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Understanding the latest craze to sweep the poker world by storm
Reading Time: 3 minutes
Poker is the most popular card game in the world, and it’s easy to see why. Not only does the game feature the ever appealing opportunity to make money, but it also requires skill, bottle, and determination.
Texas Hold ‘Em is the most popular variation of the game, but there are many different versions of poker for players to choose from. One of the latest crazes to sweep the poker world is 888’s newest creation – Pick ‘Em8 poker.
In this article, we take a look at just why punters are going wild for this latest poker game.
First things first – what is Pick ‘Em 8?
888’s new poker game is a blend of a real money poker game and a fast-paced casino game. Pick ‘Em 8 has been built for speed and as such features just one hand with stakes between 25p and 1 pound.
When you log on to play you’ll be transported into a game lobby with a maximum of 8 other online players. Once the game loads you’ll then all be presented with 8 cards, and then prompted to pick 2.
From then on it’s pretty much a normal poker game, apart from the fact that all 5 community cards are revealed at once. Whoever has the best hand wins the pot with it being split if necessary.
Why play Pick ‘Em 8?
Firstly it’s fast-paced and fun. You can play a number of hands in a matter of minutes, getting that winning buzz without having to toil for it. Another reason that people play Pick ‘Em 8 is to build cash. If you play the game right, you can make a good chunk of money, which brings us on to our next point.
Making money with Pick ‘Em 8
Whilst fun is one of the main reasons we gamble, the overriding reason is to win money. To win at Pick ‘Em 8 you don’t have to spend hours trawling through complex poker strategies, but you do need to have a plan.
When the first 8 cards are revealed, it is obviously going to be tempting to pick the best cards on offer. If there are two aces, then you’ll want to go straight ahead and pick those cards, but so will everyone else.
When the community cards are revealed and your aces help you to the win, the pot will be split amongst everyone else that picked those cards – meaning your winnings will be tiny.
The best way to win a bigger share of the pot is to pick a good card and an average card. You won’t win as often, but when you do you’ll win a much bigger share of the pot. It’s a better long-term tactic to increase your cash.
It’s a similar tactic to playing the lottery. Numbers that are multiples of 7 are the most commonly picked by players, so if these numbers come in the jackpot is shared amongst loads of players. High numbers are the least picked by players meaning when they come in you have more chance of scooping all the prize money.
(A look at the fast-paced nature of Pick ‘Em 8 – look how easy it is to win money and win it quickly.)
Losing money at Pick ‘Em 8
For some unknown reason, there are a plethora of articles circulating the internet at the moment urging people to pick the 2 worst starter cards at Pick ‘Em 8. This strategy is based on the same theory as above – when you win with the worst cards you’ll get a bigger slice of the pot.
However, the drawbacks to that tactic are obvious. If you consistently pick the worst cards, you’ll consistently lose and end up burning through your cash at an unbelievable rate.
This tactic has also been circulated so much that a whole heap of players is using it, leaving you in the same situation as picking the best cards – just with a much lower probability of winning.
Pick ‘Em 8 Criticisms
There has been a vocal minority of players criticizing this latest game because of its lack of skill. Detractors have decried Pick ‘Em 8, claiming that it is nothing more than a cheap slot machine style game.
That’s not the case. Although Pick ‘Em 8 does bear some semblance of similarity to slot machine games, it differs in that it offers you an informed choice at the beginning of the game.
Ultimately you have autonomy over your chances of success in Pick ‘Em 8 and the similarities to a slot machine are good. Those similarities mean you can play the game really quickly and build your cash in a short period of time.
Pick ‘Em 8 – Final Thoughts
If you’re a poker purist then you probably won’t like this game. If you’re open minded and enjoy a bit of fun combined with winning money, then Pick ‘Em 8 is the game for you.
It’s light-hearted fun with relatively low risk, so you don’t have much to lose by playing it and you might just win some money. Give it a go and let us know your thoughts in the comments section.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Understanding the latest craze to sweep the poker world by storm

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The post ZITRO STRENGTHENS ITS CORPORATE SUSTAINABILITY POLICY appeared first on European Gaming Industry News.
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HIPTHER Community Voices: Interview with the CEO and co-founder of Nordcurrent Victoria Trofimova
In this edition of HIPTHER Community Voices, we talk with Victoria Trofimova, the CEO and co-founder of Nordcurrent, the biggest game studio to come out of Lithuania and the Baltics. Since starting the company in 2002, Victoria has led Nordcurrent from a small team to an international gaming success story — all without external funding.
She shares how key decisions like focusing on mobile games, building a diverse team, and staying true to their creative vision helped shape Nordcurrent’s growth. We also dive into how she’s helping put the Baltics on the global gaming map, supporting young talent, and what advice she has for the next generation of women leaders in tech.
