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Understanding the latest craze to sweep the poker world by storm
Reading Time: 3 minutes
Poker is the most popular card game in the world, and it’s easy to see why. Not only does the game feature the ever appealing opportunity to make money, but it also requires skill, bottle, and determination.
Texas Hold ‘Em is the most popular variation of the game, but there are many different versions of poker for players to choose from. One of the latest crazes to sweep the poker world is 888’s newest creation – Pick ‘Em8 poker.
In this article, we take a look at just why punters are going wild for this latest poker game.
First things first – what is Pick ‘Em 8?
888’s new poker game is a blend of a real money poker game and a fast-paced casino game. Pick ‘Em 8 has been built for speed and as such features just one hand with stakes between 25p and 1 pound.
When you log on to play you’ll be transported into a game lobby with a maximum of 8 other online players. Once the game loads you’ll then all be presented with 8 cards, and then prompted to pick 2.
From then on it’s pretty much a normal poker game, apart from the fact that all 5 community cards are revealed at once. Whoever has the best hand wins the pot with it being split if necessary.
Why play Pick ‘Em 8?
Firstly it’s fast-paced and fun. You can play a number of hands in a matter of minutes, getting that winning buzz without having to toil for it. Another reason that people play Pick ‘Em 8 is to build cash. If you play the game right, you can make a good chunk of money, which brings us on to our next point.
Making money with Pick ‘Em 8
Whilst fun is one of the main reasons we gamble, the overriding reason is to win money. To win at Pick ‘Em 8 you don’t have to spend hours trawling through complex poker strategies, but you do need to have a plan.
When the first 8 cards are revealed, it is obviously going to be tempting to pick the best cards on offer. If there are two aces, then you’ll want to go straight ahead and pick those cards, but so will everyone else.
When the community cards are revealed and your aces help you to the win, the pot will be split amongst everyone else that picked those cards – meaning your winnings will be tiny.
The best way to win a bigger share of the pot is to pick a good card and an average card. You won’t win as often, but when you do you’ll win a much bigger share of the pot. It’s a better long-term tactic to increase your cash.
It’s a similar tactic to playing the lottery. Numbers that are multiples of 7 are the most commonly picked by players, so if these numbers come in the jackpot is shared amongst loads of players. High numbers are the least picked by players meaning when they come in you have more chance of scooping all the prize money.
(A look at the fast-paced nature of Pick ‘Em 8 – look how easy it is to win money and win it quickly.)
Losing money at Pick ‘Em 8
For some unknown reason, there are a plethora of articles circulating the internet at the moment urging people to pick the 2 worst starter cards at Pick ‘Em 8. This strategy is based on the same theory as above – when you win with the worst cards you’ll get a bigger slice of the pot.
However, the drawbacks to that tactic are obvious. If you consistently pick the worst cards, you’ll consistently lose and end up burning through your cash at an unbelievable rate.
This tactic has also been circulated so much that a whole heap of players is using it, leaving you in the same situation as picking the best cards – just with a much lower probability of winning.
Pick ‘Em 8 Criticisms
There has been a vocal minority of players criticizing this latest game because of its lack of skill. Detractors have decried Pick ‘Em 8, claiming that it is nothing more than a cheap slot machine style game.
That’s not the case. Although Pick ‘Em 8 does bear some semblance of similarity to slot machine games, it differs in that it offers you an informed choice at the beginning of the game.
Ultimately you have autonomy over your chances of success in Pick ‘Em 8 and the similarities to a slot machine are good. Those similarities mean you can play the game really quickly and build your cash in a short period of time.
Pick ‘Em 8 – Final Thoughts
If you’re a poker purist then you probably won’t like this game. If you’re open minded and enjoy a bit of fun combined with winning money, then Pick ‘Em 8 is the game for you.
It’s light-hearted fun with relatively low risk, so you don’t have much to lose by playing it and you might just win some money. Give it a go and let us know your thoughts in the comments section.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Understanding the latest craze to sweep the poker world by storm

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Gaming Americas Weekly Roundup – July 21-27
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
ALT Sports Data, the global leader in engagement solutions and official data for emerging sports, has appointed Neale Deeley as SVP of Sportsbook. Deeley brings over two decades of industry experience and a proven track record of driving innovation and commercial growth in sports wagering. In his new role, Deeley will lead the company’s global sports betting strategy, spearheading market expansion, deepening operator partnerships and accelerating the monetization of emerging sports through regulated betting markets. He will work closely with sportsbooks and gaming partners to build scalable betting products that delivers unique fan engagement opportunities and new revenue streams across ASD’s portfolio of exclusive sports properties.
SEGG Media Corporation, a leading technology company transforming the global intersection of sports, entertainment and gaming, has selected IBN, a multifaceted financial news and publishing company serving private and public entities, to spearhead its corporate communications efforts. SEGG Media aims to deliver immersive, real-time experiences through next-generation technology that redefines how audiences interact with their favorite content and communities. Following a full-scale corporate transformation and rebrand, the company now operates across three high-growth verticals: Sports.com, Entertainment and Lottery.com.
Partnerships
Amusnet Brasil has announced the official go live of its partnership with Cactus Gaming, a B2B platform serving some of the leading operators in the Brazilian market. With this integration, the game provider adds 25 new operators to its distribution network, further expanding its reach through a structure aligned with the regulated market. With operations now underway, Cactus clients gain access to a robust portfolio and features that enhance the end-user experience. Among the featured games now live are the fun and dynamic Coin Gobbler, the immersive Cavemen and Dinosaurs, and titles that have proven their success in multiple markets, such as Rise of Ra, Cocktail Dice and 7 & Crystals.
