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Understanding the latest craze to sweep the poker world by storm

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Poker is the most popular card game in the world, and it’s easy to see why. Not only does the game feature the ever appealing opportunity to make money, but it also requires skill, bottle, and determination.

Texas Hold ‘Em is the most popular variation of the game, but there are many different versions of poker for players to choose from. One of the latest crazes to sweep the poker world is 888’s newest creation – Pick ‘Em8 poker.

In this article, we take a look at just why punters are going wild for this latest poker game.

 

First things first – what is Pick ‘Em 8?

888’s new poker game is a blend of a real money poker game and a fast-paced casino game. Pick ‘Em 8 has been built for speed and as such features just one hand with stakes between 25p and 1 pound.

When you log on to play you’ll be transported into a game lobby with a maximum of 8 other online players. Once the game loads you’ll then all be presented with 8 cards, and then prompted to pick 2.

From then on it’s pretty much a normal poker game, apart from the fact that all 5 community cards are revealed at once. Whoever has the best hand wins the pot with it being split if necessary.

Why play Pick ‘Em 8?

Firstly it’s fast-paced and fun. You can play a number of hands in a matter of minutes, getting that winning buzz without having to toil for it. Another reason that people play Pick ‘Em 8 is to build cash. If you play the game right, you can make a good chunk of money, which brings us on to our next point.

Making money with Pick ‘Em 8

Whilst fun is one of the main reasons we gamble, the overriding reason is to win money. To win at Pick ‘Em 8 you don’t have to spend hours trawling through complex poker strategies, but you do need to have a plan.

When the first 8 cards are revealed, it is obviously going to be tempting to pick the best cards on offer. If there are two aces, then you’ll want to go straight ahead and pick those cards, but so will everyone else.

When the community cards are revealed and your aces help you to the win, the pot will be split amongst everyone else that picked those cards – meaning your winnings will be tiny.

The best way to win a bigger share of the pot is to pick a good card and an average card. You won’t win as often, but when you do you’ll win a much bigger share of the pot. It’s a better long-term tactic to increase your cash.

It’s a similar tactic to playing the lottery. Numbers that are multiples of 7 are the most commonly picked by players, so if these numbers come in the jackpot is shared amongst loads of players. High numbers are the least picked by players meaning when they come in you have more chance of scooping all the prize money.

 

(A look at the fast-paced nature of Pick ‘Em 8 – look how easy it is to win money and win it quickly.)

Losing money at Pick ‘Em 8

For some unknown reason, there are a plethora of articles circulating the internet at the moment urging people to pick the 2 worst starter cards at Pick ‘Em 8. This strategy is based on the same theory as above – when you win with the worst cards you’ll get a bigger slice of the pot.

However, the drawbacks to that tactic are obvious. If you consistently pick the worst cards, you’ll consistently lose and end up burning through your cash at an unbelievable rate.

This tactic has also been circulated so much that a whole heap of players is using it, leaving you in the same situation as picking the best cards – just with a much lower probability of winning.

 Pick ‘Em 8 Criticisms

There has been a vocal minority of players criticizing this latest game because of its lack of skill. Detractors have decried Pick ‘Em 8, claiming that it is nothing more than a cheap slot machine style game.

That’s not the case. Although Pick ‘Em 8 does bear some semblance of similarity to slot machine games, it differs in that it offers you an informed choice at the beginning of the game.

Ultimately you have autonomy over your chances of success in Pick ‘Em 8 and the similarities to a slot machine are good. Those similarities mean you can play the game really quickly and build your cash in a short period of time.

 Pick ‘Em 8 – Final Thoughts

If you’re a poker purist then you probably won’t like this game. If you’re open minded and enjoy a bit of fun combined with winning money, then Pick ‘Em 8 is the game for you.

It’s light-hearted fun with relatively low risk, so you don’t have much to lose by playing it and you might just win some money. Give it a go and let us know your thoughts in the comments section.

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Understanding the latest craze to sweep the poker world by storm

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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iGX and Optimove Announce Report on the Transformative Impact of Gamification and AI in the iGaming Industry

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 iGX, a leading voice in the iGaming industry, and Optimove, the #1 CRM Marketing platform for iGaming and sports betting operators, announce the release of a report exploring the transformative role of gamification and Generative AI (Gen AI) in the iGaming industry. This comprehensive study highlights the trends, strategies, and innovations shaping the future of iGaming, providing valuable insights for operators navigating this rapidly evolving landscape.

Methodology: 
iGX Insights surveyed 100 Heads of Marketing, CMOs, Brand Directors, and similar executives from iGaming organizations across Europe to find out how the industry is continuing its gamification efforts and the impact AI is having on iGaming. 

Key Findings Previewed 

The forthcoming report reveals critical insights into how gamification and AI are revolutionizing player engagement, retention, and overall gaming experiences: 

  • Gamification’s Universal Adoption: The report highlights that 100% of surveyed iGaming operators have implemented gamification strategies, underscoring its universal adoption. Popular elements such as achievements, tournaments, and personalized challenges have proven effective in driving player activity and loyalty. 
  • Generative AI’s Growing RoleWith 61% of operators already deploying Gen AI solutions and 39% planning to do so, AI is reshaping iGaming. Applications such as personalized promotions, automated content creation, and predictive analytics are driving hyper-personalization and streamlining operations. 
  • Data-Driven Personalization: The study emphasizes the increasing importance of player data in tailoring experiences. Organizations that leverage data insights effectively can deliver highly targeted content, predict player behavior, and optimize engagement strategies. 

