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Michigan Lottery Launches Endzone Payout
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State Lottery first to go live with IWG and Inspired Entertainment-developed game
IWG, the award-winning supplier of online, instant-win games, and Inspired Entertainment, a world leader in virtual sports, have delivered a new Instant-Virtual Football game, Endzone Payout, to the Michigan Lottery.
Launched ahead of the weekend’s big game, Michigan is the first to roll out this brand-new vertical for North American lotteries.
The sports-themed virtual scratch ticket uses a video clip of a single football play as an exciting way to reveal the outcome of a simple symbol match lottery game.
Endzone Payout is a result of an innovative collaboration, which involves IWG leaning on its expertise to create unique and engaging instant win games that feature Inspired’s award-winning ultra-realistic Virtual Sports graphics.
Shannon DeHaven, Deputy Commissioner of Digital Operations at Michigan Lottery, said: “We feel confident that the launch of this brand-new style of sports-themed digital instant ticket game will appeal to both our existing player base and new players.”
Rhydian Fisher, IWG CEO, said: “It’s exciting to see our first U.S. lottery customer go live with one of the most inventive games to hit the North American lottery market in recent times. Endzone Payout is the type of game that combines the best of instant win mechanics and virtual sports animations into an easy-to-understand concept.”
Brooks Pierce, President and Chief Operation Officer at Inspired Entertainment, said: “We are very proud of this entertaining and engaging new product for lotteries and happy to launch it for the first time in Michigan. We look forward to seeing how this product supports the Michigan Lottery’s mission of raising revenues for public education.”
IWG has provided a full online instant win service to lotteries for more than 15 years, producing more than 250 high quality instant win games.
Inspired has more than 15 years of visual effects experience and has been the EGR Virtual Sports Provider of the Year for the past three years. Inspired’s life-like games appeal to a new player genre, providing fun betting options and exciting new ways to reveal the win.
IWG is a world leader in supplying online, instant-win games to lotteries and commercial brands and platforms in the online gaming industry. It has over 15 years’ experience of making top selling, high quality instant-win games and the strategic know-how to make them work.
IWG has launched over 300 games that perform consistently at the highest level, engaging and retaining players while driving excellent results for customers. It has the knowledge to deliver a winning portfolio of games, the experience to make it grow and the sales figures and data to back this knowledge up.
IWG delivers an end-to-end solution covering all aspects of game development and portfolio management and a Remote Game Server (RGS) delivering content in multiple regulated jurisdictions from data centres in the UK, Gibraltar, Canada and North America. It has a broad library available via the RGS with games covering many proven themes and mechanics that can be developed into an ideal offering for a partner’s instant win portal.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Michigan Lottery Launches Endzone Payout
Latest News
Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe
Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.
The rollout of this action to other market territories is expected in the remainder of 2024.
How It Works
For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.
The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.
A Unified Effort for Community Impact
The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.
Multi-Stakeholder Support and Growing Participation
The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.
This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.
The post Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe appeared first on European Gaming Industry News.
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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’
The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region
With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.
In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.
This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.
“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”
Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.
Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.
The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.
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PopOk Gaming Unveils Exciting New Instant Game: “Dice”
PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.
“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.
It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.
Here’s how it goes down:
📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!
With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.
Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.
The post PopOk Gaming Unveils Exciting New Instant Game: “Dice” appeared first on European Gaming Industry News.
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