TaDa Gaming has signed a new partnership with EveryMatrix for further exposure in the North American iGaming market through its B2B aggregator platform SlotMatrix. Powered by EveryMatrix, SlotMatrix offers effortless integration of premium content across global platforms for boosted revenue and game offering. Following its parent company’s 2022 signing with BetMGM, the leading iGaming operator in the US, SlotMatrix has built a solid reputation with BetMGM players who will now be able to access TaDa content, beginning with latest Triluck release, 3 Coins Treasure, across the states of Michigan and Pennsylvania.
Mission Media AI, a next-generation cross-platform distribution and monetization company, has announced a strategic partnership with VsiN. The partnership strengthens Mission Media’s growing footprint in the sports space and unlocks new revenue opportunities for VsiN across their multitude of consumer touch points, including 8 regional sports networks, YouTube TV, SiriusXM channel 158, more than 20 weekly podcasts, streaming audio station, website and an app available for mobile and connected devices like iOS, Roku, Fire TV, Samsung, Google Play and LG. VsiN delivers real-time, actionable sports betting content from some of the most respected and trusted voices in the industry. Mission Media AI will scale VsiN’s monetization strategy, enabling premium access for advertisers looking to reach an engaged, data-driven audience.
The post Gaming Americas Weekly Roundup – July 21-27 appeared first on European Gaming Industry News.
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Make-A-Wish International Expands Presence in Gaming to Enable Future Wishes
Raptor PR, the specialist B2B communications agency for games, media, and tech brands, has been appointed by Make-A-Wish® International to lead strategic communications for its games industry fundraising initiatives. The global nonprofit, known for granting life-changing wishes to children with critical illnesses, is partnering with Raptor PR to amplify its presence across the games sector and unlock new opportunities for engagement, awareness, and impact.
As part of this new partnership, Raptor PR will deploy a strategic communications campaign to support Make-A-Wish International’s growing charitable gaming program, with a focus on elevating brand awareness for its games industry activities, amplifying wish stories, and forging partnerships for the nonprofit across the global games industry.
Raptor PR is partnering with Make-A-Wish International on a pro bono basis, providing strategic consultancy and go-to-market services to elevate global brand visibility. The campaign will focus on high-impact thought leadership, authoritative media commentary, speaker engagement, and news announcements designed to drive awareness, advocacy, and support.
April Stallings, Charitable Gaming and Creators Community Manager at Make-A-Wish International, commented: “Many of our wish children use gaming as a lifeline to stay connected during their illness. We want the games industry to become more aware of how they can help grant wishes and why we need them – and that requires the kind of expertise we know Raptor PR can provide. Raptor PR brings deep expertise in gaming and strategic communications making them a natural partner to help us achieve our global mission. Team Raptor’s deep network across the games industry will be vital in opening doors, sparking partnerships, and scaling our impact. Together, we’re not just telling stories, we’re mobilising the games industry to become a more intentional force for good, enabling more children around the world to experience the life-changing power of a wish, when they need it most.”
Rana Rahman, Founder and CEO at Raptor PR, added: “When I met April Stallings from Make-A-Wish at Gamescom last year, I was deeply moved by the real-world impact the charity delivers. That moment inspired me to get involved with Raptor PR, and now, through our strategic communications support, we’re helping Make-A-Wish scale its message and reach across the global games industry. Our goal is to spark a broader movement, encouraging the games industry to embrace its potential as a force for good and give back in meaningful, sustained ways.”
In 2024, the Make-A-Wish International network granted more than 16,000 wishes for children living with critical illnesses. Both April Stallings and Rana Rahman will be attending this year’s gamescom conference in Cologne from the 18-22nd of August 2025.
The post Make-A-Wish International Expands Presence in Gaming to Enable Future Wishes appeared first on European Gaming Industry News.
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ZEAL partners with Greentube – “Book of Ra” Now Available on LOTTO24 and Tipp24
ZEAL and Greentube, the digital gaming and entertainment division of Novomatic AG, have joined forces in a new partnership. As part of the collaboration, selected Greentube online games will be gradually integrated into the game portfolio of ZEAL brands LOTTO24 and Tipp24. The partnership officially launched in June 2025.
A key highlight: The internationally acclaimed “Book of Ra” series is now available to customers via ZEAL’s B2C platforms. The slot game franchise is one of the most iconic in online gaming, boasting a loyal global fan base.
This strategic alliance enables ZEAL to expand its digital gaming offering with top-tier titles, while Greentube benefits from ZEAL’s strong market presence and broad customer reach in Germany.
“With the popular titles from Greentube, we’re expanding our portfolio with high-quality games our customers already know and love,” says Alex Green, Vice President Games at ZEAL. “Bringing the ‘Book of Ra’ series to our platforms has been a long-term goal, and we’re proud to have made it happen. We see strong potential in this partnership.”
Julia Schagerl, Regional Manager at Greentube adds: “ZEAL is a strong partner with a loyal customer base. Our games stand for quality, security and entertainment – and this partnership helps us bring them to an even wider audience. It’s a key step in our growth strategy.”
The post ZEAL partners with Greentube – “Book of Ra” Now Available on LOTTO24 and Tipp24 appeared first on European Gaming Industry News.
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