Industry Implications 

The report positions gamification and AI as pivotal to the future of iGaming, enabling operators to deliver immersive, personalized experiences. By integrating these technologies, organizations can foster deeper player loyalty, enhance lifetime value, and remain competitive in a dynamic market. However, the study also addresses the challenges of data analytics and ethical use, which will be critical for sustained success. 

As noted by Pini Yakuel, CEO of Optimove, “Gamification and Generative AI are no longer optional strategies—they are essential for operators looking to thrive in today’s competitive iGaming landscape. This report provides a roadmap for leveraging these tools to enhance player engagement and deliver meaningful, data-driven experiences.”  

Added Gabriela Martins da SilvaContent Director iGX, It’s important to note that implementing Generative AI solutions successfully also requires a strong data foundation. Any gaps in data can lead to inaccurate results, introducing potential risks when deploying these technologies. That said, it’s clear that AI is poised to become a cornerstone of the gaming industry, and the number of companies leveraging Generative AI will only increase in the coming years.” 

The post iGX and Optimove Announce Report on the Transformative Impact of Gamification and AI in the iGaming Industry appeared first on European Gaming Industry News.

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Reign of Titans Launches in India, Bringing New Opportunities for Esports Players

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Reign of Titans has officially arrived in the Google Play Store and IOS’s App Store. The strategy card-based online PvP battle game, is removing barriers for upcoming esports stars with a free-to-play model, low technical requirements, and global competitions.

“Reign of Titans is here to make an impact in India,” said Adi Abili, Head of Reign of Titans. “We’ve spent considerable time and effort to deliver the best version of our game, one that’s fun for everyone and offers a new opportunity for players looking to make a name for themselves in esports.”

The Reign of Titans game transports players to the World of Ereo – a mystical and fascinating place bound together by the forces of Chaos and Order. Players, or “Kyoks” as they’re referred to in the game, begin by choosing a Titan from one of eight unique elements, building their deck of scrolls, and then heading into the Arena.

In these real-time 1v1 matches, players need to effectively manage their Titan’s energy, or “Mana” and HP while inflicting damage through the strategic selection of scrolls. Victory can be achieved in two ways – depleting the opponent’s HP completely or making them run out of scrolls.

Reign of Titans is not new to India. The team behind the game brought beta versions to colleges, gaming cafes, and top esports athletes in 2024, in the hopes of understanding how to best appeal to gamers in the region. The game’s low system requirements make it easy for anyone to climb the global leaderboards and have a shot at becoming an esports player.

Players can head over to the Google Play Store or App Store to download the Reign of Titans app, get their first Titan, and refine their skills. New sign-ups will get an exciting “Welcome Loot Box”, giving players a head-start in crafting their Titan’s strategy.

Players in India can visit the official Instagram to see upcoming events where they can experience Reign of Titans live. The game will continue its activations across different colleges and cities of the country.

The post Reign of Titans Launches in India, Bringing New Opportunities for Esports Players appeared first on European Gaming Industry News.

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Shaping the Future of Esports: ICE Esports Arena provides essential insights

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The ICE Esports Arena at ICE Barcelona 2025 plays a key role in educating people about esports and how to access, integrate and regulate this growing vertical, says Clarion Gaming’s leader in Emerging Technology and Esports.

“Part of the role of the Esports Arena and The Esports and Games Conference is explaining exactly what esports is,” said Will Harding. “There is still work to be done in helping regulators to better understand esports. That’s why showcasing esports here at ICE is so important – we’re empowering people who are at the forefront of shaping regulatory policy.”

The ICE Esports Arena continues to grow year-on-year, with four world-ranked professional Counter-Strike 2 teams competing live at ICE 2025 for a US$25,000 prize pool. This year’s winners were 500 (Bulgaria: World ranking: 47).

“In terms of attendees, we have a whole spectrum of people here, from those that are still shocked that computer games have anything to do with sports betting to those that have built incredible businesses around esports,” Harding continued.

“There are also a number of visitors who realise that esports is significant for their business in terms of revenue but don’t necessarily know how to access this vertical, and we’re here to guide them toward unlocking its full potential.

“But the one thing which is absolutely certain is that esports betting is here to stay and it’s going to continue to grow”

He also praised headline partners, esports betting experts Oddin.gg, for their contribution in helping explain why esports is such a commercially important vertical for operators.

“Oddin.gg has been an excellent partner in realising the Esports Arena. Holding a professional esports tournament is a big endeavour. As our headline sponsor, Oddin.gg has played a key role in showcasing how the data and the odds work. They have helped complete the education journey,” he affirmed.

Commenting on ICE’s move to Barcelona, Harding highlighted that both the city and the show’s new venue Fira Barcelona Gran Via have extensive experience with esports, providing a perfect location for the ICE Esports Arena’s continuing expansion.

“It’s very established here. You can walk around Barcelona and see large-scale internet cafes catering for esports fans,” he added. “This represents an ideal foundation for the continued growth of the Esports Arena and The Esports and Games Conference in the years ahead.”

The post Shaping the Future of Esports: ICE Esports Arena provides essential insights appeared first on European Gaming Industry News.

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