Nordcurrent has grown into a Baltic powerhouse since its founding in 2002. What were some of the pivotal moments that shaped the studio’s identity and success—especially as a bootstrapped company?
One key moment was our decision to focus fully on mobile gaming early on. That shift, around 2010, allowed us to scale globally with titles like Cooking Fever, which became a long-term success story. Another pivotal step was building and retaining in-house capabilities, from development to marketing, while staying self-funded. Being bootstrapped taught us discipline, resilience, and how to make bold yet thoughtful decisions without external pressure.
You’ve scaled a 360-person team across multiple countries. What have been the biggest challenges—and advantages—of growing Nordcurrent without external funding?
The biggest challenge has been growth pacing. We had to build sustainably, without shortcuts. But that’s also been our advantage; we’ve kept creative control, built long-term trust with our team, and stayed focused on profitability and product quality. It’s a different rhythm, one that favors deep thinking over hype.
Diversity in gaming is still lagging behind. What concrete steps has Nordcurrent taken to drive inclusion, and how do you embed this into studio culture, hiring, and leadership?
We don’t overcomplicate it, we hire the best people who want to build great games with us. We don’t separate or label by gender, background, or title. If someone brings talent, drive, and a collaborative mindset, they belong here. That approach has naturally led to a diverse team, including strong female leadership across departments. We focus on creating an environment where everyone is treated equally, trusted, and heard.
You’ve spoken about attracting global talent to Lithuania and the Baltics. What makes the region appealing—and what misconceptions do you often have to overcome when recruiting internationally?
The Baltics offer a great work-life balance, strong tech ecosystems, and a tight-knit creative scene. But we still need to overcome outdated perceptions; for example, that it’s cold, isolated, or lacking opportunity. The truth is, Vilnius and other cities here are dynamic and are increasingly being recognized for innovation.
In such a saturated gaming market, how does Nordcurrent approach innovation and stay relevant without falling into trend-chasing?
We listen deeply. To players, to data, and to our instincts. With over two decades of experience, we’ve built a rich internal library of what works, what lasts, and what connects. Innovation for us isn’t about reinventing the wheel every time. It’s about layering insight, emotion, and cultural nuance onto strong foundations. We don’t chase trends, we ask how a game fits into people’s lives. That’s why titles like Airplane Chefs resonate. They’re familiar yet fresh, culturally rich but globally accessible. Years of learning has given us the confidence to trust our gut and the clarity to know when to try something bold.
From mobile hits to console and PC publishing—how has your portfolio strategy evolved, and how do you decide what kinds of games to invest in today?
Our mobile success gave us the freedom to diversify. With Nordcurrent Labs, we now publish PC and console games that align with our values: original IP, strong storytelling, and long-tail potential. We look for teams with vision and grit, whether it’s cozy games or narrative-rich adventures.
You recently acquired River End Games and the Cinemaware catalog. What’s the strategic thinking behind those moves, and what can players expect from these legacy properties going Forward?
River End Games brings deep narrative talent and AAA craftsmanship, which complements our publishing ambitions. With Cinemaware, we’re reimagining classics for a new generation. These acquisitions aren’t about nostalgia only, they’re about unlocking untapped creative value in ways that feel both respectful and bold.
How are you helping to nurture the next generation of game developers in the Baltics, and what role do you think studios should play in education or early talent development?
We take this responsibility seriously. As the largest Lithuania-born game developer, we feel a strong duty to help grow the industry, not just our studio. We actively collaborate with the Lithuanian Game Developers Association, support local game jams, and organize major meetups that bring the community together. Our goal is to make the gaming industry more visible, more accessible, and more appealing, especially to young people who may not yet see it as a real career path.
It’s not just about hiring talent, it’s about helping to create it. We believe studios should take an active role in popularizing the industry, opening doors, and building a future where game development is seen as a creative and respected profession.
You’re leading a company that’s rooted in Eastern Europe but competing on a global stage. How do you balance local values with global ambitions?
We don’t see it as a conflict. Our roots give us authenticity and resilience, and these are qualities that resonate globally. We build games that are grounded in strong craft and cultural richness but are universally relatable. Staying true to who we are has been our best strategy for going global.
And finally—what advice would you give to aspiring women leaders in tech and gaming who want to break into this industry and rise through the ranks?
Own your voice. You don’t need to fit a mold to lead. Surround yourself with people who challenge and support you. And remember, leadership isn’t just about a title, it’s about taking responsibility, lifting others, and staying curious. Tech and gaming need your perspective, and there’s room for you at the table.
The post HIPTHER Community Voices: Interview with the CEO and co-founder of Nordcurrent Victoria Trofimova appeared first on European Gaming Industry News.
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