31), as well as the types of bonuses and deals available to regular customers. The idea is that casinos elsewhere have sometimes taken these promotions too far, giving players an unrealistic sense of potential winnings, while exploiting vulnerable people.

But this leaves out a large chunk of online casino marketing, as well as member benefits like sports tickets. So while bonuses are going to be restricted, expect to see plenty of creative promotional ideas emerging to compensate.

What about advertising? Has Sweden got the balance right?

Most importantly, the new regulations are a bit unclear about the role of advertising. And with bonuses taking a back seat, this could mean that casino operators will leverage ads in greater occurrence instead.

This could lead to an epidemic of glitzy, visually seductive ads, targeting the impulses of potential customers. But things could be more laid back as well.

Remember, the Swedish casino regulations stipulate harsh fines for breaching license guidelines, sometimes reaching as much as 10% of a company’s turnover. That’s pretty uncommon elsewhere in the gambling world, and we can’t be sure how it will affect the way casinos operate.

So the future is unclear. Sweden could head towards a zero advertising model (similar to Italy), or relax its attitude towards marketing (as with the UK). But the smart money is on a slow liberalization of the way casinos are promoted.

Sweden is lukewarm about gambling, but the direction of travel is clear: It’s a market Stockholm wants to encourage, and advertising is a key part of the picture.

Licensed online casino operators in Sweden

2 months have passed since the re-regulation of the market and so far, 69 companies have been granted a Swedish casino license. It’s a mix of old companies such as Betsson and Unibet and new sites, such as the Swedish casino Dreamz, that was granted a license at the end of 2018.

When speaking to the people at Dreamz.com regarding this huge change on the Swedish market they saw it as s positive development for both the casino industry in general and for Swedes and Sweden as a country.

Many of us at Dreamz have been in the casino business for over 10 years, and we believe this is what industry needs. Serious and legitimate companies will benefit alongside Sweden as a country, while operators that cannot deliver what is required to uphold the license requirement will disappear from the market. For one thing, responsible gambling is an issue that some companies need to make a better effort in, and as from 1 January 2019, this is a topic that will be of the highest priority and under the supervision of the Swedish gambling Authority, which is great for all parties.

 

 

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: How liberal will the Swedish gambling market really be?

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Three Big Game Parties – One Location! Tickets to viewing parties at the Plaza Hotel & Casino to watch Super Bowl LIX on Feb. 9 on sale now

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Hotel room package offers discounted rates and $50 food & beverage credit

Tickets are now on sale to attend one of three Big Game viewing parties at the Plaza Hotel & Casino in downtown Las Vegas on Sunday, Feb. 9 to watch Super Bowl LIX. With three party options to choose from, there is an event for everyone to enjoy.

Held annually inside the Sierra Ballroom within the expansive convention space on the third floor, the Plaza’s Big Game viewing party includes a complimentary stadium food buffet and free buckets of beer. There will be a cash bar for all other cocktails. The game will be broadcast on giant high-definition (HD) screens located at every angle in the room. Football fans will also have convenient access to make and cash out sports bets with William Hill’s satellite betting stations. Doors open at 2 p.m. Tickets for the Big Game Viewing Party in the Sierra Ballroom are now on sale for $150 (plus taxes and fees) per person.

Guests can elevate their Big Game experience by attending the Plaza’s VIP Viewing Party held inside its intimate showroom on the casino floor. Guests enjoy an open bar through the end of the game and an upscale food buffet that rotates options every 45 minutes. Tickets for the VIP Showroom Party are $275 per person (plus taxes and fees).

The Sand Dollar Downtown will again hold its own Big Game Viewing Party for $35 per person (plus taxes and fees). Attendees will witness every thrilling moment of the game on the venue’s state-of-the-art HD screens. The Sand Dollar Downtown’s full cocktail, wine and beer menu will be available for purchase along with pizza from Pop Up Pizza.

All parties are open to guests 21 years or older. Tickets and more information about all of the viewing parties for the Big Game at the Plaza Hotel & Casino can be found at plazahotelcasino.com/entertainment/the-big-game-viewing-party/.

Guests who book a hotel room at the Plaza by Feb. 2 can save up to 20% on room rates for a two-night minimum stay anytime Feb. 3-12. The Plaza’s Big Game 2025 Room Package also includes a $50 food & beverage credit. Rooms can be booked online.

