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European Tour and IMG Arena announce data distribution partnership

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European Tour and IMG Arena announce data distribution partnershipReading Time: 3 minutes

Shot-by-shot data will be collected at European Tour events

IMG ARENA to distribute and license official scoring data

European Tour will deliver an enhanced integrity programme

 

The European Tour has announced a new partnership with IMG’s IMG ARENA, a leading sports betting and content hub, for the collection, distribution and licensing of its official scoring data, allowing fans to benefit from significantly enhanced statistics and insights.

As part of the partnership, IMG ARENA will live stream two selected Par 3 holes per week for syndication to data rights clients in selected territories.

IMG ARENA will distribute and license the Tour’s official scoring data on an exclusive basis to worldwide media organisations and international regulated sports betting and gaming markets in a significant long-term arrangement.

IMG ARENA is developing a cutting edge, real-time, shot-by-shot data collection system which will be installed at all European Tour events, with these new insights set to be available to fans via European Tour platforms and global broadcasters.

A fully trained scoring team will use leading GPS technology, connectivity systems and greenside cameras to collect data from every shot in European Tour competition. Successful trials have been completed and further testing will take place across a host of events during 2019, with a view to the system being fully operational for the 2020 season.

Under its agreement with the European Tour, IMG ARENA will work closely with the European Tour’s Integrity Unit, which was launched in 2018 as a key component of an enhanced integrity programme to protect the Tour from corruption relating to sports betting.

Rufus Hack, Chief Content Officer of The European Tour, said: “This partnership with IMG ARENA will provide an enhanced statistical offering from our tournaments through real-time, shot-by-shot data.

“It will help us to grow our fan base and increase engagement through improved data and insights for fans across all our platforms. Licensing the data for regulated sports betting markets will allow fans around the world the opportunity to engage with our product in a different way.

“IMG ARENA will work closely with our robust integrity programme, and our investment in this area will combine the latest thinking and world-class technology to both disseminate official scoring data to betting markets and protect our tournaments from the threat corruption.”

Max Wright Senior Vice President and Head of Commercial at IMG ARENA, said: “More than a year in the making, this partnership will deliver one of the most sophisticated sports data products ever created. Our state-of-the-art, live scoring capture system will deliver a wealth of data and power a range of exciting new live betting markets.

“There is a huge opportunity for golf to become a global leader in sports betting. IMG Arena is at the forefront of the efforts to deliver this, with the European Tour a significant and complementary addition to our portfolio.”

The European Tour’s Golf Integrity Unit leads its integrity strategy, forging relationships and facilitating communication with betting operators and regulators. It also routinely focuses on player education and will use Genius Sports’ bet monitoring system, which is also employed by Major League Baseball and the English Premier League.

The system compares real-time odds movements from global betting markets with predictive algorithms, providing automatic alerts for any irregular activity.

Keith Waters, the European Tour’s Chief Operating Officer, added: “Our primary responsibility is to our players. We will educate and support all professionals to ensure they have the right guidance and understand the latest golf betting regulations.

“We are also conscious of our duty to the game of golf and its outstanding reputation for integrity, so our education and coverage will extend to all player support personnel, including the caddies, friends and families of the players.

“We will be utilising Genius Sports’ sophisticated monitoring system and co-ordinating with betting regulators and operators, who play a vital part in preventing corruption.”

Ben Paterson, Integrity Operations Director of Genius Sports, said: “To be truly effective, a sport’s integrity strategy must be underpinned by continuous bet monitoring and reporting. We are proud to have been selected by the European Tour, providing new levels of visibility over global betting on their competitions and ensuring their events remain transparent, unpredictable and protected.”

 

About IMG:

IMG is a global leader in sports, fashion, events, and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media, and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor network.

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: European Tour and IMG Arena announce data distribution partnership

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Amusnet Releases “100 Golden Coins: Reels Fishing”

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Amusnet has released 100 Golden Coins: Reels Fishing, an exciting evolution of its beloved fishing-themed releases. This fresh addition expands the adventure with 100 paylines, immersive visuals and enhanced features that reel players into a vibrant world bursting with colour, energy and aquatic charm.

The experience blends classic appeal with next-generation design, bringing the serenity of open waters into a dynamic, feature-packed game environment. From shimmering underwater elements to smooth animations and an atmosphere filled with tranquillity and anticipation, 100 Golden Coins: Reels Fishing elevates every moment of gameplay.

At the heart of the excitement is the Bonus Golden Fish Feature. Each Golden Fish symbol carries a multiplier ranging from x0.5 to x25, applied to the total bet. When the Collect Symbol appears on the fifth reel, every displayed Golden Fish value is instantly gathered—turning the catch of the day into something truly unforgettable.

The thrill continues with the Mystery Nudge Feature, an unpredictable mechanic that brings the fifth reel sliding downward to reveal newly appearing symbols. This sudden shift can transform the round and amplify the sense of surprise, ensuring that every spin offers something fresh and unexpected.

