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EFBET entering the Spanish Regulated Market Powered by OPTIMA

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Efbet, leading Sportsbetting and Casino Omnichannel operator (www.efbet.com), is pleased to announce that it will enter the Spanish regulated market this year, expanding its current European operation.

Efbet group of companies, who already use OptimaMGS(tm) platform, continues trusting the platform supplier for entering the Spanish regulated market and offer their games portfolio and gaming experience to the potential Efbet’s Spanish customers. Through MGS provided by OPTIMA for both its Player Account Management platform and its Sports Betting Module, Efbet will be offering a big variety of pre-match and live sportsbetting, Live Dealer and RNG casino games as well as providing the broad range of other quality products that Efbet is well known for.

With OPTIMAMGS(TM), Efbet will be able to provide its potential customers with highly distinctive performance games and increase its variety of products. While the majority of Efbet’s target audience reside in Eastern Europe, they hope that through the international expansion of the OPTIMA platform and its compliancy in multiple countries, the current global partnership with OPTIMA will help them expand into the new market faster.

Martin Simeonov, Spokesperson for Efbet says: “OPTIMA was the natural choice for us when we looked to enhance our offering to other jurisdictions. Their professionalism and continuous partnership since we join them in 2015 were key to our decision following the growth we have experienced. Expanding our customer base in Europe, and especially in Spain, is important to us and we know that bringing again OPTIMAMGS(tm) on board will not only acquire potential players but will help exciting and keeping them too.”

Jacob López, CEO at OPTIMA says: “EFBET professionalism and clear strategy allows OPTIMA to deliver a service that is tailored to our partner. The capacity and performance of the OPTIMAMGS(tm) platform and the tailored service offered, permits that EFBET continues its successful expansion in different regulated markets, keeping a global strategy with maximum regional personalisation, allowing their teams to setup a particular regional operation, maximizing the use of their resources and reducing the time to market. We look forward to continue collaborating in the great success EFBET is obtaining and that is the main goal of OPTIMA.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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iGP launches GamePark and PayLab to enhance offering provided to partners

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AI recommendation engine and comprehensive payment services to accelerate customer growth
iGP, the prominent iGaming platform and aggregator supplier, has significantly boosted its customer offering by integrating two key products from SameGrid: GamePark, a data-driven AI recommendation engine, and PayLab, a payment orchestration and reconciliation service.
GamePark’s content recommendations create personalized customer experiences based on a number of factors. These include ‘Because You Played,’ ‘Similar Players Liked,’ ‘Exclusive VIP Picks,’ and thematic-based game picks amongst others.
With thorough A/B testing within the system, partners can compare strategies and performance. The engine can be integrated within any CRM while recommendations can also be tailored to your KPIs and business costs.
PayLab has access to over 400 PSPs, more than 100 currencies and cryptocurrencies, and advanced geo-targeting. It ensures the most optimized payment solutions regardless of territory.
The system also boasts a range of in-built Managed Services including full PSP management, risk and fraud management, and marketing and commercial support.
The launch of GamePark and PayLab reaffirms iGP’s ethos of placing the satisfaction of its partners and their players at the heart of its products and solutions.
The teams from iGP, GamePark, and PayLab will be at ICE in Barcelona from January 20 – 22 2025 to meet partners who could benefit from greater personalization of their offering.
Daniel Dwek, VP of Product at GamePark, said: “Players in the iGaming industry are always seeking fresh and exciting experiences. With our groundbreaking AI recommendation engine, we will provide players with personalized content tailored to their preferences.”
Ariel Reem, CEO at PayLab, added: “iGaming operators require advanced systems to manage the volume of payments. With orchestration, reconciliation and managed services combined within the PayLab offering, iGaming companies need look no further for a neat payment solution.”
Jovana Popovic Canaki, CEO at iGP, commented: “The launch of GamePark and PayLab will undoubtedly complement our offering. Both products will maximize engagement for our partner operators and deliver seamless player experiences, which is always our aim.
“Tailored content and comprehensive payment solutions are two of the most important factors for a successful business and we are sure our latest offering can provide unmatched experiences.”

The post iGP launches GamePark and PayLab to enhance offering provided to partners appeared first on European Gaming Industry News.

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The World of Esports Unites: 136 Nations Registered for 2025 Season

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The International Esports Federation (IESF) is thrilled to announce a major milestone as 136 nations have officially registered for the National Qualifiers of the 2025 esports season. This record-breaking level of participation underscores the remarkable growth and global appeal of esports, uniting athletes and fans from every corner of the world under one shared passion.

The National Qualifiers, which commenced on January 15, 2025, mark the start of an exciting journey for millions of athletes. Competing across a diverse range of PC, mobile, and console titles, these athletes are fighting for the opportunity to represent their nations on the largest stage of esports.

Highlighting the significance of this achievement, IESF General Secretary Boban Totovski stated:
“The participation of 136 Member Federations in this year’s National Qualifiers is an extraordinary accomplishment. It reflects the deep passion, dedication, and unity within the global esports community. We eagerly anticipate witnessing the emergence of this year’s national champions and the incredible talent that will define the 2025 season.”

As IESF celebrates its 16-year legacy, the 2025 season is another step forward in showcasing esports as a powerful unifying force. The federation remains committed to supporting the growth of the esports ecosystem, encouraging the next generation of athletes, and celebrating the diversity within the global esports community.

The 2025 season will bring nations together to honor the competitive spirit and creativity of esports. With 136 nations involved, IESF reaffirms its dedication to fostering collaboration, inspiring excellence, and showcasing the exceptional talent of athletes from all over the world.

The journey to an unforgettable year in esports has begun, as IESF continues to bring the world closer through the shared passion for competitive gaming.

The post The World of Esports Unites: 136 Nations Registered for 2025 Season appeared first on European Gaming Industry News.

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Exclusive Collaboration: Digitain and Museum LEGENDS: The Home of Football Presented by LALIGA

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Digitain announces an extraordinary partnership with the Museum LEGENDS

Digitain, is proud to announce an extraordinary partnership with the Museum LEGENDS, presented by LaLiga, debuting at ICE Barcelona 2025. As pioneers of this unique concept, Digitain is bringing football history to life by hosting an exclusive pop-up museum right at the heart of its stand 5J30.

For the first time ever, visitors will have the opportunity to marvel at iconic memorabilia from football legends and timeless icons, including Pele, Maradona, Messi, Ronaldo, Figo, and many more. This once-in-a-lifetime experience will showcase treasured items that define the legacy of the world’s greatest footballers.

The Museum area at Digitain Stand will be open to the public from January 20th to 22nd, 2025. Whether you’re a fan or simply curious, this exhibit is must-see.

Laura Valdeolivas, CEO of LEGENDS: “We are thrilled to partner with Digitain for this groundbreaking initiative. Bringing the rich history of football legends to life at ICE Barcelona 2025 aligns with our mission to celebrate the beautiful game and its icons. This collaboration with Digitain represents an innovative way to connect fans and industry professionals with football’s storied past.”

Aregnaz Hakobyan, CMO of Digitain Group: “Digitain has always been at the forefront of innovation, and this exclusive partnership with the Museum of Legends powered by LaLiga exemplifies our vision of creating unique, memorable experiences. Hosting this pop-up museum is not just about showcasing history; it’s about inspiring fans and celebrating the legacy of football legends. We can’t wait to welcome visitors to our stand at ICE Barcelona.”

Don’t miss out on this groundbreaking collaboration and the opportunity to explore the magic of football history.

The post Exclusive Collaboration: Digitain and Museum LEGENDS: The Home of Football Presented by LALIGA appeared first on European Gaming Industry News.

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