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Parimatch’s new look packs a punch as the company teams with MMA legend, Conor McGregor
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“The ICE-ing on the cake of the launch campaign,” is how Sergey Portnov, CEO of leading global CIS gaming business Parimatch, has described the confirmation of their new ambassador, UFC and MMA champion Conor McGregor, as part of the company’s new brand unveiling which coincides with this year’s ICE London. The new look aligns with Parimatch’s focus on cutting-edge sports and will debut in every region the company operates in simultaneously on 6 February via multi-channel campaign across video, digital, and print adverts alongside a flash mob, billboards and a screening of the new video at show in London.
Since its humble beginnings 25 years ago, Parimatch has transformed into an international gaming network of more than 400 business units and Portnov claims the new branding reflects the bold look and values of the company which is set to make a significant impact at this year’s ICE London. The rebranding will be integrated across the whole business on Wednesday February 6 and on that day everything will change.
Commenting on the rebranding, Portnov explained: “We simply wanted to develop a brand that better embodies the values and personality of our customers and partners. To support the growth of the business we needed to reconsider how we see our customers, who they are, and what our brand is for them beyond just a betting platform. We’ve carried out a tremendous amount of work in exploring our target audience and customers. Using the research, we have been able to create a profile of our ‘typical customer’ who we have nominally named ‘Misha’. We wanted to create a brand that is relevant for Misha; one that is daring like he is; brave like he is; adaptive as he is; bright as he is.”
Parimatch developed redesign of new logo with the Ukrainian agency Banda, following an extensive search with a number of high profile European and CIS branding agencies, impressed by Banda’s portfolio of exciting international brands and their approach to creating unique brands.
“We have timed the launch to coincide with this year’s ICE London and signing Conor McGregor as the first ambassador for our new brand is the ICE-ing on the cake of the launch campaign. Much like Parimatch, Conor McGregor dares to be different. He is a global icon that transcends sport and will lift our brand to new heights in the CIS region reflecting our style, which is best described as ‘dynamic’, ‘boldness’ and ‘motion’. We have aligned our look to the sports and brands that inspire our customers. Bringing more motion, dynamism and flexible layouts have helped convey and enhance Parimatch’s character across our digital platforms.” – Sergey Portnov.
The Cyprus-based company, which covers more than 20 sports and 60 countries, 200 leagues and 600 sporting events every day, developed new integrated communication campaign with the international marketing agency Digital Choo (DC), a strategic partner of Parimatch, which has expertise in the field of iGaming in the CIS region, Europe and Asia. In particular, as part of this campaign, DC shot an advertising video featuring professional athletes, recorded a unique soundtrack and integrated the symbols – vigorousness, ethos of sports and posing a challenge for stereotypes – into displays that correspond to global design trend lines at full breath were hidden. Now, due to elegant lines, acrid forms and vivid neon colors, the brand inspires to win at the first glance. As a result of cooperation, the brand launches a powerful integrated multi-channel campaign to show off new look, including a video advert, a new website, organizing a flash mob and plastering themselves across billboards.
Sergey Portnov concluded: “We want Parimatch to continue to stand out in the sector, inspiring and exciting our growing number of customers across the world. Our brave new look reflects Parimatch’s ambition of being more than just a bookie, but an empowering lifestyle brand; the go-to destination for the latest news, tips and content.”
To find out more about Parimatch’s partnership with Conor McGregor and watch the brand new video communication – visit their newly launched website https://parimatch.global/
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Parimatch’s new look packs a punch as the company teams with MMA legend, Conor McGregor

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Gamblers Connect Launches Dedicated ‘Game Providers’ and ‘B2B Providers’ Sections to Strengthen Industry Partnerships and Visibility
Gamblers Connect, the award-winning iGaming affiliate and media platform, officially announced the launch of two new partner-focused destinations on its website: the Game Providers section and the B2B Providers section.
These hubs are designed to give verified partners richer exposure, clearer positioning, and a single home for comprehensive company profiles, reviews, and work highlights.
Gamblers Connect has specially curated profiles for official Game Provider partners, featuring company history, entertainment categories, flagship titles, and direct links to online casinos where their games are available. Profiles also showcase notable projects and media mentions, with direct navigation to games, categories, and live operator placements. To extend reach, partners enjoy ongoing amplification through Gamblers Connect’s media network and communications channels.