With its expanded paylines, upgraded visuals and refined mechanics, 100 Golden Coins: Reels Fishing is a shining example of Amusnet’s dedication to pushing boundaries and reimagining player-favourite themes. From its glistening symbols to its breezy, fishing-inspired ambience, the game delivers a fully immersive experience tailored to both long-time fans and newcomers.

Cast the line and experience the deeper, richer adventure of 100 Golden Coins: Reels Fishing – where every spin feels like a brand-new catch.

Bonus Symbol

Appears on the first four reels, each showing a monetary value. If the Collect Symbol lands on the fifth reel, all Bonus values on the screen are collected and added to the current win.

Mystery Nudge Feature

Triggered on the fifth reel when Bonus symbols appear, there’s no Collect Symbol, and no wins are on the screen. The reel nudges down, revealing new symbols that could change the round.

Gamble

Play the game and multiply the winnings through the Gambling feature.

Jackpot Cards

The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

The post Amusnet Releases “100 Golden Coins: Reels Fishing” appeared first on European Gaming Industry News.

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Betsson Becomes Naming Partner and Major Sponsor of Peristeri Betsson BC

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Betsson has entered a new two-year partnership with Peristeri BC, a well-established Athens club with more than 50 years of history, competing in the top tier of Greek basketball and in European competitions. As part of the agreement, the team will now compete under its official name, Peristeri Betsson BC.

This collaboration reflects Betsson’s continued investment in Greek sport. With more than six decades of heritage and operations across 24 countries, Betsson’s strategy in Greece is centred around supporting historic clubs, strengthening local communities and contributing to the broader development of sport in the country. Following Mykonos Betsson and Aris Betsson, Peristeri Betsson BC represents the next step in building a network of sponsorships that carry meaningful cultural and community impact.

For Peristeri, the partnership provides strong strategic backing for the club’s competitive ambitions and its long-term mission to remain a reference point within Greek basketball. Both organisations share a commitment to professionalism, consistency and delivering high-quality experiences to fans. The collaboration will also include a suite of social impact initiatives focused on youth, education, equality and access to sport in Peristeri.

Andreas Nikolopoulos, Commercial Director at Betsson, said: “It is a great pleasure for all of us at Betsson to stand alongside a club with such a strong history and identity as Peristeri, a club that has been a reference point in Greek basketball for decades and continues to grow thanks to the steady and methodical work of its management. We do not view this merely as a sponsorship but as a strategic alliance. We share the same values with Peristeri, professionalism, consistency and a constant commitment to offering high-quality experiences to fans. We are committed to supporting them throughout this journey and we wish the team a season full of health, energy and success.”

Manos Kotsis, General Manager of Peristeri Betsson BC, said: “We are now officially Peristeri Betsson and will be for the next two years. Our approach is based on two pillars: reconnecting with our local community and bringing people back to the arena, and restoring Peristeri’s identity as a club that develops talent, whether local or international. We believe we have made meaningful progress over the past two years, but both goals require strong organisation, planning and method. We are delighted that Betsson is by our side supporting this effort and enabling us to move forward with greater confidence.”

The post Betsson Becomes Naming Partner and Major Sponsor of Peristeri Betsson BC appeared first on European Gaming Industry News.

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Altenar strengthens global footprint with Betico sportsbook agreement

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Leading provider delivers premium, fully-managed sportsbook to modernise Betico’s offering

Altenar, a leading sportsbook provider, has expanded its presence in key global markets through a new partnership with the Betico brand.

Founded in 2025, Betico has built a strong reputation for reliability and entertainment. Through the partnership, Betico will transform its sports betting offering by leveraging Altenar’s fully-managed sportsbook solution, combining advanced technology with its in-house PAM for maximum efficiency and scalability.

The collaboration will enable Betico to benefit from Altenar’s renowned sportsbook features, including customised betting options, advanced risk management, platform management, and robust compliance controls.

This partnership reinforces Altenar’s position as a trusted sportsbook technology provider in regulated markets, delivering high-performance, scalable, and adaptable solutions that meet the evolving needs of operators.

By combining innovation with operational excellence, Altenar continues to set the standard for reliability and growth in the global betting industry.

Vagelis Bairlis, Senior Sales Manager at Altenar, said: “We’re proud to support Betico’s growth as it enhances its offering with our premium sportsbook services, designed to deliver cutting-edge features and a seamless experience for players.

“This collaboration underscores Altenar’s ability to deliver reliable, scalable, and fully compliant solutions tailored to operators’ unique needs, ensuring sustainable growth in competitive global markets.”

Dmytro Dobronravov, COO at Betico, added: “We’re delighted to partner with Altenar as our new sportsbook provider. We were looking for a premium option to collaborate with, and Altenar’s reputation for innovation and dependability made them the perfect choice.

“Their fully-managed sportsbook solution, combined with advanced features and strong compliance standards, gives us the confidence to deliver an exceptional betting experience to our players.”

The post Altenar strengthens global footprint with Betico sportsbook agreement appeared first on European Gaming Industry News.

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