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Parimatch’s new look packs a punch as the company teams with MMA legend, Conor McGregor

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“The ICE-ing on the cake of the launch campaign,” is how Sergey Portnov, CEO of leading global CIS gaming business Parimatch, has described the confirmation of their new ambassador, UFC and MMA champion Conor McGregor, as part of the company’s new brand unveiling which coincides with this year’s ICE London. The new look aligns with Parimatch’s focus on cutting-edge sports and will debut in every region the company operates in simultaneously on 6 February via multi-channel campaign across video, digital, and print adverts alongside a flash mob, billboards and a screening of the new video at show in London.

Since its humble beginnings 25 years ago, Parimatch has transformed into an international gaming network of more than 400 business units and Portnov claims the new branding reflects the bold look and values of the company which is set to make a significant impact at this year’s ICE London. The rebranding will be integrated across the whole business on Wednesday February 6 and on that day everything will change.

Commenting on the rebranding, Portnov explained: “We simply wanted to develop a brand that better embodies the values and personality of our customers and partners. To support the growth of the business we needed to reconsider how we see our customers, who they are, and what our brand is for them beyond just a betting platform. We’ve carried out a tremendous amount of work in exploring our target audience and customers. Using the research, we have been able to create a profile of our ‘typical customer’ who we have nominally named ‘Misha’. We wanted to create a brand that is relevant for Misha; one that is daring like he is; brave like he is; adaptive as he is; bright as he is.”

Parimatch developed redesign of new logo with the Ukrainian agency Banda, following an extensive search with a number of high profile  European and CIS branding agencies, impressed by Banda’s portfolio of exciting international brands and their approach to creating unique brands.

“We have timed the launch to coincide with this year’s ICE London and signing Conor McGregor as the first ambassador for our new brand is the ICE-ing on the cake of the launch campaign. Much like Parimatch, Conor McGregor dares to be different. He is a global icon that transcends sport and will lift our brand to new heights in the CIS region reflecting our style, which is best described as ‘dynamic’, ‘boldness’ and ‘motion’. We have aligned our look to the sports and brands that inspire our customers. Bringing more motion, dynamism and flexible layouts have helped convey and enhance Parimatch’s character across our digital platforms.” – Sergey Portnov.

The Cyprus-based company, which covers more than 20 sports and 60 countries, 200 leagues and 600 sporting events every day, developed new integrated communication campaign with the international marketing agency Digital Choo (DC), a strategic partner of Parimatch, which has expertise in the field of iGaming in the CIS region, Europe and Asia. In particular, as part of this campaign, DC shot an advertising video featuring professional athletes, recorded a unique soundtrack and integrated the symbols – vigorousness, ethos of sports and posing a challenge for stereotypes – into displays that correspond to global design trend lines at full breath were hidden. Now, due to elegant lines, acrid forms and vivid neon colors, the brand inspires to win at the first glance. As a result of cooperation, the brand launches a powerful integrated multi-channel campaign to show off new look, including a video advert, a new website, organizing a flash mob and plastering themselves across billboards.

Sergey Portnov concluded: “We want Parimatch to continue to stand out in the sector, inspiring and exciting our growing number of customers across the world. Our brave new look reflects Parimatch’s ambition of being more than just a bookie, but an empowering lifestyle brand; the go-to destination for the latest news, tips and content.”

To find out more about Parimatch’s partnership with Conor McGregor and watch the brand new video communication – visit their newly launched website https://parimatch.global/


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Parimatch’s new look packs a punch as the company teams with MMA legend, Conor McGregor

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Three Big Game Parties – One Location! Tickets to viewing parties at the Plaza Hotel & Casino to watch Super Bowl LIX on Feb. 9 on sale now

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Hotel room package offers discounted rates and $50 food & beverage credit

Tickets are now on sale to attend one of three Big Game viewing parties at the Plaza Hotel & Casino in downtown Las Vegas on Sunday, Feb. 9 to watch Super Bowl LIX. With three party options to choose from, there is an event for everyone to enjoy.

Held annually inside the Sierra Ballroom within the expansive convention space on the third floor, the Plaza’s Big Game viewing party includes a complimentary stadium food buffet and free buckets of beer. There will be a cash bar for all other cocktails. The game will be broadcast on giant high-definition (HD) screens located at every angle in the room. Football fans will also have convenient access to make and cash out sports bets with William Hill’s satellite betting stations. Doors open at 2 p.m. Tickets for the Big Game Viewing Party in the Sierra Ballroom are now on sale for $150 (plus taxes and fees) per person.

Guests can elevate their Big Game experience by attending the Plaza’s VIP Viewing Party held inside its intimate showroom on the casino floor. Guests enjoy an open bar through the end of the game and an upscale food buffet that rotates options every 45 minutes. Tickets for the VIP Showroom Party are $275 per person (plus taxes and fees).

The Sand Dollar Downtown will again hold its own Big Game Viewing Party for $35 per person (plus taxes and fees). Attendees will witness every thrilling moment of the game on the venue’s state-of-the-art HD screens. The Sand Dollar Downtown’s full cocktail, wine and beer menu will be available for purchase along with pizza from Pop Up Pizza.