The B2B Providers Section provides in-depth profiles and reviews for official B2B partners—covering background, core services, market presence, and notable projects—built to help operators, studios, and peers evaluate capabilities at a glance. Unlike standard directories, these hubs serve as an exclusive showcase, designed to provide clarity, context, and visibility for partners while helping decision-makers connect with the right collaborators.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “These hubs for Game Providers and B2B Companies are not just pages, they are powerful tools that help partners tell their story and reach decision-makers. Our goal is simple: to make it easier for the industry to discover, compare, and connect.”
Companies interested in being officially featured and reviewed on Gamblers Connect can request inclusion. [email protected] [email protected] | Telegram: @lukadimitrijevic
The post Gamblers Connect Launches Dedicated ‘Game Providers’ and ‘B2B Providers’ Sections to Strengthen Industry Partnerships and Visibility appeared first on European Gaming Industry News.
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Gamblers Connect Shortlisted for Prestigious Affiliate Awards at SiGMA EURO-MED and SBC Summit 2025
Gamblers Connect, the award-winning iGaming media and affiliate platform, is proud to announce that it has been shortlisted for two major industry accolades: Best Affiliate 2025 at SiGMA EURO-MED and Affiliate Traffic Source of the Year at the SBC Summit Affiliate Leaders Awards.
These nominations highlight Gamblers Connect’s continued commitment to transparency, innovation, and delivering meaningful value to both players and partners across the global iGaming landscape.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “Being shortlisted for two such prestigious awards is a true recognition of the hard work and dedication our entire team has invested over the past year. It reinforces our mission to stand out not only as a trusted affiliate partner but also as a key driver of visibility and sustainable growth within the industry.”
In 2025, Gamblers Connect expanded its ecosystem with dedicated Game Provider and B2B Provider sections, introduced exclusive PR collaborations and interviews, and strengthened its role as a reliable traffic source for operators and providers worldwide.
With a focus on SEO excellence, responsible gambling practices, and long-term partnerships, Gamblers Connect has cemented its reputation as one of the most influential affiliates in the sector.
These nominations showcase the strength of Gamblers Connect’s dual identity — both as a trusted content hub for players and as a strategic growth partner for B2B companies, operators, and providers.
The post Gamblers Connect Shortlisted for Prestigious Affiliate Awards at SiGMA EURO-MED and SBC Summit 2025 appeared first on European Gaming Industry News.
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Favbet × Spinner: An Exclusive Live Studio That Has Already Gained Recognition in Ukraine
Ukraine now has its first full-fledged Ukrainian-language live product, created by local specialists for local players.
The format combines modern technology with national identity, turning gameplay into a space where native language is heard from the very first moment.
Favbet opened a new opportunity for the market in the live segment. Without waiting for audience demand, the company shaped it itself, introducing its own branded live studio powered by Spinner. This proactive step secured Favbet’s reputation as an innovator that sets standards and creates trends.
The project was entrusted to Spinner — a modern and ambitious B2B provider with Ukrainian DNA and technological expertise, capable of delivering a fully branded studio in the state language. The partnership united shared values, high standards, and a clear understanding that players choose content closest and most relatable to them.
The studio’s atmosphere reflects Ukrainian character and hospitality. Hosts communicate in a relaxed manner, respond in real time, keep conversations flowing, and add light humor. It is a place players come not only for the game but also for live interaction and a sense of community.
Deep customization, Ukrainian-speaking hosts, and instant support create the comfort level every Favbet user deserves. Demand has grown so rapidly that in just one year the number of tables doubled from six to twelve.
Most importantly, these games are available exclusively on Favbet’s website and mobile applications.
Favbet × Spinner made Ukrainian the foundation and raised the quality bar to the level of global best practices.
PARTICIPATION IN GAMBLING CAN LEAD TO ADDICTION. PLEASE FOLLOW RESPONSIBLE GAMING PRINCIPLES.
License for online casino operations dated 20.04.2021 issued to LLC “BC Favbet” under CRGL Decision No. 137 of 05.04.2021 (as amended), and license for bookmaking operations dated 28.12.2022 issued to LLC “BC Favbet” under CRGL Decision No. 433 of 13.12.2022.
The post Favbet × Spinner: An Exclusive Live Studio That Has Already Gained Recognition in Ukraine appeared first on European Gaming Industry News.
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