Fans also can watch the game at the William Hill Sportsbook on the Plaza’s casino floor. With 20 TV screens and a giant seamless HD video wall encompassing more than 80 sq. ft., football fans won’t miss a moment of action as they relax in the sports book’s inviting lounge-like atmosphere steps away from an adjacent bar. William Hill will have more than 1,000 ways to bet on the Big Game via various prop bets. Complete details are available in the William Hill Sportsbook at the Plaza Hotel & Casino.

 

The post Three Big Game Parties – One Location! Tickets to viewing parties at the Plaza Hotel & Casino to watch Super Bowl LIX on Feb. 9 on sale now appeared first on European Gaming Industry News.

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ACR POKER ANNOUNCES FIRST HIGH STAKES ADVENTURE OF 2025 TO TRITON POKER SUPER HIGH ROLLER SERIES ON JEJU ISLAND

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Win one of two $110,000+ high-stakes packages to South Korea through ACR Poker’s Main Satellite this Sunday 

Following last year’s unforgettable poker experiences in world-class locations, ACR Poker is raising the stakes once again with its first High Stakes Adventure of 2025, offering players a chance to compete against poker’s biggest names during the Triton Poker Super High Roller Series on Jeju Island, South Korea.

The High Stakes Adventure: South Korea guarantees two exclusive packages during ACR Poker’s Main Satellite on Sunday, January 26th at 2:05pm ET. Each package, valued at over $110,000, includes tourney buy-ins / entry fees for the Triton Poker Super High Roller Series on Jeju Island (taking place from February 26th to March 15th), plus business-class airfare, and 5-night luxury accommodation.

“In 2024, our High Stakes Adventures brought players incredible poker experiences in iconic destinations like Montenegro and Monte Carlo,” said ACR Pro Chris Moneymaker, winner of the $25K buy-in event at the 2024 Triton Poker Super High Roller Series in Montenegro. “We’re excited to kick off our first High Stakes Adventure of 2025 with the exotic Jeju Island in South Korea, and look forward to another year of unforgettable high-stakes poker adventures. Don’t miss your chance to take on some of the world’s best poker players for huge rewards.”

Alongside luxury travel perks, package winners will have the flexibility to use their $110,000 tournament buy-in budget across multiple events or go all-in on a single high-stakes tournament.

Set against the backdrop of South Korea’s stunning Jeju Island, ACR Poker’s next High Stakes Adventure offers players the ultimate high-stakes poker experience alongside various ACR Pros, Stormers and iconic poker players. Beyond the tables, players can enjoy the island’s unique culture, exquisite dining options, beautiful beaches, and scenic attractions.

Players can buy-in for the High Stakes Adventure:

  • South Korea Main Satellite for $2,650 or qualify for less.
  • They can enter two 3-Seat GTD Super Satellites this Sunday at 12:30pm ET with buy-ins of $630 or $290.
  • Players can also buy-in to the Hyper tourney for $31.50 at 10:30am ET that day, which guarantees three seats to the $290 Super Satellite.
  • They can also earn their $31.50 Hyper buy-in via the All-In or Fold (AIOF) Freeroll at 9:45am ET that day, with six seats guaranteed.

For more details on the High Stakes Adventure: South Korea, visit the promo page at ACRPoker.eu.

The post ACR POKER ANNOUNCES FIRST HIGH STAKES ADVENTURE OF 2025 TO TRITON POKER SUPER HIGH ROLLER SERIES ON JEJU ISLAND appeared first on European Gaming Industry News.

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Delasport’s Sportsbook Now Fully Integrated with OMEGA Systems’ Platform

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Delasport’s award-winning sportsbook solution is now fully integrated with OMEGA Systems’ B2B Platform.

The key partnership between the two iGaming technology providers will allow even greater access for operators worldwide to Delasport’s renowned solution. This means their players will be able to enjoy advanced personalization through ‘My Sportsbook’, ‘My Event Builder’, ‘My Combo’, and more, as well as one of the industry’s best coverages in terms of sports and markets.
This is yet another significant deal Delasport has signed in the past few months.

“Partnering with a strong provider like OMEGA Systems is part of our strategy to continue expanding our presence on regulated markets”, Delasport’s VP of Business Development Rosaire Galea Cavallaro says. “We’re excited to be able to announce this great news during ICE 2025 where we saw once again how impressed people are with our products.”

The integration is part of a long streak of successful partnerships where Delasport delivers its cutting-edge sportsbook as a Plug & Play iFrame solution.

The post Delasport’s Sportsbook Now Fully Integrated with OMEGA Systems’ Platform appeared first on European Gaming Industry News.

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