All parties are open to guests 21 years or older. Tickets and more information about all of the viewing parties for the Big Game at the Plaza Hotel & Casino can be found at plazahotelcasino.com/entertainment/the-big-game-viewing-party/.

Guests who book a hotel room at the Plaza by Feb. 2 can save up to 20% on room rates for a two-night minimum stay anytime Feb. 3-12. The Plaza’s Big Game 2025 Room Package also includes a $50 food & beverage credit. Rooms can be booked online.

Fans also can watch the game at the William Hill Sportsbook on the Plaza’s casino floor. With 20 TV screens and a giant seamless HD video wall encompassing more than 80 sq. ft., football fans won’t miss a moment of action as they relax in the sports book’s inviting lounge-like atmosphere steps away from an adjacent bar. William Hill will have more than 1,000 ways to bet on the Big Game via various prop bets. Complete details are available in the William Hill Sportsbook at the Plaza Hotel & Casino.

 

The post Three Big Game Parties – One Location! Tickets to viewing parties at the Plaza Hotel & Casino to watch Super Bowl LIX on Feb. 9 on sale now appeared first on European Gaming Industry News.

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ACR POKER ANNOUNCES FIRST HIGH STAKES ADVENTURE OF 2025 TO TRITON POKER SUPER HIGH ROLLER SERIES ON JEJU ISLAND

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Win one of two $110,000+ high-stakes packages to South Korea through ACR Poker’s Main Satellite this Sunday 

Following last year’s unforgettable poker experiences in world-class locations, ACR Poker is raising the stakes once again with its first High Stakes Adventure of 2025, offering players a chance to compete against poker’s biggest names during the Triton Poker Super High Roller Series on Jeju Island, South Korea.

The High Stakes Adventure: South Korea guarantees two exclusive packages during ACR Poker’s Main Satellite on Sunday, January 26th at 2:05pm ET. Each package, valued at over $110,000, includes tourney buy-ins / entry fees for the Triton Poker Super High Roller Series on Jeju Island (taking place from February 26th to March 15th), plus business-class airfare, and 5-night luxury accommodation.

“In 2024, our High Stakes Adventures brought players incredible poker experiences in iconic destinations like Montenegro and Monte Carlo,” said ACR Pro Chris Moneymaker, winner of the $25K buy-in event at the 2024 Triton Poker Super High Roller Series in Montenegro. “We’re excited to kick off our first High Stakes Adventure of 2025 with the exotic Jeju Island in South Korea, and look forward to another year of unforgettable high-stakes poker adventures. Don’t miss your chance to take on some of the world’s best poker players for huge rewards.”

Alongside luxury travel perks, package winners will have the flexibility to use their $110,000 tournament buy-in budget across multiple events or go all-in on a single high-stakes tournament.

Set against the backdrop of South Korea’s stunning Jeju Island, ACR Poker’s next High Stakes Adventure offers players the ultimate high-stakes poker experience alongside various ACR Pros, Stormers and iconic poker players. Beyond the tables, players can enjoy the island’s unique culture, exquisite dining options, beautiful beaches, and scenic attractions.

Players can buy-in for the High Stakes Adventure:

  • South Korea Main Satellite for $2,650 or qualify for less.
  • They can enter two 3-Seat GTD Super Satellites this Sunday at 12:30pm ET with buy-ins of $630 or $290.
  • Players can also buy-in to the Hyper tourney for $31.50 at 10:30am ET that day, which guarantees three seats to the $290 Super Satellite.
  • They can also earn their $31.50 Hyper buy-in via the All-In or Fold (AIOF) Freeroll at 9:45am ET that day, with six seats guaranteed.

For more details on the High Stakes Adventure: South Korea, visit the promo page at ACRPoker.eu.

The post ACR POKER ANNOUNCES FIRST HIGH STAKES ADVENTURE OF 2025 TO TRITON POKER SUPER HIGH ROLLER SERIES ON JEJU ISLAND appeared first on European Gaming Industry News.

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Delasport’s Sportsbook Now Fully Integrated with OMEGA Systems’ Platform

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Delasport’s award-winning sportsbook solution is now fully integrated with OMEGA Systems’ B2B Platform.

The key partnership between the two iGaming technology providers will allow even greater access for operators worldwide to Delasport’s renowned solution. This means their players will be able to enjoy advanced personalization through ‘My Sportsbook’, ‘My Event Builder’, ‘My Combo’, and more, as well as one of the industry’s best coverages in terms of sports and markets.
This is yet another significant deal Delasport has signed in the past few months.

“Partnering with a strong provider like OMEGA Systems is part of our strategy to continue expanding our presence on regulated markets”, Delasport’s VP of Business Development Rosaire Galea Cavallaro says. “We’re excited to be able to announce this great news during ICE 2025 where we saw once again how impressed people are with our products.”

The integration is part of a long streak of successful partnerships where Delasport delivers its cutting-edge sportsbook as a Plug & Play iFrame solution.

The post Delasport’s Sportsbook Now Fully Integrated with OMEGA Systems’ Platform appeared first on European Gaming Industry News.

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